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The Insurance Marketing and Advertising Podcast

  1. IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different2014/09/03
    IBM's Lynn Kesterson-Townes says the nature and activity of today's insurance prospects and customers are changing rapidly, leaving some insurers with less-effective approaches to marketing and communicating.

  2. LeConte Moore: There's No Business Like Show Business Insurance2014/08/27
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  3. WRIN.tv's Greene on Video in Insurance Marketing2013/11/08
    John Greene shares WRIN.tv’s growth and experience in video production and underscores the central role video is playing in the insurance marketing tool kit.

  4. Jeff Hughes and Andy Meng on How Insurance Marketers are Leveraging Big Data2013/10/30
    Jeff Hughes of Assurant Solutions and Andy Meng of Merkle discuss how insurers are finding new ways to meld in-house, third-party and social information to better identify prospective customers and shape their marketing messages.

  5. Sun Life's Ed Milano Discusses Company's Multi-Prong Marketing Approach to Brokers and Consumers2013/10/09
    The vice president of marketing for Sun Life Financial U.S. Ed Milano talks about the many ways the company reaches out to brokers and consumers including a partnership with the National Basketball Association.

  6. NJM's John Hardiman Examines Social Media's Impact2013/09/19
    New Jersey Manufacturers' John Hardiman examines the role social media plays in connecting with policyholders, especially during catastrophic events like Hurricane Sandy.

  7. Project CAP CEO on Digital Marketing for Independent Agents2013/08/23
    Chip Bacciocco, CEO of Project CAP, talks about the launch of the new TrustedChoice.com website that allows consumers to research insurance topics and get real-time quotes from multiple carriers, along with the need for digital marketing by independent agents.

  8. Marc McFarland and Tom Morgan on Reaching Younger Workers2013/08/08
    Tom Morgan and Marc McFarland of Adams & Knight discuss reaching younger consumers where they live and pay attention with a message about disability that resonates.

  9. Leilani Brown on Relaunching a Global Brand2012/10/19
    Leilani Brown, chief marketing officer for Starr Cos, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about how her company is creating focused, effective messaging and spreading its wings globally.

  10. How Chubb Used Cross-Channel Marketing to Restart Auto Markets2012/09/27
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  11. IMAS: Chartis' Matthew Power on Innovation2012/09/27
    Matthew Power, chief innovation and strategic relationship officer at Chartis of the Americas, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about innovation in insurance.

  12. Ty R. Sagalow on Insurance Innovation2012/09/07
    Ty R. Sagalow, president of Innovation Insurance Group, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about what's driving the need for insurance innovation.

  13. Dominick Malgeri of Hygrade Business Group on Print Solutions for Insurers2011/12/07
    Dominick Malgeri of Hygrade Business Group discusses the company's role in providing print solutions to insurance and financial industry.

  14. Brian Casey of Locke Lord on The Downside of Social Media2011/12/01
    Brian Casey, a partner at Locke Lord explains why with each new platform, channel and medium, insurers' exposure to marketing and community liability grows.

  15. Bob Evans of CSC on Building an Insurance Marketing App2011/12/01
    Bob Evans, Director, Mobile Insurance Solutions, CSC, goes behind the scenes to show how apps are developed, what subjects are good for app efforts, and pitfalls that insurers should avoid.

  16. Christopher Sorgie of New York Life on Little League Ad Strategy2011/12/01
    Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.

  17. Jeff Calusinski Reports All Eyes Are on Mobile2011/10/18
    IBM Distinguished Engineer Jeff Calusinski explains that typical tech meetings with insurers start with three issues: whether to launch mobile applications, the format to use and the channels to launch in.

  18. J.D. Power and Associates' Jeremy Bowler: Personal Auto Carriers Are Turning to Humor in Advertising Campaigns2011/10/17
    Jeremy Bowler of J.D. Power and Associates, explores the use of humor in personal auto insurers' brand and advertising campaigns.

  19. Jerry Davies of Farmers Insurance on the Importance of Communicating During Catastrophes2011/10/11
    Jerry Davies of Farmers Insurance explains how social media is helping agents and carriers communicate during catastrophes.

  20. Martin Hilson of MWH Advertising Takes Insurance Marketers Beyond Their Roots2011/09/23
    Martin Hilson explains that advertisers may flirt with broadcast, social media and new channels but insurance marketing remains at heart a B2B communications exercise.

  21. NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky Detail the Rebranding of NYCM2011/09/23
    NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky detail the rebranding of NYCM, a mid-sized New-York based auto and home insurer.

  22. comScore’s Susan Kleinman on Online Advertising Limits2011/09/02
    Susan Kleinman from comScore, Inc., explores the limits of online insurance advertising.

  23. Ellen Carney of Forrester on How Mobile Tech is Reinventing Insurance2011/08/09
    Ellen Carney, Senior Analyst, eBusiness & Channel Strategy at Forrester Research, discusses how smartphones and tablets are creating new ways for insurers to reach customers and create new business models.

  24. Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight2010/10/27
    Rick Schlegelmilch, vice president for marketing solutions in the insurance division at Lexis/Nexis Risk Solutions, discusses how marketers can better access data on auto and homeowner coverage to uncover market opportunities and gain insights into how and why current customers are likely to switch or at least consider other coverage.

  25. Swiss Re's Alayna Francis on Leveraging Social Media2010/10/27
    Alayna Francis, vice president at Swiss Re, on how B2B companies can leverage social media for critical issues.

  26. Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data2010/10/13
    Kevin McCarthy, Vice President at Risk Metrics Corp., an insurance data and information services company, discusses how marketers can better use data on policies, types of coverage and business trends to better focus their efforts and keep abreast of developments with competitors. Lee McDonald hosts.

  27. PARTNERS+simons' Tom Simons on Advertising Approach, Marketing Challenges2010/10/04
    Tom Simons, CEO & Chief Creative Officer at PARTNERS+simons, discusses his background in marketing, the agency's approach to advertising and the challenges of marketing insurance and financial services.

  28. Lexington Insurance's Tara Russell on the Art of Running an Insurance Marketing Team2010/09/09
    Tara Russell, Director of Marketing Communications for Lexington Insurance, explains what it's like to market and communicate on behalf of the U.S.'s largest surplus-lines writer, including how to support new products and initiatives.

  29. Chubb & Son's Jim Fiske on Marketing via Social Media and Enthusiast Events2010/09/08
    Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance, explains what it's like to market and communicate on behalf of one of the nation's largest insurers, including in rapidly developing areas such as social media and enthusiast events.

  30. Charlotte Osborne, Zero to Sixty in One Marketing Cycle2010/08/24
    Charlotte Osborne, Director of Marketing for Ironshore, the four-year old insurance company active in several areas of the property/casualty sector, discusses what it's like to help market a high-energy growth-oriented insurer.

  31. AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research2010/07/26
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  32. Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTubeWed, 31 OCT 2008 12:00:00 EST
    Steven Schreibman, who helped launch Nationwide's "Life Comes at You Fast" and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City.

  33. Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red UmbrellaWed, 22 OCT 2008 12:00:00 EST
    Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.

  34. Nancy Carini on Conning & Co.'s Rebranding CampaignWed, 15 OCT 2008 12:00:00 EST
    Nancy Carini describes the strategy and execution that Conning & Co. to update its branding message to the insurance industry, the resources required and why branding is not an overnight process.

  35. Jeremy Bowler of J.D. Power and Associates on What Drives Personal Insurance Customers to ShopFri, 3 OCT 2008 12:00:00 EST
    Most insurance customers renew their policies but more than a third shop for another carrier in the last 12 months. That's because of disappointing service with their current carrier or some other external factor. Jeremy Bowler of J.D. Power and Associates previews his presentation at the 2008 Insurance Marketing and Advertising Summit, set for Nov. 6 in New York City.

  36. Gary Kimball on Crisis Communications for Financial Services Communicators2008/09/30
    Gary Kimball of Kimball Communications explains what insurers and other financial services organizations need to do ahead of crises to make sure that they're the ones controlling the message.

  37. Lee McDonald, A.M. Best Company: Opening Remarks and Industry Overview2007/12/26
    Lee McDonald, Vice President, Communications, A.M. Best Company, opens the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company.

  38. Don Jackson, Jackson Consulting Group Ltd.: Direct and to the Point2007/12/26
    Don Jackson of the Jackson Consulting Group Ltd. Don's presentation, Direct and to the Point, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation focuses on Insurance direct marketing -- what works, what doesn't and why.

  39. Andra Basora, Insurance Information Institute: Taking Insurance Information Online. 2007/12/26
    Andra C. Basora, Vice President, Web and Editorial Services, Insurance Information Institute, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on some of the new initiatives the III is making that brings online insurance information to a new level.

  40. Marci DeVries, Imre Communications: Insurers and the New Media2007/12/26
    Marci DeVries, Vice President, Digital Communications, Imre Communications, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on what marketers need to know about the new media and how to take advantage of fast-changing technologies and formats.

  41. Jay Jaffe, Actuarial Enterprises Ltd.: Profit-focused Insurance Marketing2007/12/26
    Jay M. Jaffe, President, Actuarial Enterprises Ltd., at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines how marketers need to know more about the financial underpinnings of insurance products so they can market more effectively.

  42. Luis Sahagun, Farmers Insurance: Reaching Out to Multicultural Markets2007/12/26
    Luis Sahagun, Manager, Emerging Markets Advertising and Marketing, Farmers Insurance Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company.

  43. Donna Wares, Hagerty Insurance: Cool Cars, Hot Marketing2007/12/26
    Donna Wares, Senior Manager, Agent Marketing, Hagerty Insurance Agency, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how Hagerty is using the independent-agent market to reach core customers.

  44. Steve Sullivan, Liberty Mutual Insurance Company: Responsibility. What's Your Policy?2007/12/26
    Steve Sullivan, Senior Vice President, Communications Services, Liberty Mutual Insurance Company at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His keynote presentation describes how the P/C industry's fastest-growing top-tier insurance group takes marketing to a new level.

  45. Trish Robinson, MassMutual Financial Group: Bringing Life to Life2007/12/26
    Trish Robinson, Senior Vice President, Strategic Communications and Community Responsibility, MassMutual Financial Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how MassMutual is taking a surprising approach in some of the most familiar marketing channels.

  46. Siobhan McNulty and Rena Kilgannon: Old Mutual Heads for the U.S.2007/12/26
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  47. Jon Swallen, TNS Media: Behind the Numbers in Insurance Advertising2007/12/26
    Jon Swallen, Senior Vice President, Research, TNS Media Intelligence, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines what insurers are spending in various marketing channels and how the overall numbers are exploding.

  48. Luis Sahagun of Farmers Insurance on Multicultural Marketing and Advertising2007/11/02
    Luis Sahagun, Multi Cultural Ad Manager at Farmers Insurance, explains how it takes more than translating advertisements and commercials to reach diverse markets. Elements such as color, style and focusing on the family vs. individuals are vitally important.

  49. Advertising Agency head Rena Kilgannon on bringing Old Mutual to the U.S. market2007/10/30
    Rena Kilgannon explains how insurer Old Mutual, a major player in the South African and United Kingdom markets, is seeking to build brand awareness in the United States.

  50. Why Insurance Marketers Need to Take an Actuary's View of Products and Promotion2007/10/15
    Actuary Jay Jaffe describes how insurance marketers can become better contributors to profitability by focusing on the financial underpinnings of insurance products and what kind of marketing outreaches that product can support.

  51. Liberty Mutual's Steve Sullivan on the Responsibility Campaign.2007/10/09
    Steve Sullivan, head of communications for Liberty Mutual, discusses the "Responsibility. What's Your Policy?" advertising campaign, which is running on television, print, online and elsewhere. Sullivan is a keynote speaker at the 2007 Insurance Marketing and Advertising Summit, set for Nov. 8 in New York City.

  52. Don Jackson Reviews the Highs and Lows of Direct Marketing by Insurers.2007/10/08
    Don Jackson of JCG Group Ltd. describes the latest trends in direct marketing by insurers, including mail, online, phone and other channels. Jackson will be a speaker at the 2007 Insurance Marketing and Advertising Summit in New York City.

  53. Jon Swallen of TNS Media Intelligence analyzes surging advertising spending by U.S. insurers.2007/10/03
    Jon Swallen, Senior Vice President of Research at TNS Media Intelligence, discusses advertising spending by the top insurers. The insurance industry is leading all financial services in increases in advertising spending, he reports.

  54. A conversation with Donna Wares of Hagerty on marketing insurance coverage for collectible cars and boats.2007/09/20
    Donna Wares, director of agent marketing for Hagerty, discusses the challenges and successes Hagerty has had in cracking the market for collector cars, classic boats and other niche offerings.

  55. A conversation with Marci DeVries of Imre Communications about using new media2007/09/18
    Marci DeVries of Imre discusses how marketers can better leverage search engine optimization, blogging and new forms of media. Some sites are invisible, she said, a situation that can be easily corrected.

  56. Interview With Trish Robinson of MassMutual on Their New High-Profile Print Campaign2007/05/10
    MassMutual launched its new "Front of the Mind" with a multi-ad blitz in a recent edition of The New Yorker. Trish Robinson, senior vice president, strategic communications, explains to Best's Review Editor Lynna Goch the strategy behind the unusual campaign, which features original illustrations.

  57. Travelers' Shane Boyd on Reacquiring the Red Umbrella2007/04/11
    Shane Boyd, Travelers' Vice President of Corporate Communications, on the successful effort to recapture the 130-year-old iconic trademark. Travelers negotiated with Citigroup to take back its logo.

  58. A conversation with Steven Schreibman of Nationwide Insurance on the insurers' high profile television ads featuring Kevin Federline.2007/03/23
    Nationwide made headlines when it continued its "Life Comes At You Fast" campaign with a high-profile ad launch during the 2007 Super Bowl. The ad, featuring Britney Spear's ex-husband Kevin Federline, drew nearly as much attention online and in advance of its debut as it did when aired.

  59. Conference presentation: Shane Boyd on Travelers' In Synch Campaign 2007/01/29
    Shane Boyd of Travelers discusses the strategy and execution behind the high-profile In Synch television campaign. Boyd was the keynote speaker at the 2006 Insurance Marketing and Advertising Summit, held in New York City.

  60. Conference Presentation by Lori Reed of InsureMe.com 2007/01/17
    Conference presentation by Lori Reed of InsureMe.com at the 2006 Insurance Marketing and Advertising Summit. Lori discusses how her organization use the web and online video to target the next generation of insurance prospects.

  61. Conference Presentation, Ansis Vallens, Signals & Strategies 2007/01/12
    Conference presentation by Ansis Vallens of Signals and Strategies at the 2006 Insurance Marketing and Advertising Summit on marketing to insurers, reinsurers and other large organizations.

  62. Interview with Ann Glover of The Hartford 2006/10/31
    Ann Glover of The Hartford discusses branding a wide-ranging financial-services organization, as well as the rebirth of the stag as The Hartford's icon.

  63. An interview with Shane Boyd of Travelers on the red-hot 'In-synch' advertising campaign2006/10/27
    Shane Boyd of Travelers talks about the insurer's 'In-synch' campaign and what it takes to create high-impact national advertising.

  64. Interview with Ric Ritter of MetLife on Marketing to Employers Through Brokers2006/10/25
    Interview with Ric Ritter, head of institutional marketing for MetLife. on how MetLife is leveraging the broker channel to build its employer-based business. Ritter notes that one initiative that MetLife is currently working on is ways to keep the message consistent across many channels, including when brokers deliver the message on its behalf.

  65. Interview with Bill Harris of WVH Inc. on video marketing for insurers.2006/10/23
    Bill Harris of WVH Inc. describes how hs company produces videos focused on selling annuities and other products, the importance of emotion and the need to stick to the sales concept.

  66. How Carriers Can Work Better With Independent Agents2006/10/06
    Interview with Dick Poppa, president of the Independent Insurance Agents and Brokers of New York, who discusses the marketing needs of the independent agency channel. Also, why independent agents are representing fewer companies and how those companies have to compete harder to secure that business.

  67. High-Knowledge Marketing: An Interview with Denis O'Shea of Hartford Steam Boiler2006/10/04
    Interview with Denis O'Shea, vice president of communications for Hartford Steam Boiler on high-knowledge marketing for insurance carriers.

  68. How Agencies Help Insurers With Branding and Marketing2006/09/26
    Interview with Chris Knopf of Mintz-Hoke on how agencies can best help insurers with their branding and marketing efforts.

  69. Branding for commercial and large insurers: an interview with William Pitt2006/09/15
    Interview with William Pitt of HawkPartners on the importance of branding and focused marketing for insurers and reinsurers marketing within the insurance industry.

  70. Marketing for independent agents: an interview with Peter van Aartrijk.2006/09/08
    Interview with Peter van Aartrijk on agent marketing and the changing makeup of the independent insurance agency.

The Insurance Marketing and Advertising Podcast
http://www.ambest.com/conferences/advconference.html
The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net

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