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`BRAND SOUNDS - Music and Brands´

  1. 05. Choosing the music2007/05/14
    The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!
  2. 04. Who needs a "Brand Sound Consultant"?2007/05/07
    The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!
  3. 03. Is a Sound Logo a Sound ID?2007/04/30
    The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID?
  4. 02. Is music universal?2007/04/23
    The second episode of the BRAND SOUNDS series with John Groves! In this one you can listen to his opinion about the possibility using music in advertising and communication globally.
  5. 01. What is the difference between "recognisable" and "memorable"?2007/04/16
    Welcome to the brand new BRAND SOUNDS Series with John Groves. In this episode you can see and listen to his opinion about the difference between "recognisable" and "memorable" in using sound in communication.
  6. John Groves at TYPO Berlin "Change"2007/01/26
    Here you can see a presentaton by one of the famous composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is the usage of sound in communication. Enjoy it!
  7. NIVEA & Asher Lane - Episode 6 of 62006/12/15
    The final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain.
  8. NIVEA & Asher Lane - Episode 5 of 62006/12/08
    A simple but important question this time: What is Michael Cramer's opinion about Sound Branding?
  9. NIVEA & Asher Lane - Episode 4 of 62006/12/01
    In this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project. Moreover they are talking about the future of the record companies and their behavior on the market...
  10. NIVEA & Asher Lane - Episode 3 of 62006/11/24
    This episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit...
  11. NIVEA & Asher Lane - Episode 2 of 62006/11/13
    In this episode John Groves is asking Michael Kramer about their methodology. Sit back and tune in...
  12. NIVEA & Asher Lane - Episode 1 of 62006/10/20
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  13. SMUDO of Fanta 4 & O2 - Episode 5 of 52006/09/28
    This is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”.
  14. SMUDO of Fanta 4 & O2 - Episode 4 of 52006/09/14
    This is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week.
  15. SMUDO of Fanta 4 & O2 - Episode 3 of 52006/09/07
    This is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week.
  16. SMUDO of Fanta 4 & O2 - Episode 2 of 52006/08/31
    This is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week.
  17. SMUDO of Fanta 4 & O2 - Episode 1 of 52006/08/24
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  18. Lou Pearlman & N'Sync - Episode 1 of 12006/08/03
    This is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships.
  19. Christina Aguilera & Mercedes Benz - Episode 9 of 92006/07/09
    Would a Music Consultant have been useful?
  20. Christina Aguilera & Mercedes Benz - Episode 8 of 92006/07/08
    Campaign or Brand Sound?
  21. Christina Aguilera & Mercedes Benz - Episode 7 of 92006/07/07
    Radio plays or sales?
  22. Christina Aguilera & Mercedes Benz - Episode 6 of 92006/07/06
    Promotion and events...
  23. Christina Aguilera & Mercedes Benz - Episode 5 of 92006/07/05
    Strategy or gut Feeling?
  24. Christina Aguilera & Mercedes Benz - Episode 4 of 92006/07/04
    Was it much hassel?
  25. Christina Aguilera & Mercedes Benz - Episode 3 of 92006/07/03
    How much agency influence was there?
  26. Christina Aguilera & Mercedes Benz - Episode 2 of 92006/07/02
    Was "Hello" an existing song or was ist specialy composed?
  27. Christina Aguilera & Mercedes Benz - Episode 1 of 92006/07/01
    How Mercedes Benz got Christina Aguilera for their campaign.
`BRAND SOUNDS - Music and Brands´
http://www.brand-sounds.com
Insights on music in advertising and marketing.

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