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Small Business Marketing Blog from Duct Tape Marketing » Podcast

  1. The Secrets to Leading Creative People2018/12/31

    John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need , about how to get the most out of the creative teams you manage.
  2. The Top Four Marketing Trends for 20192018/12/18

    This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.
  3. Finding Success and Happiness as a Company of One2018/12/10

    John speaks with Paul Jarvis, author of Company of One , about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.
  4. Managing an Expanding Business, With Your Mission Guiding the Way2018/12/04

    John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he's navigating his business through this shift.
  5. Becoming a Great Leader, No Matter What Field You're In2018/11/26

    John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.
  6. Using Technology to Build Connections in the Real World2018/11/20

    Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation . He and John talk about the downsides to remote work and how to overcome them and build community.
  7. How Human Connection Elevates Marketing2018/11/12

    This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.
  8. Communicating with Empathy in the Digital World2018/10/30

    Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me? , on what we can do to foster more meaningful, thoughtful connections in a digital world.
  9. Building Accountable Leadership to Transform Your Business2018/10/23

    John speaks with Vince Molinaro, author of The Leadership Contract , about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.
  10. Focus on Existing Assets to Generate Better Marketing Results2018/10/16

    John chats with Louis Gudema about his book Bullseye Marketing , and how to take advantage of the customers and assets you already have in order to grow your business.
  11. Google Ads Changes Affecting Small Businesses2018/10/07

    John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.
  12. Increase Your Focus and Combat Distractions2018/10/07

    Guest Chris Bailey, author of Hyperfocus , discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.
  13. Why Sales and Marketing Need Each Other2018/10/03

    John talks with Pam Didner about her forthcoming book, Effective Sales Enablement , and why integrating your sales and marketing efforts can help both teams achieve greater success.
  14. The Seven Steps to Building a Marketing System2018/09/25

    Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.
  15. How to Get the World Talking About Your Brand2018/09/24

    On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers , and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.
  16. Letting Go of Perfection in Order to Achieve Your Goals2018/09/18

    Petra Kolber shares her views on perfection.
  17. The Secrets to Scaling Your Business2018/09/06
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  18. How to Create a Morning Routine That Breeds Success2018/08/30
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  19. How to Edge Out Your Competition by Being Uncopyable2018/08/23
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  20. Using Convenience to Disrupt the Competition2018/08/16
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  21. Fighting Unconscious Bias in Your Organization2018/08/09
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  22. How to Transform Your Company Into an Inbound Organization2018/08/02
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  23. Honest Startup Advice From Somebody Who’s Been Through It2018/07/26
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  24. How to Feel Less Busy and Get More Done2018/07/19
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  25. How Chat Bots Can Help You Grow Your Business2018/07/12
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  26. Local SEO for Lead Generation2018/07/05
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  27. A Guide to Content Strategy and Brand Storytelling2018/06/27
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  28. Voice Search: What Small Business Owner’s and Marketers Need to Know2018/06/22
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  29. How to Develop the Right Idea at the Right Time2018/06/14
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  30. How to Use Social Media for Your Marketing Efforts in 20182018/06/06
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  31. How to Monetize Your Expertise and Thrive2018/05/31
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  32. How GDPR Highlights How We Should Be Marketing2018/05/25
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  33. How to Get What You Want In Life2018/05/17
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  34. Tips on How to Stay Top of Mind2018/05/10
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  35. Cutting Through the Noise and Clutter in Marketing Today2018/05/03
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  36. John Jantsch Interviews Dan Shure2018/05/03
  37. How to Help Your Local Business Get Found Online2018/04/25
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  38. How to Get More Time Back In Your Work Week2018/04/19
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  39. The Value of Discoverable, Shareable, and Useful Content2018/04/12
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  40. How to Attract Customers and Keep Them Forever2018/04/04
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  41. Does Everybody Need to Write a Book to Be Successful?2018/03/28
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  42. A Story On How to Create Influence2018/03/22
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  43. How to Build a Small Business Brand Through Design2018/03/14
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  44. How to Create Content That Stands Out and Gets Results2018/03/08
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  45. Tips for Starting a Successful Business2018/03/01
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  46. How to Tap Into the Subscription Economy2018/02/28
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  47. How to Build Your Team, Plan Your Exit and Create Your Legacy2018/02/22
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  48. Using Your Personality and Authentic Self to Build a Platform2018/02/21
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  49. Stop Networking and Start Focusing on Relationships That Matter2018/02/15
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  50. Facebook Advertising and Engagement for Small Businesses2018/02/08
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  51. How to Successfully Run a Business as a WordPress Consultant2018/02/07
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  52. How a Virtual Assistant Can Save Your Sanity and Grow Your Business2018/02/02
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  53. Content Marketing is About Customers, Not Keywords2018/02/01
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  54. John Jantsch Interviews Michael E. Gerber2018/01/25
  55. The Evolution of Networking and How It Can Benefit Your Business Today2018/01/24
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  56. Getting Started with Defining Your Ideal Client2018/01/18
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  57. How to Be Successful By Honing What Makes You Powerful and Authentic2018/01/17
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  58. Why It Is Essential to Put Strategy Before Tactics2018/01/11
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  59. How to Apply the Principles of Aikido to Entrepreneurship2018/01/10
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  60. Tips for Attracting Local Clients2018/01/04
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  61. Why Local SEO is an Important Lead Generation Channel2018/01/03
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  62. Why Link Building is the New Networking2017/12/28
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  63. A Systematic Approach to Creating Meaningful Goals2017/12/27
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  64. How to Use Google AdWords for Local Businesses2017/12/21
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  65. How to Market a Product Idea That Nobody Has Heard Of2017/12/20
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  66. How to Prepare to Sell Your Business2017/12/14
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  67. Why You Must Increase Your Negative Reviews2017/12/13
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  68. Building a Business Around An Unmet Need2017/12/07
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  69. Claiming and Optimizing Your Google My Business Profile2017/12/06
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  70. How to Use Social Media in 20182017/11/30

    How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]
  71. How National Companies Can Get Friendly in Local Markets2017/11/29
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  72. How to Understand and Solve Your Customers’ Problems2017/11/22
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  73. Why Nobody is Finding Your Content2017/11/21
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  74. Want to Be Like Amazon?2017/11/16
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  75. Getting What You Want in Life2017/11/15
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  76. Get Rich Today by Teaching2017/11/09
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  77. An Introvert’s Guide to Putting Yourself Out There2017/11/08
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  78. Invisible Influences that Surround Us2017/11/02

    Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]
  79. How to Turn Marketing Costs Into Profit2017/11/01
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  80. Unlocking the Power of 80/202017/10/26
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  81. Creating Memorable Moments for Your Customers2017/10/25
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  82. The Evolving Significance of SEO in Marketing Today2017/10/19
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  83. Be a Better Marketer by Finding Out What People Actually Want2017/10/18
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  84. Traditional PR is Still a Fabulous Way to Stand Out2017/10/12
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  85. Webinar Best Practices Throughout the Customer Journey2017/10/11
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  86. Increase Profits Through Specialization2017/10/05
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  87. Monetize Your Expertise and Thrive2017/10/04
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  88. Winning Your Dream Clients2017/09/28
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  89. How to Cut Through the Noise and Clutter in Marketing Today2017/09/27
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  90. Enhance Your Life With a Side Hustle2017/09/21
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  91. Tackling the Sales Aspect of Being an Entrepreneur2017/09/20
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  92. Insights on Engagement2017/09/14
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  93. Secrets to Finishing What You Start2017/09/13
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  94. The Hidden Personality Types That Drive Everything We Do2017/09/07
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  95. Sonic Branding and the New Rules of Marketing and PR2017/09/06
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  96. Be More Productive By Working Simply2017/08/30
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  97. How to Get the Right Mindset for Prospecting and Sales2017/08/24
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  98. The Myth of the Starving Artist2017/08/23
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  99. Why Leaders Eat Last with Simon Sinek2017/08/17
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  100. How to Create Ridiculously Good Content2017/08/16
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Duct Tape Marketing
https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

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