Small Business Marketing Blog from Duct Tape Marketing » Podcast

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandy McEwen
Podcast Transcript

My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years.

Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo.

McEwen has been featured in a number of publications, including the Huffington Post , Inc ., and Search Engine Journal .
Questions I ask Mandy McEwen: How do you define scaling? What holds people back from scaling in the traditional sense? How do business owners identify what tasks to outsource first? What you’ll learn if you give a listen: Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully How sharing your company’s vision can help you find the best employees, either freelance or full-time Why having a set process and system for hiring and on-boarding is critical Key takeaways from the episode and more about Mandy McEwen: Learn more about Mod Girl Marketing Join the Mod Agency Insiders Facebook group Follow on Twitter Connect on LinkedIn Follow on Instagram
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Benjamin Spall
Podcast Transcript

This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall . Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name.

For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. On today’s episode, we talk about what we can learn from the morning routines of successful people when creating our own set of rituals to start the day.

Spall has contributed to various other publications, including Entrepreneur , Business Insider, and the Huffington Post.
Questions I ask Benjamin Spall: What are some of the known benefits of having a morning routine? How do you create a shutdown ritual? Did you discover any patterns, or things that everybody does, in the morning? What you’ll learn if you give a listen: How sticking to your morning routine can make you more productive all day long Why you can’t forget about your evening routine to set you up for success the next day How to use “habit stacking” to make your routine easier to follow Key takeaways from the episode and more about Benjamin Spall: Learn more about Benjamin Spall Read routines on the website Order My Morning Routine Follow on Twitter Follow on Instagram
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve A. Miller
Podcast Transcript

This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition , is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast.

Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.

He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal , and Business Week.
Questions I ask Steve A. Miller: What is the uncopyable mindset? How do you innovate to create a better experience for your customers? How can owning a word help you define your brand? What you’ll learn if you give a listen: How to make your customers stop caring about price The difference between loyalty and attachment Why competition doesn’t breed innovation, it breeds conformity Key takeaways from the episode and more about Steve A. Miller: Learn more about Steve A. Miller Order Uncopyable Get Steve’s white paper for Duct Tape Marketing Podcast listeners Follow on Twitter Connect on LinkedIn
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shep Hyken
Podcast Transcript

This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty .

Hyken’s previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Hyken works with companies to revolutionize their approach to customer service and to help them build loyalty and longstanding relationships with their clients. In this episode, Hyken details the ways in which becoming the company that is most convenient to do business with can help you stand out from the competition and create lifelong customers.
Questions I ask Shep Hyken: Why convenience as a revolution? Hasn’t convenience always been a good idea? How can a small business owner apply the friction reduction principles used by a giant company, like Amazon, to strengthen their company? Where can small business owners begin to look for places to unearth the potential for innovation? What you’ll learn if you give a listen: Why you’re now expected to compete with the best customer service a client’s ever received from anyone, rather than just your direct competitors How to use what your competitors are doing as a benchmark, not a goal Why looking outside your industry can help you find inspiration for innovation Key takeaways from the episode and more about Shep Hyken: Learn more about Shep Hyken Pre-order The Convenience Revolution Follow on Facebook Follow on Twitter Connect on LinkedIn Subscribe on YouTube
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dolly Chugh
Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias .

Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research , and The American Economic Review . Her research has also been featured on numerous media outlets including National Public Radio, The Washington Post , The New York Times , and The Economist.

In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they’d like.
Questions I ask Dolly Chugh: What do you mean when you say “being the person you mean to be”? How can I, as the leader of a company, make fighting bias and promoting diversity a priority? How much does a lack of exposure to diversity contribute to unconscious bias? What you’ll learn if you give a listen: How you can be a vulnerable leader and be willing to admit that you’re learning and working to correct your own unconscious bias How running better meetings can help you combat bias within your organization How you can be an activist, with a little “a,” in your everyday life Key takeaways from the episode and more about Dolly Chugh: Learn more about Dolly Chugh Pre-order The Person You Mean to Be Follow on Facebook Follow on Twitter Connect on LinkedIn
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Todd Hockenberry
Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results , a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles , which we discuss today.

Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes.

Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre.
Questions I ask Todd Hockenberry: What’s new that you are bringing to the subject of inbound? What is the “inbound organization”? How do you encourage your employees across all departments to embrace the inbound culture shift? What you’ll learn if you give a listen: How the idea of “inbound” goes far beyond the reaches of marketing Why you need to stay focused on the customer throughout their entire interaction with your company How to shift your perspective from business owner to prospective client Key takeaways from the episode and more about Todd Hockenberry: Learn more about Top Line Results. Listen to the Inbound2Grow podcast . Read Inbound Organization . Follow on Twitter . Connect on LinkedIn . Follow Top Line Results on YouTube .
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rand Fishkin
Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro , a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World .

Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta.
Questions I ask Rand Fishkin: Where does SEO sit today? Why include the painfully honest advice in your book? What is some common advice you give people? What you’ll learn if you give a listen: Why you need to discover your unique value How Fishkin’s business point of view has changed over the years What’s coming next in the marketing world Key takeaways from the episode and more about Rand Fishkin: Read Lost and Founder: A Painfully Honest Field Guide to the Startup World . Learn more about SparkToro . Learn more about Moz . Follow on Facebook . Follow on Twitter . Connect on LinkedIn .
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Vanderkam
Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done.

Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It , What the Most Successful People Do Before Breakfast , and 168 Hours .

Her work has appeared in publications including the New York Times , the Wall Street Journal , Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds .
Questions I ask Laura Vanderkam: What are some of the biggest time-drain patterns? Is there a place for procrastination? How much does multitasking cost us? What you’ll learn if you give a listen: Why there is so much stress around getting a lot done Why people are more productive during some times of the day compared to others Whether or not you should track your time Key takeaways from the episode and more about Laura Vanderkam: Learn more about Laura Vanderkam . Listen to the Best of Both Worlds podcast . Read Off the Clock . Follow on Facebook . Follow on Twitter . Connect on LinkedIn . Follow on Instagram .
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andrew Warner
Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy , a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy , and what your business needs to know about bots today.

Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture.

After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy.
Questions I ask Andrew Warner: Why should people be paying attention to chat bots? What are some business use cases for chat bots? How will chat bots evolve? What you’ll learn if you give a listen: Why people should pay attention to chat bots How chat bots can help your customer service How email and chat bots can work hand-in-hand Key takeaways from the episode and more about Kyle Gray: To see the chat bot intro, visit botacademy.com/ducttapemarketing . Learn more about Bot Academy . Learn more about Mixergy . Follow on Twitter . Connect on LinkedIn .
Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto ! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE .

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Justin Sturges
Podcast Transcript

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in.

It is very difficult to rank for your most desired keyword phrases without great content.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation . We discuss SEO, website design and the keys to getting your business to rank.

Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally.
Questions I ask Justin: What are common SEO mistakes that businesses often make? What role do reviews play in your ranking factor? What are some good resources for local SEO? What you’ll learn if you give a listen: The driving factors in organic placement Key aggregators often missed in citations How using the right extensions can increase your click-throughs Key takeaways from the episode and more about Justin Sturges: To learn more about Justin Sturges, visit his website here . Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation . Connect on LinkedIn .
Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here .

A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]

Voice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […]

How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

How to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of […]

How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Hall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world […]

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]

How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will […]

The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential to travel through as part […]

Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tucker Max Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books and how they impact your […]

A Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bob Burg Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books. He and I discuss the newest book in the series, The Go-Giver […]

How to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I discuss the role design plays in brand development and how to master it. For […]

How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Garrett Moon Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He and I discuss his new book, 10x Marketing Formula. Ranked as […]

Tips for Starting a Successful Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup […]

How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers […]

How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scot Hunsaker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent, Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners. He and I discuss […]

Using Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Ducker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the host of the Youpreneur podcast […]

Stop Networking and Start Focusing on Relationships That Matter written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Gerber Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop Networking and Start Building Business […]

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I think that this whole political storm […]

How to Successfully Run a Business as a WordPress Consultant written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Troy Dean Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world of WordPress and why WordPress just keeps getting better and better. Dean specializes in […]

How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and I discuss her new book, […]

Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing

If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing for Small Business I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “Boy, there is a topic that hasn’t been covered recently,” said nobody […]

The Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking […]

Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing

If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, […]

How to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success […]

Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing

If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When […]

How to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. […]

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important […]

Why Link Building is the New Networking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search […]

A Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Colin Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces his own podcasts, helps others to […]

How to Use Google AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the best approach for small local businesses, […]

How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. […]

How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Matt Watson Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which […]

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]

Building a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […]

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

How to Understand and Solve Your Customers’ Problems written by John Jantsch read more at Duct Tape Marketing

If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […]

Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

Getting What You Want in Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been […]

An Introvert’s Guide to Putting Yourself Out There written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home), and host of a podcast of […]

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, […]

Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss the […]

Creating Memorable Moments for Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses […]

The Evolving Significance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan Shure Podcast Transcript I’ve said it a number times over the last few years – SEO is […]

Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan Levesque Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina Nicholson Podcast Transcript Back in the day, you know ten years ago, I built some form of […]

Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar Zenhom Podcast Transcript I’ve been doing webinars for about a decade now and […]

Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert […]

Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

Winning Your Dream Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development […]

How to Cut Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup. He is also the founder of the annual World Domination Summit. He and I discuss […]

Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jim Brown Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from […]

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of […]

The Hidden Personality Types That Drive Everything We Do written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gretchen Rubin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I […]

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated […]

Be More Productive By Working Simply written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks […]

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marylou Tyler Podcast Transcript Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest […]

The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Goins Podcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be […]

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Simon Sinek Podcast Transcript For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why […]

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two […]

An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Landon Ray Podcast Transcript I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they […]

Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Sauer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has […]

Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Holiday Podcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]

Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rebekah Radice Podcast Transcript Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the […]

Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years. My guest […]

How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder […]

The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Robertson Podcast Transcript “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has […]

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bernadette Jiwa Podcast Transcript I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. Get back in touch with your own […]

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Webster Podcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time […]