iMedia Connection

Countrywide's David Collins speaks with iMedia's managing editor about how his company, which offers mortgages, is approaching the interactive space.

From the Lake Las Vegas Brand Summit session, "Top Ten Reasons To Invest in Interactive".

The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.

The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.

iMedia's managing editor sits down with Anheuser-Busch's senior director of digital marketing to discuss the interactive space and what's ahead.

From the Lake Las Vegas Brand Summit Keynote Interview: "The Digital Embrace: From Intent to Action, From Mindset to Talent."

From the ad:tech Chicago session, "ad:tech Speaker's Showcase: One Minute Tips" with 30 experts and their tips.

iMedia's search editor sits down with Sean Chevney, VP of marketing and AccuQuote, to discuss how brands interact with their online customers.

iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy at the iMedia Brand Summit in Lake Las Vegas.

In this iMedia Brand Summit session senior marketers give tips on how to elevate digital's role in the marketing mix.

From the ad:tech Chicago session "Cross-Media Client Case Studies" with panelists from Atlas, United Airlines, Digitas, Fathom Online and Covad Communications.

iMedia's Managing Editor chats with Gucci's Stephen Blumberg about the brand's interactive marketing strategy.

Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent fall iMedia Brand Summit.

From the ad:tech Chicago session, "Waiting for Your Cat to Bark" with Bryan Eisenberg, Co-Founder, Future Now, Inc.

From the Lake Las Vegas Brand Summit session,"How To Get C-Level Executives to Take Notice."

From the ad:tech Chicago workshop: "Eight Ways to Fuel Your Organization's Results Revolution with Microsoft Excel" facilitated by Chris Grant, Ph.D., Analyst, Enlighten.

From the ad:tech Chicago session, "Managing the Deluge: Effective Email Inbox Organization" with Pierre Khawand, People-OnTheGo.

From the ad:tech Chicago session, "ad:tech Connect Hotseat: Small Talk with Big People" with representatives from Coke, Atlas, Millward Brown and MarketingSherpa.

From the ad:tech Chicago session "Customer Acquisition Strategies Revealed" with panelists from Sony Electronics, AllState and University of Phoenix.

From the Chicago ad:tech session "Merging Web Analytics with Email Marketing Metrics to Increase Performance" with David Baker, Leona Green and John Sheldon.

From the ad:tech Chicago session "Developing an Integrated Local Media Strategy" with panelists from Yahoo!, Sun Times Group, Centro and Ingenio.

From the ad:tech Chicago session, "Full Frontal Experience - Touching Your Consumer in All the Right Places, Sponsored by Digitas" with Ben Jones, Harry Gottlieb and Mike Davidson.

From the ad:tech Chicago session "Social Media: The Dynamics of the Genre and The Opportunities for Marketers" with panelists from P&G, eCRUSH, eMarketer and MySpace

From the ad:tech Chicago session, "Podcast: TV 2.0 Overview" with Peter Storck and Tim Hanlon.

From the ad:tech Chicago session, "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with i-Jump's Peter Fuller and Denuo's Courtney Jane Acuff.

From the ad:tech Chicago session, "Interactive Gaming: 50 Billion Things You Need to Know" with Jonathan Epstein and Michael Gartenberg.

From the ad:tech Chicago session, "Making Search Even More Efficient!" with Fredrick Marckini, Greg Jarboe and Alison Kane.

From the ad:tech Chicago session " New...Integrated...Rich..." with panelists from AdBrite, Bazaarvoice, Phenemenon and Fallon.

From the ad:tech Chicago session "Personal Workshop: The Creativity Continuum -- Designing Your Own Flow" with Lauralee Alben, President, Alben Design LLC.

From the ad:tech Chicago session "Mastery Series: Marketer's POV" with Karna Crawford from The Coca-Cola Company and FedEx's Steve Pacheco.

Listen in to the ad:tech Chicago session, "How Marketing Will Save Itself," introduced by Susan Bratton and led by Hunter Hastings.

From the Chicago ad:tech keynote presentation, "The Creativity Continuum-- Designing a Strategic Flow of Ideas and Innovation" with Lauralee Alben, president, Alben Design LLC.

From the ad:tech Chicago session, "Domain Power-- The Value, Tools and Trade of Domain Names" with Chris Bowler, Ari Lee Bayme and Dan Warner.

Listen in to this ad:tech Chicago session, "Customer Analytics and Marketing Dashboards: Rolling Up Your Numbers to Create Data-Driven Business Advantage."

From the ad:tech Chicago session, "New Product/Service Growth Strategies for Marketers " with Laura Schmidt, Vice President, Innovation, Landis Strategy & Innovation.

From the ad:tech Chicago session, "All You Need is Love-- Using Emotional Buy-In to Create Long-Term Customers" with David Hutchinson and Dan Hill.

Listen in to this ad:tech Chicago session on "Linking and Optimization for Better Rankings and More Traffic" hosted by Fionn Downhill, CEO and president of Elixir Systems.

From the ad:tech Chicago session, "User Experience - The Latest in Design" with Yosi Heber, Founder and President, Oxford Hill Partners.

iMedia's managing editor catches up with Dragon Media Online's CMO to discuss emerging platforms in Asia, and what the U.S. might expect in the years ahead.

From the ad:tech Chicago session, "Client Agency Tango" with Ellis Booker, editor, BtoB Magazine.

From the ad:tech Chicago session, "Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish."

From the ad:tech Chicago session, "Managing Ultra-Complex Search Campaigns" with iMedia Search Editor Kevin Ryan.

From the ad:tech session, "Ad Networks: Practical Usage Advice" with Scott Howe, president, DRIVEpm.

iMedia's managing editor talked with Freestyle Interactive's media director earlier this year.

From the ad:tech Chicago session, "Blogging/RSS/Podcasting/Vidcasting," hosted by Henry Copeland, CEO, Blogads.com.

From the ad:tech session, "Organic SEO Fireside Chat with the Experts" with Bruce Clay, president, Bruce Clay, Inc.

Media Contacts/MPG's VP, group account director talks about his take on emerging platforms, and recommendations for marketers interested in getting involved.

From the ad:tech session, "Media Innovation," with Eric Picard, Director, Microsoft Digital Advertising Solutions.

From the ad:tech session " WOM: The Before and After of a Viral Program-- Thinking it Through" with Sprint/Nextel's David W. Dickey and Coke's Mel Clements.

From the ad:tech session, "Steal These Ideas: Job Site's Share Their Secrets" with Alexandre Douzet, Co-Founder and VP of Marketing, TheLadders.com.

Broadband Enterprises' CEO discusses the current online video landscape, and what's happening with emerging platforms.

Avenue A | Razorfish's senior account director speaks with iMedia about how emerging platforms have affected her company's strategy.

From the ad:tech session, "Recruiting and Resource Companion: Hiring and Retaining Talent in the Global Digital Marketing Space" with Vivek Bhargava, Don Leon and Jodi Milam.

From the ad:tech session, "Interactive Gaming: 50 Billion Things You Need to Know" with Jonathan Epstein and Mike Cassidy.

Our managing editor talks with FrontGate Creative's Partner/VP Keith Pape at iMedia's Breakthrough Summit about effective emerging platform techniques.

ipsh! CEO Nihal Mehta discusses mobile marketing techniques with our managing editor.

Our managing editor asks MediaVest's VP, associate director of Digital Media & Innovation how to budget for emerging media, growth in the industry and finding the right media mix.

iMedia Executive Editor Brad Berens recounts what was covered at the Amelia Island Agency Summit roundtables.

From the ad:tech session "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with John Hadl and Robert Tercek.

From the ad:tech session "TV 2.0 Overview" with Points North Group's Peter Storck and writer Daisy Whitney.

Media Contacts' Rob Griffin speaks with our managing editor about emerging platforms-- the current landscape, and what's in store.

iMedia's managing editor talks with the VP, director of emerging media of Interpublic Emerging Media Lab about what top advertisers are doing to bring clients to emerging media.

From the Amelia Island breakout session, "Agency/Client/Publisher Relationships," with Doug Weaver.

From the ad:tech session "Workshop: Scientific Approaches to Multivariate Testing" with Josh Manion, CEO, Stratigent.

From the ad:tech session "ad:tech Speaker's Showcase: One Minute Tips" featuring 30 speakers and moderated by the CEO of Mediasmith.

From the ad:tech session "Workshop: Scientific Approaches to Multivariate Testing" with Josh Manion, CEO, Stratigent.

Our managing editor asks TS Kelly, VP, director of research and insight, Media Contacts, how to manage measurement of emerging media.

From the Amelia Island Agency Summit session,"Integrated Marketing: How to Make It Work," with Ted Moon and Alison Kennedy.

From the ad:tech session, "Online Advertising Inter-Operations: Friction as Opportunity" with Mai-Wah Cheung, Bowen Dwelle, Alyson Hyder and Michael B. Stoeckel III.

From the ad:tech session, "One Billion Ringie Dingies: Pay Per Call's Massive Market" with Chris Consorte, Steven Keller, Tony Philipp and George Garrick.

From the ad:tech session "Connect Hotseat: Small Talk with Big People" with David A. Ferrera, meeting facilitator, anGelo - The Meeting Guy.

From the ad:tech session "Video Now, How and Wow" with panelists from Discovery Communications, EVB, Maven Networks and Deep Focus.

iMedia's managing editor talks with the West Coast director about growth in the industry, gaming and earlier testers.

From the iMedia Agency Summit presentation, "Opportunities in User-Generated Content," with Pete Blackshaw of Nielsen BuzzMetrics, Mike Murphy of Facebook and Oliver Luckett of Revver, Inc.

From the ad:tech session, "Workshop: Word of Mouth as a Media Channel: Designing Your Own Campaign."

From the ad:tech session, "Click Fraud Debate" with Jessie Stricchiola, President, Alchemist Media, Inc

iMedia's managing editor talks with the SVP of brand communications about challenges and opportunities with emerging platforms.

From the ad:tech session "Mastery Series: It's All About Targeting" with Martin A. Nisenholtz, Robert Brown and Greg Smith.

From the ad:tech session " Kick Ass Creative: SF-Style" with Tim Smith, Founder, Intelevision.

Universal McCann Interactive VP Group Media Director Cari Weissberg discusses the right emerging media mix.

From the iMedia Agency Summit keynote presentation: "Influences, Motives and Impacts" with Esther Franklin, SVP, director of consumer context planning, Starcom USA.

From the ad:tech session, "Building a Customer Marketing Database-- From A to Z," with Bernice Grossman.

From the ad:tech session, "BtoB Search Marketing Best Practices in Demand Generation and Brand Building," with Martin E. Laetsch of Intel Corporation, Crispin Sheridan of SAP and Dema Zlotin of Silicon Space.

From the ad:tech session, "Social Sites: The Dynamics of the Genre and The Opportunities for Marketers," with Ramu Yalamanchi of Hi5, Patty Mitchell of Six Apart and Shawn Gold of MySpace.com.

From the ad:tech session "Pay Your Agency On Results: Risk-Sharing Compensation Models" with David Levin, President, i33 communications LLC.

From the ad:tech session "Podcasts and Vidcasts for Marketing & Public Relations" moderated by Eric Schwartzman, chairman and founder, iPressroom.

iMedia's managing editor talked with IQ Interactive's founder and CEO about emerging platforms at the iMedia Breakthrough conference earlier this year.

From the Amelia Island session "Consumer Engagement: What Does it Mean?" with Bob DeSena,director of active engagement, Mediaedge:cia.

From the ad:tech session "Social Media: The Emerging Set of Communications Platforms" with Dave Evans, Co-Founder, Digital Voodoo.

Panelists discuss reaching multicultural markets in the United States and around the world.

From the ad:tech session "Managing Ultra-Complex Search Campaigns" with Daron Babin, Co-Founder, Webmaster Radio.

From the ad:tech session "Tech Brand Special Needs: Creating Trust" with Fran Maier, Executive Director and President, TRUSTe.

From the iMedia Breakthrough session "Gaming Impact & Measurement" with IAB Consultant Andy Fessel.

From the iMedia Breakthrough session "Miller Brewing & Advergaming" with Skyworks Technologies President and CEO Garry Kitchen.

From the ad:tech session "Global Trends, Newsmaker Brands and Cool Hunting: Trend Trackers Tell All" with ArcherAdvisers' Rich LeFurgy and panel.

From the ad:tech session "The Economics of Interactive: Part II M&A in Interactive Marketing" with Stephen DiMarco, Larry Phillips and Tolman Geffs.

iMedia's executive editor talks with EchoTarget's CEO about the differences among BT solutions, how to choose a vendor and more.

From the iMedia Breakthrough session "A Whole New Ball Game: Marketing to Gamers" with Mike Denzler, media director, Freestyle Interactive.

From the iMedia Breakthrough session "Gaming Creative & Execution" with Julie Shumaker, national director of sales, videogame advertising, Electronic Arts.

From the ad:tech session "Linking and Optimization for Better Rankings and More Traffic" with SmartInteractive Founder and CEO Mike Grehan.

From the ad:tech session, "Personal Workshop: Managing the Deluge: Effective Email Inbox Organization" with Pierre Khawand.

From the ad:tech session, "Email Marketing: The Cinderella Story" with Dre Madden and Michelle Thomas.

From the ad:tech session "Never Eat Alone Again: Relationships for a Rockin Life" with Keith Ferrazzi.

From the ad:tech session "The Economics of Interactive: Part I Industry Investment and M&A For Fun and Profit" with Cliff Kurtzman and William S. Morrison.

From the ad:tech session "RSS Deconstructed and Demystified" with Rebecca Lieb, Jon Gibs, Joshua Baer, Mark Stephens and Scott K. Wilder.

From the ad:tech session "Multicultural Marketing in the Global Economy" with Ion Global Managing Director Wei-Tai Kwok.

VP of multimedia marketing at Turner, Chris Pizzuro, explains to the Breakthrough Summit audience how to market in VOD.

From the ad:tech session "Personas 2.0" with David Hutchinson, Elizabeth Roche, Joseph Zawadzki and Beth Wallace.

From "ad:tech Connect Hotseat: Small Talk with Big People " with David A. Ferrera.

From the ad:tech session "How to Grow a Profitable Affiliate Channel: Recruit the Best Partners for Your Business" with Declan Dunn.