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Creative Conversations from The Norman Agency

  1. Performing & Directing -- Pt.32009/10/26
    Even more tips for performers and producers/directors of radio
    commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York
    actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com ).
  2. Performing & Directing -- Pt.22009/10/21

    More tips for radio-ad performers and directors/producers about better ways
    to work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com ).
  3. Performing & Directing -- Pt.12009/10/14
    Info (Show/Hide)
  4. What Listeners Hate Most About Radio Ads2008/04/28

    We researched three years' worth of angry comments -- posted on internet

    forums and blogs and filed with the Advertising Standards Council -- directed at

    radio ads. The result? Our Top 5 Countdown of what listeners hate about radio

    commercials. (Think of it an as an ad-visory.)
  5. How to Create Great Radio Commercials -- in Brief, Pt.22005/10/01
    We discuss Steps 6 to 10 of the development of a Creative Brief

    that will result in effective, business-building radio

    commercials.
  6. How to Create Great Radio Commercials -- in Brief, Pt.12005/09/01

    Effective, business-building radio commercials start with a great

    Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the

    development of a great Brief.
  7. Your Radio Campaign - Give It Time2005/08/01

    Why, in addition to having great radio commercials, you also need great

    airtime schedules. And some ideas about how to get them.
  8. Accuracy Matters2005/07/01

    How flawed premises, faulty facts, and fake performances can ruin the

    effectiveness of your radio commercials.
  9. Are Your Ads Selling Your Competitors?2005/06/01
    How to make sure your ads aren't helping your competition
    succeed.
  10. Taking Care with Radio Commercials2005/05/01

    Why radio commercials should be created with the same care as other marketing

    communications, like print ads.
  11. The Long and Short of Radio Ads2005/04/01
    When to use which length of radio commercial.
  12. Sounds Amazing2005/03/01
    The value of working with a great sound designer/recording
    engineer.
  13. What's the Big Idea(s)?2005/02/01
    Big ideas shouldn't just be the creative ones.
  14. Concepts to Shun2005/01/21
    How to kill a campaign's effectiveness with cliched and cookie-cutter
    ideas.
  15. Casting Coaches2005/01/18
    How do you go about finding the perfect voices for your radio commercials?
    We talk about some of the methods.
Creative Conversations from The Norman Agency
http://www.thenormanagency.com
The Norman Agency's Creative Director and Project Manager discuss important aspects of radio advertising creation.

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