School of Podcasting - Learn To Podcast

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Veteran podcasters like Joe Saul-Sehy from Stacking Benjamins , Kristen Meinser , and Jordan Harbinger have all successfully launched and grown their podcasts and have valuable insights to share.

We hear about the planning, shaping, and bumps and bruises of launching from the new host Allen Corey and Crystal Hammond of their spin-off show Stacking Deeds.

Take Aways

Sometimes a "No" is a Not Now.

Your podcast can bring you opportunities.

Diverse attitudes, experiences, and insights lead to a diverse audience.

Ensure that your show's first five minutes inspire people to want to hear more.

Joe truly appreciated the feedback that provided ways to improve his show.

Listen back to your show to catch mistakes you may have missed.

Learning to edit your show improves your relationship with a future editor.

They didn't release the first thing they recorded.

How they improved after a "brutal conversation."

The Importance of incorporating listener feedback into the show.

Advertisers are Partners that You've already worked with.

Start building relationships before you launch your show and build your network.

Know a person who knows the "WHO" in the industry and reach out.

QUESTION OF THE MONTH

This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast , who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.

Leave Your Answer at www.schoolofpodcasting.com/question

I need your answers by 3/24/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Stacking Benjamins

Stacking Deeds

Kristin Meinzer Interview on Episode 862

So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook )

Kristen Meinzer

Convertkit email list(send your RSS to Listeners. Also, Mailerlite has this as an option)

Jordan Harbinger Show

WDW Radio with Lou Mongello

The New Media Show

Podmatch

The Big Seance

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Buy Dave a Coffee

Put Dave In Your Pocket

Podcast Studio Pro

Libsyn.com Podcast Hosting. Get a free month with the coupon " sopfree ".

Start Your Podcast, or Grow The One You Have at the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Recording a podcast with an accent can be both intimidating and exciting. If English is your second language (ESL), you may feel nervous about speaking in front of a microphone; however, the ability to reach a worldwide audience is exciting. Today we answer a question from Jacob from the Old Men New Games wants to know if a host has English as a second language (and might mess up a word every now and then). Is that a “No Go, Instant Tune Out” for you?

I think this boils down to accents. My audience shares their thoughts.

PARTICIPANTS

Craig - Inglespodcast check out this write-up from the British Council about their show.

Anthony - Route 66 Podcast

Craig - Live Well and Flourish

Sarah from Kind Leadership Challenge

Mark from The history of North America Podcast

Wayne - Packers Fan Podcast , and Media VoiceOvers

Ian - English Coach Living the Language and Life is feeling

Mark from The history of North America Podcast

Colin and Matthew - Podcraft

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Buy Dave a Coffee

Put Dave In Your Pocket

Gene Simmons Learn a language

QUESTION OF THE MONTH

This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast , who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.

Leave Your Answer at www.schoolofpodcasting.com/question

I need your answers by 3/24/23

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

The great ones make it look easy. Jono drops easy, simple, powerful tips on starting a community, growing it, keeping it engaged, and if you want to build courses based on the information you've learned from your community.

Full show notes at www.schoolofpodcasting.com/867

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Who is Jono Petrohilos?
Jono is the co-founder and director of Fitness Education Online, one of the largest online course providers in Australia for Personal Trainers. He sells over $1,000,000 worth of online courses every year and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community .

Wheat you Learn Today

When to start a community (Jono uses Facebook)

Why No Promotions Without Permissions is the best rule for Facebook/Communities

How to Keep Your Sanity and Nurture Engagement Using the Redirect Strategy

How Jono's podcast Course Creator Community helped him find speakers for his event.

How Jono made 100K from a course, he didn't create.

How to tell if your course will sell

Why New Zenler is currently the best course platform that you can try for free

Is an "All in one" platform the best to go for an online course?

Mentioned In This Episode

Jono's Course Creator Community .

Jono Petrohilos' Course Creator Community Podcast.

New Zenler

Teachable

Thinkific

Kajabi

Podia

Circle

Heartbeat

Grow Your Community Show (Podcast)

QUESTION OF THE MONTH

This month's question is from Jacob from the Old Men - New Games . When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out?

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 2/24/23

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Thanks for listening to episode 867 of the School of Podcasting

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You , and MIT professor, set a goal of appearing on 150 podcasts. He pitched over 2000 shows and ended up on close to 350 shows . Mark did it through volume, which is a different strategy than Dave typically preaches. Dave and Mark get together to share their insights to discuss the pet peeves of guests and hosts to uncover the most efficient way to pitch yourself to shows.

"Focus on how you're delivering value to the audience. If your pitch starts out with the word 'I' too many times in the first paragraph, know what you offer and get to the point - delivering value to the audience is key!"

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

What You Will Learn Today
The strategies that Mark uses to make it easy to say YES to having him on your show. How letting your guest know who they are talking to always leads to a better interview. Make your guest comfortable by letting them know what to expect (audio, video, both?). How having example questions makes connecting your expertise to your audience easier. The two questions every guest should ask at the end of the interview What a guest needs to make it easy to share Mark (and Dave) use Podmatch , PodcastGuest and other resources.
For a full list, get the PDF Cheat Sheet Here .

QUESTION OF THE MONTH

This month's question is from Jacob from the Old Men - New Games . When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out?

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 2/24/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Other Episodes Mentioned In This Episode
20 resources to Help You Find Guests/Hosts

Less Annoying CRM

The Ultimate Guide to Hosting and Guesting Podcast Interviews.

Editing the Boring Out of Your Podcast

11 Steps I Took to Create a WOW Interview

How to Get Booked on Podcasts: Figuring Out Who and How to Pirch with Kristin Molenaar

Be A Guest Book a Guest

Podmatch (a “Dating Service” for podcasters).

Mark Herschberg : thecareertoolkitbook.com and the Brain Bump App

Dave: schoolofpodcasting.com

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast ) today; we are looking at the other end.

Share your feedback via the Survey 865

When it comes to podcasts, the goal of any podcast creator is to captivate their audience and keep them engaged. However, there are many reasons why listeners may choose to unfollow or unsubscribe from a podcast. In this episode, we will explore what makes listeners tune out of a podcast and how podcast creators can avoid these pitfalls. We will look at common issues such as poor audio quality and how extended chit-chat at the beginning may be causing people to tune out.

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Participants:

02:43 Paul from Fighting Through World War II Memoirs Podcast

04: 49 Orlando from the hablando de tecnologia

06: 42 Carrie Bock from Hope for Anxiety and OCD

08:36 Dan from the Dan Smith from the Honest Management Show

10:40 Heather from the Politics Free show

12:19 Seth from Geekville Radio
and Classic Wrestling Memories

17:04 Kris from the Kris and Kristine show

18:29 Paul from Pass ACLS

22:09 York from Welcome to Earth Stories

24:07 Beth from Unraveling Adoption

25:02 Sarah from Kind Leadership Challenge

27:25 Mark from The history of North America Podcast

28:29 Todd from Guardian Downcast

30:25 Kim from The Pharmacist's Voice

35:05 Neil from Recovery Coast to Coast

38:33 Lee from the Covert Nerd and You Choose Podcast
(Lee your Squarespace expired! and there is no way to contact you)

40:05 Steve from Steve Stewart and the Podcast Editor Academy

QUESTION OF THE MONTH

This month's question is from Jacob from the Old Men - New Games . When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out?

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 2/24/23

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Your Podcast Consultant Worst Way to Start Your Episode

The Ultimate Guide to Hosting and Guesting Podcast Interviews

Duolingo

Other Products From Dave

Get Your Podcast Reviewed

Profit From Your Podcast: Proven Strategies

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee and give some of that value back.

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive relationships. I also discuss Cinemaker, a Mac-only video recording program for video interviews. Lastly, podcast hosts announced updates at Podfest. I also share my presentation.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

In this episode, you will learn the following:
1. Uncovering the secret to getting guests to share your episode.
2. Exploring the new podcast hosting technology available.
3. Examining the ingredients of a good podcast.

Timeline

00:04:05 Make your interviews unique.

00:10:58 Get feedback before launch.

00:17:14 Get to the point quickly.

00:19:41 Name your podcast clearly.

00:29:00 Grow your show by sharing.

00:34:09 Create great content consistently.

00:43:00 Grow with a consistent theme.

00:46:17 Podcasting never dies.

00:51:51 Tell someone about the podcast.

Questions:
If you're consistent and persistent in producing shows, what else is needed to continue to grow the audience?
Does having a seasonal podcast make for lower downloads? Does podcast growth depend on the platform (media host)? Could it ever be the most painful? That people don't like it? Is a specific theme best or should I have a variety of topics? Are there typical plateau points?
QUESTION OF THE MONTH

This month's question is from Jacob from the Old Men - New Games . When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out?

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 2/24/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Buy Dave a Coffee

Put Dave In Your Pocket

Daniel J Lewis

Accidental Swingers

Podfest Expo

Podcast Branding

Cinamaker Video Recording/Streaming

Free Podcast Classes

Libsyn Media Host (use the coupon code sopfree )

Blubrry Media Hosting

Captivate Media Hosting

Buzzsprout

Canva

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time.

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

YOUR PODCAST DESCRIPTION

While every show is different, and thus, every description is different there are some items you may want to include:

Get Them Saying Yes

By stating an obvious truth, you show that you "Get" your audience and get them saying, "yes."

Frequency, Format, and Facts

This can be your schedule (Frequency).
Your format (solo, interview, panel, narrative).
Facts: Accomplishments of the host to establish street cred and answer, "Why should we listen to you?"

Who is This For?

By specifically identifying who the show is for, you better attract your target audience.

Why Should They Listen?
What value and/or what benefit is the listener going to walk away with?

Call to Action

Your call to action in your description (as this will be seen in all the apps) should be to play or, even better, follow/subscribe. Regarding asking them to go to your website or other calls to action, do those in episodes AFTER they start listening.

YOU DON'T BENEFIT UNTIL YOUR AUDIENCE BENEFITS.

Other Options

Some people like to start of with a question.

THE FORMAT OF MY DESCRIPTION IS OFF

This is another reason to keep your description short. The more paragraphs you want and bold, italics, etc it is going to look weird. In most apps, the description is simple text. If you do include links, they won't work.

All you can do it enter things the right way and hope for the best.

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23
Mentioned In This Episode
Creating a Promo For Your Show Episode 858

Getting Your Podcast Unstuck Episode 861

Celebrity Impostor Syndrome
Marriage Advice from the Divorced Guy
Podcasts So Good Your Audience Can't Unhear Them

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling

10 Magic Words Exercise

Join the School of Podcasting Community

Profit From Your Podcast Book

Buy Dave a Coffee

Podcasting Observations Dave's Free Newsletter

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better.

My Video Progression

I started with a Logitech C920 and upgraded to the Elgato Facecam.
The Facecam had a better picture and NO MICROPHONE (so no accidental recordings using the camera microphone).

I later I upgraded to the Sony VZ-1. Why?
Because YouTube told me that this was THE best camera for the new YouTuber/Content creator. Also, it had a button that MADE THE BACKGROUND BLURRY. I'm not making that up.

With the press of ONE button, the background would be BLURRY. OMG!

So I had to get it even though it was $900. I bought it on a payment plan but avoided paying any interest.

A little over a year the Sony ZV-10 came out, and not only did it have the one-button blurry mode, but you could also CHANGE LENSES. Again, YouTube erupted, letting me know that THIS, yes, THIS was THE camera.

I was THIS CLOSE to buying this camera, and then I saw another video because as I could switch lenses, I had to figure out what was the best lens. The one lens that made the Youtube host just look dreamy cost $400.

Wait, does that say $400? So $800 for the camera and $400 for the lens is $1200, but the other lens, and this and that.

QUESTION 1: Do I NEED this, or do I WANT THIS?

I thought about it. What happens if I didn't buy this camera? Were my videos on YouTube suffering? After all, I've been making videos for years without a blurry background and I have attracted 3000 subscribers. So apparently, you do not NEED a Blurry background.

QUESTION 2: Who does this benefit and how?

Does this benefit your or our audience, and if so, how?

Well, as I already had the ability to blur my background, there only perc was the ability to switch lenses.

Have I run into something where I wanted to change lenses and couldn't? No. Then why am I buying it? Is it easier to use? Slightly, but you will still need to unplug and replug in the cable, which frustrates me.

So I'm going to spend $1400 to pay for a feature that I will not need. With that, I put my credit card back in my wallet.

BE CAREFUL PAYING FOR FLEXIBLE FEATURES YOU CAN GROW INTO

I once signed a year-long contract with Vidyard. Why? Because it had TONS of features that I MIGHT use. After all, I could see how far people watched my video.

What was I trying to do? Make video messages I could email to my students and clients.

It turned it this would do it, but I found their interface clunky, and when I found a way to really use it, they wanted me to upgrade.

After my contract was over, I found LOOM, and it does exactly what I need it to do for a FRACTION of the cost.

Don't spend money on features you will never use.

OTHER ITEMS THAT HELPED

I've never had someone tell me, "You have to watch this video; the background is BLURRY."

HAVE YOU FALLEN INTO THE TRAP?

Maybe instead of spending so much TIME concentrating on your background, MAYBE we should focus more on what you are saying in the microphone.

WHY PEOPLE UPGRADE MICROPHONES AND VIDEO ITEMS

I understand that sometimes we don't feel confident with our voice, but in many cases upgrading from one microphone to another doesn't make that much difference (especially once you get over $100). But I understand that if you would feel more confident behind the microphone if you like your voice, it may be worth the upgrade. Just realize this:

Unless your microphone and sound is HORRIBLE, getting a new microphone won't grow your offense. Your content will. Now, if your content is noticeably better because you are more confident, then maybe it's worth the money.

CONCLUSION AND BONUS QUESTIONS

1. Is this a WANT or a NEED?
2. Who benefits from this purchase?
3. (bonus) What happens if you don't make this purchase (this helps identify if you need this or want it).
4. Are the features of the product something you WILL put into practice?

WHY I AM STILL NOT A FAN OR ANCHOR.FM

In the past Anchor.fm would submit your show to Apple, Google, and Sticher "For you" and "Forgot" to mention that you would lose access to stats on those platforms (oops!). I could go on for hours, but why I wanted to bring this up is they don't do this anymore. Does this mean I now recommend them? No.

Why? Well, here are some old and new reasons.
1. They are still free, and MANY free media hosts have gone out of business (some after burning through MILLIONS of dollars). So I don't want to build my show on something that is just using a bad business model.

2. If you upload an mp3 file and use their advertising tools, they change their file to an m4a. This makes no sense as Spotify only uses mp3 files from other hosts.

3. They sometimes leave out details when they announce things.

Example: You can play money in your podcast (that they approve, and only in Spotify, and only in the app, and only to paid users).

Example: VIdeos have come to Spotify (that you have to upload via Anchor, that only displays the video on Spotify, and only in the app).

Example: According to the Co-creator of How to save the planet (a Gimlet show) said, "Spotify invested zero in building the show’s audience, then forced us to go exclusive to Spotify, and then canceled it b/c it didn’t build a big enough audience…” she tweeted on Saturday. source

Example: Multiple people in an Anchor.fm user group have mentioned that even though Spotify mentions, as soon as you reach a level, you will have sponsors. These people have met the criteria and have no sponsors (one has 275,000 downloads and still has no sponsor).

4. You have to ASK for an RSS feed.
This is like going to a restaurant and having to request food. Shouldn't you have that already?

Spotify (who owns Anchor) wants you to stay in their "Walled garden." When you look at their marketing material or hear any of the presentations that paint themselves as ABSOLUTE NUMBER 1, and they are THE COOL KIDS. When they are #2 to Apple by a LARGE margin, here again, they prey on the uninformed.

The co-founder of Anchor has said that RSS (the technology that Podcasts use and keep it open) is holding Podcasting back - while the actual spec of RSS is being updated AS YOU READ THIS.

PODCASTING FOR FREE MAY BE UNREALISTIC

I get that you want to podcast without breaking the bank. I understand that. When you try to do it without spending ANY money, your expectations may be in need of an adjustment.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

FREE CLASSES

Want to dip your toe into the podcasting pool? Check out the classes I have available for free at

https://schoolofpodcasting.com/freeclasses

MENTIONED IN THIS EPISODE

New Media Show

Gimlet Issues with Spotify

Libsyn.com (get a free month using code sopfree)

Red Circle

Sony ZV-10

Sony VZ-1

Elgato Facecam

Elgato Facecam Pro

Logitech C920

Loom Video Tool

*links may include affiliate links and I may receive compensation for purchasing through these links.

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared here will help you get your audience clicking with your content. We’ll provide guidance on finding and following effective strategies for growing your podcast.

Weight Loss and Podcasting

Instead of focusing on the goal of "I need to lose 40 lbs" focus on the actions that lead to weight loss. Starring at the scale won't make it move, and starring at your stats doesn't make them move easier.

What Do We Want Our Audience To Do?

When I thought about what we want our audience to do that leads to more podcast growth, it came down to these:
FIND: We need our audience to find us. To be easily found we need to know what they are looking for and word it in a way they will use. CLICK: We need our audience to click on our listing, click on our titles, click on play and click follow. FOLLOW: When your audience follows/subscribes to your show you are becoming part of their routine. Make it EASY to follow you SHARE: We want our audience to share the show with their friends. According to Jacobs media 70% of new listeners discover a podcast from their friends.
Your Show Is An Experiment

Yes we would love to get our show perfect from episode one going forward. I didn't follow my own advice (and didn't get any other opinions) and named one of my shows (about the future of podcasting) "Leading the Bleeding" (as we talk about the bleeding edge of podcasting). I named another "test" show Podcast Rodeo Show (I bet you don't think its full of podcasting tips - it is). If you have to explain your show title - your might regret it later.

FIND MY SHOW
MY NAME TEST

When I say to someone, "I'm doing a show called ______. What do you think it's about?" and they guess correctly, I've got a good name (Especially if there are some keywords in the name).

I see people put the name of their show asonegiantword and I'm pretty sure your audience isn't going to type that in.

If you want to be found by Goolge, you need a website. Check out www.trypodpage.com to make a site with Podpage, and to learn podpage, see www.learnpodpage.com

GET YOUR AUDIENCE TO CLICK

Here are some things that get people to click on your show:
The name of the show. The name of the episodes The artwork An easy to find play button on your website
FOLLOW AND SUBSCRIBE

Search in podcast apps is getting better, but nothing beats having follow/subscribe buttons on your website. This way, when you tell people to go to your website on the special page made to follow and subscribe, it makes it easy; they don't have to "Find you," and you are reinforcing your brand.

There is a great plugin, Social subscribe and follow , that makes it easy to add subscribe buttons to your WordPress Website.

Here is my Follow Page , and Subscribe page .

SHARE THE SHOW

When your audience shares your content with their friends, you have a decent chance of getting a new listener. At Christmas, EVERYBODY was talking about the show Yellowstone. Consequently, I came home and started watching.

You do need to work on your pitch in a way that makes people want to go listen. You should practice this. When someone asks, "So, what is your show about?" they should hear a response that is um, well, kind like, um, you know, um.....

There are some cool plugins for WordPress like Novashare , Social Snap , the Monarch

USE THESE CRITERIA FOR MAKING A DECISIONS

I worked with someone who had named their show DCBN Lifestyle. When I asked (cause they didn't explain it in the show) what it stood for it was, "Don't cook bacon naked" which made me laugh. Which one would be found easier? DCBN or Don't cook bacon naked. The audience doesn't know you've abbreviated the title and if they can't find you they will never know.

If you're thinking of naming your episode School of Podcasting 861 or How to get your podcast unstuck, which one are you going to click on?

Should use create separate artwork for your episodes? She we use episode numbers in your title? Sometimes it is hard to decide (and there is nobody to ask). What do you do then?

Go with your gut. Your podcast is not a statue, and you can always change it later.

GROWING YOUR PODCAST AUDIENCE

Make it easy to find you by having a name the audience is looking for, easy to say, spell, and find. Have artwork that makes you stand out (and wasn’t done in crayon) with episode titles that make them click. Have buttons on your website so people can follow and subscribe to your show, and while they on your website they can use the share buttons as you ask your audience listening in their favorite podcast app (because your show is everywhere) to share their show with their friends. We want to grow our audiences, let’s focus on those steps that lead to our audience growth.

It all starts with knowing who your audience is, and what they want.

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeves? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Is Chat GPT the End of Civilization?

I've played with ChatGPT, which is somewhat like a search engine where you can ask it to write you a blog post, and it will. Remember, Google wants good words that deliver value . It does make me nervous as I can see where people could "use this for evil. I played with Revoicer (another one is Blakify is another one), which takes a script and has a robot read it. It's impressive, but almost all AI I deal with still needs a human to step in and polish the content (which, in some cases, is blatantly wrong).

We had a discussion on the Podcasters Roundtable about this and other things happening in 2023.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

MENTIONED IN THIS EPISODE

School of Podcasting

Blakify

Revoicer

Novashare ,

Social Snap

Monarch

Social Subscribe and Follow

www.trypodpage.com

Leading the Bleeding

How to Make Episode Artwork Show in Podcast Apps (even in Apple Podcasts!) The Audacity to Podcast

Podcast Rodeo Show

Apple Website on Charts

Apple website - How Search Works

Click To Tweet

Chat GPT

No Agenda Show

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome.
You Have Done Hard Things
We have all done hard things in the past. One of the hardest things I had to do is let my Grandmother know she had outlived her daughter (my Mom). My last quarter in college was nuts as I was paying for myself to go to school. We all have a list of hard things, so we can do hard things.
It's Your Brain
For whatever reason (probably due to things that got tattooed to our brains as children), those negative thoughts are hard to control. In researching this topic again, it turns out that most people just understand that they will have these thoughts, and in some cases, it's a good thing. Don't underestimate the power of your brain to manipulate you. David Tennant (Dr. Who) shares how his brain will try to convince him that you can remember large amounts of words and recite them AS HE IS LIVE ON STAGE DOING THAT EXACT THING.
You Are Not Alone
In this episode, all of these people have imposter syndrome. I share clips from David Letterman with Billie Elish from his "My next guest needs no introduction."

Viola Davis from a 60 minutes interview.

Jason Sudeikis from his days at SNL.

Michelle Obama

Tom Hanks

Eddie and Wolfgang Van Halen

Awkwafina

David Tennant

Other people I didn't mention would be Rick Springfield and Meryl Streep
Why a little Imposter Syndrome is a Good Thing
You are going to put content in front of an audience. There are two extreme reactions.
The extreme imposter feels they are not qualified and that nobody will listen, so they are frozen and never publish anything. The obnoxious ego maniac that feels everyone will love their content and publish everything (and probably is not fun to be around).
As Viola Davis put it, if you think you will never work again, you will take any gig. Taking any gigs gives you the opportunity to work on your craft which results in you being a better podcaster.

You can't improve something that doesn't exist.
The Goal is to Be In The Middle
You realize that you will always have that "negative voice" with you. As one person put it, "You can let them in the car, but they can't drive." Too many podcasts ae not being created because people are letting their own negative thoughts stop them from pressing record.

You want to build the habit of pressing the record button to feel comfortable behind the microphone without going too far to the point where you become obnoxious.
The Giant Carrot of Impact
One thing that motivates me to create my podcast is I want to help people avoid making podcasting mistakes. Recently, I've been pointing out how Listennotes shows a bogus stat that can be disproven quickly. Consequently, anyone quoting these stats is either uninformed (and setting themselves up to look silly) or is preying on the uninformed. I ran into one person who seemed to fit the "prey on the uninformed" category. This depressed me. I was shocked. I felt like I had done a bad job in this video , and that video showed how stupid this stat was.

Then I got an email from someone who had seen an interaction I had with this person on YouTube and basically said that THEY HAD SEEN MY VIDEOS and now understood how stupid that stat is. So while this one podcast guru did not, this person did. My efforts had impacted this person in a positive way. I was amazed at how this made me feel (I'm sure a large amount of dopamine in my brain was released).

If you are a person with a mission, and a passion, don't let imposter syndrome stop you from impacting the world
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeves? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast.

This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience).

Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
My Favorite Podcast Is
2:11 Steve Stewart still loves the Stacking Benjamins show, but instead of mentioning that show again he mentioned the This is awkward show about finance and more. Steve is also one of the founders of the Podcast Editor Academy . It is a phenomenal resource if you want to make some money as an editor.

05:24 Brian Goodwin from the Relaxed Male podcast loves the Life Coach School podcast.

08:20 Brooke Smothers from the RV Outwest show loves How I Built This by Guy Rax

09:43 Chris Lewis from the Dads with daughters loves the Real Brian Show

10:54 Chris Nesi from the House of Ed Tech loves the Warm Up Show .

13:53 Daniel J Lewis from the Audacity to Podcast loves the Podcasting 2.0 Show .

18:26 DR Who produces the Life After Corporate show loves the Build a Big Podcast Show by David Hooper.

21:44 Super Joe Pardo (organizer of the Indie Pod Conference ) loves the Disney Dish Show

23:10 John Wilkerson from the Struggling for Purpose show loves the Truce Podcast.

24:23 Kim Newlove from The Pharmacist's Voice loves the School of Podcasting (this show).

28:23 Mark Vinet from The History of North America show loves the Book Notes Plus show.

29:09 Mike Dell from the Podcast Insider show loves the Lehto's Law show.

31:00 Neil Scott of the Recovery Coast to Coast show loves the Bob Lefsetz podcast .

34:06 Nina loves the School of Podcasting

42:23Nyree from The Ferret Paradigm Podcast and The Fauna Paradigm shows loves a show that just split in two due to some co-host tensions. Check out Curious Freedom and The Arto f Decluttering .

45:36 Paul From the Pass ACLS Tip of the Day loves the Everything Everywhere show. Here the host of Everything Everywhere on episode 854 where he explains how he grows his show.

47:38 Richard from the Veterans Day Room loves the Build a Big Podcast show.

51:43 Rich Palmer loves the Voice Over Body Shop Show.

54:03 Taylor Marek loves The Expert Ownership show

55:22 York From Welcome to Earth Stories show loves the Matt Walsh show.

57:11 Scott Johnson from the What Was That Like? show loves the 7 Minute Stories show.

59:49 Jim Collison from the Home Gadget Geeks show loves One Nation Under Whiskey show.

01:01:46 Dave Jackson from the Your Podcast Consultant show loves the No Agenda Show

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50). Helps me understand there is no "cookie cutter recipe" for making a good podcast promo.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
Creating a Good Podcast Promo
In talking with Neil from The Voice In My Head we discover there is no "paint by numbers" path to making a great podcast promo. There are some best practices such as:
Niche down until you have a crystal clear picture of your audience. The message about your show is not a one size fits all situation. If you are advertising on "Joe Rogan Experience" and the "Minister Bob" show, What is missing in most ads is they are just the facts - they are not entertaining or memorable. The job of the first sentence is to get you to listen to the second sentence. There is a skip ad button on YouTube, but no "play ad again." People don't hate ads, they hate BAD ads.
Connect with Neil

Copywriting 101 Course (use coupon sop50)

Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them

Neil's Agency KNOPP STUDIOS

The Voice in My Hed Show
Because of My Podcast I'm a Pop Up Pastor
Because of the Speak Life Church Podcast Kenn was able to fulfill my Call to ministry.

The speak life podcast is a church without walls.

I am an at-large pop-up pastor to about 300 people nationally.

I have been able to travel to officiate Christian weddings, perform baptisms, and funerals, and answer the call to counsel ten people considering suicide.

https://www.blanchardnetwork.com/show/speak-life-church/
speaklifechurch.net

Can you finish the statement "Because of my podcast _______"? Head over to our contact page and share it.

QUESTION OF THE MONTH

This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's the website and a little bit about it.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Neil's Previous Episode Tips Podcasters Can Use From Radio with Neil Hedley

Seth Godin Books on Amazon (aff)

What Was That Like Podcast

Dave In Your Pocket - Coaching without Calendars

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2 ) and promote affiliate products - not because they are good - but because they have the highest commission.

I'm not them. Today I reveal the truth - even if it is not what you want to hear.
So The Plan is to Start a Podcast and Get Advertisers?
Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source

Programmatic ads have a CPM that may be around $12 CPM (cost per thousand downloads) source

The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30.

The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source

Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above.
Bruce Chamoff from the NYC Podcast Network
I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event . I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related.

Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network.

Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source ).

You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website)

Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free).

Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization.

You can sign up for free , try it, and check your stats to see if this works for you.

My "Thanks Dave" Engagement Experiment
For three weeks, I swapped out my typical School of Podcasting Advertisement and askws people if they felt I had given value over the years (and they had never joined the School of Podcasting) if they would give some of that value back by going to www.schoolofpodcasting.com/thanks

Six people said "Thanks" and gave some value back (Ranging from $5-$25).

Steve at Wayword studios

Letitia Evans

James Cridland From Podnews

Craig Wealand from Ingles Podcast

DR from Mouthy Broad Media

Try Price from Front Porch Studios

If you take 6/1500 that is .04% (not 4% POINT ZERO 4)

I've mentioned in the past that I've heard the VERY popular show Radiolab do a "Fundraiser" type episode trying to get UP TO 1% of their audience to donate. When I've spoken to other people in the industry, a good engagement level is 2-3%.

If I count the people who are Patrons and Students , I'm somewhere near that ballpark.
Mentioned in This Episode
Building a Podcast Network

Behind the Scenes of the Trek.fm Network

How to Start a Podcast Network: The Good, the Bad, the Ugly

Dave's Listener Survey

Join the Live Focus Group For the School of Podcasting

Question of the Month

Where I Will Be

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them.
Why Have a Survey?
1. Advertisers
2. Understanding who listening?
3. Understand what they want
4. To help you deliver more value in your show

Creating Your Survey

What is the goal of this survey?
Why are you creating this survey?
What do you hope to accomplish with this survey?
How will you use the data you are collecting?

Question Tips:

Explain to the recipients why you are doing this survey and how it will benefit THEM.

Start with general questions and then get specific.

If you are doing a sliding scale, make it an even number 1-4 instead of 1-5, as it eliminates the ability to choose the items in the middle.

If you have advertisers ask if people have purchased one of your sponsor's products.

Much more information on the site

Take My Survey

I'm giving away a $25 Amazon gift card, a 30 minutes consultation, and a copy of my book Profit From Your Podcast Proven Strategies to turn Listeners into a Livelihood

TAKE THE SURVEY

Attend the LIVE FEEDBACK Webinar on January 4th at 6:30 PM
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's website and a little bit about it.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 12/30/22

BUILD YOUR PODCAST PROFITS STRATEGY WORKSHOP

Tired of struggling to monetize your podcast?

December 17th 10AM-1PM Central

This is not a webinar, it is a workshop, so come prepared to work. There are only 12 seats, so everyone walks out with their monetization strategy. The price is $97

Where I Will Be?

I look forward to seeing you all. Please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Google Forms

Edison Research Sample Podcast Listener Survey

Horse Radio Network

Dog Podcast Network

What Was That Like Show

Dave In Your Pocket (Coaching without calendars)

Podcast Talent Coach

Podcast Review Show

Jim Harold

Trapper Jack

Ask the Podcast Coach

Jim Collison

Darknet Diaries ( Jack on Episode 758 )

More information on website

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast.
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Podcasters Pondering a Second Show

Kim Newlove of the Pharmacist's Voice is considering doing a local show about Perrysburg Ohio.

Dr. Brad Miller of the Overcoming Adversity show has launched Santa Clause Says Podcast.

Mark Vinet of the History of North America show is mixing in his historical fiction books (for me I would put these in their own show, and promote them in his first show).

Matt Rafferty of the Author Inside You is thinking of doing a local show that interviews local businesses.

Dave Jackson (me) is bringing back a show with a new format at MonthlyChallenge.fit

5 Questions You Should Answer When Starting Your Podcast
Why are you starting a podcast? Is this a passion project or a business? Who is your audience What do they want to hear? (Why will they listen to your podcast?) How will you gauge your success?
(Bonus) What will you stop doing to find the time to do this show?

My Black Friday Purchases

I like the output of Deverberate for cleaning up bad audio that has lots of reverb.

I also purchased Wiser Notification (aff) to make my pop-ups on my site, and to show social proof on my site. (coupon BF2022-30 )

QUESTION OF THE MONTH

This month the question is the one I do every December. What is your favorite podcast in 2022 and WHY? You can only choose ONE (I know it's hard). If you can get their website URL that would be VERY helpful. Also be sure to mention your show, its website, and a little bit about it.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Put Dave In Your Pocket!

If you are a podcaster (or future podcaster) who would like to retain Dave's services without joining the School of Podcasting, I'm not using a new system to allow us to do this with zero scheduling conflicts. Check out daveinyourpocket.com

Mentioned In This Episode

schoolofpodcasting.com/listener

Northeast Ohio Podcast

Pharmacist's Voice

Overcoming Adversity

Santa Clause Says

the History of North America show

historical fiction books

the Author Inside You

MonthlyChallenge.fit

Building a Better Dave

Podcast Rodeo Show

Ask the Podcast Coach

Podcast Review Show

Your Podcast Consultant

The History of Six Shooter

This episode originates at www.schoolofpodcasting.com/855

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere , including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month.
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
Gary Arndt's Multiple Strategy Approach
When Gary first launched his 7-day-a-week podcast Everything Everywhere Gary says he was getting around 6000 downloads per episode. Fast forward two and a half year and Gary is approaching getting 1 million downloads per month (a growth of 167%). How did he do it?
Gary's Strategies:
He never turns down an interview.

He executes feed drops (cross-promotion) with other shows.

His show is listed in all directories.

He has a budget to promote his show on other podcasts.

He is investigating advertising in magazines that match his show.

It's Not the ONE thing he is doing. He is DOING THE WORK.

In today's show you will hear:

Why social media doesn’t convert that well for podcasting.
How Gary chooses his subjects?
What are Gary's growth strategies for your podcast?
Why do you think your media property can get away with doing nothing?
How to get people to buy your ads.
The Spanish National Tourism Board is one of Gary's biggest supporters.
Gary may turn his scripts into a book in the future.

Podcast Quick Tip: Trade Each Podcast Episode Like a Blog Post On Your Website

Make sure your podcast information in your media points to your website. Then when making a new episode, have the link in the episode point to a URL where your audience can find more information (and do all the things you want them to do on your website) This can also lead to boosting your Google SEO Score. If you need a website see Cooler Websites or Name Cheap . If you need a website check out Podcast Page, or Learnpodpage.com (Free course)

QUESTION OF THE MONTH

This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 11/25/22

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Everything Everywhere

School of Podcasting.com/listener

Podcast Addict
Overcast
Buzzsprout Ads
Spotify Ads
Podbean
Pocketcasts
Castbox
Fountain.fm

www.trypodpage.com and www.learnpodpage.com

More info on ADvertising on other shows on Episode 843

Say Thank You

www.schoolofpodcasting.com/thanks

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag?
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Holiday Hours For Apple and Your Media Hosts

Apple has posted their holiday hours.

From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind,

According to Rob Walch at Libsyn, "If you want to have a full launch by January 1, you should submit by November 15."

What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week.

Be Kind To Your Media Hosts

No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too).
Join my New Dynamic Podcast Newsletter
I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite .

Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me
My First Impression of Capsho the AI Copywriting Tool For Podcasters
According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out:
Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It?
There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs.
AI Will NEVER Release a Human
I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality .
So Who Is Capsho Good For?
If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that.

QUESTION OF THE MONTH

This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 11/25/22
Videos To Watch
Watch Capsho Video Demo

Up with People Special

Up With People Superbowl
Mentioned In This Episode
School of Podcasting

Capsho

Word Hero (lifetime deal )

Anyword

Descript

Headliner Studio

Mailerlite

Repurpose.io

Jasper

Surfer SEO

Castamatic

New Podcast Apps

Neil Hedley Episode on Advertising

Neil's Copywriting Course Enhanced Marketing

Tom Webster penned two AMAZING articles on how podcasting needs to learn from radio. Part 1 and Part 2

Book: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change.

Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners.

I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee . See schoolofpodcasting.com/listener

Mark Achieve More Success Quick by Changing From Whining to Winning

Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy.

Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action).

In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years.

Don't Say This Say That

Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite

Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open.

When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively.

Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.) The word "some" evokes a positive response. (source )

Quick Keys to Communication

Keep it simple.
Is it unexpected?
Be specific
Say it in a way that makes your listener invokes emotions.

Always use stories when possible

Book: Made to Stick: Why Some Ideas Survive and Others Die

QUESTION OF THE MONTH

This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 11/25/22

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

School of Podcasting

Schoolofpodcasting.com/listener

Rings of Power Podcast

ringsofpowerpodcast.com

Resourceful Designer

resourcefuldesigner.com

Podcast Branding

podcastbranding.co

Book: Made to Stick: Why Some Ideas Survive and Others Die

The Author Inside for You show

Jerry Seinfeld Explains the Pop Tart Joke

https://youtu.be/itWxXyCfW5s

My Podcast Reviews
https://supportthisshow.com/mpr

Dave Jackson's YouTube Channel

Book: Profit From Your Podcast

Ben Locker Copywriter

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show...

Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions).
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 11/25/22

Participants

Patrick from the Big Séance

Kim from The Pharmacist's Voice

Gary from The Everything Everywhere Show

Bill from The Strokecast

Mark from PodcastBranding.co

Mark from The History of North America

Scott from What Was That Like

Karen from Just Grow Something

Matt from the Author Inside You

Paul - Fighting Through Podcast WW2 History

Todd - Guardian Downcast

Dave - School of Podcasting

Mentioned In This Episode

Paypal Snuck their $2500 fine back into their TOS

Podcast Rodeo Show

Criminal Podcast

Film Booth YouTube Thumbnail

School of Podcasting

FOLLOW THE SHOW

schoolofpodcasting.com/follow

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going.

I also made some mistakes that I will share and some insights on some tools and strategies.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at www.schoolofpodcasting.com/question
Because of My Podcast - I'm Going to Dubai
Harry Durran of Podcast Junkies was on episode 767 talking about his hyper-niche Vertical Farming Podcast , and Because of that Podcast, her is going to Dubai. How cool is that? Learn more about that show at schoolofpodcasting.com/767

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

School of Podcasting

Samson Q2U Microphone

Zoom Podtrak Recorder/Interface

Profit From Your Podcast Book

My Spouse Has Dementia

Convertkit Email Tool

Substack Email List Tool

Leighann Lord (Very Funny Lady)

Erma Bombeck on Amazon (aff)

Erma Bombeck Writers Workshop

Elizabeth Gilbert Big Magic book (aff)

Katrina Little

Harry Durran Episode 767

Podcast Junkies

Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life and Storyworthy by Matthew Dicks

Time Table

00-00:55 Opening
56:00 Introduction
01:43:00 Because of My Podcast
03:50 Age is a Number
11:13 Join the School of Podcasting
12:36 Follow the Show
12:55 I'll start podcasting as soon as ....
16:18 Not Everyone Will "Get you"
18:00 Creepy Dudes ENOUGH!
19:42 Book Titles
20:15 Make the Podcast You Want to Hear
20:55 Someday is Today Snippet
24:45 Creators Create
25:54 Start where you are...
26:40 What is the worst thing that could happen?
27:06 What is Stopping You?
28:38 Getting Unstuck with Katrina Kittle
35:50 Notes on My Presentation
39:48 Tools and Strategies from The Event
46:13 Question of the Month
47:42 Where will I be?
48:25 Three Magic Words
50:12 Join the School of Podcasting
51:08 Bloopers

This podcast is value-for-value enabled which means you can send boosts and boostagrams using a new modern app . You can also Buy Me a Coffee (or 5...). This podcast took 9 hours to research, record, edit, document, and publish.

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Learn the secret to reading your audience's mind

Today I show you three strategies:

Amazon Strategy

1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews.

Search YouTube

2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments.

Search Facebook

3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them.

Search Twitter

5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found this tweet about getting more subscribers from Shawn Dill.

Click HERE to go to Twitter Advanced Search

4. Don't Poach Other People's Clients

Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN.

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Because of My Podcast

Got a "Because of My Podcast Story? go to www.schoolofpodcasting.com/because

Mentioned In This Podcast

Effie Parks from Once upon a Gene

School of Podcasting

Descript Editing Tool

Descript Video

Hashtag for Likes Hashtag Tool

App Sumo

Profit From Your Podcast Book

Podinbox

Supapass Website Tool Lifetime Offer

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space.

Dave's Fun Text Tool

I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link).

Previous Episode on All thing Interviews

Previously I did an episode 67 8 about interviews from both sides of the microphone.

Keeping Track of Who and When You Contact Potential Podcast Guests

The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit of a learning curve.
Here is a List of Places Where You Can Find Guests For Your Podcast
PodcastGuests.com

For Podcasters: Invite relevant experts and other podcasters to be guests on your podcast. For Experts: Get booked on great podcasts to expand your reach and audience. I have received more quality interviews from this resource than any other guest booking service.

Guest.io

Guest.io is the world's only marketplace to find professional guests and platforms. Got some publicity as this incorporates the ability to charge to be on a show, or charge a fee to appear on a show.

Padverb

You can use Padverb to discover new, exciting interview guests. Our site lists more than 10,000 influencers organized by professional category, such as authors economists, journalists, etc. You can also search profiles by name and browse interviews by keyword.

Podmatch

Imagine Your Favorite Online Dating App, But Instead Of Using It For Finding Dates, You're Booking Podcast Interviews. We Use The Same(ish) Technology For Automated Matching!

Anchor Guest

Create your profile as a podcaster, guest speaker, or both!

Getting booked as a podcast guest has never been this simple. Podcast hosts can easily browse our network of speakers and make direct contact with them for bookings

Audry.io

Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry, we bring hosts together to help them grow their audiences and find new ways to communicate.

Podbooker

The Easiest Way To Get Booked on Podcasts

Radio Guest List

We help radio talk show, podcast, online radio show, satellite radio, and TV program hosts, bookers, and producers to find new talk show guests, authors, and experts to interview "on the air" – easily and for free!

Perfect Podcast Guests

Podcast producers, podcast hosts, & schedulers get free access to top-notch industry experts, authors, thought leaders, executives, & entrepreneurs to be guests on YOUR show

Command Your Brand

WE HELP VISIONARY FOUNDERS TO IMPACT
THE WORLD & BETTER MANKIND THROUGH THE POWER OF APPEARING ON TOP PODCASTS.
Guest Booking Agencies
Interview Connections

We will find and book the right guests on your show so you can focus on hosting your show and growing your audience.

Interview Vallet

We help amazing brands grow their business with Podcast Interview Marketing.

Kitcaster

Let us schedule your podcast interviews on the world’s top podcasts

Expert Bookers

We ensure you get outstanding customer service and quality bookings because we work one-on-one with you.

Podcast Bookers

We Deliver More SEO & Lead Generation Power Than Any Other Podcast Guesting Service. Period.

as of 10/2022 prices start at $600/2 interviews

Podcagent

Podcagent is your best podcast booking agent partner to deliver you the best connections for your business. (from their website)

Podino

Podino is the agency that inspires and makes world a better place

Podcasting You

WE HELP REAL ESTATE INVESTORS & AGENTS
Raise Capital, Generate More Exposure, and Increase Their Networking Opportunities By Appearing On Top-Rated Podcast

Guest Booker

WE FIND GUESTS FOR YOUR TV & RADIO SHOW!

Podcast Guesting Pro

Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. We help you reach new audiences and build your authority. We operate as your own dedicated PR Team. Based on your profile, we find and then book you on high-quality podcasts aligned to your key topics. We manage all the Podcast Pitches, follow-ups, and onboarding.

LIST OF OPPORTUNITIES

Help a Reporter

HARO connects journalists seeking expertise to include in their content with sources who have that expertise.

Response Source

Hundreds of journalists send requests through ResponseSource each week

Fore more resources see www.podcastingresources.com

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Mentioned In This Episode

Leave a "Because of My Podcast " story

Is it Time to Sell Your Podcast? Episode 847

Video on Review Different Services

Hubspot CRM Article

Less Annoying CRM

Join the School of Podcasting

episode 67 8 - All things Interviews

Dave On YouTube

School of Podcasting Newsletter

Follow the School of Podcasting in Your Favorite Podcast App

Podcast Guest Experts on Facebook

Podcast Guest Club on Facebook

Podcast Guest Connection (facebook)

Need A Guest (facebook)

Podcast Guest Collaboration Community - Find a Guest, Be a Guest (Facebook)

Podcast Guest Connection (facebook)

Podcast Guest Exchange (reddit)

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people.

Heather Osgood is the founder of True Native Media , a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors.

She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising. When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.

I Saw What One Person Can Do

I interview Kenny Lambert from Just a Dad From Akron, on my Akron Podcast show. Kenny explains how he was homeless and suffering from drug addiction, and now he is sober and lives to give back. His life has been turned into a documentary that filled a historic theater in downtown Akron. It was amazing to see all the people one person can touch and to see his influence all in one place. It was amazing.

Heather Osgood Can Help You Sell Your Podcast

Heather Osgood (along with Ben Richardson and Alberto Betella from Rss.com James Cridland From Podnews , and Gordan "The Podcast Lawyer " Firemark) have launched the Podcast Broker

The Podcast Broker was created to simplify the process of buying or selling an established podcast. Utilizing years of experience, we provide a roadmap to execute a well-crafted hand-off from host to host to ensure a seamless experience for both parties.

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters.

You also get unlimited one-on-one coaching.

Join worry-free with a 30-day money-back guarantee.
See schoolofpodcasting.com/listener

Mentioned In This Episode

Click to Text " follow " and get a link to follow

Danny Loves Video Games: Based on the True Story of Danny Peña

Akron Podcast

The Podcast Broker

The School of Podcasting

Profit From Your Podcast

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?"

I also talk with Sunny Gault from the Podcast Network Alliance
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Participants

Scott From What Was That Like
http://www.whatwasthatlike.com

Mark from the History of North America

http://www.markvinet.com/podcast/

Spencer from the Recovery Show

http://www.therecoveryshow.com

Tim From the Create Art Show

http://www.createartpodcast.com

Tim from the Find a Podcast About

http://www.findapodcastabout.xyz

Fred From Podcast Reporter
http://www.podcastreporter.com

Steve from Unknown Orbits
http://www.unknownorbits.com

While trailers do work in some cases, but the thing that seems to really work is when the host (who the audience trusts) recommends a show.

Heather Osgood will be on the show in the future, and she mentioned that feed drops are very effective at growing your show.

The Podcast Network Alliance

I talk with Sunny Gault who is one of the people who help run the Podcast Network Alliance where podcasters who are running a podcast network get together and share strategies.

Currently, the network is free.

Sunny also has the Independent Podcast Network and the New Mommy Media network.

Mentioned in This Show

Join The School of Podcasting

Poetic Earthlings.

Zoom Podtrak P4

Rodecaster Pro

The Podcast Broker

Craig from InglesPodcast.com

Profit From Your Podcast Book

Schedule a Podcast Strategy Session

I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/

Things We Learned/Noticed
Joe can be a bit of a lightning rod. You either love him or hate him Joe had impostor syndrome. Joe only has guests he wants to talk to Joe creates an environment where people don't have to worry about triggering others. They talk freely. Joe actually mocks/jokes with his guests. Who do you do this with? Your closest friends. Joe is authentic and it resonates. He spent years learning how to entertain audiences and eventually moved to where he could get more work. While he is a celebrity, that may work to get you to press play ONCE, but you need to deliver value to get them to click AGAIN. Joe states the top skills for an interviewer are listening and thinking
My Opinion

I listen to Joe's show when I see a guest I know and want to no more.

I believe Joe could use some editing. Not to make it 20 minutes, but there are times when I am asking, "How did this make it past the edit?"

THE BOTTOM LINE

You need to be comfortable being yourself. When you try to be someone else, it's hard and doesn't work. That added weight of being someone else leads to burnout.

Play to your strengths. Let your humor shine if you have it. If you're more serious, then build a show around it.

Everyone's biggest fear is to create a show while being themselves will result in a show that's not popular. There are SO MANY reasons why a show can fail, but I can help you avoid the most common mistakes .
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listen

QUESTION OF THE MONTH

I need your answer by the end of 9/23/22

Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

MENTION IN THIS SHOW

School of Podcasting

Based on a True Story Podcast

Ozzy Osbourne Interview

Joe Rogan episode 1360 with Nikki Glaser

Joe Rogan 1679 with Adam Curry

Joe Rogan on Podcasting and Life

Conan Obrien Needs a friend 9/12/2022 with Leslie Jones

Is Podcast Success Only For Celebrities?

Leave Dave a Review

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove)
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Because of my Podcast: I Won An Award

Craig from te Live Well and Flourish started a personal show called, "Live well and Flourish " which lead to other podcasts that Craig created for Louisiana Tech University (where Craig is a Professor) and he won an innovation award for making podcasts to go along with a textbook he c-authored.

Learn From Other's Mistakes

I Had the Wrong Country in An Episode

I had typos in a blog post (due to multiple tabs)

Leave some "Margin" in your life so you can pivot.

Have at least one episode recorded and ready to go.

Replace your file with a new repaired file. with the exact file name.

If you're using Dynamic content, make sure your volume levels are consistent.

Spotify only uses mp3 files (so don't upload an m4a file). I recommend 128 kbps stereo mp3.

RX10 Is Released

This software has tools to clean up audio. We play "bad" audio and their "enhanced version" and again I say, sure this audio was somewhat shrill. I'm not sure spending $800 is worth the results. If you listen, there isn't a TON of difference.

Check it out at
https://supportthisshow.com/rx10

You don't need this software to create a podcast. If you record things with a decent microphone, in a quiet area, you are probably "good enough."

I'm not saying that you can do "whatever you want." Again, you are aiming at perfection but you land on "Very good."

QUESTION OF THE MONTH

I need your answer by the end of September 23, 2022

THE QUESTION:
Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Mentioned In This Episode

Join the School of Podcasting

Live Well and Flourish

WLM Plus Plugin

Music Radio Creative

IZotope RX 10

Descript Software

School of Podcasting Affiliate

RX10 Demo Video
How Do I Get Rid of Impostor Syndrome? Part 1 How Do I Get Rid of Impostor Syndrome? Part 2
King's X Three Sides of One Amazon (aff) Spotify

This is episode 844 of the School of Podcasting part of the Power of Podcasting network.

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting.

Advertising on Podcast Apps

Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

Using Podcast Display Ads to Grow Your Podcast

Spotify Ads - Minimum Spend $250

Podbay - $5/day

Overcast - Prices Vary by Category

Pocketcasts - Minimum Spend $1700

Podcast Addict - Varies

Castro - Minimum Spend $750 for 50,000 Impressions

Player.fm
The only thing they show on their website is to contact advertising@player.fm

Castobox

Get Detailed Report

Connect with Tanner

Tannerhelps.com

Good Morning Podcasters

Practical Stoicism

Dictionary of Mythology & Folklore

Mentioned In This Episode

Supercast

Switchy

School of Podcasting

My Thoughts on Podcast Movement 22

Podpreneurs Community

27 Ways to Market and Monetize a Podcast

Profit From Your Podcast Book

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry , and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it.

PLEASE NOTE : This was recorded before Podcast Movement 2022 in Dallas which had some controversies.

Focusrite: The Vocaster Series Made For Podcasters
AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
Narrow Podcasting With Toby Goodman

In our discussion with Toby we learn:

Why did he write his book What is the Podlationship Cycle? The Criteria Toby Uses to Select His Guests What is a good podcast? Do Audiograms Work? What can a person expect from the Narrow Podcasting Course?
For more information on Toby, his book and his course. Check out

www.narrowpodcasting.com/sop

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.

THE QUESTION:
Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

Mentioned In This Podcast

You Podcast Consultant

Narrow Podcasting Site

Narrow Podcasting Book

Join the School of Podcasting

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds

Focusrite: The Vocaster Series Made For Podcasters
AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
Podcast Quick Tip

When you mention any brand in your show, be sure to tweet out about your episode and that you mentioned them. In some cases, they may retweet you to their giant brand.

Interview With Holistic Hilda

In this conversation you will hear:
Start with where you are with what you have Make friends and earn trust before doing any pitches Find a community that shares your passion Getting sponsors is not as easy as it looks Be prepared to raise your hand when opportunity knocks Finding clients is not as easy as it looks Dave reads a part of his book Profit From Your Podcast about fiscal sponsors
Find Hilda at holistichilda.com and the non-profit she helping here.

Make Money Promoting the School of Podcasting

The School of Podcasting recently updated the back end of the tutorials community and coaching. If you know someone who wants to start a podcast (but don't want all the work of a membership site, support, etc) you can become a School of Podcasting Affiliate and earn 20% commission for each month the person stays subscribed.

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.

THE QUESTION:
Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting

Go to www.schoolofpodcasting.com/start

Get access to step-by-step tutorials, private podcasting mastermind, group coaching, and unlimited one-on-one time-shifted consulting.

Go to www.schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable.

In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share.

Please note this episode is clean, but does have some bleeped out words.

Focusrite: The Vocaster Series Made For Podcasters
AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.

THE QUESTION:
Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to have unlimited time-shifted consulting (and quick-fix zoom calls as you like at no extra charge).
Join worry-free with a 30-day money-back guarantee

Go to courses.schoolofpodcasting.com

MENTIONED IN THIS EPISODE

We remember negative things more than positive

Burnt Out at 19 Elle Mills Meltdown

YouTube's Burnout Generation

YouTube burnout is real. Creators are struggling to cope

Benjamin Franklin's Method of Self-Improvement (Live Well and Flourish)

Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life (aff)

Storyworthy (by Mathew Dicks)

We Need Passion

Passion enables us to "throw caution to the wind" which can come in handy to take those scary leaps.

We Need Logic

When we put our thoughts into the reality of something happening, that logic can bring us back from making too many decisions from our hearts.

See full notes at www.schoolofpodcasting.com/840

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode 752 . That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy.

Focusrite: The Vocaster Series Made For Podcasters
AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster Charging Guests to Appear On Your Show
A recent Bloomberg Article about guests paying to be on podcasts (and we mention the importance of disclosing this information).

The site mentions Guestio which (if you wanted) you could have people pay $5 just to pitch you (that might scale back some of the bogus pitches).

While I'm not a huge fan of this strategy (I feel it is a slippery slope) if you decide to charge, and always disclose that you were paid to have someone on your show, have at it. (Some people feel this makes your podcast an infomercial.

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.

THE QUESTION:
Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Got A Because of My Podcast Story?

See www.schoolofpodcasting.com/because
Mentioned in this Episode:
The importance of having a niche.

How Steve started out as a podcast editor without a website.

Mark talks about setting expectations by having a contract with your customer.

The difference between an editor, an engineer, a manager, and a story shaper.

Common mistakes new podcast editors make.

Poisonous Pet Collars - Congressional Dish

Gary Leland had a day designated for him in his home town
Links From Episode
Sign up for the Podcast Editor Academy (save using coupon sop )

Live Mastermind Workshop in Dallas Texas

Editor Pricing Survey

Episode 752 of the School of Podcasting

Buy the book Profit From Your Podcast

Gary Leland Website

Guestio Charge your guest for appearances

Start and Grow Your Podcast at the School of Podcasting

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big Podcast .

All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template.

Focusrite: The Vocaster Series Made For Podcasters
AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
David Hooper Shares 5 Templates

Dave shares four templates from his book 101 Podcast Episode Templates . You find that Dave loves to write, but he has to focus to finish his books. (so if you are in this boat you're not alone)

Templates Covered:

#4 Listener voicemail (see links below for tools
#5 Criticize Something with #8 a Weird Viewpoint
#10 A Day in the Life
#19 ______ with only $100

BONUS TEMPLATE
Dave demonstrates the Sidecar template on this episode where he plays a clip of this show.

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.

THE QUESTION:
Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be

For my full schedule see www.schoolofpodcasting.com/where
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

LINKS IN THIS EPISODE

Focusrite.com/Vocaster

School of Podcasting

101 Podcast Episode Templates

Walking is Fitness

Speakpipe

Podinbox

Rumble Studio

Voice form

Podcastvoicemail.com

Today I interview Jordan "Doc G" Grumet t who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show . he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life

Focusrite: The Vocaster Series Made For Podcasters
AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
Jordan Grumet Interview Main TakeAways

He started because wanted to have deep-dive discussions on finance and talk to experts.

Jordan used the art of subtraction to identify what he really wanted to do.

He found out that learning the financial spaces wasn't as hard as he thought it was going to be.

Because of His Podcast

He had people who signed up to help read different variations and help promote it.

He landed an agent and experienced people who walked him through the job of writing a book proposal, getting an agent, and a publisher. As Jordan put it, "I had people."

He is also slotted and positioned to have TONS of exposure when it releases next week compared to his first two books.

Find him at https://jordangrumet.com/ and earnandinvest.com

Get his book on Amazon (aff)

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.

THE QUESTION:
Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Also Mentioned In This Episode

Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life

Today I look at some things using my experience and share them with you so you can avoid those pitfalls.
Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster Kudos to Descript
When something motivates me to tell my friends about something, I stop and look at why. Descript did a webinar and to spruce it up, they had a mock customer who kept interrupting the webinar because he couldn't remember his password. At first, it was, "Did that just happen?" By the end, we had all figured out after the third appearance that the "Customer" was a plant, but it was creative and made the webinar (that showcases new video tools) very entertaining as well as educational.
Give Out Website Addresses that You Control
Instead of sending people to www.patreon.com/davejackson I send people to www.askthepodcastcoach.com/awesome this way if later I change to a different tool, I don't end up with all my past episodes with links that no longer work.

Tool for this are:
Pretty Links WordPress Plugin

Podpage has a built-in tool for Pretty Redirects

Rebrandly.com is a cool tracking and redirecting tool
Go Through All The Steps of Your Second Show
Once you start a podcast you often feel like starting an additional show. You know the process, and off you go to start podcast #2. I advise that before you do this DO ALL THE WORK.

In other words, don't just design it on paper, but go through all the steps of actually creating an episode (even if you don't keep it). I didn't do this with the Podcast Trailer Show and what was (on paper) going to take about 15 minutes per episode is taking me twice that.

How did I miss this? I did "shallow" investigations into all steps, and it seemed like everything was going work. However, I didn't actually go through and make some test episodes. I didn't do a dress rehearsal. Consequently, it is taking more time, and its cutting into my schedule and causing issues.
Amazon Rolls Out a Portal
FYI, Amazon has rolled out a portal where you can see how many followers, downloads and more. Go to podcasters.amazon.com
Choose What To Monitor Before Paying to Promote Your Show
If you are going to pay for a promotion, you need to identify how you will gauge success. I recently played with Buzzsprouot ads where you can advertise on other shows. Halfway through the campaign, I realized I hadn't looked at my numbers before running the campaign so I could see if they went up.

Portal where you can see subscriber/follower accounts

podcastsconnect.apple.com

podcastsmanager.google.com

podcasters.spotify.com

podcaters.amazon.com
Put All Of Your Content On Your Website
I have a YouTube channel, and I occasionally write a blog post on Medium. When I looked at my Google Analytics, I saw that one of my top pages was a post that featured one of my YouTube Videos.

Your website is YOUR MAIN HUB, and it makes it easy for people who enjoy your content to find it in one place. I do spotlight it in my newsletter , but if should be on my website as well
Leave Time On Your Calendar To Learn New Stuff
When you purchase courses, watch webinars, or buy software (Surferseo in my case) you need to leave time on your calendar to go through the learning curve. No matter how easy it is, there WILL BE some amount of time needed to add to your arsenal of skills.
It Doesn't Need to Be Perfect To Start
I have gone through so many different school to manage my learning content. I've been on Thinkific , and almost moved to Teachable (and used Circle for my community), and have now decided (and am 90% moved) to Podia .

The maddening part is Podia was my original first choice. We all get distracted by bells and whistles. I wasted a lot of time and resources, but in the end, I asked my audience and found that some of the new tools I was going to implement, they more than likely wouldn't use. So when in doubt, ask your audience.
The Creator of Anchor Said RSS is Holding Podcasting Back.
He is wrong. Everything he wants to do in RSS you can do by implementing to technology from the Podcast Index. People in the industry need to become aware of this great technology as eventually for these great tools to be put into place, the media hosts, the apps and other will need to implement them.

Check out the new apps that allow you to stream bitcoin to your favorite podcasts at www.newpodcastapps.com

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show.

I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession).

We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should seriously consider .

SPONSOR: Focusrite: The Vocaster Series Made For Podcasters
AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster Mentioned in This Episode
Join the School of Podcasting

No Agenda Show

Podcasting 2.0

New Podcast Apps

The Messengers Documentary

Girl in Space (not Girls, sorry Sarah)

The Lone Ranger Movie (2013)

The podcast Trailer Show

Professional Grade 2 Lavalier Clip-On Microphones Set for Dual Interview - Double Lav Lapel Microphone - Use for iPhone Phone Camera - Blogging Video Recording Noise Cancelling 3.5mm Mic
Sources:
Selling to Netflix

Matt Damon on Hot Ones

What Does ‘Greenlit’ REALLY Mean? 9 Key Factors in the Script Development Process

Top Box Offices

The Rodecaster Pro II is the new device from Rode. Today I compare it to the Rodecaster Pro I along with some other devices. This device is $700 and (IMHO) not for someone who is just doing some casual interviews via zoom. Feel free to follow/subscribe , and check out any of the other 833 episodes I have.
SPONSOR: Focusrite The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster is needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster Things I Like About the Rodcaster II It is an interface, recorder, headphone amplifier, and jingle palet all on one They make updating the firmware (and there WILL BE UPDATEs) INSANELY Easy. Super QUiet Preamps Automatic Monitor Muting Smartpads now play sounds, control midi devices, and add effects Only record the channels you need (FINALLY!) No More Polywave Ability to put the unit on a stand and get it off your desk USB C Electric input which makes it easy to run on batteries. Flexible input assignments and color coding In addition to Aphex processing, new 3-band EQ THINGS THAT ANNOY ME Multiple outputs are confusing and seem to change without me doing anything. I need the ability to turn on and off mix-minus. This is available on USB2, but if I am using (only) that option when I fire up the software on my computer, it won't connect to the unit because I'm not on USB 1. If I want to tie this into my DAW, tracks 1 and 2 are the stereo mix. This means my first slider is #3. The fader features fades out for X amount of seconds and keeps everything faded out. After the X amount of time it should unfade everything. This is an easy one to trip over. Set the Lights Brightness level sounds great, but I couldn't tell a channel was muted because the lights were so dim. This is (again) operator error, but frustrating. Loss of count down number is replaced with a pie chart. Those with older eyesight prefer large numbers. I am required to take the cover off to turn the unit off. I use to be able to press the on off button twice and leave the cover on. Loss way to have a CONNECTED phone call. ON the ROdecaster 1, I could plug in a TRRS cable and the phone did everything like usual. Now if I want to make a phone call, I HAVE to use Bluetooth. When I plugged in the SC19 cable, the Rodecaster rebooted and the sound out of my phone was unusable. I was somewhat bummed after spending $30 on a cable, that I can't use it to make phone calls on my podcast without using Bluetooth. I need to remember to turn off Bluetooth on the unit as my phone keeps connecting to it. Comparing it to Some of the Competition Zoom Podtrak P4
I refer to this as the swiss army of podcasting. It does everything. It is an interface and a recorder, headphone amp, and jingle player, and it comes in at $200ish. Yes the preamps won't be as steller, but as you heard today the hiss is minimal in some cases.
Focusrite Vocaster
This unit is NOT a recorder, but setting it up and recording into software is super easy. You can send the main outs to a recorder, connect via blue tooth or WIRED TRRS cable. The "2" has blue tooth and output to go to your camera. This one wins the "I need something easy" conversation.
Rodecaster Pro II
This is for live streamers who want that audio processing to go out on the video as they record it (no post-production). They want to play sounds/music and have flexible configurations.
Final Thoughts
While the Rodecaster Pro II currently drives me a little nuts, I'm not worried. Rod has done a great job communicating with their users and has already made videos on future updates (to calm any fears). So while this current unit has me scratching my head, Rode has demonstrated they listen (the stand attachment on the back of the unit screams "We heard you want your desk back").
Don't Buy This If Nobody is telling you your podcast sounds bad You think this will solve plosives (it won't that is mic technique) "I don't know, it sounds cool" (unless you have $700 in your couch cushion). You think this will help you grow your audience (again unless you have REALLY bad audio, it's the CONTENT that helps grow the audience). Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability (via a free app) to text me, send me video, audio, etc. It's unlimited time-shifted one-on-one consulting. It's like having a podcast consultant in your pocket.

Still unsure? The membership comes with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Mentioned In This Episode
Rode Rodecaster Pro II

Rode Rodecaster Pro I

Zoom Podtrak P4

Focsurite Vocaster

Sweet Water Podcast Equipment

Rode SC-15 Cable

School of Podcasting

Podcast Studio Pro

This is episode 834 which originates at www.schoolofpodcasting.com/834

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible , I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way.

Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.tamsenwebster.com

Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:
Are people going to listen to me? (Yes, cause I'll show you how to see what they want).
Am I going to sound stupid? (No, as I'll show you the magic of editing)
It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).
I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

SPONSOR: Focusrite: The Vocaster Series Made For Podcasters
AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets to bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
MENTIONED IN THIS EPISODE

Find Your Red Thread: Make Your Big Ideas Irresistible

Tamsenwebster.com

School of Podcasting

Rodecaster Pro II

The Proverb Effect: Secrets to Creating Tiny Phrases that Change the World

Episode 830 About Accepting Compliments

The Freenoter Podcast

Walking is Fitness

Long Story Short Podcast

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast.

Focusrite: The Vocaster Series Made For Podcasters
AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets to bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
MENTIONED IN THIS EPISODE

Apple post on Search

Apple posts on Charts

The Narrative Gym: Introducing the ABT Framework For Messaging and Communication

Out on the Wire: The Storytelling Secrets of the New Masters of Radio

Audible

Samson Q2U

Episode 758

School of Podcasting

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy?

SPONSOR: Focusrite: The Vocaster Series Made For Podcasters
AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

Participants

Kim - The Pharmacists Voice

Bryan - The Relaxed Male

Ronnie - Dancing is Forbidden am Aqua Teen Hunger Force Exploration

John - You Were Made for This

Karen - Just Grow Something

Mark - The history of North America

Matt - The Author Inside You

Steve - Whiskey Chasers Pod

Where I Will Be?

July 19-20: How to Make Real Money Podcasting Online
August 23-26 Podcast Movement , Dallas, TX
September9-10, Indie Pod Con 8 Philadelphia, PA
Oct 20-22 Erma Bombeck Writers’ Workshop Dayton, Oh

For the most up-to-date itinerary, go to www.schoolofpodcasting.com/where

Question of the Month

This month's question is "What should I ask for the question of the month?" Be sure to mention your name, the podcasts' name, and your website. Should I choose to use your question I will mention your show and website when I bring up the question. I may not use all the questions.

MENTIONED IN THIS EPISODE

Speakpipe

Podinbox

Tellbee

School of Podcasting

Why You Shouldn't Use Free Media Hosting Video

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite.

Focusrite: The Vocaster Series Made For Podcasters
AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster is needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera - Plug in your camera and record directly to its memory card Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster Why We Often Get Sick at Events
Because we get to see people we never get to see, these events take on a "one of a kind" atmosphere, and the feat of missing out (and to a certain level, that is true). When we start to "push through" we start to jeopardize our health (even without a pandemic).

We get up early to catch flights, do all sorts of walking through airports and hotels, consume things that may not be considered, "Healthy" under-hydrate, and repeat many of these steps for the rest of the conference.

Then we go home and blame the plane.

I've been doing almost nothing all week trying to get my health back. While I might've missed a fun story staying up later talking with friends, anything I missed would not equal the moment I lost by putting everything on hold.

We all love to have fun and see friends, but for me, I'm going to be a bit more responsible in the future.
Clearing Up Some Confusion That I Heard At Podfest
DOWNLOADS UPON FOLLOW
When someone follows your show in Apple, and you have three episodes, you will NOT get three downloads if someone follows you (they only automatically download the last episode. If they want the other two episodes, they need to manually download them.

LISTEN NOTES STATS

While this sounds impressive to say, "I'm in the top 1% of podcasters on Listen notes ." Until you read that this is based on people listening on Listen notes and 3rd party data. As every media host I know has asked Apple for listening data (and been turned down), that is not the information that are using. I need to reach out to them to find out exactly what they are using, but to say, "I'm in the top 1% of podcasts (on listen notes) is like me saying, "I'm the #1 podcast (of shows with a host named Dave who live in Akron Ohio).

I'm not trying to be "Dave Jackson - Dream Crusher" but to help people focus on more important things that will result in larger downloads (I call it, "their audience.").
How To Accept Compliments From Your Audience
Many podcasters (including myself) are introverts. Consequently, having someone come up and give you compliments may make you feel uneasy. In the past, I would deflect, or make a joke, and my ex-wife said, "Would you just say Thank You!" and she was right.

Here are some tips:
Don't correct them Don't downgrade (You're GREAT, and you answer, "It was OK). Don't Brag - Yes, I AM AWESOME
Instead, say:
Thank You,

Thank you very much.

That means a lot to me.

That's very nice of you to say.

Don't forget you have a listener in front of you, after you accept the compliment ask them for feedback so you can hear what is working, and hopefully get some feedback on how to improve.

Lastly, don't forget to ask them if they want to take a selfie as they will be happy to share it on social.
Focusrite Vocaster Two Review
If you're looking for an interface to get your microphone into your computer, this device makes it simple (there is a tool to automatically set your gain). There is some subtle built-in processing to tweak your audio.

What you heard today is me using the Shure SM7B WITHOUT ANY KIND OF CLOUDLIFTER or FETHEAD. It has plenty of drive.

You can plug your phone into it via a TRRS input (with built-in mix-minus). There is also an output jack to feed the audio into your camera which eliminates the whole, "Delay issue" that comes with some video cameras.

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans.

And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind.
Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters Everything Was Going Good Until it Wasn't
As many of his partners relied on tourists, when there are no tourists, the result is no partners (or at least 90% less).

In this discussion, you will hear
How Did Mark Survive Covid How Mark Came Up With His Prices How Does Mark Find Partners? Secrets of a Good Community 1 Million Downloads How He Got a Book Deal Podcast Growth Insights Why Do We Struggle to Promote? Keeping Your Sanity
Check out Mark at beyondbourbonst.com and check out his book Beyond Bourbon St.: An Insider's Guide to New Orleans on Amazon (aff).
New Podcast Launched From a School of Podcasting Member
The tools and concepts of Quality are powerful instruments to make things better--products, processes, and services. This podcast explores those ideas plus concepts of psychology, social and cultural norms, strategy, and business to strengthen the capability of professionals motivated to make things better--the Quality Warriors.

wayofthequalitywarrior.com
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/workwithme

I've known Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode "Doing It Wrong Right From The Start ." So I looked into it, and I loved that Incent was having success and by some standards "breaking the rules" of podcasting. That sounded interesting, and that was just the start.
Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters The Wealth of Connection
The Wealth of Connection is now one of my favorite books. It's filled with lessons and stories which leads to an entertaining read that leaves you thinking.

Ignoring Standard Practices: Vincent Pugliese

Check out Vincent Pugliese's at totallifefreedom.com

Vincent did a TON of DAILY podcasts and released them to a private group before doing any podcasts for the general public.

He has no intro or outro music.

His only branding is his website which is also the name of his podcast Total Life Freedom .

Vincent is doing what I always advise my clients to do. Focus on the reception - not the broadcast.

He uses the "notes" app on his phone (again, it doesn't need to be fancy).

He focused on serving his audience, not on monetization.

He tried doing seasons and it just about wiped him out. So he focused on creating a podcast that works FOR HIM. It makes no sense to do a podcast that drains you to the point you don't want to do it.

Vincent is always looking for the next challenge, and if it doesn't work, you take what you've learned and use it on the next challenge.

When you start something, your launch timeframe is not 5 months. It's 5 YEARS, and for the next five years, you spend time moving that project forward.

VIncent also shares hits thoughts on impostor syndrome.

Check out Vincent at totallifefreedom.com and his book on Amazon and Audible (aff link)
Because of My Podcast: Kamuela Kaneshiro
Because of my podcast, I was able to improve my writing effectively monetize my podcast through books, inspire podcast listeners to embrace their heritage and not be embarrassed for who they are, and bring broken families together

Check out his show at http://www.LegendsFromThePacific.com
Question of the Month
Want some free exposure for your podcast? Go to
Go to www.schoolofpodcasting.com/question
Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.

Go to www.schoolofpodcasting.com/question
Where I Will Be:
May 26-29 :Podfest Multimedia Expo Orlando, Fl.
July 19-20: How to Make Real Money Podcasting Online
Oct 20-22 Erma Bombeck Writers’ Workshop Dayton, Oh

For the most up to date itinerary, go to www.schoolofpodcasting.com/where
Mentioned In This Episode
Join the School of Podcasting

Vincent in the Paradise City VIdeo (do not blink, this link takes you to the 2:04)

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827.

Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4.

Gamertag Radio (GTR) is an independent online gaming website dedicated to the gaming community that was founded in 2005, and intended to help to unite all gamers. Over the past few years, GTR has grown from a small website to one of the largest and most respected gaming information sites on the Internet. Every week GTR records and distributes new episodic content recapping the news of the past week, including discussions about what is happening in the online gaming community along with interviews and a weekly custom soundtrack highlighting up & coming Hip Hop artists.
Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters In This Episode You Will Hear
How Danny continues to take advantage of opportunities, which then lead to more opportunities.

How Danny ended up on a billboard in Time's Square

How he got to interview Keanu Reeves

How his persistence lead to scoring a large guest (Reggie Fils-Aime).

His conversational interviews based on his curiosity lead to six news outlets promoting his interview.

Reggie insisted Danny interview him at a large event as part of the opening keynote .

Danny once had access to a new Microsoft product MONTHS before anyone else. Instead of enjoying the new item, he allowed one of his listeners to enjoy it and the video went viral.
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.

Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Where I Will Be:
May 26-29 :Podfest Multimedia Expo Orlando, Fl.
July 19-20: How to Make Real Money Podcasting Online
Oct 20-22 Erma Bombeck Writers’ Workshop Dayton, Oh

For the most up to date itinerary, go to www.schoolofpodcasting.com/where
Podcast Launch Checklist
You want to start a podcast, but you're not sure where to start. This free checklist outlines which step to take first and why.

www.schoolofpodcasting.com/checklist
Mentioned In This Episode
Building a Better Dave - recreational Outrage

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy.
Sponsor: Focusrite Interfaces Make You Sound Amazing
Focusrite has been at the forefront of audio technology since 1985

Focusrite interfaces are great for all content creators

Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date

Easy to use

Great sound quality

More info can be found at: www.focusrite.com/podcasters

Making Your Podcast Binge-Worthy
Something to think about:
What are you offering your audience that they should spend their time-consuming? Not just one but several episodes. That statement is a little scary.

1. It has to be GOOD, actually very good.

2. Create click-attracting titles. I use a tool called Headline Studio

3. Get your audience asking, What Happens Next??

4. Give them multiple points of insight.

5. Make it EASY to Binge (by making it easy to subscribe/follow). See this plugin

6. Add an element of Fear of Missing Out (FOMO).

7. Get Your Best Content In Front of Your Audience

8. Teasing Your Audience

9. Have a Show that Walks Through a Process

Make your content relevant . Be YOURSELF.
Free Zoom Reduces Amount of Time
Check out Squadcast (my favorite). If you must use something free there is zencastr and cleanfeed . You can just upgrade your zoom account ($15)
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:

Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.

Join worry-free with a 30-day money-back guarantee. Use THIS LINK to get a discount

Go to www.schoolofpodcasting.com/start
Mentioned In This Episode
Siskel and Ebert

Howard Stern Private Parts

Link Whisperer Plugin

Podcast Branding.co

Jordan Harbinger Start Page

Libsyn.com Media Hosting (use the coupon code sopfree to get up to 2 months free)

The Messengers Podcast

The movie "The Messengers: A Podcast Story "

Presonus Revelator Dynamic microphone

Why Free Media Hosts Don't Work on YouTube

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes.

Connect With Connie at

conniealbers.com

Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy ."

Connie's Podcast, "Equipped To Be ."
SPONSOR
Focusrite Interfaces
Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters Mentioned In This Episode
Live Well and Flourish Podcast

ATR2100 Microphone

Rodecaster Pro

Neweer Ring Light

Start Ugly Book

Nervous about podcasting? Check out Podcast Baby Steps (free course)

Nervous about Podcast Gear check out this free webinar (no email address needed)

Trypodpage.com (a great way to make a podcast site). You can learn podpage for free at www.learnpodpage.com

Libsyn.com media hosting (use the coupon code sopfree)

#Question of the Month
Want some free exposure for your podcast? Go to
Go to www.schoolofpodcasting.com/question
Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.

Go to www.schoolofpodcasting.com/question

Where I Will Be:
Podfest Multimedia Expo May 26-29 Orlando
How to Make Real Money Podcasting Online July 19-20
For the most up to date list see www.schoolofpodcasting.com/where
Join the School of Podcasting
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now?

Sponsor: Focusrite Interfaces
Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters Question of the Month Answers
You find a show that's great. Do you have enough time to add an additional show to your listening time?

Contributors

Steve - Stevestewart.me and Podcast Editor Academy
Jim - Home Gadget Geeks and Ask the Podcast Coach
Mark - History of North America
Bill - Bill Watches Movie s
Dave - Walking is Fitness
York - Poetic Earthlings
Arnie- Sports History Network

Summary:

In general, we are all "out of time, " yet if something good comes along, we seem to make room. We also have different phases of life, and some of the shows we listen to take breaks and we find new shows.

The bottom line is there is only so much time to listen and the shows that deliver the most value will be heard.
I Heard it On a Podcast
No Agenda Show 25% of People Get Their News From Podcasts

https://www.noagendashow.net/listen/1444 (1:25:59)

What Was That Like - {Podcasting is Therapeutic )

Podcasting 2.0 Gets $4000 Donation
Cleaning Up Audio With Descript
Check out this video that shows how to clean up your audio in Descript
Mentioned in this Show
Join the School of Podcasting

Episode 752 - Audio Editing as a Business

Podcast Editor Academy

Spotify is Now Offering Video via Anchor (kind of)

Descript Audio Editing Tool

Focusrite Interfaces

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it?
What is Dynamic Content?
Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive.
Who Offers This Technology?
Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month.

Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content.
Podbean has pod ads https://podads.podbean.com/
Blubrry has a pro version
Red Circle (500 weekly downloads)
RSS.com (10,000 downloads a day)
Pros of Dynamic Content No more outdated time-based content The ability to sell your back catalog* Cons of Dynamic Content You really need to pay attention to volume levels (I'm using WLM Plus plugin) To sell your back episodes you need to go through your whole back episodes and insert spots. Updating old files might be trickier You need to consider how to lead in and come out of dynamic content. Focusrite Interfaces
Go to www.focusrite.com/podcasters
Unlimited Time Shifted One-On-One Consulting
I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start
I Heard It On a Podcast
Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark.
Apple Charts Criteria
I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend.

see post from Apple
Where I Will Be
Where I Will Be:
Podcast Movement Evolutions March 23-26
Utah Podcast Coalition April 21st
Podfest Multimedia Expo May 26-29 Orlando
Question of the Month
Want some free exposure for your podcast? Go to
Go to www.schoolofpodcasting.com/question

Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.

This show is part of the Power of Podcasting Network

Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business.

We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra ).

Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is going to work.

I introduce a new segment "I Heard it on a podcast" this time it was the Moe Factz show with Moe and Adam Curry
Mentioned in This Episode
Mark Hasara Website

Mark's Lessons From the Cockpit Show

in Apple , Google , Spotify

Wall PIlot

Video of Spotify Discovery Tool

Fountain App

Castamatic app

New Podcast Apps
Question of the Month
Want some free exposure for your show, go to www.schoolofpodcasting.com/question and answer the question of the month and be sure to mention your show and website. Do it now!
Join the School of Podcasting
In addition to the step-by-step tutorials, group coaching, and podcasting mastermind group, I've now added show audits and unlimited time-shifted one-on-one coaching.

When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, created some free resources, and have worries about the future.
Quicknotes From This Episode
Don't forget the Book Launch Webinar Next Week.

Have a conversation with me on Volley (aff link)

Check out Dave's new FREE Classes

Find Your Red Thread: Make Your Big Ideas Irresistible (book)

Join the School of Podcasting
The Three Main Players in Podcasting
I've said in the past that a podcast needs three things to survive podcasting (support, health, and attitude). The podcast industry needs to make sure as it moves forward to take steps that benefit all three main players. Who are the main players?
The podcasting companies (media hosts, agencies, etc) The podcaster (creators). The Listener (you).
If we don't keep all of them happy (especially the listener) we all lose.
A New Great App For Community and Coaching
I discovered the Volley app (aff link) listening to a podcast on the way home from Podcast Movement. I tried it out, and it is SO COOL. Especially for those people who hate Facebook. It's like Loom, Zoom, and Slack had a baby. If you want to build a community, this makes it easy as its available on Android, iOs, Mac, and PC. You can have group discussions in public, or in private as well as private one-on-one sessions (where each member's conversations are organized together).

You can communicate via:
Video Screenshare Audio Text Gif
It's a pretty amazing app. There is only ONE FEATURE I REALLY HATE.

It's free. I am interviewing one of the co-founders, and he insures me they will monetize eventually but are (for now) working on their feature set. I just hate to build on something free. With this in mind, I'm using it in conjunction with my Facebook group instead of replacing it.

I look forward to having time-shifted video/audio conversations with my students.

You can learn Volley by joining my Volley Space on learning Volley (I know how meta can you get?)

The excitement of starting a podcast can really fuel podcasters. You stats to start to grow, but eventually, they may level off. What keeps you going when your podcast isn't growing?

Because of My Podcast: Fred Castaneda

Check out Fred's shows Podcast Reporter (me on Fred's show)

The Struggling Biz show

March 29th is the National Day for Vietnam Veterans. Thanks for your service Fred!

Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

Book Launch Secrets Webinar April 5th
April 5th I'll be co-hosting a Book Launch Secrets Webinar . If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See https://schoolofpodcasting.com/booklaunch or check out the Book Launch Secrets Course

Thanks to Those Who Participated in This Month's Question

Kyle - The Intergalactic BoomBox - podcasting 2.0

Mark - History of North America - love of topic - working with son

Colby - The Guardians Ghost Podcast going solo, passion

Heather - Watching Netflix Without You and the Politics free Podcast enjoys time with brother, serving audience to get into a better mood, feedback

Dan - Coffee and Space - Loves having conversations

Scott - What Was That Like? https://whatwasthatlike.com/ - Zoom out and see your growth

Timothy - Create Art Podcast and Find a Podcast About - is leaving a legacy

Matt - Rogue Retirement Lounge - Loves the podcast

Brandon - Start 100K Podcast Feels his information is needed and doesn’t want people to feel stupid.
April Question of the Month
Listen to hear this month's question of the month and then leave your answer at www.schoolofpodcastingcom/question

Book Launch Secrets Webinar April 6th
April 6th I'll be co-hosting a Book Launch Secrets Webinar . If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See https://schoolofpodcasting.com/booklaunch or check out the Book Launch Secrets Course
Mentioned In This Episode
Bad Idea Jeans

I was speaking at the National Religious Broadcasters in Nashville Tennessee and kept hearing a few phrases that make me worried. Phrases like, “I had some friend, or some temp, or some web guy, or even a professional service” set up my podcast. Then in talking with them, I learned that (in many cases) everyone is setup wrong. We’ve all been in a situation where we don’t know what we don’t know. We don’t know what should be important. Today, in episode 819, I’m going to tell you.
Things You Need to Know Apple, Google, and Spotify have additional stats. If you let someone setup your show "for you" you lose access to those stats. When someone orders your media hosting "For you" THEY OWN YOUR SHOW. Media hosts (eventually ) delete your files if you cancel your account. Make sure you have a copy of your media files. You should own your show and then add your editors to YOUR account.
The bottom line is you don’t want anyone between you and your podcast and you and your audience. Question of the Month
Share your thoughts and get some exposure for your show and answer the question of the month.
Where I Will Be

Podcast Movement Evolutions March 23-26
Utah Podcast Coalition April 21st
Podfest Multimedia Expo May 26-29 Orlando
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

Mentioned In This Episode
Libsyn (use coupon code sopfree )
Blubrry
Captive
Buzzsprout
Lastpass
The Politics Free Podcast
Claim Podparity
Congressional Dish

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators while you earn money selling advertising spots. That resource is audry.io and today I'm talking with one of the co-founders Niklas Hildebrand.
Book Launch Secrets Webinar April 5th
April 5th I'll be co-hosting a Book Launch Secrets Webinar . If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See https://schoolofpodcasting.com/booklaunch or check out the Book Launch Blueprint Course
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Audry.io More Than a Guest Finding Resource
Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry.io , we bring hosts together to help them grow their audiences and find new ways to communicate.
Question of the Month
I need your answer by 3/25/22

We love podcasting, but there are peaks and valleys. What keeps you going when your podcast isn't growing? Be sure to mention your website and a little bit about your show.

Go to www.schoolofpodcasting.com/question
Where I Will Be:

Podcast Movement Evolutions March 23-26
Utah Podcast Coalition April 21st
Podfest Multimedia Expo May 26-29 Orlando
Mentioned In This Episode
Profit From Your Podcast Book

Connie Albers

Ask the Podcast Coach

What was that like? podcast

Paul Colligan Podcast Partnership

Spybrary Podcast

Music Radio Creative (Jingles and Voice Over)

Based on a True Story Podcast

Home Gadget Geeks with Jim Collison

Squoosh App (compress and resize images)

Linq QR Code, Smart Business Card

Libsyn (Liberated Syndication Podcast Hosting) Use the coupon code sopfree

Podcasting Resources.com

Dave's Podcast Editing Team

When Neil Hedley emailed me letting me know he would be going through my town and could he buy me dinner I jumped at the chance to hang out with a listener. I had no idea at the time that Neil:

Had exclusively done morning shows ever since, including six #1-rated shows in different markets in the US and Canada. Sprinkled among those years is time as a stand-up comic, singer, restaurateur, bestselling author, college professor, world record holder (that's a fun story), and a pile of other goodies including running Knopp Studios and hosting the Voice Inside My Hed (get it Hedley? Voice in my Hed...)

The more we talked, the more I thought I should have him on the show.

The Tips:
1 Tighten Up
2. Rules can Help
3. Ums are normal
4. Every word matters
5. Learn how to Tease
6. Set a Benchmark for your podcast
7. Talk to one person

Check out Neil at https://knoppstudios.com/ where he has combined all of these past lives into a venture to you be a better content creator.
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Mentioned in This Episode
Descript Software

The Author Inside You (Promo)

Seven Habits of Highly Effective People

What Was That Like Podcast? (Great Tease)

Northeast Ohio Podcasters Meetup

Buy Dave a Coffee

Profit From Your Podcast Book

Where I Will Be

Spark Podcast Conference March 7-8 (Nashville)
NRB Nashville 8-11 (speaking)
Podcast Movement Evolutions March 23-26
Podfest Multimedia Expo May 26-29 Orlando (speaking)

This is episode 817 of the School of Podcasting you can get the back episode by subscribing/following in

Apple - Spotify - Google - Amazon

This podcast is part of the Power of Podcasting Network

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I gave you 30 Strategies to Grow Your Audience . (Episode 727)

In this episode I get to hear YOUR ideas, and share some "outside the box" ideas I found on Facebook.
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Mentioned in This Episode
Linq "Smart Business Card" and "linktree" type service with stats. (here is an example - www.powerofpodcasting.com )

Ingles Podcast - Promo
Participants
Brandon from Start 100K

Scott from What Was That Like?

Kim from The Pharmacist's Voice

Mark from the History of North America

Heater from Watching Netflix Without You

Spencer from The Recovery Show

Shane from the Tourpreneur Show

Jedrzej from the Content Machine

Fred from the Podcast Reporter

Joe from the 222 Paranormal Podcast

Dad from the Dad Joke King Podcast
Question of the Month
I need your answer by 3/25/22

We love podcasting, but there are peaks and valleys. What keeps you going when your podcast isn't growing? Be sure to mention your website and a little bit about your show.

Go to www.schoolofpodcasting.com/question
Subscribe/Follow the Show
https://www.schoolofpodcasting.com/subscribe
Won't More Tips?
Check out my newsletter with additional podcast insights

www.schoolofpodcasting.com/newsletter

I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible

and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of it. The Red Thread represents the path back to where you first started. By remembering what it was like when you first started in your niche, you can better understand your audience who is right where you started. The red thread is your path to success. When you can explain your podcast in a way that resonates with your audience.

Sometimes you need to address the "wrong" questions your audience is asking so you can get their attention and provide focused content that points them in the right direction and positions you as a trusted source of content.

I'm also going to talk about focus.

This is inspired by the book Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis. I feel this goes along well with the other book.

Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Mentioned In This Episode
Find Your Red Thread: Make Your Big Ideas Irresistible

Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Out on the Wire: The Storytelling Secrets of the New Masters of Radio

Transom.org

School of Podcasting

A trailer has many pros from a creative standpoint. IT forces you to identify WHO you are talking to and what can you say to get them to listen to your podcast.

For me, a trailer is 30,60, 90 seconds. When you mark your episode as a trailer it is stuck at the top of your show in Amazon, Spotify, and Apple. Some podcasts do trailer episodes that are 2-5 minutes long.

As always in podcasting, there are no set rules.
In This Episode
The different types of trailers

When do you know if your trailer is good?

What do you say in a trailer?

Where do you post this? How do you use it?
Mentioned in This Show
My Spouse Has Dementia

Love Thy Lawyer

Your Podcast Consultant

Branden Ushio at the Geek Nerd Network

Ask the Podcast Coach Episode 380

Big Seance Podcast (Trailer by Music Radio Creative )

The Trojan Horse Affair

Question of the Month (Deadline /25/22)

Podcast Promo Show

Cooler Websites (Domain and Web Hosting)

14:04: Join the School of Podcasting

The Voice in My Head (Neil Hed)

You are going through the file of the interview you did a week ago and you notice:
1. The audio of the audience sounds horrible.

2. The guest is boring.

Today I showcase some tools that can help you save the audio, but only you can save the boring.
Join The School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Question of the Month
What Are You Doing to Grow Your Audience (and is it working)? Go to schoolofpodcasting.com/question to answer
Podcasts Can't Be Cancelled
Check out the article I published on Medium.
Mentioned in this Episode:
Ultimate Guide to Interviews Episode

My Spouse Has Dementia

Podland News

The Ultimate Guide to Podcast Interviews

Descript software with new Studio Sounds

Krisp (silence your noisy environment)

Podinbox - It's like Speakpipe on Steroids.

Hello Next and Frill Roadmap Tools (could be used by your audience to vote on episode topics)

Podpage - New Social Sharting and Guest Tools

Libsyn 5 - Has new Snippets tools to make show notes easier.

Captivate has introduced dynamic show descriptions, and enhanced its dynamic content tool.

Buy Me a Coffee - Receive payments

Otter.ai is a transcript tool I use for editing and for finding pull quotes.

Podcast Index Indie Podcast Directory

Three's Company

Clipscribe - Cool Social Videos Quickly

Dopesick on Hulu

Amend on Netflix

WAP - Cardi B Lyric Video

Waiting for the World To Change

Tips To Grow Your Downloads

This podcast is part of the Power of Podcasting Network .

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take.

Kevin started his first podcast Philly Who? Then quit his day job. So how did he turns things around to the point of making six figures? He stopped and took time to learn what works, and then give it to the audience.

MENTIONED IN THIS EPISODE

Question of the Month Contributors

When looking at a new podcast in an app, what catches your eye? The artwork and description often came into play along with the episode titles, but what really counts is the first few minutes of your show.

Grow the Show

Brandon from Start 100K

Erik from Raising Financial Freedom

Heater from Watching Netflix Without You

Scott from What Was That Like?

Kim from The Pharmacist's Voice

Mark from the History of North America

February Question of the Month

As we talked about growing your show today, what have you been doing to grow your audience, and do you think it's working? Answer it at www.schoolofpodcasting.com/question . I need your answer by 2/25/22

Kevin's INterview Topics

02:24 Discovering Grow the Show
03:37 What Inspired Philly Who?
04:37 Kevin Quit His Day Job
06:00 Things Got Scary
06:46 1000 Downloads Per Episode
07:22 Sharpening Your Axe
07:54 Multiple Streams of Income
10:47 Laser-Focused Criteria
11:10 Six-Figure Salary
11:45 Sponsorship Tips
13:07 Niche Down
17:12 Most Broad Success Started With a Niche
18:08 Kevin Shut Down a Profitable Show
19:19 TDE Targeted Daily Engagement
20:48 The Baked in Strategies That Don't Work
22:15 ENGAGEMENT
26:49 Get More Specific
27:38 Go To Where Your Audience Is
29:37 Build Relationships
30:59 Kevin's Program

JANUARY QUESTION OF THE MONTH:
What triggers subscriptions?
33:28 Question of the Month
33:52 Brandon Start 100K
36:27 Heather -Watching Netflix Without You
38:47 The Lost Sheep Has Been Found!
41:11 Scott: What Was That Like
44:07 Kim: The Pharmacist's Voice
47:37 Eric: Raising Financial Freedom
48:47 Mark: The History of North America
50:16 Dave: School of Podcasting

FEBRUARY QUESTION OF THE MONTH

51:43 February Question of the Month
53:18 Quick Libsyn Update

START YOUR PODCAST TODAY

Join the School of Podcasting and start your podcast in the right direction with access to step-by-step tutorials, live group coaching, 1 on 1 coaching, a private mastermind, and a lack of fear of sounding unprofessional or buying the wrong equipment.

Need more? There is even a 30-day money-back guarantee.

schoolofpodcasting.com/join

Are you one of those people who has thought about doing a solo episode where you open the microphone and talk directly to your audience, but can't overcome how uncomfortable you feel trying it? This show is for you.

We also talk about understanding the different roles when you are doing a solo show, an interview, appearing on a panel.
Join the School of Podcasting
Quit worrying about sounding bad, spending too much money on equipment you don't need. At the School of Podcasting, you get access to step by step tutorials, a private mastermind group (filled with brilliant podcasting minds) and group coaching as well as one on one coaching. Sign up today at

www.schoolofpodcasting.com/start
The Advantage of a Solo Episode
Solo podcast episodes have their advantages:
You are 100% in control. You can be as creative as you want You know ahead of time what the content is (instead of hoping you get good answers from your guests) Less production. You won't be interrupting people or trying to match levels with your guest. There is only one level- yours. No Scheduling Conflicts The Hurdles of Solo Podcasts It is all on your shoulders for content You need to watch voice inflection It just feels weird talking to no-one People think it needs to be as long as other episodes
TIPS

1. Embrace the Weirdness
2. You Don't Have An Audience (yet)
3. Talk to One Person
4. Answer the question from the invisible person
5. Record it with the thought of never using it. - Just a Sound test
6. Script Your Show
7. Throw Out the Grammar
8. Be yourself and just up your natural voice
Question of the Month Submissions
I need your answer by 1/28/22 see

www.schoolofpodcasting.com/question for more information

Full notes at schoolofpodcasting.com/811

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show.

Today I share a story on how I was ready to make sweeping changes to the Podcast Rodeo show until I decided to open up a discussion with my audience. I was at one point thinking of shutting the podcast down. It turns out that ONE person who had ideas of changing the show was in the minority.

That doesn't mean their suggestion has no merit. I was reading Eric Nuzum's newsletter and he (of NPR experience) to 18 months to play with the format of their new show. With this in mind, I'm still doing my show, but I'm looking into implementing the things that my audience enjoys while aligning the show a bit more with my brand. I always say, "Your podcast is a recipe - not a statue."
Question of the Month Submission
When you are in an app and see a show you probably should be listening to what inspires you to go further and potentially subscribe or follow. I need your answer by 1/28/22

Go to www.schoolofpodcasting.com/question
My New Page with Affiliate Links
Check it out at www.schoolofpodcasting.com/support if you are a person that doesn't feel they would benefit from the School of Podcasting, but wants to support the show, I've now made it easy.
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:
Are people going to listen to me? (Yes, cause I'll show you how to see what they want).
Am I going to sound stupid? (No, as I'll show you the magic of editing)
It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).
I don't anything about this technology (You said the same thing about driving).

Get access to step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one on one quick fix calls as you like at no extra charge.

Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start
Podcast Rewind
Too Many Podcasts

Earn and Invest

Love Thy Lawyer
Mentioned in This Episode
Affiliate Link Support Page

Profit From Your Podcast Book

Eric Nuzum Newsletter

Jordan Harbinger Deals Page

Podcast Rodeo Show

Too Many Podcasts

Earn and Invest

Love Thy Lawyer

School of Podcasting

In the microwave society that we live in, most of us are not accustomed to slowing down. As a podcaster, we may associate silence with "Dead Air" which is a phrase from the radio. However, today I'm going to show you that the best answers come after the awkward pause.
The Power of the Dramatic Pause
When you put a pause before or after a point it adds emphasis to that point.

If you put it before the point, the brain perks up waiting for the next words.

If you put the pause after your point, it gives the brain a chance to process what was just said.
Start Your Podcast and Grow Your Audience
When you join the School of Podcasting you no longer have to worry about buying equipment you don't need. You learn how to get comfortable behind a microphone as our community helps you create your best episodes. There are step by step videos, live group coaching, private one on one coaching, and a private mastermind group. You have every tool you need to succeed as a podcast.

Go to www.schoolofpodcasting.com/start
Mentioned In This Episode
The Question of the Month (add your submission )

Howard Stern on SiriusXM

Ben Affleck Movie The Tender Bar

David Letterman My Next Guest Needs No Introduction

Paul Harvey

Steve Jobs introduces iPhone in 2007

Full Show Notes at schoolofpodcasting.com/809
Support the Show
Buy Dave's Book Profit From Your Podcast

Join the School of Podcasting

Become a Patron or Buy Me a Coffee

Thank you for listening. I really appreciate it.

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra .

Evo has been podcasting since 2004 (not a typo) and has been involved in many aspects of podcasting ever since.

Evo was nice enough to let me host an episode of his show a while back, and today I'm repaying the favor.

I interviewed Evo back on episode 122 when he was on a book tour for his book Expert Podcasting Practices.

LINKS FOR THIS EPISODE

Find the report Evo was walking about on his site .

Check out more episodes of Podcast Pontifications at

podcastpontifications.com

As the first episode of 2022, I often do an episode for beginners, such as episode 756 14 Steps to Start a Successful Podcast in 2021

One of the most dangerous things you can do in podcasting is comparing your show to others. When I was in my 20s I would play golf once a year with my brother. My golf scores look like someone who golfed once a year. I would use my Dad's old clubs and would go to one of the cheapest clubs and just a fun day of hanging out. How would I feel if I compared myself to Tiger Woods? That would be insane unless I compared myself to a four-year-old Tiger. When you have your attitude in check, it can change the way you perform moving forward.

From the "hobbyist" to the "semi pro" you will see that if the hobbyist attempts to do everything the "semi pro" does they will burn out. Also, anyone who starts a podcast will attract people they didn't expect to attract.

Full show notes at

schoolofpodcasting.com/808

QUESTION OF THE MONTH

I need your answer before 1/28/22

Picture yourself in a podcast app in front of a podcast you might actually enjoy. Think of this experience and comment on it.
What caught your eye?
Is the description important?
Do you subscribe? or "Cherry Pick" episodes.
Do you ever subscribe/Follow?

As we all want more followers/subscribers (and yes we know most of us find our podcasts via word of mouth), BUT when you're in an app, (I realize this is kind of vague), but what goes through your mind before you press either play or subscribe/follow?

Don't forget to tell us a little bit about your show, and your website address.

Go to www.schoolofpodcasting.com/question

MENTIONED IN THIS EPISODE

Episode 756 14 Steps to Start a Successful Podcast in 2021

Three Different Types of Reviews to get some constructive feedback.

Join the School of Podcasting and get started in the RIGHT direction.

Check out my free course at www.learnpodpage.com PodPage is the best way to make a great looking website for your show without any coding.

Since episode 388 2013 , I've been asking my audio what is your ONE FAVORITE podcast (and yes, I know it's hard to pick just one) but more importantly WHY is it your favorite?

Steve Stewart loves the Stacking Benjamins Show

I interview Steve and Mark Deal on 752 about the Podcast Editor Academy

York from Poetic Earthlings likes the Matt Walsh Show show.

Chris Lewis from the Dads with Daughters podcast loves The Real Brian Show .

I interview Brian back on episode 449

Glenn from the Coaching Kids Curling Podcast loves the Dave Chang Show .

If you're a person of color LISTEN TO EPISODE 806

Kim Newlove of the Pharmacists Voice loves the School of Podcasting (especially 779 on Reviews, and 792 when you die)

Louis Goodman of Live the Lawyer loves the Trials of Frank Carson

Scott Johnson from What Was That Like? ? loves the How Sound Podcast.

Neil Scott from Recovery Coast to Coast Loves the Bob Lefsetz Podcast .

Matt Rafferty of the Author Inside You loves the Grand Scheme Snatching Sinatra

Joe Saul Sehy from Stacking Benjamins Show loves the Xbox On

Joe mentioned The E myth book.

Mark Vinet from the History of North America Podcast loves the Book Note Plus show.

Shane Whaley from Spybrary and Tourpreneur loves the "That Record Got Me High " podcast.

Joe loves the Warrior Next Door Podcast.

Bryan Goodwin of the Relaxed Male loves the Alive and Free show

Anthony Arno of the Route 66 Podcast and the Stemclass Podcast loves the Space Shot Podcast.

Dave from Your Podcast Consultant loves I Hear Things from Tom Webster.

JANUARY QUESTION OF THE MONTH

I need your answer before 1/28/22

Picture yourself in a podcast app in front of a podcast you might actually enjoy. Think of this experience and comment on it.
What caught your eye?
Is the description important?
Do you subscribe? or "Cherry Pick" episodes.
Do you ever subscribe/Follow?

As we all want more followers/subscribers (and yes we know most of us find our podcasts via word of mouth), BUT when you're in an app, (I realize this is kind of vague), but what goes through your mind before you press either play or subscribe/follow?

Don't forget to tell us a little bit about your show, and your website address.

Go to www.schoolofpodcasting.com/question
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/workwithme

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all. YES THERE ARE LESSONS TO BE LEARNED

Do you know why all Hallmark Movies are the same? Well, do you know why all AC/DC songs sound the same (or Chuck Berry). Ever listen to an episode of Dave Ramsey?

They found a format that works, and consequently, they stay with it until that format doesn't work.

Why are there so many Friday the 13th movies? Because they were profitable. That goes for many movie franchises.

When you find a winning format - stick with it. Monitor how it resonates with your audience and if they love it, keep doing it.

TWEAKING A FORMAT WITHOUT LOSING YOUR SOUL

My cousin said, "I know what I'm getting with a Hallmark movie. I don't worry about swearing, nudity, violence, etc. It's a trustworthy holiday movie where everyone feels good when it's over.

So Hallmark saw that the "formula" worked but they could grow their audience through diversity. They've added movies with people of color.

As a middle-aged white guy, I never knew what it was like to see a movie or TV show and not look like the people on screen. The success of the Black Panther Movie, Blackish, Hamilton, and other forms of entertainment that had a different slant found an underserved audience.

With this, I beg you people of color, and people of all shapes, sizes, sex, and whatever makes you - YOU. There are people who are tired of hearing about a subject from a middle-aged white guy and would love to hear about your subject from your point of view that includes your influence and heritage.

The Missing Piece in Your Podcast Puzzle

I see people saying this like, "I've tried everything but my show isn't growing." To this I say, "Everything?"

It turns out when I reach out to the last three people who said this NONE of them had taken the steps to get an objective view of their show.

This is like:
Wondering why your restaurant isn't growing when you never got feedback on your feed.

Wondering why your clothing line isn't selling when you never did a focus group of your target buyer.

If you need some help, I can give you feedback . Currently, in the School of Podcasting , this is a free service.

QUESTION OF THE MONTH

II need your answer by 12/24/21. The question is "What is your favorite Podcast and why?".

Please provide:
The name of the show
The website (if you know it - very helpful)
What the show is about

WHY YOU LIKE IT - Go as long as you want.

Be sure to tell us the name of your podcast, your website, and a little bit about your show.

Please answer at www.schoolofpodcasting.com/question

Go to www.schoolofpodcasting.com/question
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

I was talking to someone who said how "Flexible" Anchor/fm was (owned by Spotify). When I hear stuff like this I often wonder "WHAT IS YOUR SOURCE?" I did a video a while ago when there were some serious issues with Anchor that most people were overlooking (hey! it's free!).

Today I just feel moved to let you know that YES, I do not recommend Anchor, but for NEW reasons.

LINKS

Episode 805 Full Show Notes

Podcast Quick Start

Monthly Membership

Learn Podpage Free Course

Profit From Your Podcast

NoteTracks - Music/Podcast Feedback Tool

Recovery Coast to Coast Podcast

What Was That Like Podcast

Buy Dave a Coffee

Episode 793 on Media Hosts

TOPICS COVERED:
03:01 Update on Tascam
03:49 Good Customer Service
06:28 Submit Your Favorite Podcast
07:32 learnpodpage.com
08:06 Why I Don't Recommend Anchor.fm
32:22 New Feedback Tool
35:23 Atta Boy To Neil and Scott

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
Because of My Podcast

Andy Driscoll of inebri-art.com shares how he is going to get to go to a tradeshow for his podcast and record live on the floor. The show is picking up his hotel expenses. Who doesn't love a trip to vegas?

New Free Course From the School of Podcasting: Learn Podpage

Podpage is a great tool to make a great-looking website for your podcast without knowing any coding. I've made a top to bottom course of this great tool and made it available for free.

See www.learnpodpage.com

15 Lessons From The Beatles

02:09 Because of My Podcast: Andy Driscoll
06:13 Free Course learnpodpage.com
07:45 Lessons from the Beatles Opening
09:19 Practice, Practice, Practice
10:32 Get Objective Feedback
11:44 Your Environment Matters
14:48 Set Realistic Goals to Avoid Burnout
17:15 Going Live Requires Practice
18:07 Everyone Needs to Feel Heard
19:44 Chemistry is Important
21:58 Be on Time
22:43 Be Inspired By Others
24:03 Capture Your Ideas
24:56 Get Out Of Your Comfort Zone
26:13 Editing is a Good Thing
30:32 Money Changes Everything
31:26 Don't Let Yoko Sing

QUESTION OF THE MONTH

II need your answer by 12/24/21. The question is "What is your favorite Podcast and why?".

Please provide:
The name of the show
The website (if you know it - very helpful)
What the show is about

WHY YOU LIKE IT - Go as long as you want.

Be sure to tell us the name of your podcast, your website, and a little bit about your show.

Please answer at www.schoolofpodcasting.com/question

Go to www.schoolofpodcasting.com/question

Tascam Mixcast 4 Nightmare

I bought a Mixcast 4 from Tascam, and it has some great features except it died TWICE in the middle of a live stream. I'll keep you informed as I work with their support team to identify what the issue is.

Yes, I'm using the latest firmware.

I do enjoy my new Shure SM7B .

I used the 90 days same as cash option at Sweetwater .

MENTIONED IN THIS EPISODE

schoolofpodcasting.com/start - Start Your Podcast

Why You Hate Your Voice

When Is You Podcast Ready For the Public

Shure SM7B

Tascam Mixcast 4

Your Podcast Consultant

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour.

I asked my audience how long it took them from idea to pressing publish. They shared their workflow and the amount of time spent per episode.

If you'd rather outsource your editing, check out my team.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing . Check out https://www.schoolofpodcasting.com/author

Mentioned In This Episode

Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert - 802

20 Tips to Immediately Speed Up Your Podcast Production No Matter the Budget - 801

Contributors

Steve from Stevestewart.me and the Podcast Editors Academy (and the podcast editors club on Facebook

Kim from The Pharmacist's Voice

Zita - Moon River Rituals

Bruce from The Eden Podcast

Jim From the Average Gut Network

Mark - Repurpose Your Career

Rich - the Daily Podcast Practice Show

Orlando - hablandodetecnologia.com

Brandon - Start 100K

Dan - Based on a True Story Podcast

Howard - AA Recovery Podcast

Neil Recovery Coast to Coast

Mark -History or North America Podcast

Peter - Fat and Broke Podcast

Bill - Strokecast

Stefan - Studying Pixels

The Final Answer

For me, my average is about 6 to 1. So a 15-minute podcast will take 90 minutes.

Based on the data from the audience, they averaged 10 minutes for 1 minute of podcast. So a 15-minute podcast will take an hour and a half.

To see my flow, visit the website at
https://www.schoolofpodcasting.com/803

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves.

Glenn Hebert runs the Horse Radio Network . When he started his podcast he had 12 downloads. He didn't quit, and 2800 episodes later he shares some powerful feedback from his audience. Glenn had no idea he would have this effect on people, and you can do the same thing.

Let me help you start a podcast.

QUESTION OF THE MONTH

II need your answer by 10/26/21. How long does it take you to go from idea to clicking publish on an episode? Be sure to mention the name of your show, the website, and a little bit about your show.

Go to www.schoolofpodcasting.com/question

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing . Check out https://www.schoolofpodcasting.com/author

MENTIONED IN THIS EPISODE

Horse Radio Network

Headline Studio

(Here is a quick Headline Studio Overview Video )

Dave's Podcast Editing Service

Sure SM7B on Sale!

Shure MV7 and MV7X "Joe Rogan Video "

Profit From Your Podcast Book

Dave's Newsletter With Bonus Content

Descript Editing Software

George Carlin Occupation Foole

Toggle Time Tracking Software

Ask the Podcast Coach

The Average Guy Network

Speak Life Church Podcast

Grammar Girl Podcast
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

TOPICS

01:39 Question of the Month Reminder
03:36 Headline Studio Tool
05:15 BE YOURSELF
07:07 Celebrity Pivots
15:56 Sponsor: Novel Marketing Podcast
17:12 What is this 800?
17:43 Glenn Got Some Feedback
18:44 Real, Raw, Don't Hold Back
19:32 Holy Cow You're In My House
20:50 Laying it Out There
21:27 Life Changing
22:08 Glenn's Prep Time
23:43 The Importance of Community
25:06 Putting YOU Intro an Interview
27:56 Glenn's Audience Gives Back
29:09 Inspiring Life Instead of Death
30:01 Did You See This Coming
30:58 Podcasting Gold
31:29 Two Types of Listeners
35:34 The Birth of Grammar Girl
37:06 Jerry Springer
39:24 Podcast Rodeo Show Promo
40:43 SM7B is ON SALE!
42:07 Join the School of Podcasting!
44:46 Bloopers
45:15 Bad Edits

If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out of producing a quality audio file in a timely manner. From planning to editing, here are some quick tricks that will make your podcast shine!

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing . Check out https://www.schoolofpodcasting.com/author

Mentioned In This Episode

School of Podcasting Quick Start

School of Podcasting Membership

Freedom Software

Todoist

Evernote

Fiverr Workspace Accounting Software

Text Expander

Otter.ai transcription Service

Zapier Automation

Will Smith Book

First Things First book

(Free book on Audible )

Descript Software

Libsyn.com Media Host (sopfree promo code)

Captivate.fm

TIPS
Assess How Much Your Time Is Worth Take the Time to Get Your Guest Sound in Check Quit Multitasking Avoid Distractions Block out time More Planning Equals Less Editing Do the Hardest Stuff First Prioritize Better Speed up Researching Organize Your Content to It's Easy to Find Learn the Software You Are Using (Take a Class) Record it Right the First Time Listen Back Faster Learn Keyboard Shortcuts Google Vs Bang Your Head Against the Desk Know WHO your guest is and WHY You are bringing them on the show Outsource Your Editing Automate When Possible Use Transcripts to find clips for audiograms. Deep Breathing when pulled out of your zone
QUESTION OF THE MONTH

II need your answer by 11/26/21. How long does it take you to go from idea to published on an episode.

Go to www.schoolofpodcasting.com/question

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly.

If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Today is my 800th episode and like all of my milestone episodes, I'm going to break my format, and not talk so much about gear, downloads, promotion, interviews, etc and instead I want to talk about some of the more stressful sides of podcasting.

Mentioned In This Episode

Full Show Notes at www.schoolofpodcasting.com/800

My first episode from 2005

Book: Profit From Your Podcast

School of Podcasting

Besties in Bed

Affordable Podcast Editing

The Grief Recovery Handbook

National Suicide Prevention Lifeline at 800-273-8255
Question of the Month: How Long Does It Take You to Create an Episode - SURVEY
This 60-minute podcast took 8 hours to create from idea to pressing publish. We all know podcasting can take more time than we thought. I'd love to hear how long it took to go from "Idea to Publish" for your last episode. You can answer at

www.schoolofpodcasting.com/question
Need Help With Your Podcast?
Here is a list of ways you can work with me.

Want to support the show, but feel you don't need the School of Podcasting? Consider becoming a Patron.

Also, this show is equipped with the value for value model. You can stream bitcoin using the apps at www.newpodcastapps.com

If none of those float your boat, you can always buy me a coffee .

TOPICS

00:58 Question of the Month
03:43 Origins of Episode
05:06 Podcasting Can Change Your Life
07:35 Everything Works for THE Dave Jackson???
08:26 Podcasting Played a Part in My Divorce
09:29 Lesson 1: Realistic Expectations
11:40 Separating Work From Home
13:15 Tip 2:Date Night on Steroids
15:00 Relationship Advice from the Divorced Guy
15:10 When to Argue
17:07 Tip 3: Guys - JUST LISTEN
17:31 Tip 4: Ladies Tell Them What You Want
17:55 Tip 5: Make Sure You're Giving Them What They Want
18:46 Stereotypes are Fun!
20:02 Comparison is the Thief of Joy
21:33 The RIGHT Downloads
23:14 Refocus When Comparing Yourself
25:04 So Why Does Dave Podcast?
30:44 Suicide Disclaimer
31:32 Does Being a ProPodcaster Leave You Susceptible to Thoughts of Suicide?
32:58 When Did the Word Hobby Become Derogatory?
34:29 You Are Allowed to Do This For Fun
36:15 Podcasters Can Be Impulsive
38:06 Podcasters Are Isolated
39:07 Realistic Expectations
41:25 We Might Feel Trapped
43:10 The HUSTLE Mentality
44:20 Suicide Rates in America
48:10 It's OK To Ask For Help
49:55 Dealing with Grief
53:51 The Pain of Suicide
54:22 Keep Your Good Emails

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro:
For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should be in order to stand out among its competitors. If you're looking for ways on how to brand your show like a professional podcaster, keep reading at https://www.schoolofpodcasting.com/799

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing . Check out https://www.schoolofpodcasting.com/author

Question of the Month

Many podcasters (especially new ones ) are surprised at how long it takes to create an episode. So this month's question is "How long did it take you to go from idea to published (not promotional actions just the planning, recording, editing, and publishing). Be sure to mention your website, your podcast, and a little bit about what to expect. Then let us know how long your finished episode was, how much time it took to publish, and if it was audio, video or both.

Go to www.schoolofpodcasting.com/question by November 26th

If you want something to help track your time check out Rescue Time , Toggl Track , ATracker Pro , Rize (there are a ton of these)

Again, www.schoolofpodcasting.com/question

Mentioned In This Show

podcastbranding.co (Mark's Company)

Ask the Podcast Coach

Podcast Rodeo Show

Podcast Artwork Preview Tool

Profit From Your Podcast Book

Canva
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help me boost (skill).

So for me the "tell me about yourself" drives me nuts. I asked my audience, "Am I missing something? and they answered (and in some cases I am).

Full show notes at
schoolofpodcasting.com/798
Thanks To The Contributors
Scott from What Was That Like?

Max from Aviation New Talk

Louis from Love Thy Lawyer

Bill From the Stroke Cast

Mark from the History of North America
November Question of the Month
As you produce episodes between now and November 26th, 2021 pay attention (and even track) how long it takes you to go from Ideas to pressing "Publish" on your media host (this does NOT include promotion). As always feel free to record a message and say something like, "Hey Dave this is (name) from (name of the show) at (website) my episode was (length of the episode) and it took me (time from idea to publishing). You can find more about my show at (website).

If you'd like, I've even made a spreadsheet where you can enter
Name of Podcast (not episode - the podcast)
The length of the finished episode (in minutes).
The time spent (in minutes) to complete the episode
If it was solo, co-host, interview.
If there is video was involved.

You can answer your question at

schoolofpodcasting.com/question

Mentioned In This Episode

White Collared Podcast

Affordable Audio Editing

atracker time tracking app

Rescue Time

EP766 How to Get Booked on Podcasts Figuring out Who and How to Pitch with Kristin Molenaar
Launching a Podcast in 2022?
As you heard in today's show, it takes some time to get focused, find your voice and make content that impacts your audience Join the School of Podcasting or Order the Quick Start Plan

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

QUESTION OF THE MONTH

II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.

Go to www.schoolofpodcasting.com/question

Key Points:
78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019) It's not perfect It got editing before it was released The first episode really hooks you in. You don't get the back story until episode 2 People can identify with the characters What is going to happen next? The audience boosted FOMO Netflix took a chance Sometimes The Audience Doesn’t Know What They Want Until They Get it. So Don’t give up. It might take 10 years It doesn’t have to be perfect Start with the strongest content you have Tease your next episode and leave them wanting more Make materials for your audience to share on social Be patient, and continue to improve your content Inspire and ask for word of mouth
WEBINAR NEXT WEEK: APPLE PODCASTS CONNECT

Sign up HERE
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

Check out the 10 commandments of book marketing
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Common Podcasting Mistakes That Slow Your Audience Growth

02:28 Get a Domain at Least

It can be through Name Cheap , or Coolerwebsites , but BUY a domain for your show. Yes, its icing on the cake, but isn't icing the best part?

05:20 Bad Clips to Start Your Show

Instead of spending mountains of time to have people jump into the middle of a conversation, why not just tell people why you're excited about a guest?

10:55 The Start of Your Show

Remember Apple has a giant LISTEN button now and people will hear the beginning of your show. Don't blow it with "Music for the sake of nothing" and let them know where they are about to go.

15:54 Follow and Subscribe

You want people to listen more than once. Don't make them find you. Give them links like this:

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

17:30 Impulse Actions Based on Emotions

21:19 Your About Page

Figure out what type of website you have, and include any combination of paragraphs about your business, your show, and your hosts.

23:47 Things That May Not Be Accurate

25:56 The #1 Show - (People will say anything - truth be Damned!)

28:31 Congressional Dish Shows Proof

28:48 A Podcast Guru Without a Podcast

Shouldn't your podcast coach have a podcast?

30:04 Monthly Stats

Monthly stats are a great barometer of how your older episodes are doing. They sound better than episode stats (but episode stats are what is used for most sponsors).

33:50 Magic Bullets
I'm sorry. There aren't any.

35:48 Question of the Month

QUESTION OF THE MONTH

II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.

Go to www.schoolofpodcasting.com/question

37:03 Dave Grohl The Storyteller - Thumbs Up

39:35 Bloopers

Mentioned In This Episode

My Podcast Reviews

What Was That Like

Dave Grohl The Storyteller

School of Podcasting

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

Mentioned In This Podcast

Eric Nuzum interview

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Book

FULL SHOW NOTES

QUESTION OF THE MONTH

I need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.

Go to www.schoolofpodcasting.com/question
TOPICS
00:00 Introduction
00:27 Welcome
01:14 Taking Breaks From Your Podcast: Don't
03:34 It's Your Choice
04:10 Things You Should Consider
05:07 Using Seasons
06:34 Off Seasons May Not Be Off
07:39 How I Don't Miss Episodes
08:31 Consistency in VALUE over Schedule
09:57 I Really Need To Take a Break
10:34 The Best Way to Take a Break: PLAN IT
11:23 Figure Out When You're Coming Back
12:28 Keep Your Listener Informed
13:56 SPONSOR: Novel Marketing Podcast
15:11 Unplug If That Is the Goal
16:21 Identify Why You Need a Break
17:13 Make Your Last Episode a GREAT Episode
18:03 No Explanation Needed
20:52 Losing Listeners Is Not More Important
21:21 Relaunching Your Podcast
22:00 Is Taking a Break More Work?
22:35 Have Episodes Recorded and Ready
23:15 Quick Summary So Far
23:55 Other Things to Consider
24:50 Best of Shows
25:33 Where to Announce Your Hiatus?
26:24 Avoid Podfading
27:55 The Biggest Mistake
30:35 Resurrecting a Podfaded Show
33:54 libsyn.com promo code sopfree
34:31 Question of the Month
35:44 One Tip to Making Podcasting Easier
37:12 If You Need a Break From Life
38:13 schoolofpodcasting.com
38:56 Bloopers

Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Today is a "Question of the Month" episode where we share something we recommended and WHY.

We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

Participants

Matt from The Author Inside You

Scott from What Was That Like?

Jennifer Bourbon Barrel Podcasting

Timothy from Podwrecked and Create Art Podcast

Haley from Adoptees On

Jerry from Beyond the Rut

Mark from the History of North America

Wayne from the Packer's Fan Podcast , and Media Voice Overs.

Fred from Grump Old Bears

MENTIONED IN THIS PODCAST

Podcast Rodeo Show

Dumb People With Terrible Ideas

Social Media Marketing Podcast

Project Hail Mary

Samson Q2u

Podtrak P4

Dave's "My Gear " page.

Leading the Bleeding Podcast

Podcasting 2.0

New Podcast Apps

No Agenda Stream

The Chosen

Virgin River

Libsyn promo code sopfree to get a full month free.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

TOPICS

01:34 Autographed Copies of Profit From Your Podcat
02:10 The Show I Love to Hate
03:21 Zeigarnik effect
05:01 What Makes a Good Podcast?
06:39 What Happens Next?
07:48 Example of Dripping Content
09:11 Sponsor: Novel Marketing Marketing Podcast
13:19 Scott Johnson
15:54 Jennifer Longworth
17:15 Matt Rafferty
18:21 Timothy Kimo Brien
20:39 Haley Radke
23:09 Jerry Dugen
24:56 Mark Vinet
26:02 Wayne Henderson
27:13 Fred Castenada
28:35 Dave Jackson
33:10 October Question of the Month
38:20 Quick Wrap Up
39:08 Mastering Your Craft is a Goal
39:44 Libsyn Promo Code sopfree
40:38 Coming Soon

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

QUESTION OF THE MONTH

I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.

Go to www.schoolofpodcasting.com/question

Mentioned in This Episode

Libsyn.com (use the coupon sopfree)

Captivate.fm

Blubrry.com

Podbean.com

Castos.com

Buzzsprout.com

Transistor.fm

Redcircle.com

Fireside.fm

Anchor.fm

IAB Guidelines

Full Show Notes

Topics:

01:52 Question of the Month
02:28 Novel Marketing
03:46 Does One Media Host Deliver More Downloads?
08:58 IAB Statistics
10:37 Are IAB Stats Important?
12:22 Will Switching Hosts Bring More Downloads?
13:12 Storage
14:14 Downloads
15:22 What Kindof Stats?
16:23 Demographic Data?
17:08 Podcast Website
18:28 Private Podcasts
18:57 Dynamic Ad Insertion
20:47 Support
21:32 Transcripts
21:54 Audiograms
22:24 Media Hosting Business Models
22:40 Free Media Hosts
24:42 Why Free Media Hosts Fail
25:26 Limited Uploads - Unlimited Downloads
26:16 Unlimited Uploaded - Limited/Pricier Downloads
27:16 Unlimited Everything
27:42 Opinion My Criteria
31:18 Join the School of Podcasting
31:58 How to Choose?
35:07 Opinion on Transcripts
36:48 Opinion Audiograms
38:36 Opinion on Anchor.fm
42:00 Opinion on I Can't Afford It
42:31 Opinion- Busines Models
45:37 Opinion - All Things Unlimited
47:08 Facebook is Useless
49:17 Opinion: WordPress Feeds
51:53 be Careful Switching Hosts

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

What Happens After You Publish Your First Episode

Today I talk about School of Podcasting student Mark Hasara who has a great background as a speaker, author and pilot but was still nervous to release his first episode.

When he released it he was amazed at how many downloads he received. We mention "The Feed " from Libsyn which shares industry stats. Currently, 50% of podcasters get less than 131 downloads per episode, and 50% get more.

What Happens to Your Podcast if You Die?

I talk with Gordon Firemark about what happens to your podcast if you die. While we all plan to be around much longer, taking the time to designate what happens to your show if you are no longer able to continue (or if you're dead). This is an awkward conversation to have with people, but you should be planning your estate as well, so don't forget your podcast (and dog) when you create directions on what to do with your show.

You might check out the book, "I'm dead, now what ?" on Amazon

For more information about Gordon see thepodcastlawyer.com

Glenn's Reflections on His Tour

Glenn "The Geek" Hebert is from the Horse Radio Network. He went on a five-week tour with thousands of miles across the east coast to meet his listeners and sponsors.

He loved his Zoom Podtrack P4, and thought staying three days in one place was the best. Next tour he will also plan some time to site see (as they didn't do any). He said that even though traveling in an RV is different, after some time you just get used to it (and it beats hotels, or staying in the listener's homes).

Get A Personalized Version of Profit From Your Podcast

Go to www.profitfromyourpodcast.com/book to get a personalized version of the book (US only)

QUESTION OF THE MONTH

I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.

Go to www.schoolofpodcasting.com/question
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Topics:

00:00 Intro
01:48 Pushing Past Your Fears
05:36 Mark's First Episode
06:07 How Many Downloads is Considered Good?
09:37 Sponsor: Novel Marketing
11:39 Sad News About Trever Hill
12:54 What Happens To Your Podcast When You Die?
25:40 Glenn the Geek Final Tour Update
32:49 Others are Going on Tour
34:22 Questions of the Month
35:55 Personalized Version of Profit From Your Podcast
36:54 The Importance of Editing
39:50 Bloopers

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.

SPONSOR: Novel Marketing

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.

Check out https://www.schoolofpodcasting.com/author

Building Digital Courses with Mellisa Guller

Today I get all your questions answered about building and selling an online course:

06:04 When is the right time to build a course?
09:01 How Long Should My Course Be?
11:19 Common Mistakes
13:13 What are the Top Challenges?
20:50 Open or Closed Model?
26:23 The Underutilized Feature in Teachable
27:27 What Do I Charge For My Online Course
32:59 Should I Have Free Lessons?
35:37 What Percentage of My Audience Will Sign Up?
39:38 Why is the Number So Low?
41:04 Why Did You Choose Circle?

Melissa's Contact Info

Check out all of her courses and services at

witandwire.com

Instagram

Twitter

Pinterest

Question of the Month

I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website).
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned in This Episode

Profit from Your Podcast Book

Episode 787 with the Entrepreneur Survey

The 10 Commandments of Book Marketing

Wit and Wire Podcast Launch Accelerator

Wit and Wire Courses

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Participants In This Episode

The History of North America - Mark

What Was That Like? - Scott Johnson

Permanent Record Studios in Austin - Mike

Film Spotting

Childless Not By Choice - Civilia Morgan

Dave's appearance on Childless Not by Choice

The Author Inside You - Matt

Dave's Appearance on The Author Inside You

The Relaxed Dog - Robert Ober

Tourpreneur - Shane Whaley.

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Mentioned In This Podcast

Profit From Your Podcast Book

Voice Advantage Giveaway (Lots of Free Stuff)

Podcast Review Show

How To Niche Down Your Podcast?

Mailerlite Email List Tool

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters . In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more.

Today We Find Out

The happy accident that was the start of the WOC Podcasters group.

The multiple ways she attempted to monetize.

Her thoughts about the "hot leads" from Facebook.

Why she moved to Circle , and her favorite features.

How she stayed sane running a group of 4000+ people.

How she has expanded the group since moving off of Facebook.

We get insight into her 17 different streams of income.

Because of her podcast she is QUITTING HER DAY JOB!

Glenn The Geek Road Report

Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show.

Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works).

Check out Gleen at www.horseradionetwork.com

Question of the Month

I need your answers by 8/27/21 at www.schoolofpodcasting.com/question

Can you achieve podcasting success without being a celebrity?
(Be sure to mention your show and website)
Share your thoughts.

Leading the Bleeding ( A Journey Podcast)

I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something " and we hope to get a group of people into a zoom meeting and share ideas, insights, and education.

To check out the first episode, "You've Got to Start Somewhere " and add our first meeting by visiting leadingthebleeding.com/meeting
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
Mentioned On This Episode
Danielle Desir Website

Thought Card podcast

Women of Color Podcasters

Circle.so Community Platform

Profit From Your Podcast Book

The Dip By Seth Godin

Fountain App (stream bitcoin to podcasters)

Join the School of Podcasting

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Mentioned In This Episode

Create an LLC

Zoom Podtrak P4 Recorder/Interface/Mixer

Show Notes Summit

My Gear

My Podcast Reviews

QR Code Creation Video

Podpage (create your podcast website in minutes)

Give Back Value For the Show

No Agenda Show

Rich Dad Poor Dad (free book on Audible )

Deb Shepherd Podcast

Horse Radio Network

New Podcast Apps

TOPICS

00:00 Put it Back in the Oven
01:28 Intro
02:05 Because of My Podcast: 10,000 Donation
04:49 Mailbag: Discovery Revisited
09:59 Why Did My Show Stop Growing
12:13 You Never Know Who Is Listening
14:29 SPONSOR Podpage
16:37 Should I Create an LLC?
28:05 Glen The Geek IN MY STUDIO
36:16 Podcast Yearbook
43:08 Show Notes Summit
44:27 schoolofpodcasting.com/value
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Many entrepreneurs say they are unemployable, well Joe Pulizzi (of Content Inc ) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals . It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business .

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage
Lessons From the Car
When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success.
It Turns Out People Are Listening...
In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network , Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts ). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you .
Glenn The Geek HRN Tour Report
Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds.

Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones . He is recording into the P4 and also uses Hindenburg Journalist

Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website.
Question of the Month
Can you achieve podcasting success without being a celebrity?
(Be sure to mention your show and website)
Share your thoughts...
I need your answer by 8/27/21 see

www.schoolofpodcasting.com/question

Mentioned In This Episode

FULL PDF REPORT - The unconventionals

Podpage

Profit From Your Podcast Book (and Podcast )

Zoom Podtrak P4

Samson Q2U microphones

Podia Everything you need to sell courses, webinars, downloads, and memberships.

Teachable - Create online courses and coaching services.

Podcast Movement

RocknPod Event

Big Podcast Book

the Music Podcast Network

Riki Rachtman

Tourpreneur Podcast

Spybrary
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show.

When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website ) there are a ton of strategies to learn from.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Lessons Learned
Jordan promotes what you missed, and let's you know what's coming. His opening tease made me want to hear more without "spoiling" the episode. His fluid transition of his guest left me (again) wanting to hear more. Jordan has created starter packs to get new listeners to the best stuff quickly. Jordan does the work. He reads the book, watches the movie, etc. He does the research for his guest, and consequently asks the best questions that lead to great stories. His guest had a great story AND could tell it. (Example, actors are skilled at reading other people's words and may not be a great interview). He makes points by sharing insights into his life. He put his sponsors in the episode AND on his "Deals " page. This (probably) results in more sales, and makes it easy to share He explains WHY you should go to his website. He has blog posts that are long (to attract Google) and are very well written. These also have links to his episodes. HE can then mention this on his episodes which is another reason to check out the website. While his primary income is sponsors, he also has a page of all the books from his guests (which use affiliate links). Remember, pennies make dollars. You get to know him based on his entertainment recommendations.
Findability vs Discoverability

I wrote an article 5 Ways To Get Your Podcast Discovered some people took to Twitter to say I was wrong. One person was Tanner Cambell from Real Talk Podcasting . He explained how:

Findability : How easy it is for someone to locate known data, information, or knowledge using search or browse?

Example: Googling "Golf Podcast."

Discoverability : How easy is it for someone to encounter information or knowledge that was not explicitly sought out?

Example: Pandora suggesting songs based on your feedback. Amazon suggesting products. Netflix suggesting shows based on your feedback.

After an uncomfortable discussion, I realize I was confusing the two.

For me, my friends are my discoverability system. They know what I would enjoy and recommend podcasts for me to listen to that I may not have heard about.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
Mentioned In This Episode
Jordan Harbinger Website

Jordan Harbinger Episode with Daryl Davis

Daryl Davis Documentary Accidental Courtesy

Klan-destine Relationships Book

Podpage

Dave's YouTube Video on Discoverability

What Makes This Podcast Great: Marc Maron

The War of Art Audiobook - Steven Pressfield

Real Talk Podcasting

Dave on Twitter

Tourpreneur

Spybrary

Support This Show

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most?

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Mentioned In This Episode

Kris and Kristine Show

The White Collared Podcast

Foster Care: An Unparalleled Journey

The Pharmacists Voice

What Was That Like?

History of North America

Marriage Advice From the Divorced Guy

Logitech C920

Elgato Facecam

Sone VZ-1

Elgato Key Lights

No Agenda Show

Podcasting 2.0

New Podcast Apps

Podcasting Can Bring You Out Of Your Shell

Podcasting is great for introverts as you get to meet thousands of people without meeting thousands of people. You can then meet the like-minded people you attract, and eventually, get up enough nerve to meet people you have nothing in common with.

You Don't Need to Buy Top-Notch Uber Expensive Gear

If you wait to start your podcast until you can spend THOUSANDS on equipment, don't. You can start a solo podcast for less than a price of an xbox.

Start Today

Question of the Month

I need the answers by August 27th, 2021. The question is:
Can you achieve podcasting success without being a celebrity?
I'd love to hear both yes and no answers (for the record my answer is yes, but feel free to change my mind. I'd love a good dialogue.

Go to www.schoolofpodcasting.com/question
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast.

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Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Rockstar Lessons From the Beatles and Kiss
Start with your why Same but different Sharpen your axes Make your show hard to copy Sacrifices will be made Friendly competition is good Don't promote until your audience says its good Get people talking about you Money changes everything Don't be bored
I think the item that really made me go "Whoa!" was the Beatles having the option to come to the US, and they postponed it until they had a hit. Likewise, Kiss walking out on a record deal as the music wasn't right.
Podcast Rewind
I've been interviewed on the following podcasts:

Monetization Nation

Talk about Talk Podcast

Question of the Month

What would you miss the most if you have to quit podcasting? I need your answer by 7/23/21

Go to www.schoolofpodcasting.com/question
Ready To Start Your Podcast?
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned In This Episode

McCartney 3, 2, 1 on Hulu

Kisstory on A & E

Monetization Nation

Talk about Talk Podcast

Profit From Your Podcast

Full show notes of 784

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content.

Full episode description at

www.schoolofpodcasting.com/783
Ready to Get Into the Arena With a Podcast?
I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me take my 16 years of podcasting experience to help you avoid the common pitfalls. Come work with me .

Enjoy the Podcast But Don't Need My Services?

I've provided value, you can provide value here .
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Mentioned In This Episode
Podpage

Learn Podpage (for free)

Joe Rogan's first live stream

Joe Rogan Interviews Adam Curry

No Agenda Show ,

Mike Rowe - What Not How Episode

Paris Hilton Podcast

New Media Show

Jerry Seinfeld Video

Guitar Speak Podcast

Join the School of Podcasting

Book a Podcast Strategy Call

Buy Me a Coffee

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Two Ways To Learn Things
You can learn from your mistakes and do less of those.

You can also look at anything that worked well and do more of that.

This week I talk about episode 780 with Adam Curry . I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers.
SPONSOR: Podpage
Podpage makes it super easy to make a website for your podcast without a giant amount of technical know-how. There is no need to cram a podcast into a theme made for a restaurant on Squarespace, a personal trainer on Wix, or the nightmares that are WordPress themes and plugin conflicts. Podpage is made based on podcaster feedback for podcasters!. You can try it for free at www.schoolofpodcasting.com/trypodpage
Mentioned In This Episode
Marc Maron Interviews Quentin Tarantino

Podcasting 2.0 and the Podcast Index

My Interview With Adam Curry

Paul Colligan

Glen the Geek

Spark Christian Podcast Conference

A Time For Horses

Power of Podcasting Network (All of Dave's Podcasting Shows)

Profit From Your Podcast (Dave's Book)

Join The School of Podcasting

Schedule a Podcast Strategy Meeting

Today we hear part 2 of my conversation with Joe from Stacking Benjamins (Hear Part 1 ) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better.
SPONSOR: Podpage
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TOPICS:
00:00 Gordon the Guided Missile
03:00 Welcome to the Show

QUESTION OF THE MONTH
04:38 Podcasting Pet Peeves
04:54 York from Poetic Earthlings
06:59 Seth - Geekville Radio
08:53 Dan - Based on a True Story

IS YOUR PODCAST GOOD?
11:33 Most Haters Just Leave
14:41 Do You REALLY Want Advice?
16:01 Before You Buy Facebook Ads
16:44 How to Not Feel SALESY

18:30 SPONSOR: Podpage

JOE'S AMAZING ATTITUDE
20:40 Joe From Stackingbenjamins.com
21:12 Why Did Joe Join a Network?
24:20 "Messing" with his content?
25:54 Why Does Someone Successful Need a Coach?
27:27 What Innovations Did You Do?
31:04 How Joe Inspires You To Listen to the Ads
32:31 Knowledge is Powerful When Acted Upon
34:26 Being Everywhere
35:54 Great Points: recap

GET MORE OF JOE

Stacking Benjamins Podcast

Pre-order his book, "Stacked: Your Super-Serious Guide to Modern Money Management "

YOUR ATTITUDE
36:55 It Doesn't Have to Be Perfect
38:41 2 Quick Quotes

JULY QUESTION OF THE MONTH

40:18 July Question of the Month
If you had to stop podcasting (the reason doesn't matter) what would you miss the most? Answer at www.schoolofpodcasting.com/question

INSIGHTS FROM SPARK CHRISTIAN PODCAST CONFERENCE
42:20 Example of Standing Out
47:35 In-Person Events ROCK
50:30 Coming Soon

MENTIONED IN THIS EPISODE ( 781 )

The Importance of Mistakes (John Cleese)

Podpage (learn Podpage for free)

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Poetic Earthlings

Geekville Radio

Based on a True Story

Author Media ( Thomas Umstattd Jr. )

Fantastical Truth Podcast ( Zach Russell)

Jordan Harbinger Asking Advice Episode

Pre-order Joe's book, "Stacked: Your Super-Serious Guide to Modern Money Management "

Focus on the Family

Spark Christian Podcast Conference

Part 1 of My talk With Joe (About Reviews)

The Chosen (Online Series - Interesting Crowdfunding)

Tara-Leigh Cobble

Author Media - Thomas Umstattdt Jr.

Fantastical Truth - Zachary Russell

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to Adam than his leather jacket and golden locks of hair.
Born in Va but moved to the Netherlands when he was 7. He built his first transistor radio when he was 15, and by 16 was a station announcer for a hospital. He later worked on Dutch Pirate Radio, and Radio Decibel in Amsterdam. He's also worked part-time in a computer store where he built his own modem. Yes, he was on MTV as a DJ from 1987-1994. Seeing the power of the Internet he started OnRamp which turned into Think New Ideas. 1996 Adam Curry served as CTO of Think New Ideas. He built websites for Budweiser, bud light, and put together the first Live Stream of the Grammys. (the sponsor was one of the first digital cameras). Podshow (a podcast network, later renamed Mevio) was launched 2004 to 2014. It focused on selling ads for a cast of podcasters. In 2005 hosted a show on Sirius Satelite Radio that spotlighted podcasts. In 2007 he launched the No Agenda Show with John C Divorak which uses the value for value model.
He's part pirate, part broadcaster, part nerd, and part businessman, he's the Podfather, and today we are talking podcasting 2.0
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If you are a person who understands that having a website for your podcast is important but doesn't have a clue how to build one. You hate WordPress, and found Squarespace confusing, you can build a beautiful podcast website in five minutes (just enter your RSS feed and Podpage does the rest). See www.schoolofpodcasting.com/trypodpage
Topics Covered With Adam:
The problem with podcasting networks ( 7:20)

The history of the No Agenda Show (14:50)

What is Podcasting 2.0 and how to get started (27:05)
Mentioned in This Episode
www.noagendashow.com

www.podcastindex.org

www.coinbase.com

Strike Bitcoin Wallet

James Cridland Article
Join the School of Podcasting
Avoid sounding unprofessional

Learn how to connect with your audience

Get your show listed in Apple, Spotify, Google and More

Go to www.schoolofpodcasting.com/start

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine ) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts , but how much influence do ratings have for those looking for new podcasts?
Sponsor: Podpage
If you're not a technical person, and you're looking for a "Set it and forget it" solution to your podcast's website, look no further than Podpage . You can create a beautiful website in five minutes. I use podpage on the Podcast Rodeo Show, Podcast Review Show, Ask the Podcast Coach, and others. It is being built based on the Feedback of 1000 podcasters in their Facebook group. You can try it for free at www.schoolofpodcasting.com/trypodpage

Check out this video to see how easy it is to setup your show.
Mentioned In This Episode:
Stacking Benjamins

The Hype Machine Book

Podpage

Learn Podpage Free Course

Leave a 5 Star Review For the School of Podcasting

Take this quick three-question survey about Podcast Reviews

Google Trends

Jacobs Media

My Podcast Reviews

Join the School of Podcasting
Topics:
05:26 The Importance of Reviews (outside of Apple charts)
12:35 Follow Trends ( see Google Trends )
15:48 A Faster Way To Create Audiograms
16:38 Managing a Community (want a Facebook Alternative? Check out the Circle Platform )
20:26 SPONSOR:schoolofpodcasting.com/trypodpage
22:09 Give Your Listeners What They Want
25:13 78% of Podcast Discovery is Word of Mouth according to Jacobs Media
29:49 Looking at My Reviews via My Podcast Reviews ( 4 months free on your first yearly subscription )
31:29 Another Strategy to Battle 1 Star Reviews
33:16 Have I Frightened You From Pressing Record?
34:05 Getting Out Of Our Own Way
37:14 You WILL Get a One Star Review
38:32 Getting Reviews Outside of Apple
39:45 Thanks To My Team
40:31 Bloopers

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have not been cleared to travel. I ask Co-founder Dan Franks how he weathered the storm of 2020, and what he's doing to address the needs of his conference attendees in 2021.

Check out PodcastMovement.com for more information
SPONSOR: Podpage.com
Automatically create a beautiful, listener-friendly podcast site from your RSS feed. Customize the design to create a professional look you’ll be proud of in a few clicks. No coding or technical knowledge necessary. You can build a beautiful podcast website in five minutes! Check out www.podpage.com

FREE COURSE: Check out www.schoolofpodcasting.com/learnpodpage to learn the ins and outs of Podpage.

Full Show Notes at www.schoolofpodcasting.com/778
Mentioned In This Episode
Podcast Movement

Podpage.com

Learn Podpage - Free Course

John Lee Dumas Interview

Kate Erickson Interview

Sendfox

Mailerlite

Danny Elfman on Marc Maron

David Lee Roth on Joe Rogan

Question of the Month

Tarzan Economics (free book on Audible )

Wix Video

Join the School of Podcasting
Ready To Start Your Podcast?
Get instance access to tutorials, private coaching, and a Facebook group filled with brilliant podcasting minds. You don't have to worry about sounding stupid, spending too much on equipment, or wonder how to get into Apple, Spotify, etc.

www.schoolofpodcasting.com/join

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for:

1. When did their response start to actually answer the question I asked.

2. Is it a good answer? Does it deliver value?

Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host.
SPONSOR: SCHOOL OF PODCASTING Get the best equipment for your budget Sound professional Learn what your audience wants Network with brilliant podcast minds Private Group Coaching Priority Email Support 30 Day Money-back Guarantee
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Avoid the Been There Done That
The guest provides an answer and you have a similar situation that will answer for the second time your question. Was the answer from the guest so unclear that you need to repeat what is essentially the same point? If not, remove your story. The interview is about the guest (not you).
Avoid the Back Story
Sometimes we provide some back story so the guest understands the motivation behind the question. Many times the audience doesn't need to hear the back story. You can edit it out and just leave the part
Don't Forget to Ask a Question?
I find it off that Drew Barrymore often does not ask a question. She says nice things about the guest and just stops.
June 2021 Question(s) of the Month
1. What would the ultimate podcast community look like to you? (This will remain between you and me).

2. What are your top pet peaves? (this will be public)

Don't forget to provide:

The name of your show/
The website.
A brief description

Go to www.schoolofpodcasting.com/question by 6/25/2021
Need Help With Your Editing?
Check out Affordable Audio Editing
Where I Will Be
Spark Christian Podcast Conference June 22-24 2021Grapevine, TX

Podcast Movement Nashville Aug 306 20201

Thanks for sharing this show with a friend
Mentioned In This Episode
Join the School of Podcasting

Steve Carter Easy Stress Cures and EFT Tapping Junction

Drew Barrymore Interviews Sean Evans

Last Week Tonight on Paid Placement (with their Fake Product)

Episodes 776 Nobody Gets On a Bus Without Knowing Where It's Going – Your Podcast's Intro

Episode 771 Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth

Question of the Month

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content.
Sponsor: School of Podcasting
Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-step tutorials, the private Facebook Group (filled with brilliant podcast minds) and live group coaching. There is a 30-day money-back guarantee when you go to www.schoolofpodcasting.com/join
The Generic Show Introduction
Welcome to (show name) where we (what you do) so that you can (benefit of listening) our website is (website address). Then introduce the episode, and if you can explain why people should listen to you, throw that in as well.
Smooth Transactions Don't Happen By Accident
When I do the Podcast Review Show with Erik K Johnson so we both can see the points each person wants to make. If needed we loft up a "softball" comment so the person can make their point. Consequently, when I see we have hit all the bullet points I don't have to ask, "Are you ready to move on."

James and Sam on Podland do a great job of organizing the many topics they cover into stories that easily transition from one to the next. They transition into interviews by providing just the information that resonates with the listener (do we really need their whole LinkedIn bio? No!) and consequently when the show is over I find myself asking, "Already?" It just flows nicely. This doesn't happen by accident. When you have multiple segments take some time to think about how you are going to transition from one to the other. If you don't do this, it's not the end of the world, but it is often the little things that separate good from great. It's the little things that other people don't take the time to do that can really set you apart.

I actually use transition music (SHORT music) to signal my audience that we're moving to a new topic. The bottom line is it is YOUR SHOW and you can do WHATEVER you want. Don't let this stop you from creating your show because it's not "perfect."When in doubt ask someone (not related to you) for feedback and/or do what feels right to you.
Three Levels of Content
I read the ebook The Creator's Compass from Jay Acunzo and I loved it. It really made me think, and it's pretty creative. Here is one thing that made me go, "Oh yeah, that is better."

Level 1 Content

You have some gold. (You drop facts in their lap)

Level 2: What Could Happen

Here’s some gold. You have some now. And because you have some now, you can do all kinds
of things: create some jewelry to feel beautiful or make someone else feel beautiful, etc

Level 3: Your Opinion

When you say the phrase, "I think" you take all the information, all the pros and cons and insights you have, and put them into an opinion.

Everyone will have their own opinion and that makes your show different than anyone else's sow.
Coming Soon: Dissecting Hot Ones on YouTube
Hot Ones is an amazing show, with AMAZING questions.
Mentioned In This Episode
Podcast Review Show

School of Podcasting

Podnews

Podland

The Creator's Compass from Jay Acunzo

Uncomfortable Conversations with a Black Man Kindle and Audible

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck.

Because of My Podcast:
Clay Groves is Now the Host of the Morning Radio Show and a Program Director
Clay is the man behind the Fish Nerds podcast and because of his podcast he was first selected to be the man behind the scenes who does the editing, some voice-over at a station. That lead to him filling in on the weekends which lead to him NOW being the Morning Radio Show host AND Program Director. HOW COOL?

Check out Clay at www.fishnerds.com
The Basics of Making a Decision
In doing some research and reading a bunch of articles you can boil decision-making down to about 5-10 steps. These are:

Step 1: Identify your goal
Step 2: Gather information for weighing your options
Step 3: Consider the Consequences
Step 4. Make the Decision
Step 5. Evaluation the decision

Full episodes notes at www.schoolofpodcasting.com/775
Mistakes People Make When Making A Decisions
Zero Research

There are some shows that have done zero research and end up naming their show the same as MANY other shows (search for outside the box in your favorite app).

Lack of Qualified Advice
Not having an expert or someone who has done what you're doing. My ex-wife was a nurse and when I was given the decision of "How do you want your Dad to die, slow or fast?" She asked for a surgical consult. I didn't even know what a surgical consult was, but we did one and it added about five more years to my Dad's life.

Paralysis By Analysis

There is a Ted Talk by Sheena Lyengar who is a blind psycho economist who specializing in decision making
They had 348 different kinds of jam. We set up a little tasting booth right near the entrance of the store. We there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: First, in which case were people more likely to stop, sample some jam? More people stopped when there were 24, about 60 percent, than when there were six, about 40 percent. The next thing we looked at is in which case were people more likely to buy a jar of jam. Now we see the opposite effect. Of the people who stopped when there were 24, only three percent of them actually bought a jar of jam. Of the people who stopped when there were six, well now we saw that 30 percent of them actually bought a jar of jam.

So when you do some research and bounce it off someone who you feel provides trustworthy advice, you're ready to move to on to looking at the consequences.

Fear of Consequences

You think there is an A U D I E N C E listening when you first start (there isn't). Then a few months later you have fear because people ARE listening. Remember no one will punch you in the face. You can change things later.

TOPICS:
00:00 Decisions, Decisions, Decisions
01:13 Welcome to the Show
01:55 Clay Groves is Now the Morning Guy
05:03 Basic Steps of Making Decisions
09:00 Hobby Shows Have Easier Decisions
09:33 Hobby Shows Might Have Easier Decisions
10:17 The Perfect Podcast
11:03 Paralysis By Analysis
13:21 Facebook Groups May Be More Confusing than Helpful
14:17 What Will You NOT Do?
16:23 Emotional Decisions
17:12 Emotional Pressure
18:14 Apps to Help With Decisions
19:12 There Will Be Bad Decisions
21:03 Join The School of Podcasting
22:31 Dave Uses This Process In Real Life
31:35 Thanks to All My Well Wishers
35:36 Bloopers

Mentioned In This Episode
School of Podcasting Affordable Audio Editing

Episode 774 Will You trust Your Baby With Apple?

Podia Education and Marketing Platform

Teachable Online Course Management Tool

PodPage

Lean Podpage For Free

Loom Video Tool

Circle Community Tool

Follow me on Apple or Android text " sop " to 31996
Start Your Podcast
When you join the school of podcast you can forget about sounding stupid, unprofessional, or spending money on gear you don't need. You get access to step-by-step tutorials, live group coaching, time-shifted one-on-one coaching (via video), and a private Facebook group filled with brilliant podcasting minds.

Go to www.schoolofpodcasting.com/join

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW.

I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions of a child reflect on the parents, the actions of an app (AND YOUR BRAND) are a reflection of the app you told people to use to listen to your show.

Bottom line:

It's going to take long (for now) for new episodes to appear in Apple.

Apple is not displaying links properly.

There is currently (May 2021) a bug where duplicate numbers are appearing (I do see where an update is waiting to be installed - fingers crossed). To see any episode numbers you need to follow.

Apple (or Google, Spotify etc) don't put out any public notices. Communication is the lubrication of any relationship. It makes you feel very small and insignificant. That feeling does not make me want to use your subscription service.

Who is going to answer any of the customer tickets when someone can't access their subscription? or loses their password? etc. I don't want them treating my customers the way they've treated me. They owe me an apology.

How Do I Know If I Have An Issue?

You can use a tool like inoreader.com or feedly.com and input your feed. You should be able to see if your latest episode is there. If the episode is in the reader, but not the podcast app, the app just needs to catch up. See video
Ready To Start Your Podcast?
Go to www.schoolofpodcasting.com/join
Mentioned in This Episode
Podcast Index

Blubrry Directory

Last Pass Password Tool

Podfriend App

Overcast App

Other new podcast 2.0 Apps

How to earn Bitcoin from your podcast

Podcasting 2.0 Podcast

I reached out to you and asked how you found your co-host and you were nice enough to reply.

SPONSOR: School of Podcasting Audio Editing

If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit

Tips in Choosing a Co-Host for Your Podcast

You want someone who has the same commitment (and support).

You want someone who loves your topic, but might approach it from a different angle. You don't need a clone of you. We already have one of you.

Make sure you all understand how things are divided up and workaround:
Money coming in
Podcast production
Podcast Promotion
Who is paying for what (money going out)
How do you get fired or quit?
What schedule is the show going to use (record some test shows to determine this)

Finding a Co-host

Today we hear how some people:
Ask other podcasters they knew

Ask family members

Asked bloggers

Asked their audience

You might consider starting your show as a solo artist which makes it easier to ask someone to join something that exists than something that is just an idea in your head.
see www.schoolofpodcasting.com/join

Thanks To The Contributors:

Wayne Henderson from the Packers Fan Podcast ( https://packersfanpodcast.com/ and www.mediavoiceovers.com )

Andrés Brenes from Colmillo Roquero colmilloroquero.com ( a Spanish podcast about Heavy Metal)

Brent Bergherm from Lattitude Photography Podcast - https://latitudephotographypodcast.com/

Fred Castaneda from Podcast Reporter ( www.podcastreporter.com and www.strugglingbiz.com and http://2030podcast.com/ )

Roben Harris from Destinations Connections ( www.destinationconnections.com )

Matt Rafferty - The Author Inside You (www.theauthorinsideyou.com )

Josh Rivers 24 Faithful www.24faithful.com

Craig Wealand from Ingles Podcast.com ( inglespodcast.com )
Mentioned In This Show
Podcast Editing

Podcast Review Show

Text " sop " to 31996

Join the School of Podcasting
www.schoolofpodcasting.com/join

Apple Is Launching Subscriptions
Here is what we know:

In the US, it's $19.99 a year to participate

Your show is only available in the Apple podcast app but it's not exclusive.

You can set your monthly and yearly subscription price, and signing up will be super easy.

You can offer a free trial along with a freemium model (some free episodes and some paid).

The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take 15.

Apple will host your files and choose the output format.

Stats on your downloads for the subscribers will come from Apple.

When you sign up for a "regular" podcast you need to choose the one with an RSS feed.

Apple is having MAJOR difficulties this week and as I write this my dashboard has been reading

"We're setting up your account.

This could take a few hours. When we're finished, you can start adding new shows " since 4/21 (it's 4/25 as I write this).

If you're on Anchor and you let Anchor submit your show, you will need to get your show under your Apple ID.

Check out Apple's site
The Math of Subscriptions
Let's look at a podcast that is getting 150 downloads on every episode (after 30 days).

If you have 150 downloads per episode. The typical percentage of people who will take action is 3%. This would mean 4.5 people which I will round up to 5.

If you charge $5/month that is $25 (Five people at $5/month). Apple is going to take 30% ($7.50) and leave you with $17.50

With this in mind when you start thinking of bonus content, and the effort it takes, you need to ask yourself is this worth $17.50.

In the same scenario your take-home pay is:
Glow.fm: $23.93
Supercast: $23.64
Patreon (8%): $22.88
Apple: $17.47
Is It Worth It?
All the extra work, how long is it going to take? You need to answer that question. If you spend four hours a month creating additional content, you want to take that $17.50 per month you are making from subscribers and divide by four hours to get $4.38per hour. Is missing time with your family, your sanity, your health, with it?
What We Don't Know About Apple Subscriptions
Are they going to release Apple podcasts on Android? This seems like something they should be doing.

Is it $20 per year (US) or $20 per year per country? IMHO, this is $20/year (US) for all countries. When I started to sign up last night Apple wanted to charge me $20
My Podcast Reviews Adds Follow Pages
On episode 709 Interviewed Daniel J Lewis from My Podcast Reviews (which is ONE place to get ALL of your reviews in ONE place from ALL Countries). Now they have added an easy way to get people to subscribe/follow your podcast (which really is something you want them to d0. You can see it live in action at www.schoolofpodcasting.com/follow

For more information check out My Podcast Reviews (aff link)
Podpage Has Added Multiple Updates
I interviewed Brenden from Podpage.com on episode 728 . That was after Podpage first launched. If you need more than your "built in" website from your media host, but don't need all the complexity from something like WordPress, Podpage is for you. They've added features such as:
Free voicemail Episode signatures (default text that is placed at the bottom of every episode A place for transcripts Multiple templates, more color options, and eCommerce Better search (which s great as WordPress search is awful) Email list building tool
Check out my free course at www.schoolofpodcasting.com/learnpodpage
Tidycal Adds Zoom Integration
If you need a tool to help schedule guests or consulting clients, Tidycal allows you to create free (or paid) appointments and now it automatically creates a zoom meeting. It also integrates with Paypal, and Google Calendar. Currently, you can purchase LIFETIME access to the tool for $20 (no monthly fees).

Check out Tidycal
Get Your Podcast Audited By Two Consultants
Want some honest feedback on your show? Check out the Podcast Review Show where I and 30 years radio veteran Erik K Johnson go over your show, your website, and your goals to help you do more of what is working, and tweak anything that is not. Check it out at Podcastreviewshow.com/reviewme
Ready To Start Your Podcast?
Join the School of Podcasting and get access to:
Step by step tutorials Live group coaching Private Facebook Group Priority Email Support.
Go to www.schoolofpodcasting.com/join

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People " press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." Because of hi"s "Very Fine People" clip, Joe Biden said he HAD to run for President.

Please note I'm not either pro or against Trump. I liked his stance on China but saw MANY stupid things come out of his mouth. This is not about politics. It's about the media not focusing on delivering the truth, but more interesting in obtaining high ratings.
Mentioned In This Episode
Very Fine People - video

Profit From Your Podcast - Book

Charles Barkley Speaks Some Truth

With a Podcast You Can't Be Cancelled
While you can be removed off of platforms, as long as you have an RSS feed, people can subscribe/follow your show. It may take them a couple of extra steps to do it manually but you're not "off the air." In some cases being edited is just great exposure . People want to hear what the big deal was that you were censored.

QUESTION OF THE MONTH
If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question

Be sure to mention your show, your website, and a little bit about your podcast.
Ready to Start Your Podcast?
The School of Podcasting is dedicated to teaching you the right way to launch, grow and produce your podcast so that you sound great. Membership includes step-by-step videos that will walk you through planning podcasts, launching them on Apple and other top directories, growing listenership and getting more listeners coming back for more episodes. The live coaching sessions are available via zoom -with a group coaching session every month during a call with other members who are also producing professional content. You have access to me via email as well as mentoring in our private Facebook community filled with brilliant minds such as yourself.

See www.schoolofpodcasting.com/join

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million.
Not too bad for two people who are having fun recording things in their bedroom.
Pet Sitter Confidential
Today I talk with Collin who along with his wife produce the Pet Sitter Confidential podcast. They are truly impacting their audience, and due to their uber-niche topic, it is enabling them to get sponsors (Without 20,000 downloads per episode).
SPONSOR: The School of Podcasting
Podcasting can feel lonely at times and that's why I created the School of Podcasting - to give you a place where like-minded podcasters can support, guide, challenge & grow. You'll have access to all the step-by-step tutorials so that you know how to launch your podcast without wasting money on equipment or trying to guess what to do when it comes to planning.

You get live group coaching, a network Facebook group, and priority email support so that you never go into this alone - learn from me and fellow podcasters.

Go to www.schoolofpodcasting.com/join
TOPICS COVERED
04:57 Topics on Your Show?
05:33 Who is it For?
05:59 Their Niche Lead to A Sponsor
07:16 Pricing Your Ad Spot
08:27 The Lifetime Value of a Customer
14:32 Building Their Community
15:49 Sponsor Renewal
16:59 Patreon Thoughts
19:18 Did you think anyone would listen?
22:08 Who Are You?
23:24 How to Balance Life?
24:27 The importance Having a Buffer

I loved that some of his best guests aren't people with huge followings. Also, when someone is filling up notepads with information from your show, you KNOW you are delivering value.

Collin has multiple streams of income. He has the sponsorship along with a Patreon account.

Find their show at https://www.petsitterconfessional.com/
QUESTION OF THE MONTH
If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question

Be sure to mention your show, your website, and a little bit about your podcast.

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are.

Podcasting allows you to reinvent who you are. To be your true self.

Today we talk with Scot McCarthy of the Moving Forward Leadership Podcast.

Scott joined the military when he was 18 and will be retiring soon, so he is using podcasting to reinvent himself and help establish himself in the space of leadership.

I love that Scott knows it's not easy to start a business and that why I brought him on. You need to dig the well BEFORE your thirsty. Scott doesn't have a month-week plan, he has a five YEAR plan. He constantly researching to work smarter, to better understand his audience (through Facebook groups), and hiring people for those things he needs help with. He's not talking into a phone set on speaker and looking for money to fall from heaven.
Can I Play Music in My Podcast?
When it comes to legal questions in the entertainment space there is one (and only one name) and that is Gordon Firemark

Gordon helps answer that question along with a new spin on that question. What if they perform the song live on my podcast (or for those older DJ's they did on your show) can I play that recording (it's a different recording than the one on the record).

What about fair use? Keep in mind that fair use is the defense you use when you go to court.

Check out Gordon's book, The Podcast, Blog & New Media Producer's Legal Survival Guide: An essential resource for content creators

For more information check out Gordon at thepodcastlawyer.com
Do We Need Your Guests Backstory?
Nobody asked about the Lone Ranger until after he saved the day. Read my full article on Medium
How Did You Find Your Co-Host?
This is the question of the month (due by April 23rd, 2021). Record your answer (and be sure to mention your podcast and website) on how you found your co-host. Go to schoolofpodcasting.com/question
Ready To Start Your Podcast?
The School of Podcasting is the best place for anyone looking to learn how to make podcasts. We have step-by-step tutorials, live group coaching, and a private Facebook group for networking. Join today with our 30-day money-back guarantee!

You'll be able to create your own show in no time at all. Our team of experts will teach you everything from A-Z so that you can get started on your first episode right away. And if it's not for you, we offer a 100% money-back guarantee on your membership fee! It doesn't matter what skill level or experience you have - we've got something for everyone here at The School of Podcasting!

Sign up now and start making great content today!

This is episode 769 of the School of Podcasting. You can subscribe/follow the show at schoolofpodcasting.com/follow

or just text " sop " to 31996

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast."
SPONSOR: The School of Podcasting
Learn to plan, launch, grow, and monetize your show. You'll sound great, organized, and create GREAT content. Take advantage of our step-by-step tutorials, live group coaching, and private Facebook group filled with brilliant podcasting minds.

www.schoolofpodcasting.com/join
Because of My Podcast: Fred Castaneda
The No Agenda streaming service found Fred's show the 2030 Podcast and added it to their schedule.
What I Wish I Had Known
04:31 Steve Stewart : Audacity At Zero Crossing
07:13 Kurt from Expats in Austin : The Importance of Editors
08:21 James from Bros and blokes - The Amount of Time
09:21 Kim Newlove from the Pharmacists Voice - Fitting Podcasting Into Life
11:18 Jill Keep the Flame Alive - It Takes a LOT of Time
12:06 Paul from Improve and Have Fun : Episode Length
13:30 York from Poetic Earthlings : The Evil of Comparison
15:11 Bill from Bill Watches Movies : Stats Are Useless
17:32 Paul from Improve and Have Fun :: Do Whatever You Want
18:47 Carrie from Hope for Anxiety and ODC It is EASY to Get Guests
20:11 Craig from Inglespodcast - Cohosts Makes Things Better
21:00 Arnie Sports History Network - More Networking
22:49 Kim from Bee Keeping Today - Reaching Your Target Audience is Hard
23:20 Seth Geekville Radio - Plugins For WordPress
25:30 Anthony from Route 66 - Post vs Pages
26:16 Join the School of Podcasting
27:14 Kris from the Kris and Kristine Show - How Podcasts Work
29:19 Joe the Morning Meditation - Writing Good Titles
30:22 Jeff the Podcast Pizza Show - The Power of the Niche
32:10 Glenn from Horse Radio Network - Started Side Hustles
32:58 Dave (me) - Do ONE GOOD Podcast
34:29 Kim from Toastmasters 101 Impostor Syndrome
35:25 Pashup from the Warrior One - Be Yourself
36:13 Next Months Question : Finding Co-Hosts
37:53 Fixing a Mistake
43:17 Bloopers
Mentioned In This Episode
Podcast Engineering Academy

Smart Money Mommas

Quick Notes: Apple Update:
Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The new version of the app will be out in a few weeks.

I was listening to the Sounds Profitable podcast and heard where my friend Harry Duran from Podcast Junkies , and Fullcast , hard obtained a sponsor for a show that had not been published. I had to hear how he did it.

Question of the Month Deadline is This Friday

What one thing do you wish you knew when you started your podcast? You can leave your answer at www.schoolofpodcasting.com/question (be sure to mention your show and your website slowly).

Win Rewards for Sharing the Show

Speaking of followers/subscribers if you share the show you can win rewards when your friends subscribe/follow. See
www.schoolofpodcasting.com/share

Full show notes at www.schoolofpodcasting.com/767
For More Information on Harry Duran
Check out his "Done for you" podcast agency at www.fullcast.co

Check out the Vertical Farming Podcast

Check out Podcast Jukies Podcast

Twitter: @verticalfarmpod
Mentioned In This Episode
Join the School of Podcasting and get access to step-by-step tutorials, live group coaching, and an awesome private Facebook group for networking and brainstorming.

See www.schoolofpodcasting.com/join

Sam Kinison's "Move to where the food is ."

Harry Durran on Treating His Guests Like an Opportunity Instead of Transactions

Dave Jackson on Podcast Junkies: 018 Dave Jackson | The Importance Of Providing Your Own Unique Voice

Question of the month: www.schoolofpodcasting.com/question

Share The Show

www.schoolofpodcasting.com/show

Check out Fullcast Harry's "Done for you" podcast agency at www.fullcast.co

Check out the Vertical Farming Podcast

Check out Podcast Jukies Podcast

Like the show? Buy Me a Coffee

Who is Kristin Molenaar?
Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss , an agency that helps 2b2 entrepreneurs increase their visibility and credibility through profitable podcast guest features.
Kristin Molenaar's Tips For Getting Booked on Podcasts
There are almost 2 million podcasts. Where do you begin? Find someone in your niche, and use a tool like Podchaser , Podsearch , Google, or any podcast app and search for their interviews. This may lead you to podcasts that would also be interested in interviewing you.

Kristin likes to pitch a show with the question, "Are you open to being pitched."

Another strategy is looking for hashtags.

When looking for a show to appear on, look further than the interview. Kristin looks for someone that can be a partner, and develop a long-term strategy.

Sending a "look how great I am" email is not a good strategy.
The True Power of Podcasting
One of the biggest complaints I hear from people that have been a guest on podcasts is "it has never produced any results for me." They will say,

"I've been invited to be a guest on people's podcast. I showed up and I talked about what I knew and it didn't go anywhere. I didn't get any traffic or business from it. It felt like a waste of my time."

This is what Kristin says that people need to remember when they're becoming a podcast guest. The biggest benefit you're going to get out of podcast guesting is the relationship with the podcast host.

I think that there are a lot of false hopes or false narratives around what I'm calling one-hit wonders. I think people think, "If I go after the biggest podcast that I possibly can, it's going to change my business. Here's the thing about being a podcast guest just like every other marketing strategy, just like every other networking strategy, it snowballs on itself.

But you have to treat people, like people. Your job as a podcast guest is to show up and be in service to the objective of the podcast host . You need to show the podcast host, "Hey, I appreciate you allowing me to show up in your space. I am here to really provide as much benefit as I can to you. I want this to last beyond a recording."

When people come in without that mentality. I think that the benefits are just severely limited .

Being a podcast guest has tons and tons of benefits. But you're just missing out if you're not looking at this as an opportunity to meet really incredible people who are connected to other really incredible people and building a business that you can have fun together. That's what I love about podcasting and I wish more people came into it with that frame of mind because I think out of that we would get better pitches. We would get better research. We would get better conversations. We would get better results on the back end.

Want More Tips On Getting Being a Guest and Booking Guests?
See this episode The Ultimate Guide to Hosting and Guesting Podcast Interviews

Podcast Rewind: The Show Business Show
I appeared on episode 2 of the Show Business Show with Billy and Simon for a marathon session on my book Profit from Your Podcast
Need Help With Your Podcast? Join the School of Podcasting?
Are you afraid of sounding bad (or stupid)?

Worried about buying a bunch of stuff you don't need?

Feeling overwhelmed swimming in a sea of jargon?

Join the School of Podcasting and get access to:
Step by step tutorials Live group coaching Private Facebook group filled with
Join worry-free with my 30-day money-back Guarantee

Go to www.schoolofpodcasting.com/join

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developing and implementing your personal brand (and how it can help grow your audience)

Sponsor: The School of Podcasting

Join the School of Podcasting and never worry about sounding bad, spending too much money on gear, and being all alone to be frustrated and angry. When you join the School of Podcasting you get:
Step by step tutorials A Private Networking Group Live group coaching Priority email support
Join today worry-free with my 30-day money-back guarantee.

www.schoolofpodcasting.com/join

What is a Personal Brand?

Your personal brand is your identity or your reputation. A definition that Dr. Andrea loves is,
“Your personal brand is what others think and say about you when you're not in the room.”

Click Here to get the workbook to walk you through the exercises discussed in today's episode.

Step 1: What differentiates you?

Step 2: Email 10 People

Step 3: Take a Personality Test

Where Your Brand Appears in Your Podcast

Your podcast brand includes:
● What people read (show notes). Your emails (and have ONE thing in your email
signature).
● What people hear (your episodes, and the quality of audio).
● What people see (artwork). Come up with a color scheme (for example two colors) and
two fonts that you use consistently and it will build your brand

How This All Works:
Identifying your strengths, and a personal positive message that has deep personal meaning to
you, delivered in a unique way allows you to BE YOU. It will come naturally. Leaning on your
strengths can help reduce burnout as you’re not doing things that don’t come naturally.

It can clear up situations by identifying what you can and can’t do.

When you identify the verbiage you want to use, and how you want to appear and deliver your message, you provide your audience with the tools to tell their friends. If their friends ask, “What podcasts are you listening to, they can easily explain what your show is about, who it’s for, and what the benefit it. They also can explain the motivation of the show.

Connect with Dr. Andrea Wojnicki

Podcast: Check out the Communicate with CONFIDENCE – The 4Ps: Practice, Proverb, Pep talk, and Pirate episode

Website: www.talkabouttalk.com

Newsletter with Free Tips

LinkedIn

Facebook Group

Coaching & Courses

Online Corporate Training

In talking with new and seasoned podcasters I often hear questions that lead me to believe that people think they can "break" their podcast.

Today I talk about a few questions I've heard and how 99% of the time you're not going to break your show.

We also have a question of the month
The Separate Track Challenge
I have recommended Squadcast for years. The ease of use and the ability to have separate tracks of you and your guest makes it my go-to choice for remote recordings. then later I got a Rodcaster Pro which ( Along with the Zoom P4 , and the Zoom P8 ) allow you to record separate tracks. I can be on track one, and my guest can be on a separate track. The question then is:

Does the separate track recorded locally on the guest's computer (and uploaded to Squadcast ) sound that much better than the same track that has traveled over the internet? I also had my guest join me on Zoom as I know a lot of people are using Zoom to record interviews.
Nuts and Bolts of Remote Recording
The zoom recording is sampled at 32 kHz where Squadcast records at 48 khz. (This is how many times per second a picture is taken of your audio - the higher the number the better the sound). For me, the zoom recording while listenable sounds "fuzzy" compared to the Squadcast recording (which makes sense as it has a higher sample rate. Also, Squdcast provides a WAV file that is better than the m4a (variable bit rate - another "no-no" for podcasting) from Zoom. If you're going to use the m4a from Zoom, be sure to edit it, and export as an mp3 with a contact bit rate.

When I compared the original Squadcast file to the one I recorded (after coming across the Internet) and there again was a slight degradation of the file (not quite as crisp).
Another Benefit of Squadcast
In my test, as my guest was talking the Internet slightly broke up the audio is it made its way to me. If I had been using the recording on the Rodecaster this "Glitch" would be in the recording. With the original Squdcast fie, the glitch is not there (as that recording goes from their microphone to their hard drive, and then uploaded to Squadcast.
Always Have a Backup Recording Of Your Interview
The other advantage of using a tool like Squadcast is in the event the recording has an issue with the Rodecaster I have Squadcast as a backup. If there is a glitch with Squadcast, I've got my hardware option as a backup. No matter what you are using to record your remote interviews, always have two systems recording. It's not a matter of if one will fail, but when. For me, Squadcast is the most reliable.
School of Podcasting Moving to a New Platform
Thinkific is charging me per student (and I'm not a fan of that) so I've looked at Kajabi, Teachable , and Podia . Currently, I feel Kajabi is cool, but I'm not a fan of their limits to the number of products, and I'm learning more about Podia as they allow you to sell digital products, membership sites, and courses. They also have an affiliate program. With Teachable if I use their affiliate program, I have to pay them 2%, and with Podia you pay your monthly fee, and that is it. No extra fees.
Free Coaching Calls?
I'm pondering trying something new. This would be to offer coaching calls at a deep discount that would then be used in episodes (which is why they are discounted). If you're interested, contact me and I'll send you an application.
Join the School of Podcasting
Get access:

Step by step tutorials

Live group coaching

Private brainstorming/podcasting group

You don't have to worry about sounding bad, buying the wrong equipment and wasting your time.

Go to www.schoolofpodcasting.com/start
Mentioned In This Episode 764
Podcast Gear Guide Webinar (free - no email address needed)

Squadcast

Samson Q2U

Rodecaster Pro

Zoom Podtrack P4

Talk About Talk Podcast

Podcasting Resources Podcast

We've All Pushed Through Awkward Moments of Being Vulnerable
Do you remember your first real kiss? I was with my first girlfriend. I was probably 14? I was scared to death. There was no internet, and for me, nobody to ask? So I went in for the kiss and kissed her in a very TV-friendly way. I stopped and said, "Let's try that again" and I figured out what to do.

I tried everything I could to avoid falling in love with my first wife. I had told her over and over that I didn't want anything serious, but here we were a year later and a year later I was in love with her. Sitting in front of her house I said, "I need to tell you something," and then proceeded to tell her I liked her a lot . I backed it up, and then said, "I love you." These are scary things to do. You put yourself out there, and if you do it wrong you get some feedback, and you tweak yourself.

Over the past two weeks, I've had meeting after meeting with members of my audience (one at a time). Some of them were current or past members of the School of Podcasting, and others I had never met (but they were listeners to my show). Today I talked about what I learned and why you should seriously consider it.
If the Words "Focus Group" Makes You Uncomfortable, then Think of It as Coaching
So many people who are experts in their field still used coaches. Hank Haney served as Tiger Woods' coach from 2004-2010. During that span, Woods won six of his 15 career major championships. The two were very close while they worked together, and Woods credits a ton of his success to Haney's teachings. Here are some more people who even after their enormous success still have coaches:
Richard Branson Oprah Winfrey Tony Robbins Leonardo DiCaprio Serena Williams Metallica
We all need people who give us feedback. That is how we improve. - Bill Gates
Is This Just a Plug To Get Me To Hire You As A Coach?
While I have the Podcast Rodeo Show which looks at your first impression and the Podcast Review Show that looks at your whole episode, website, and we have you fill out a form to discuss the goals of the show, if you want to know what content your audience wants and needs, the best place to go is your audience.
I'm Still A Shy Guy at Heart
People don't believe it, but underneath it all I'm fairly shy. So the thought of reaching out to my email list and asking them for their input made me a little nervous. This was especially true if someone was a current or previous member of the School of Podcasting. This is where you have to change your attitude.

When I went to college for my first degree, I was a waiter. To be a good waiter, you listen to your customer and give them exactly what they ordered. As I got on zoom, I just said to myself it's like being a waiter again.
I Should've Done This Years Ago
I sent out an email with the subject line of, "I need your help...." and explained that I was going to rebuild the School of Podcasting from the ground up and I wanted to talk to them. Here are some of the things that I gained from doing this exercise:
I have a visual of what my audience looks like. I got two people who will be future guests I got to see what was working in my show In regards to the School of Podcasting , I'm glad to say that the things people want, are often already being delivered. I learned that I might want to reorganize some of the content in the School of Podcasting . I heard some answer repeated. This is proof of concept that the tutorials I have are the right tutorials. I got a couple of great questions that I will be using for the "Question of the Month" in the future. There is nothing to be afraid of as these people are your listeners. If anything they might "fanboy" out a bit which is flattering. When You're Too Close to the Subject
There was one comment that came up twice that in one way surprised me, and yet upon thinking about it, it makes perfect sense.

When I asked if there were any lessons in the School of Podcasting that they found confusing. Most people were so much confused, but wanted me to go deeper into subjects,

The lesson? My lesson on Libsyn.com. What is this surprising? Because I've worked there for over five years. Why does this make sense? The curse of knowledge. I went too fast.

This was exactly the kind of feedback I was looking for.
Don't Do This on a Group Call
While I could've held this as a "Town Hall" type of meeting, I enjoyed connecting one on one and giving my listener my undivided attention. I know for many of us who are introverts, podcasting is a great way to reach many people without meeting many people, but I'm here to tell you that time is too important to waste. If you were headed in the wrong direction wouldn't you want your GPS to alert you? Well, your audience is your GPS on the road to delivering value.
Start Your Podcast Today
If you want to learn how to connect with your audience by creating great content that inspires them to tell a friend, JOIN the School of Podcasting.
Because Of My Podcast: I'm an Advisor in Hollywood
Jerry Williams is the producer and host of the FBI retired case file review podcast . She's on a mission to show you who the FBI is and what the FBI does through her interviews with retired agents about some of the FBI biggest cases, and some investigations you've never heard about.

She said, "A couple of years ago, I wrote a book called FBI myths and misconceptions, a manual for armchair detectives , which uses quotes and snippets, from my podcast interviews to debunk cliches about the FBI, and books, TV and movies. Because of that book and because of my podcast, last summer I was contacted by two different Hollywood Studios. Now I am under contract with FX network, which is owned by Disney, and Warner Brothers and Bad Robot as a technical consultant on two TV shows that are going to be released later this fall.

Now, I'm not going to name-drop, but if you look up Bad Robot, you'll get to see who I get to hang out with talking to the writers on zoom or the phone a few hours a week as a lot of fun and good pay. Now, I think this is pretty cool because of my podcast story. When I started FBI retired case file review five years ago, the purpose of the podcast was to help me sell more books. I am an author , getting ready to publish my fifth book, crime fiction and nonfiction about the FBI. However, based on my own experiences as an FBI agent, and because I've now interviewed more than 222 former colleagues, I'm pretty knowledgeable about most of the FBI violations.

But I never thought of myself as a technical consultant. But now I am. Thanks, Dave for letting me share my because of my podcast story, love your show."

Transcribed by https://otter.ai
Scott Johnson's What Was That Like Connecting With His Audience
Thanks to Scott for letting me clips from his latest episode of What Was That Like ? Podcast. It showed over and over how engaged your audience is with your content. You hear everyone spreading your show via word of mouth and downloading ALL of your episodes when they find it. Glad to hear your hard work is paying off and I wish you continued success.
Mentioned In This Episode
What Was That Like Podcast

No Agenda Show

Podcasters Roundtable

Jerri Willams Check out Jerri's Amazon Page

Zoom Meeting Software

Talk about Talk Podcast

Podcast Rodeo Show (Review Your Show)

Podcast Review Show
Time Table
02:57 Because of My Podcast:: Jerri Williams
06:53 Everyone Needs a Coach
10:47 What Was That Like - Examples of Engaged Audiences
16:19 What I Gained (and you can too)
19:44 You're Too Close
23:48 THEY SAID MY NAME!
26:38 Clubhouse App Is Spying On You?
32:46 My Dad's Podcast
35:01 Bloopers

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible

Meet Valerie Geller
Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at more than 500 stations in 27 countries.

You can find Valerie's Books on her Amazon page , as well as beyondpowerfulradio.com and creatingpowerfulpodcasts.com

Find her on twitter at @vgeller and @vgeller on the clubhouse app (iOs only).
Thre Simple Rules To Make Your Podcast Successful Tell the Truth Make it Matter Never Be Boring Questions to Help You Edit
Why should you listen to this?
Why would someone want to hear this?
The Best Podcasts:
Inform

Entertain

Inspire

Persuade

Connect

The best conversations come from listening. When doing an interview listen and make the interview more of a conversation.
Making Engaging Content
When you are telling the truth and being transparent, you can share your opinion on a topic and ask your audience to share theirs.

By asking a specific question it's easier than "send me some feedback."

When delivering content you should be doing one of the following:
Inform Entertain Inspire Persuade Connect Place Your Listener in the Movie
Try to work visual words into your podcast. Help trigger the theater of the mind.

There is a framework called the Story Spine from Kenn Adams that is used by many storytellers it is:
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. (and so on) Until finally ___. And every day after that ___.
For more on storytelling check out Episode 745 .
Growing Your Podcast
When you are on other platforms, be amazing and leave them wanting more.

So many people go to other platforms (like Clubhouse) and tell them to come to the podcast.

If you bring amazing content to the conversation those same people will ask you where to find more of you.

It all starts with being Amazing.
Ready To Start You Podcast
If you're worried about sounding stupid, getting lost in technology, spending too much money, the School of Podcasting can help you avoid all that with:

Step by step tutorials

A private Facebook group filled with brilliant podcast minds willing to help

Live group coaching sessions

Direct access to me via email (and I often will respond with a video)

Join worry-free with a 30-day Money-back Guarantee

Go to www.schoolofpodcasting.com/start and pick the plan the works best for you.
Mentioned In This Episode
Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

The Powerful Radio Workbook: The Prep, Performance & Post Production Planning

Kenn Adams Story Spine Synergy Theater on YouTube

Peabody's Down Under

See Valerie's Video from the Next Radio Event

Join the School of Podcasting