By Michael Mark, Creative Director/CEO at NYCA Here’s what our friends bring to NYCA each day.

We are re-posting this piece written by Michael Mark, CEO/Creative Director @ NYCA, in honor of the 10th Anniversary of 9/11.  To those of you who lost loved ones in the attack on the World Trade Center and the Pentagon, here’s what happened in their final moments. Your father was a hero.  When the building [...]

By Michael Mark, Creative Director/CEO @ NYCA Ask a Zen master how to make your life complete and he’ll tell you to wash the dish. That’s it. The same goes for your business, I would think. Wash the dish. Totally. Feel the warmth of the water. Look at the reflection of the light on the [...]

By Bethany Farrelly, Associate Business Manager @ NYCA A healthy work place culture is so very important. A group of co-workers who have respect for one another and make an effort to develop and nurture healthy working relationships have more of an effect on the business as a whole than they may think. When I [...]

By Michael Mark, CEO/Creative Director @ NYCA Why do these muckety-mucks muck up their jobs and their reputations, their loved ones lives and their own? Governor Schwarzenegger has an affair with his family housekeeper; Strauss-Kahn, the head of the IMF, comes out of the shower, sees a hotel maid, has a few minutes before his [...]

By Michelle Edelman, President @ NYCA On so many creative briefs, we see the same objectives over and over. Build awareness, create that elusive thing called buzz, grow topline sales, increase customer loyalty. When’s the last time you saw a creative brief that instructed: thank our customers? For many of us, the answer is probably [...]

By Michael Mark, CEO/Creative Director @ NYCA I love ideas. Not all ideas. Truth is I am a proud snob about the extremely rare ones that have the power to grow businesses. I pander to those. I’m brutal on the thousands of weak ones I toss away with as much regret as swatting a mosquito. [...]

By Michael Mark, Creative Director/CEO @NYCA This past Friday, April 8, 2011 Manny Ramirez suddenly retired due to allegations that he was using illegal, game-enhancing drugs for the third time in his career. We first ran this blog in May of 2009. We figure another look at values and integrity was worth a second read, [...]

…”Recent research has uncovered a trend called ‘boomer bummers,’” notes Michelle Edelman, boomer expert and president of NYCA, a Solana Beach, Calif.-based integrated marketing and ad agency. “As [older] boomers pass into the typical retirement ages — as they get their AARP cards and turn milestones — they start to get depressed.” Edelman, also a [...]

By Michael Mark, Creative Director/CEO @ NYCA “It’s all too complicated.” We’ve all felt and sighed that. Life moves fast and can have so many layers, one can get paralyzed under the tonage. Same with work. With so many channels of information constantly being updated even as we’re analyzing it all, we can get caught [...]