The Persuaders Marketing Podcast

Interview with founder of SkillDing , Kevin Redmond. The company aims to revolutionize the way both providers and consumers approach soft skills training. By collaborating with podcasters in the business and marketing space, the company has a SAAS system that enables listener to integrate the content from podcasts into their learning journey. #podcasting #marketingtraining #salestraining #softskills

Interview with Belinda Barker , Chief Executive of World Media Group who was speaking at the launch of their report What's Next for Content-Led Marketing

We begin by discussing what's meant by content-led marketing - essentially revolving around the story of the brand. The report is in its third year and addresses many trends in content-led marketing including the factors that respondents felt added impact and effectiveness to brand storytelling around ESG issues for international audiences. Asked to predict the most exciting trends in content-led marketing over the next two years respondents provided a fairly balanced mix of forecasts around tech platforms, formats, and creative approach. The most frequently cited trend was the continuing growth of podcasts and audio formats. Clubhouse and the rise of other online communities were mentioned – how can brands make a play in this space? The pandemic has seen events of all kinds shift online and respondents envisage a continued exploration of brand activations in this space. And there was a divergence of opinion with respondents mentioning the need to “humanify” marketing and make it more personal, and others mentioning AI generated content.

A fantastic discussion on #retailmedia on last week's show with Colin Lewis who is the leading writer on this topic, and has recently penned the WARC Retail Media Platform Primer Series -- a great range of topics covered ...What exactly do we mean by Retail Media? What is the catalyst for the explosion in Retail Media? How important is it actually in overall retail revenues? What are the brands that are taking advantage of this? Leveraging Retailer's first party data. #AmazonMarketingCloud #AmazonFlywheel #WalmartConnect #retailmedia

Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin.

Although the event had continued in a virtual format, the opportunity to network face-to-face was one that the 8,000 delegates relished. There was a palpable buzz in the exhibitor halls and hospitality spaces as the attendees digested some of the content of the keynote speakers, and looked to foster linkages with potential partners and investors. The weather obliged also which helped showcase the enduring appeal of Dublin as a location for technology events. There was also a strong social dimension to the event with the city centre meet-ups giving delegates the opportunity to network long into the night.

There were several interesting Irish start-ups that caught our attention. Averil Power, co-founder of Gist, described the company’s technology which helps companies repurpose long-format video. It helps revisit corporate content to increase engagement more fully. At the core of the technology is an AI algorithm which identifies the key points and creates a bespoke video. The company was among those who made it to the last five on the start-up main-stage competition. Power’s sense of the DTS was that it did allow a good mix of meeting potential customers and investors. Another Irish start-up was recruitment specialists, Search Talent People. Established in 2019, they focus on tech companies‘ full hiring needs. Business Development manager Skai Morkeliunaite was of the view that AI, Cybersecurity and Automation were the sectors that were showing most promise at present. There was a very strong presence of international exhibitors at the event this year, testimony to its growing reputation on the European tech conference circuit. Among the exhibitors start-ups were to the fore. One such company is TravelPerk , headquartered in Barcelona. Chief Revenue Officer Jean-Christophe Taunay-Bucalo outlined that their technology allows individuals to bypass traditional corporate travel agencies. He was able to confirm that their systems were strongly orientated around corporate compliance; they had done Series D funding and achieved unicorn status – they had been extremely aggressive in acquisitions over Covid and had grown five times. They were also of the view of business travel was changing – people are traveling less than pre-covid but more people are traveling. While the overall travel costs remained the same what was evident was that companies are exchanging office costs for travel costs – bringing them together for team-building purposes rather than the traditional road warrior purposes. He also felt that events such as Dublin Tech Summit are changing considerably with a lot of focus now on networking with more tightly defined teams in attendance than heretofore.

Mary-Rose Lyons, from Irish consulting company BrightSpark Consulting was the MC on the Horizon Stage over both days, and as such was well placed to give a reflection on the conference –she was of the view that Dublin was established in its tech-cred and an emerging eco-system. For her own business she has seen a switch from social media specific consulting to a more rounded strategic input to digital strategy. Among the first-time exhibitors this year was Guy Sear, Commercial Director of PayHawk – the first Bulgarian unicorn. This company helps management efficiency visibility and compliance in employee spend. One of the biggest problems remains visibility of spend and whether it’s in compliance with policy. Their 3% paypack system was one that offered the potential for paying for itself for some clients. He said Ireland was a market they wanted to get into, and as an exhibitor the event facilitated this.

Listen here to interviews with all the above mentioned companies.

An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of Horwarth HTL, John Fareed. Both men were visitors to Dublin recently and I got the chance to talk hotel market trends with them as we emerge from the worst of Covid....also in this podcast ( 19'58" ) an interview with Killian Stokes, founder of Moyee Coffee and incoming CEO of Proudly Made in Africa

On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3D. Our discussion was wide-ranging covering events such as new launches from Snap, Niantic, no and lo-code game engines, Microsoft Mesh, acquisitions that made headlines including Wikitude, Pico and Sketchfab, the growing participation of women in XR, hardware launches from HP, Pico and Varjo. And of course the big story of 2021, FB morphing into Meta.... #metaverse #immersivetech #xr2021 #immersivetechnology #ar #vr

In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising

On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a case-study on the campaign they ran on behalf of client Goodfellas for their Pizza Pockets brand. Also on the show in Part Two, an interview with author David Kerrigan about his latest book 'Unlock your Learning'. In the interview we discuss how breakthroughs in Cognitive Psychology in recent decades, coupled with unprecedented levels of access to learning opportunities, herald a new golden age of learning.

On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In the interview we discuss Michelle's marketing career, and the genesis of the book. Themes from the book we explore are the role of leadership in promoting a sustainability in marketing agenda, and the UN's Sustainable Development Goals and the need for both innovation and sustainability in packaging.

On the www.canmarketingsavetheplanet.com website you can tune in to the Can Marketing Save the Planet podcast series interviewing marketers, academics and practitioners on key sustainable marketing topics. And if you're up for a marketing challenge, view The Sustainable Marketer Manifesto , an opportunity for marketers to commit to the role they play in driving sustainability. There's also a useful Learning Zone packed with useful resources.

Presenter: Alex Gibson

Producer: Kamila Lewandowska

Keywords: #sustainability #marketing #sustainablemarketing #profitswithpurpose #brandpurpose #branding

On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of philosophy. Professor Xavie Pavie, who lectures at top French business school ESSEC's Singapore campus, is an acknowledged global thinker in how companies can be more responsible in their innovation strategy, especially by framing their thinking in a philosophical way.

Prof. Pavie's contact information: www.linkedin.com/in/xavier-pavie-75a5374/

In part two of the show (19'10" ) Edel Mc Partland from the Sligo Park Hotel describes their marketing approach, as they prepare to reopen their doors to the public following a long lockdown due to Covid restrictions.

If you would like to contact us here on the show with a topic idea or some general feedback –we would love to hear from you – drop us a line persuaders@dublincityfm.ie

Keywords: #responsibleinnovation #philosophy #innovation #ESSEC

Presenter: Alex Gibson
Producer: Kamila Lewandowska

On this week's show we interview the founders of London agency, SharpEnd, Cameron Worth and Rob Hollands. Their agency together with Capgemini and The Drum have recently launched Cornershop, which is a retail innovation showcase space in Shoreditch. Cornershop was recently featured on the BBC Click television show. We are joined also by Damian O'Reilly from TU Dublin's School of Retail and Services Management. We discuss the factors leading to Cornershop's creation, the brands that they currently work with, how immersive technologies will impact on retail, the emergence of virtual worlds and digital assets, and their future plans for expansion, which include an opening of a Cornershop in New York city.

Presenter: Alex Gibson

Producer: Kamila Lewandowska

In this edition of the show, we have as interviewees: Damian Young, founder and CEO of ZEUS Scooters - an Irish company deploying the World's FIRST 3-​wheeled electric scooter for the urban mobility sharing market. Launched in the city of Heidelberg in Germany in June 2020, ZEUS Scooters has expanded to 17 cities in Germany, making it the fastest expanding Micro Mobility company in Germany.

We are also joined by Ciaran Fitzpatrick the founder of Cookie Dó, which is part of Aldi's Grow with Aldi programme. Cookie Dó was founded in the kitchen of Irish speaking 'Aon Scéal Café', in Tallaght Village Dublin. They spent 2020 perfecting the cookie and coming up with new and unique flavours.

Presenter: Alex Gibson
Producer: Kamila Lewandowska

In this episode a feature interview with Alison Tyrrell.

Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Content, Brand Marketing & Media at Spark Foundry, an agency within Publicis Media. Alison works with brands to help them identify their narratives and connect with their audience through award winning marketing throughout the customer lifecycle. Alison’s 360 experience spans both brand and agency side in Ireland, Australia, and the United Kingdom. She has worked for and with brand titans such as Mondelez International, UBS & Marriott, plus boutique fashion, food, and music brands.

In our extended interview we discuss content marketing, how to connect brands with their audiences with content, and marketing trends to watch such as the growing role of audio in search marketing.

Plus, in Part Two, Mark Sage from the Augmented Reality Enterprise Alliance previews the 2021 ARVR INNOVATE conference and how AR is providing marketers with new ways to build engagement with audiences.

Presenter: Alex Gibson

Producer: Kamila Lewandowska

In this podcast, ecommerce expert Vinny O'Brien of Vinny & Co. discusses: how Covid has shaped retailers' ecommerce capability and to understand if this has created winners and losers? What are the types of issues that retailers typically need to address in their ecommerce strategy?

What are the skill-sets required to really manage e-commerce - Vinny points to Shopify as being innovative in this respect, and we discuss how to maximise the online customer experience to mirror the retail one.

In part two of the podcast, Damian O'Reilly from School of Retail and Services Management, TU Dublin, reflects on the role that AR and VR technologies will play in retail.

Presenter: Alex Gibson

Producer: Kamila Lewandowska

In this episode of The Persuaders, we talk to Ray Sheerin who founded the Chemistry advertising agency about the need for advertisers to be prepared to take risks in their creative strategy. We discuss IPA research that points to award winning work effectiveness being on the decline.

Plus, Pearse Keller from KelAir Campotel discusses how his company has had to seek new markets as Covid decimated their Irish holiday segment.

The CXi Report is published annually by The CX Company which is based in Dublin. It is based on an annual survey which is carried out on behalf of the company, by Amarách Research.

Between the 13th July to 17th August this year a cross section of 2,500 Irish consumers were asked about their customer experiences with 151 brands across ten sectors.

In this podcast Alex Gibson interviews the founder of The CX Company, Michael Killeen. As well as discussing the CXi Report there is a wide ranging discussion on the place of CX in today's business world and the impact of COVID on CX activity

In this episode an interview with Jennifer Condon and Adam Fulham, founders of The Irish Start-up Conference, taking place online on Tuesday 27th April 2021.

In addition to the content of the conference we discussed:

How has the Covid impacted on start-ups? Issue of scaling up seems to be important - how can small businesses plan for this? And what is of interest for the marketing audience in particular. We discuss how the conference has evolved and its interesting structure build to accommodate a significant US speaker input.

Presenter: Alex Gibson
Producer: Kamila Lewandowska

In this edition, we talk the co-founders of The Indie List, Una Herlihy and Peter Mc Partlin. The Indie List promises to bring together the best strategic, creative and technical skills in Ireland for the benefit of businesses and agencies seeking meet the demands of a fast-evolving business environment with maximum flexibility, efficiency and impact.

In Part 2 of the show, Diarmuid O'Riordan from Braveherders.ie discusses how they are leveraging digital marketing strategies to boost sales of beef from a rare Irish native breed- the Dexter.

Presenter: Alex Gibson
Producer: Kamila Lewandowska

In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and survey on Content Led Marketing trends.

Among the topics we explored are: How do you define content led advertising? How many years has the survey been running? How has proportion on content-led advertising changed since last survey in 2020? We also explore the issue of brand safety --what exactly is brand safety in this context? And we preview the World Media Awards which are now accepting entries.

In Part 2 of the podcast, starting at 17 minutes in, I talked with leading marketing author and consultant, Thomas Barta. Thomas is one of the world's foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book 'The 12 Powers of a Marketing Leader' and has consulted for some of the world's most prominent brands. In our interview we explore how marketers can build their leadership capabilities among other C-suite executives.

Thomas has a number of practical suggestions to do this. We also discuss the popular Marketing Leadership Masterclass that has begun to run in an e-learning format. marketingleadershipmasterclass.com/

Presenter: Alex Gibson
Producer: Kamila Lewandowska

In Part 1 of this edition of The Persuaders, an interview with Aidan Duff who is an expert in Amazon Selling. We explore the systems that are needed to take advantage of the digital marketplace, and in Part 2, John Dunne, CEO of Ignite Digital examines the changing nature of the digital advertising landscape including the challenges posed by the imminent demise of cookies.

With more than 50% of expenditure on advertising now going on digital, we explore the need this creates for strategic digital media planning.

Presenter: Alex Gibson
Producer: Kamila Lewandowska

In this episode of The Persuaders, a feature interview with Dr. Alex Gordon, founder of Sign Salad , an agency specialising in semiotic analysis.

Alex Gordon has worked as a semiotician for 20 years and has led cultural insight projects across five continents for global blue-chip brands such as Unilever, PepsiCo, Airbnb, Ritz-Carlton, Diageo, Kraft Heinz, HSBC, Danone, Pfizer, Colgate Palmolive, Kellogg's, Nestlé.

Prior to founding Sign Salad in 2007, he established the semiotics & cultural insight division at Flamingo, a strategic brand consultancy and qualitative research agency.

We began the interview by tracing Alex's career pathway which culminated in his establishing Sign Salad, before discussing how semiotics fits into the broader market research landscape today. Alex discusses how cultural change impacts on unconscious consumer behaviour and attitude to brands, and how marketers can gain greater control over brand meaning by using the right visuals and language across touchpoints. Several practical insights are drawn from examples in the tea, coffee and fast-fashion markets.

In this episode of the show, an extended interview with Paul Dervan, author of Run With Foxes - must-read collection of real-life stories, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

In the interview Paul gives his insights gleaned from 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble.

In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe's travel landscape.

Live in studio I'm joined Kevin O'Shaughnessy, founder of Indigo and on the telephone by Charlie Osmond from Triptease.

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.

Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland's representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.

Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.

https://soundcloud.com/dcfm-1032/the-persuaders-1st-april-2016?in=dcfm-1032/sets/the-persuaders-1

In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:

What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .

Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming.

We also explore...

- The digital advertising landscape and how it's evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
- Adforce's end-to-end service and how ad agencies and advertisers are responding
- Trends in Digital Audio advertising: how it is the 'next frontier' in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital audio

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media.

Interviewed were Gráinne Dilleen – Kinetic and Emer Moran – The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI

Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.

In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are:

How has the cinema as an advertising product performed in 2015; new tech and its impact digital what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business?

Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas:

Retail and Christmas Shopping; how the discounters are holding market position, what's happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic categories.

Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality.

In this podcast a series of interviews conducted at the event including:

Shadow Technologies - user review data aggregation ( 1'00")

KNOQ - content delivery platform - location specific ( 3'40" )

UniTuition - connecting students with tutor (6'45")

9Sharp - making the CV redundant (9'40")

Meeting Mole - B2B communications (12'45")

@Eventerprise - creating a marketplace in the events sector (14'50")

Vagoo - premium secure video content platform with analytics (21'55")

Modern Democracy - enabling software for electoral professionals (23'35")

StartPlanet- non-profit organisation supported by Invest Northern Ireland (25'45")

Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc Niall Corcoran...among the topics discussed were: What was the strategic issue behind the decision to rebrand?How long was the process and what were the challenges to communicate this internally, and how did you address this?

Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking.

Finally Conor Lynch from Connector 360 reviews this year's Huawei Instagram Snapys awards - rewarding excellence in Instagram imagery and marketing.

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup.

There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success .

Discussing the issues involved in building and managing conversations around this Rugby World Cup were:

Jim Kelly from O’Connor and Kelly.ie

Janet Gunner Managing Director MMR International

Lisa Couzens Marketing Director MMR International

In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m.

The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the broader range of strategic issues in a corporate rebranding exercise I am joined by Pat Kinsley from Neworld Associates. One of the original Brand Thinkers in Ireland, Pat has spend the last 28 years extolling the virtues of branding as an essential commercial device.

The Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord Gáis Energy Theatre, attended by over 500 arts and business leader

To discuss the role of the awards, and some of the broader issues in arts business relationship I was joined in studio by three guests….

Andrew Hetherington, Chief Executive, Business to Arts

Damien O’Neill, Group Marketing Director, Allianz Ireland the title sponsors

Bernardine Maloney, Corporate Communications and Public Relations at ESB – who were the inaugural winners of the Portfolio of Sponsorships category.

In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped Aerlingus.com website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you to hold your flight with just a deposit. The website is part of a new brand repositioning which launched in Spring 2015 “Smarts Flies Aer Lingus,”.

This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship

Topics Disussed are:

Livewire - who are you and your services, and your own background...

Sponsorship trends in Ireland today ( sports, media, arts, etc )

Motivations for sponsors / property rights holders

Measurement of sponsorships

Case-studies of effective sponsorships ( this is what listeners most value )

How digital impacts on sponsorship today

Post-recession ? is this being felt in sponsorship

In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft , and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love which takes place on October 1, 2015.

In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK.

Among the items we discussed were:

The major rich media innovations that RTÉ Media Sales-Digital have developed across RTE's digital platforms (including a full-page takeover campaign for Aviva ). Global examples of great rich media innovations / some of the rich media work CKSK have done for their global clients. We explored the value that rich delivers to creative agencies and brands today, versus the limitations of static digital advertising typically used in Ireland over the past 10 years. The challenge of how to unlock creative possibilities as well as commercial e-commerce possibilities within rich media are also discussed. And we ask the question whether rich media may actually substitute the need to bring people to your website at all.

In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issue relating to the modern market research sector.Re-positioning of MR - more contemporary discussion on Insights - what is meant by this?
Technology - lots of new tools - Qual and Quant perspectives --- the tend to allow fast reporting, but is this at the expense of strategic insight ever?
Big Data - huge hype around it -- what are the opportunitiies for MR companies - existing players or are we going to see new entrants?

Is there a trend for companies to do more in-house analysis using the new tools available --- threat or opportunity?

Qual and Quant - differences, how they complement each other
Qualitiative Research trends.

An extended interview with Homestay.com CEO, Alan Clarke dscussing a recently commissioned Phocuswright report on the Shared Space /Homestay accomodation sector. The report covers an 8 country, 8,000 person survey in December 2014. The survey found that anywhere from 10% - 20% of travellers are choosing the shared space / homestay option of accommodation. Some of the key findings are below

- Nearly one in 10 travellers in the US and UK rented a shared space last year , this compares to one in 5 for whole home rentals
- Participation in shared spaces grows to almost one in 5 in countries like China, Brazil and Russia
- Shared space accommodation sector rose from 3% in 2012 to 9% in 2014 in the US
- Number of millennials (18-34) renting shared space accommodation is up to 15%
- 53% of shared space renters are aged 35+, with 55+ making up 22% of the market, demonstrating shared stays are not just popular with young travellers
- Nearly half of all shared space renters in the US and UK have an annual household income of more than £50k

Fáilte Ireland will be borrowing the ‘Google Trekker’ over the next three months to capture many of Ireland’s remotest tourism beauty spots which haven’t yet been captured by Google Street View. - See more at: http://www.failteireland.ie/Footer/Media-Centre/Failte-Ireland-and-Google-Partner-to-Put-Ireland-o.aspx#sthash.LMegCDME.dpuf
We discuss in detail these findings, and trace the broader implications for the accommodation sector, and the challengs facing the shared space segment.

At the start of the show I am joined by phone by Brian Quinn on Ireland's Wild Atlantic Way in Co. Mayo. Brian is from Fáilte Ireland who have just announced that it is borrowing Google's hi-tech 'Trekker' to capture Street View images of some of the country's remotest spots.

The Google Trekker is a wearable backpack, mounted with a spherical device containing over a dozen cameras that gather images as it goes.

Fionnán Nestor, Domestic Campaigns Manager of Fá ilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current 'This is Living' campaign. Fionnán also woked on the highly successful campaign for The Gathering in 2013.

Fionnán talks about the role of Fá ilte Ireland with particular emphasis on how marketing functions in encouraging domestic tourism stays. He reviews the history of how Discover Ireland campaigns have evolved over the years, to emphasise how Irish holidays were positioned as a young, exciting option for locals to experience - with activity tourism being a big contributor.

Guest on the show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study' , namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards.
We discuss the brief set by the Full Tilt team to their agency Simply Zesty, and the overall importance of process for agency. The specific challenges of marketing in the online gambling space are explored with some candid insight by both my guests.

In this podcast we interview three of the students on DIT’S MSc Advertising course - Alison Tilly, Emily Clonan and Danny Cullen.The students recently presented their end of year pitch which took place in DIT Aungier Street on June 4th. The evening saw two teams present their campaigns for clients The Irish Times and TV3’s Red Rock. Alison Tilly, Emily Clonan and Danny Cullen. We discuss the account management, creative and media challenges in addessing their cleints' briefs.

And by telephone I am joined by Eimear Faughnan, from Kantar Media TGI about some rescent research they have conducted digital and mobile markeitng trends.

A show deicated to revireing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The annual APMC promotional marketing Awards have, over the last twenty-two years, helped to raise standards in sales promotion and promotional marketing. Just as importantly, they publicise the contribution which promotional marketing makes in helping a broad spectrum of companies achieve their marketing objectives. The APMC Star Awards provide the opportunity for promotions to be compared and judged by a panel of expert judges.

The guests for thsi special show are:

Peter Mahon, Managing Director, The Delta Group – and one of our panel of judges for the 2015 APMC Star Awards.

Richard Johnson, Director of Pulse Group and Board Director with the APMC. Richard also sits on the Board of the IMC (part of the EACA) on behalf of the APMC.

Paddy Daivs, Account Director with Imagine Marketing.

The ICAD Awards are an opportunity for Ireland's creative talent in advertising and design sectors to showcase their best talent. Among the Gold winning campaigns for 2015 was that created by 8020 for their client, The Immigration Council.

Plus we explore the challenges of marketing to the older customer with founder of 20Plus30 Dick Stroud.

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

TWe’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf













We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf

Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocuswright Europe conference held in Dublin....

Read more:

Colin Lewis and myelf discuss a number of issues - the comparison between marketing in the UK and Ireland, and how marketing technology is evolving and how the marketers of the future need to get up to speed quickly.

About Colin Lewis:

Colin is the Director of Marketing for bmi - British Midland Airlines - working in the UK and, indeed, commuting there. Colin held senior marketing roles in huge UK brands such as 118 118 Directory Enquiries and Thomas Cook

Colin has just been selected as one of the UK's top marketers, as he has been chosen as one of Marketing Week’s 2015 Vision 100 – the 'brightest, best, most visionary Marketers in the UK in April 2015. In 2009, Colin was voted 'Marketer of the Year' in Ireland, and is a Fellow of the Marketing Institute of Ireland. Colin has an MBA and MSc degrees.. He is the Founder and Programmer of DMX Dublin digital marketing conference.

And at the start of the podcast, a report from the recent Phocuswrigt Europe conference; the event is fast gaining a reputation as Europe’s premier conference for high level travel executives to understand what’s happening in the business...and for new tech start ups to get on the radar. In the podcast I speak to the winners and runners-up in the European Travel Innovator of the Year Award at Phocuswrite Europe, respectively Charlie Osborne, from Triptease, and Kevin O'Shaughnessy from Indigo. At the start of the podcast I speak to keynote speaker Marco Ryan, Chief Digital Officer of Thomas Cook Group....The company is a vast organisation which is strongly vertically and horizantally integrated offering numerous opportunities to interact with their customers...I begin by asking Marco to outline the advantages and disadvantatges of having so many touch points.

In this interview we have an extended discussion with founder of Irish travel company ClickandGo.com which celebrates five years in business this month. Paul and I discuss a wide ranging set of issues, including the history of the company, online buying behaviour, the role of social media and public relations in marketing a travel business.

Plus Patrick O'Donoghue, MD of the Gleneagle Group tells me about a new initiative The Learning Resort, which seeks to position Killarney as a location for learning experiences. The Learning Resort will welcome internationally renowned Master of Story-Telling, Robert McKee on May 22nd.

In the run in to the Phocuswright Europe Conference taking place in Dublin from 12-14 May 2015, we have a special edition of the show featuring...

Tony D’Astolfo, Managing Director, Phocuswright. Tony assumed leadership of Phocuswright in July 2013. A travel industry veteran, he is an accomplished executive with rich expertise in travel and technology and a passion for moving the industry forward

Mike Webster, Co-Founder and CEO, Mobacar. Based in a small town in the west of Ireland, Mobacar is testimony to the abilily to scale a business on the web from anywhere - Mobarar is an online car rental distribution company employing over 30 people and was winner of last year’s Travel Innovation Summit Europe.

Dermot O’Connor, Boxever's VP of Engineering and co-founder. Dermot is involved with Phocuswright ’s Young Leaders Summit- an exciting development program for travel industry leaders under the age of 35 http://www.phocuswrighteurope.com/young-leaders-summit-at-phocuswright -europe – this program has run very successfully for 4 years for the U.S. Conference and is debuting the European program this year in Dublin.

In the podcast, as well as previewing the various elements of the conference we take a more general look at some travel and tourism issues including destination branding, social media influences, mobile tech and travel, and disruptive innovations in travel.

In this podcast a feature interview with Zara Flynn, who is managing director of new agency Guns or Knives, which is part of the wider Rothco group. Now in business for 20 years, Rothco has grown to become Ireland’s top independent creative agency with an enviable client list. Three years ago Flynn helped Rothco to help develop Rothco Social+. which has now metamorphised into the new entity. In our interview we discuss how brands are increasingly turning to experiental types of strategy to foster and cement relationships with customers.

Also we are joined by telephone by Brian Sweeney from The People Group to review the marketing recruitment scene in 2015 - a buoyant sector is experiencing key shortages in the digital sectors in particular.

In this podcast an extended interview with Ronan Kinahan, the head of Eyeful Ireland (a sister co. of Vibe Training & Presentations )

With a studio of 12 full time slide designers based in the UK, the companty create presentations for a host of clients globally

In the podcast we discuss the science behind presentation recall

Engagement is a big problem for all types of presentations nowadays which is compromising recall.

Among the issues we will address will be how PowerPoint is often used incorrectly, software alternatives pro’s & cons / video best practice / RECALL method > VARS / Messaging problems / Reading v presenting to audience. Ronan is offering a number of companies the opprortunity to have a complimentary presentation seminar - contact him on rkinahan@eyefulpresentations.com

At the start of the show I am joined by Steve Dann, founder of Amplified Robot and keynote speaker at the European Augmented Reality Marketing Conference, taking place in Dublin on April 29th, 2015. In our interview we discuss the current state of play in AR and also its sister technology Virtual Reality.

In this podcast we take a look at emerging trends in video marketing. In the week when Twitter launched Periscope we became the first Irish radio show to broadcast live using this new channel.

In studio I was joined by Russell Keating, Market Engagement Manager for Sony Ireland and Diarmaid Mac Mathúna from Agtel.Russell is responsible for account management of key global sales accounts in Ireland and also manages generic marketing, advertising and PR for Sony Ericsson Ireland.

Diarmaid leads the digital and video projects team at Agtel. He is as an award-winning producer/director and he's also a Sunday Independent Top 30 Business Tweeter.

In this podcast there are interviews from an evening event hosted by the French tourism promotion agency - Atout France . Speakers from Nantes and Normandy Tourism outline the various attractions on offer to Irish visitors in 2015.

And An Post's Gavin Fox discusses the strategies available to businesses to use Direct Mail as part of their overall marketing strategy. In the podcast he discusses the innovative Senses campaign that the company ran to showcase the fleibiltiy that the medium offers.

In this podcast guest presenter Dave O'Sullivan from Ignition Integrated Ideas People --- he is joined by Siobhan O'Connell Marketing Director of Business Plus Magazine and Fiona Heffernan, Head of Direct Mail at An Post to preview the big Irish marketing awards taking place in May - the AIM All Ireland Awards from the Marketing Institute and the An Post Marketing Awards. Among the brands reviewed are Eircom, Electric Ireland, Tesco Ireland, Musgraves, Lidl Ireland, Irish Distillers, Liberty Insurance and Kerry Foods.

In this podcast an extended interview with Kevin Rowe, whose company -KR Events - has become the leader in designing and implementing the Strictly fundraising event for numerous sporting and charity groups in Ireland. In the podcast we discuss how he started the company, the success of the Strictly format, and how he markets his business.

Also, by telephone I am joined by CEO of IAPI, Tania Banotti, who discusses the new initative to foster creative talent in Ireland, where four young creative will get the chance to take part in the Cannes Lions Festival.

And Mick O'Keefe previews the Irish Sponsorship Summit, taking place on February 26th.

This podcast has two interviews. In the run up to the forthcoming European Augmented Reality Marketing Conference on April 29th, we speak to Keith Jordan, founder of iTagged who are conference Silver Sponsors. We discuss Keith's business background, and the story of the foundation of iTagged, a leading company in the augmented reality space. The evolution of agumented, virtual and now mixed reality are the subject of discussion too.

The podcast also features an interview with Tom Ponsonby from Exsite.ie Tom discusses the company's services and trends that are happening in website management.

In this podcast there are three interviews:

David Glynn tells us about the background and details on the OMiG Digital Summit in Galway .

Kathy Troy, Senior Planner, from MCCP takes us through the agency's top marketing trends for 2015 .

James Corbett from SimVirtua discusses the impact of the announcement of Microsoft's foray into the exploding Augmented Reality space with the launch of HaloLens .

In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin's first ever Start-up Commissioner. Among the topics I cover are: What does the role entail - who is funding it - what are Niamh's hopes for how the role might evolve?

Dublin has been incredibly successful in attracting so many of the world's top ICT companies to locate their European HQ here -how can that be exploited to ensure a vibrant eco-system of start-ups?

What are the barriers to start-ups that you are hearing about? Financial / Infrastructural / Training / Networks etc.

Plus I pay a visit to the Irish Whiskey Museum to sample the capital's newest visitor attraction and learn more about the marketing strategy behind it.

In this podcast there are two interviews:

Fenella Fay, Head of Marketing Communications Meteor discusses the Meteor ‘Christmas Unlimited' campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and CEO of Christmas LTD – a “Gordon Gekko” – and the star of the new campaign Extensive digital aspect of the campaign

Rebecca Markey, CEO of IFP media and Deputy Chairman of Magazines Ireland discusses the issues they deal with; objectives of the association, The Irish Magazine Awards, and challenges to the industry – moving from print into digital; retail; postal costs; VAT rates etc.

This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul's early career with Havok Games, the indigenous gaming sector today, the industry group he set up - Games Ireland - and moves to discuss practical actions that can enhance the marketing and public relations for tech companies. We discuss whether there is an Irish Angry Birds?, the role of devices in driving tech adoption, the way Scandanavian companies adopt a global perspective from the start, and transaction officers' role in helping the fortysomething entrepreneurs grow their business. We conclude the discussion by talking about Flounders - a fringe unofficial Web Summit event that he organised along with Noel Toolan, Pat Phelan, and Mark Little...this event became a safe place for some hard truths about failure and the need to 'fail upwards'.

A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delegates from Wikitude , Ignite Media , Amplified Robot . I also visit the British Museum to experience the Gamar AR Gift for Athena app . And finally I am joined in studio by young Irish AR entrepreneur Jack Hayes from Halo AR. Jack pitched at Web Summit and is currently developing in the area of wearable eyewear to run AR applications.

An interview with Rachel Dalton, from Rachel Dalton Communications , who are organising a conference - Pruse Power - in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences.

Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get 'lost in translation'.

The Dublin Websummit, spearheaded by Paddy Cosgrave, saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and organisers. In this podcast there a features on businesses in the augmented reality, business procurement, education and food sectors.

In this podcast, dedicated to the topic of Marketing Technology, I interview Ciaran Farrell ( Business Development Manager ( Isobar, Ireland ) and Julien Lynch ( AMNET )

Among the topics that we discuss are:

1.What are the innovative technologies impacting marketing today - and tomorrow?

2.How do we support new marketing strategies with the right technology strategies?

3.How can technology transform our marketing operations and customer experiences?

4.What management practices do we need to govern this new breed of marketing

5.How do we develop talent and culture to leverage marketing technology investments

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.

Among the topics we cover are:

Harp alcohol OOH campaign in Belfast - weather context based - how does it work?

Earlier research that PML have conducted into OOH trends http://pmlgroup.ie/the-digital-effect/

Creative opportunities that digital OOK offers

Smartphones and NFC and their impact on OOH

Premium content - we discuss what is happening with architects / city authorities to build more innovative / striking OOH.

In this podcast I interview:

Conrad Jones - Conrad Jones Design and Virtual View App.

Pat Cassidy - Ambient Manager at Outdoor specialists PML Group Ireland.

With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new offering that Conrad is bringing to the Irish property market - Virtual View app. This app allows property owners, and their agents, a simple, cost-effective way to bring the print marketing material to life in a variety of formats including 3D model displays of properties for sale.

My interview with Pat Cassidy centres on how digital out-of-home technologies are evolving with lots of practical examples to share.

In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie

Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including:

Thinking, Fast and Slow. Daniel Kahneman

Predictably Irrational . Dan Ariely

Nudge. Richard H. Thaler and Cass R. Sunstein

Drive. Daniel H. Pink

In this podcast two interviews with start-up companies, in very different secotrs, but with common challenges of making an impact in a crowded marketplace.

Tim Kelly is the founder of ValueMyProperty.ie, a recent start-up which aims to provide both property buyers and sellers with up-to-date information that can better inform the transaction decision process.

Larissa Watson is a designer and entrepreneur from Belfast. Her luxury lifestyle brand is Goddess and Swift.

For each interviewee we explore the following questions:

Their own professional background

What prompted the concept and Brand Identity?

What have been your main customers? Do you segment the market into different customer types?

How important is the internet for their business?

How do you market your business and what marketing tips would they offer listeners?

What are the expansion plans - geographic / other services?

This podcast is a profile interview with Shane Mc Gonigle, founder of Winsight which he founded when he stepped down from the helm at Leo Burnett Ireland in 2012. Shane held the position of managing director of Burnett's Ireland divsion for over a decade. Shane founded Winsight to build on his passion for innovation and new product development, and in the podcast we discuss in detail how marketing and product innovation are inextricably interlinked.

An interview with Kay Mc Carthy, from planning agency, MCCP , who spoke at the Cannes Lions Festival on the topic ' The Death of Planning ' Cannes Lions International Festival of Creativity titled ‘Planning for the death of planning, as we know it’

In the podcast we ask Kay what was the audience reaction.

Cannes Lions 2014 had more than its fair share of celebreties in attendance....

o Sarah Jessica Parker

o Maureen O’Dowd, New York Times

o Rebecca Eton, content curator for Downton Abbey o Calvin Klein

o RGA and Beats

o Kanye West

o Creative agency, Monkeys

o Keith Weed, CMO of Unilever

o Acacia 17

Also interviewed on the topic of branding is founder of Neworld Associates , Pat Kinsley.

In this podcast the first in a number of special reports from the Augmented World Expo 2014 which took place on 28/29 May in Santa Clara Convention Centre.... In the podcast I interview Dhanushan Balachandreswaran, founder of Canadian tech force, Sulon Technologies...using their Cortex mounted head-set was certainly one of my most memorable experiences at the event. Also interviewed is Martin Herdina, CEO of Wikitude, whose SDK has already been used by more than 40,000 app developers world-wide. Their AR system has been used in the Shard London, and also to create a virtual tourist experience in the city of York.

In the second part of the podcast, I interview Gary Disley, Marketing Director of eircom Business Solutions. Topics we discuss are:

c hallenges of B2B compared to B2C,
how marketing works within a large organisation like eircom, and
why eircom are investing in Digital Boost and the eircom Spiders

Kay McCarthy, the founder and CEO of the Dublin-based planning agency MCCP will be flying the flag for Ireland when she delivers a talk at this year's Cannes Lions Festival in June. In an extended interview Kay talks about her paper 'Planning for the death of planning, as we know it' which will address topics like data, insight, strategy and creativity. We discuss the role of the planner today as well as the skill-sets required for a career in planning.

Plus an interview with Alex Walsh from the UK Direct Marketing Association who will preview a talk he will deliver at a forthcoming IDMA seminar on the impact of the new 2015 Irish postcodes. We discuss how postcodes help with data and how they help with segmentation, targeting and campaign planning.

In this podcast there are three interviews:

Jill Byrne, Business Development Manager at Planning Consultancy MCCP talks about the agency's client base, and announces that founder Kay Mc Carthy will be the only Irish presenter at this year's Cannes International Advertising festival.

The guest speaker at MCCP's GameChanger event was Marketing Director of Kepak Foods, John Anderson, and I got the chance to discuss with him the repositioning or their Rustlers brand from a target market that was oriented at 'lads' to a more broad family appeal.

Finally in studio for an extended interview I talk to founder of Bullet.ie Peter Connor. Bullet provide a cloud-based accountancy solution for SMEs. We discuss the points that arose in a presentation that Peter made to an Eircom Spiders workshop....lots of practical tips to build marketing presence on a shoestring.

An extented interview with founder of Von Bismark , Eoghan O'Sullivan. Founded in late 2011 Von Bismark released their first commercial product – the “VB Wardrobe” in 2013. The Wardrobe uses live motion capture and allows consumers to control the interface from a number of metres away using only their hands. Utilising augmented reality users can then try on virtual outfits, take pictures and share content within seconds. To date the Wardrobe has been used as a marketing and sales tool for retailers and advertisers with some of the world’s largest brands taking advantage of the Wardrobe since launch. They recently exhibited the hardware at the inaugural European Augmented Reality Marketing Conference .

In this podcast interview Niall Carson from Go Car describes the company's start -up marketing strategy. Go Car is Ireland's only car sharing initiative, offering short term car rental to members on a hourly basis. It's somwhat similar in concept to the hugely popular DublinBikes initiative, and has been enjoying huge growth rates since its launch, with over 30 locations now served by 50 cars.

In anticipation of the Bord Gáis Energy Social Media Awards 2014 taking place on June 5th, this podcast we interview founder of the , Damien Mulley and co-founder of Funky Christmas Jumpers Fabio Molle. Fabio was a winner in 2013 and in the interview he tells the story of his business and how social media marketing is at the heart of everything that they do.

Towards the end of the podcast I interview Orla Strumble, who is head of marketing at the Irish Greyhound Board. Greyhound racing has been growing in popularity, and has been successful in reaching out to new target markets - among them the marketing community, who see it as a great way to build relationships with clients and employees alike. We explore the marketing strategy behind the rise in popularity.

In this podcast I interview Keith Bohanna. Keith is part of a boutique consultancy, NearFuture, which helps businesses and organisations make sense of their evolving commercial strategies for dealing with digital.

He also has a core passion for small scale food producers & the role that branding and marketing plays in their growth. His blog, Biabeag, contains nearly 200 blog posts on this topic since 2010.

He kicked off a series of very successful Meet The Maker events in January and is now running a one day event Outstanding By Design taking place on May 10th. In this podcast we discuss the speaker line-up and some of the issues surrounding branding and packaging design for artisan food producers.

An interview with keynote speaker at the inaugural Augmented Reality Marketing Conference , taking place in Dublin on April 15th, 2014 - Mike Halstead. Mike is Managing Director of HH&S Group has more than 30+years in promotional marketing. He has a track record of employing new technology into tried and tested promotional mechanics. He Joined Saatchi & Saatchi in 1981 as a graduate recruit and in 1983 moved over to the newly created Saatchi below-the –line marketing agency The Sales Promotion Agency, becoming Group Account Director on British Airways account.

In 1987 he founded a new sales promotion agency HH&S Group with Associated Newspapers, Pepsi and Pizza Hut amongst the first clients. Associated Newspapers is still a client after 27 years. Developed one of the early TXT2WIN
In 2007 Mike created the digital consultancy m2end specialising in Augmented Reality.
Clients include Volvo, Turner CNN, Royal Mail and Marston’s.

Mike’s presentation will be on Augmented Reality and Sales Promotion.
A new channel for tried and tested SP mechanics
A perfect match. AR, new digital technology channel with lots of functionality, a little misunderstood but bags of “hyped” potential and Sales Promotion the established, much used and abused, tried and tested, always looking for a new suit to reinvent itself. The backbone of many a brand and marketing campaign. Is this a good match? Does this relationship have the staying power or just another one night fling?

In this podcast we have an extended interview with Veronica Canning who has just published Your Brand: Advance Your Career by Building a Personal Brand. We discuss the process of managing one's personal brand and the pitfalls involved.

Also there is a phone interview with Eoin Wrixton from Wide Eye Media ( formerly Carlton Screen Advertising); we discuss the cinema advertising market in Ireland and also the impact that digital technology is having on the sector.

Finally we get a chance to hear what must be Ireland's youngest marketing professionals Adam Barry who is responsible for promotion of an innovative app ChoreMonster.com/adam

Pictured are Adam Barry with Veronica Canning

In this podcast two interviews...firstly with Marino Fresch, Head of Marketing at Eventbrite who provide software for both paid and unpaid event planners, and in-studio is Stephen Dunn, Group Sales Director for Brand Connections Global. Stephen discusses the airplane table-top advertising market - a fascinating opportunity for adverisers to connect with a captive audience....plus we are happy to be media sponsors for Augmented Reality Marketing Conference taking place in Dublin on April 15th...more details in the podcast.

In this interview presenter Hugh Hick interviews Damian Mulley from Mulley Communications who comments on the acquisition of WhatsApp by Facebook

Alex Gibson interviews Kara Maher ( from Frock n Fabulous ) about the marketing strategy for high-end fashion boutique rentals and, at the end of the show, Hugh Hick talks to David Glynn about how an Online Marketing Awards is celebrating digital marketing excellence in Galway.

A preview of the forthcoming DMX Dublin 2014 Digital Marketing Conference. Guest presenter Colin Lewis interviews two of the speakers.

Tessa Barrera is the current Head of Social Media for Lexis, the Recommendation Agency where she works on creating online and offline conversation for brands to increase their reach.Prior to joining Lexis, Tessa was the Global Head of Social Media at Red Bull. She was responsible for the creation of both global and local market social media strategies in 165 countries, with a focus on building engaging and interactive social and digital activities across all parts of the company. She oversaw close working relationships with all the major social media channels and Red Bull’s properties to drive constant innovation in line with new developments.

Ian Bolton is MD of Teebusters.com who promote fashion related items on a timed limited basis. Teebusters works with designers from all over the world, to create a community that selects the designs that are promoted for sale. 2013 was Teebuster’s first complete year of trading, developing a set of fanatical followers very quickly, establishing a network of designers worldwide and now selling to 42 countries.

In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction .

Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.

Among the examples and points discussed:

Melt Bar and Grill

Why the 'Next Best Thing' is not the most important thing

Instagram Direct

Oreo Superbowl Tweet

Beyonce's unconventional album release

Nike - The Data Company

Keogh's Irish Crisps - the story of the potato field

Pantene's Anti-Sexism Adverts

In this podcast interviews with:

Paula Mc Carthy, Branded Content, TV3 Group, who talks about the media sponsorship deal that TV3 have struck with Brennans Bread to cover their Christmas movie line-up.

Clare Dunne, President Irish Travel Agents Association and MD Travel Broker, talks about the trends in the travel agent market

Conor Lynch: Connector 360 is interivewed about a specially developed app that his company have developed to encourage more people to give to charities at Christmas...

An extended interview with CEO of Homestay.com - Alan Clarke - Alan was formerly Head of Gaming at Paddypower. Homestay was established by Tom Kennedy, one of the co-founders of the major player in hostel bookings, Hostelworld. Kennedy's masterplan is to put a similar booking and organisational structure on the massively fragmented home-stays market. This is where people come and stay in other people's houses for a fee. It is one of the fastest growing sectors in the entire tourism and accommodation space. In our interview I discuss the parallels between the homestay and hostel markets, as well as the broader marketing strategy and segmentation in the homestay sector.

I am also joined by new arrival to Dublin's digital markeitng scene - Ivan Ariel. Ivan, who works for Connector 360, is a Brazilian national with extensive experience in developing websites and social media strategy in his native country. He shares some case-studies from the Brazilian market in the cosmetics sector.

Interview with Mathijs Gajentaan, Chief Commercial Officer at twnkls -Dutch Augmented Reality specialists based in Rotterdam. In our interview we define Augmented Reality and discuss how it is seen as an increasingly attractive technology for marketers to engage audiences. We discuss a number of case studies where AR has been developed.

In-studio I am joined by two of the Interactive Direct Marketing Association council members Colin Stoddard and Dave Furney who will be discussing a survey that the IDMA are currently running. They also discuss developments in Ireland's direct marketing sector.

In this podcast I am joined by panelists Gerard Tannam, Managing Director, Islandbridge Brand Direction and by Paul O'Grady, Group Commercial Director, Mercantile Group. We discuss the challenges for companies to truly put themselves in the customer shoes. The particular challenges of using social media to engage customers are discussed. Paul gives some very good examples of how they differentiate their messaging across many of their brands such as Whelans, The Village and Mercantile Bar, and their restaurant brands. Gerard discusses how companies need to avoid the temptation to have a blanket approach to social media marketing. Companies need to be very sensitive to the audience contexts.

In this podcast Maurice Collins, founder of HRBR , Hair Restoration Blackrock, Dublin, discusses the marketing aproach his company use to building a market for their services. We discuss the role of testimonials in building customer confidence, the legislative context and how new media is playing an increasingly important role.

Also on the show an interview with Simon Healy from TotalHealth.ie a new chain of independent pharmacies.

Finally in the show, Paul Ebbs, discusses the launch plans for DIT's Construction Innovation Lab.

In this interview MD of Pembroke Communications, Mick O'Keefe joins me for a wide ranging discussion on the relationship between Sports and Sponsorships. Pembroke Communications recently conducted survey research around sponsorship at Electric Picnic, and Mick shares some of the main findings. Among the brands discussed are #Bacardi #Heineken #Vodafone #ElectricIre Also joining us for the discussion is Philip Peake Sales, Operations & Commercial Manager at Irish Greyhound Board Harold's Cross racecourse.

We also discuss the PR dimensions around the Arthur's Day controversy

In this podcast a special interview with Mark Cullen, specialist consultant in customer engagement. In the interview discusses how companies use internal customer data for insight as well as commissioned survey research. We discuss the key metrics that companies are using to assess customer satisfaction, from the concept of Net Promoter Score ( which has merits in loyalty measurement ) to Customer Effort Score ( which assesses how easy customer find it to interact with companies).

Also interviewed is Dr. Catherine Logan, Nutrition Manager with the National Dairy Council, who discusses their sponsorship of the Milk Advertising Awards, as well as the marketing activities of the Council.

In this show I am joined by Alan Andrews, founder of Coffee Culture. Alan discusses his background in hospitality, starting with studying at DIT Cathal Brugha St, to today, where his company Coffee Culture span a number of businesess centred on excellence in coffee production and serving: roasting, barista training and cafe consultancy. In the interview Alan's passion for coffee shines through, and he offers some excellent marketing advice to cafe owners to maximise their business.

In this podcast the topic of travel blogging is discussed. Joining me was Rick Calvert who is bringing TBEX to Dublin in October 2013. TBEX ( Travel Blogger Exchange ) is the world's largest travel blogging convention. Rick discusses the growing influence of travel bloggers on destination choice, and how even traditional print channels are being impacted.

Also in this podcast there is a report from Edwina Neilen on the recent IAPI Industry Census.

And towards the end of the podcast, LinkedIn expert Greg Fry gives me some top tips to use LinkedIn for marketing purposes.

In this podcast, Sarah Fitzpatrick from Tourism Ireland discusses the web marketing strategy of Tourism Ireland, who recently won an accolade as one of the Top 10 Coolest Tourism Destination websites from The Sunday Times. We discuss the way that social media marketing is integrated into the tourism destination web strategy, as well as future development plans for the Tourism Ireland website.

Also joining me to to discuss their new venture to disrupt the PR landscape are NiallHarbison and his new business partner Emma-Jane Power who have recently launched PRSlides.com .

The idea is to change how brands interact with both traditional and digital media. Making PR more affordable and relevant to brands and media in the Digital Age is a key aim of the start-up. We discuss the business model for the new venture and also explore the marketing strategy behind the company.

In this podcast there is a discussion on the topic of Ethical Marketing with Interviewees Sheena Horgan and Rory Brennan. Sheena Horgan is a regular contributor to Irish Marketing Journal and recently penned an article on the topic of Ethical Marketing, where she reviewed a recent Nielsen survey into consumers' attitude to ethical consumption.

Rory Brennan is MD of Marketing Career Recruitment and offers his insight into opportunities for recent graduates of marketing, and interview tips.

In this podcast guest presenter

David O'Sullivan from Ignition Marketing is joined by a panel of marketing heavy-hitters:

Amie Peters, Head of Direct Mail, An Post

John McGee, Editor of Irish Marketing Journal

Nicky Doran, Head of Marketing, Bord Gais

Among the topics discussed were: the good weather and marketing sentiment, local marketing and identity, marketing graduates competencies, are we getting sidetracked by digital and overlooking fundamentals and other disciplines of marketing, how legislative changes will impact on sports sponsorship, the value of sponsorships, naming rights, integrating a single promotional message for Ireland.