CD Baby DIY Musician Podcast

In this episode of the DIY Musician Podcast, Cristina sits down with DIY Musician regulars Rachel and Jack to delve into their New Year's creative resolutions, share insightful songwriting goals, and reflect and celebrate their artist triumphs from 2023. As a bonus, Rue joins the conversation to provide valuable information on Tidal's innovative "Collabs" product, offering listeners an exclusive peek into the cutting-edge features reshaping the music collaboration landscape.

In Episode 349 of the DIY Musician podcast, Cristina has the pleasure of sitting down with two remarkable guests, Anna Held and Christine Barnum from CD Baby, as they celebrate an incredible 25 years of CD Baby being the leader in independent music. The episode is a journey through time, delving into the past of CD Baby and sharing amusing anecdotes that reflect the vibrant spirit of our journey. As we reminisced about the challenges and triumphs, the conversation was not only a nostalgic reflection but also a testament to the enduring importance of the artists who have been the heartbeat of our company.

Join Cristina and Rachel as they delve into the strategies for fostering community within the DIY music market, addressing the challenges posed by industry changes. Inspired by Brian Eno's concept of "scenius," the discussion revolves around the communal intelligence that drives cultural movements. Together, they explore the power of community building, emphasizing the importance of supporting local artists, collaboration with other creatives, and other opportunities to keep the DIY music scene thriving.

Relationships are the driving force behind a successful music career. Think of a photographer who captures your essence, a marketing expert who promotes your music, and a meticulous mentor who helps you find order in chaos. As an independent artist, you'll encounter a diverse network of supporters who can redefine your musical journey. In episode #346 of the DIY Musician Podcast, Chris and Cristina explore these essential connections, unveiling eight key allies you should engage with. Plus, Chris has a big announcement...

Running ads for your music isn't easy, no matter what the experts tell you. But it CAN be one of the best ways to reach new listeners and build a lasting audience of fans and customers. So in this episode, Chris and Cristina talk about 10 ways to streamline your ad efforts. The point of this conversation isn't to provide tips on maximizing and optimizing and endlessly tinkering with options. It's to simplify your life running ads, so you can realistically see progress, not perfection.

After 18 years as a band AND business , Bombadil is still going strong. In this "Artist Spotlight" episode of the DIY Musician Podcast, Cristina and Chris interview James Phillips of the independent indie-folk group about their long journey as a recording and touring act, the challenges they faced along the way, and how the keys to their longevity are creative respect, daily habits of collaboration and communication, and treating every aspect of their music like a business.

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Threads is one of the fastest growing apps in history. Can musicians benefit from adopting this "carbon copy of Twitter," or is it all hype? In this episode, we ask CD Baby's Social Media expert Rachel Bearinger all about the app, its origins, how it's integrated with Instagram, present and future functionality, and the real concern: Should musicians embrace Threads, ignore it, or wait and see?

As the old saying goes, you never get a second chance to make a first impression. Sadly, music is such a public-facing endeavor that our egos are often on high-alert, which can lead to to moments where we put our worst foot forward! What can we do about it? In this episode, Chris & Cristina discuss some common musician pitfalls when it comes to social etiquette, networking, artist mindset, and more. Plus, we'll hear a short discussion between CD Baby's Jack Poulis and Lee Wilson, an R&B singer who found success while exploring a completely different genre.

There's no doubt, great social content can unlock so many doors in your music career. But “social” can also feel tired and impersonal, like you're shouting into the void. In this episode, Chris & Cristina discuss how to engage audiences without relying on big platforms or one-off posts. Check out this inspiring list of alternative ways you can interact with your fans so that your messages and conversations feel personal and surprising!

Are there common struggles most young musicians face? Can they be avoided? Whether you're a new musician just starting out, or you're an experienced artist looking for a reminder on healthier ways to maintain your music career, this episode is for you. Cristina and Chris discuss the five things they wish they'd known years ago. If they'd learned these lessons earlier, their music (and happiness) might've been further along by now.

Pursuing a music career can be incredibly challenging. As an independent musician, it's easy to get overwhelmed and frustrated. The journey is full of ups and downs, and the road ahead looks like endless work.

But why do musicians really quit? What are the pain-points that cause so many talented musicians to throw in the towel? And most importantly, how can you overcome these challenges and thrive in your music pursuits?

In this episode of The DIY Musician Podcast, we'll take a look at some common reasons why musicians quit, and offer encouraging solutions to help you keep moving forward!

Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase.

In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists.

Are you holding your own music back?

Whenever we hear an artist rationalize why they haven't achieved a certain level of success, it often seems like they're getting in their own way due to some outdated beliefs or faulty priorities.

And this has nothing to do with the quality of the music. Sometimes people with amazing songs aren't reaching the audiences they could because they're holding too tightly to ideas that no longer serve them.

Is it time to embrace new tools, trends, and mindsets? Time to abandon some stale modes of thinking? In this episode, we'll discuss five things we should all let go of!

Would you rather earn a living from your music or gain massive reach on social and streaming?

Of course those two things don't HAVE to be at odds, but when you're towards the beginning of your music career, it helps to focus on one top priority.

There isn't a correct goal; it'll differ depending on your interests and talents. But how you allocate your time and budget will change based on the priority: paid or famous?

In this episode, we discuss those differences.

Want to bring your listeners on a journey? To send them on an adventure that goes deeper than bonus "behind the music" content? How about a multi-player RPG your fans can play together on Discord!?

That's exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album "The Monsterverse." She created an immersive experience for fans that combined her recordings, videos created with 3D graphics, an RPG built using a Discord Bot, and more.

The Monsterverse takes "music promotion" to a whole new level. In this episode of the podcast, Emma tells how (and why) she constructed a whole world around her music.

If you're releasing new music in 2023, of course you want it to "succeed" and reach as many listeners as possible!

But you'll need much more than checklists and rote release strategies; making your music relevant in a world of infinite songs takes the right combination of good marketing mechanics AND exceptional tunes, videos, messaging, and more.

In this episode we're gonna go deep and help you build a great foundation for any new singles or albums you release this year.

TikTok is a powerful platform for music discovery; your songs and videos can reach the right new fans because of TikTok's algorithm. But did you know it's also one of the best places to find inspiration and showcase your quirkiness.

TikTok travels at the speed of memes, and that means there's a constant churn of humor, skits, trending audio, fun filters, and more. Conversations to join. Creative collaborations. Things to imitate or spin your own unique way. More than other entertainment or social apps for artists, TikTok frees you of always needing to be the prime instigator and driver of every piece of content.

In this episode we talk with multi-instrumentalist, TikTok connoisseur, and CD Baby's social media expert Rachel Bearinger — all about the culture of TikTok, how to source inspo, stay organized on the app, and keep up with the pace of a platform that thrives on memetic energy.

How does niche music reach millions on TikTok? In this discussion from 2022's DIY Musician Conference, CD Baby's Chris Robley spoke with Jeremy Carter-Gordon of the vocal group Windborne.

Not only have Windborne's videos gone massively viral, but the group grew their TikTok audience while staying true to how they want to perform and represent their music.

In other words: Windborne didn't work for TikTok. TikTok worked for them. And in this session, we break down the story, the strategy, and their editing and caption tricks. We also analyze fun example videos along the way!

Want to know how to make yourself more desirable, marketable, and overall employable as a side-person or session musician in today's post-pandemic climate?

In this session from the 2022 DIY Musician Conference in Austin, TX, you'll hear from Damon Grant (who has worked with Charlie Hunter, Madonna, and many more) and Stephen Bidwell (of Black Pumas), all about good preparation, the right tools, memorization hacks, professionalism, and heading off personality conflicts with artists, managers, or other players.

Though both presenters are percussionists, this conversation is relevant for any instrumentalist or vocalist who seeks to work in a supporting role, on tour or in the studio.

When recording artists are just starting out, they often overcomplicate things that are simple, and underestimate things that will be difficult. This confusion might just be a matter of inexperience, and the artists will learn as they go. But sometimes that confusion is actually caused by well-meaning industry "veterans" stepping in too soon to give poorly-timed (and often intimidating) advice.

In this episode we'll set the record straight and tell new artists what they should ACTUALLY prioritize when they're getting ready to release music for the first time.

No matter what genre of music you make, TikTok is one of your biggest opportunities for finding fans and building an audience today. If you still feel like you're sitting on the sidelines while the rest of the music industry rushes headlong into TikTok, this is the episode for you — a broad overview of TikTok for musicians. Kevin and Chris describe what makes TikTok unique in the social media landscape, how the algorithm surfaces content, a few tricks for driving TikTok engagement, and much more. Plus listener feedback!

If you think you need to spend thousands of dollars shooting a professional looking music video just to get people to watch, think again! Short-form video platforms like TikTok and Instagram Reels and trusty standbys like YouTube have made it easier than ever for indie artists to reach new fans with quick, affordable videos. In this live podcast recording from the 2022 DIY Musician Conference, Kevin and Chris explain how to make music videos without breaking your wallet or testing your patience.

With hundreds of attendees both in person and virtual, dozens of presentations from industry insiders and countless jam sessions, mentoring workshops and after parties, the 2022 DIY Musician Conference was the biggest and best indie music event of the year! If you were there, you doubtless made some connections that will last the rest of your music career. If you weren’t, this Conference recap is the next best thing.Kevin and Chris discuss their five takeaways and highlights from the weekend in Austin. And they give us a preview of what’s next for the DIY Musician Conference.

Live music is officially back! If you’re an artist who plays live often, Bandsintown is an essential tool for listing and promoting your shows.From notifying fans about when you’ll be in their area, to recommendation algorithms to get your music in front of more listeners and a free email platform right in your account, Bandsintown offers artists plenty of ways to connect with fans new and old. Bandsintown Managing Partner Fabrice Sergent joins the podcast to discuss the platform. Learn about Bandsintown’s offerings for artists and fans, and how they’ve pivoted during and after the pandemic.

Before anyone ever hears your music, they need to be convinced to listen. Maybe they’re getting a recommendation from a friend or they see a cool Instagram ad or blog review. Maybe it’s an eye-catching album cover.But sometimes it’s the description of the music that captures someone’s imagination. But you don’t have all day to sell someone on your music. So your description has to pack a punch.Learn how to come up with a compelling elevator pitch for your unique sound with the help of Chris Robley and special guest Cristina Cano.

With Kate Bush’s “Running Up That Hill” and Metallica’s “Master of Puppets” seeing runaway success after their placement in Stranger Things, sync licensing is back in the news. While these are classic hits from veteran artists, independent musicians can also benefit from just one big sync placement.Learn how sync can change your music career and get expert advice from special guest CD Baby Manager of Sync Licensing Brett Byrd.

With 60,000 new tracks released on Spotify every day, you need an advantage that will help your music rise above the noise and get noticed amidst that daily mountain of new music.You can’t leave it to luck. Your advantage will come from work, strategy, connections, and collaboration. And you can find all of that at the DIY Musician Conference.Learn how to prepare, what to bring, and most importantly: What to achieve when it’s all happening!

Most people in the world don’t know what it’s like to put themselves and their ideas out into the world. There’s a level of vulnerability involved in releasing your music for others to hear. These are your hopes and dreams, your thoughts and ideas and your creativity all on display. From the indie newcomer to the seasoned singer-songwriter with a dozen albums to their name, we all have moments of doubt in our music journey. That’s why we’ve outlined seven ways to feel more confident about your music.

If your songs do well on Spotify, it means reach and revenue for your music. Sending the right signals to Spotify can lead to huge audience growth driven by personalized playlists like Discover Weekly and Release Radar.But sending the wrong signals to Spotify can ruin your presence on the platform, which means you’ll need to spend more time and effort to build back your standing. There are five major ways artists self-sabotage the work they’ve done on Spotify. We’ll outline each of them and offer some tips to build and maintain your presence on Spotify.

Cover songs can be an amazing way for you to build an audience and reach new fans, but there are some right and wrong ways to do them. We’ll show you how to choose the best cover songs for different scenarios like live shows, studio recordings and social media. Tired of playing “Wagon Wheel” and “Don’t Stop Believing” over and over again? Or do you think covers are just for wedding bands? Learn how to do cover songs the right way so you build your audience and connect with existing fans, while still maintaining your artistic integrity.

The DIY musician podcast has been going strong for 15 years, and this is our 300th episode! This episode is a celebration of the amazing independent artists that make up now-massive segments of the music industry. It's a celebration of all the people past and present here at CD Baby, who work tirelessly behind the scenes to level the playing field for all creators. And it's a celebration of perseverance, because there were so many times where it would have been easier to let the podcast fade away. In this episode, we'll discuss the podcast's origin stories, how the music industry has changed and how that change impacts the future.

Growing and maintaining a sustainable music career is always a hot topic, especially as opportunities around music monetization continue to evolve. While some artists express frustration regarding streaming payouts, there are many more dependable ways to earn revenue from your music.Independent roots rock artist Adam Ezra has been proactive in connecting with his dedicated fans. This connection has allowed him to generate over $200,000 right from his Bandzoogle website. In our interview, Ezra provides some tips for indie artists to achieve the same level of success.

If you’re not promoting your music with short-form videos on platforms like TikTok and Instagram Reels, you’re missing out on a major opportunity to grow your audience. And while everyone wants to go viral, actually achieving hit status on the social video platforms is difficult. That’s why we brought in experienced musician and viral content creator Gil Assayas to offer some expert advice on how to attract more viewers to your videos on YouTube, TikTok, Instagram and more.

Real, live, in-person gigs are finally happening again! That means you should start thinking about getting back out on the road and on stage. But what if it’s your first time out, or your first time in a long time? Or you’re just looking for a leg up in the hyper competitive world of independent music? You should consider working with a talent buyer to help you book the right venues for your music. Talent buyer Jeff Tuohy joins the podcast to discuss everything you need to know to work with a talent buyer and book all the gigs you could ever play.

You’ve likely seen some famous artists announcing they’re removing their music from streaming platforms like Spotify. These major artists can have an equally major influence on the music industry, and they may even inspire independent musicians to remove their own music from streaming platforms. But is this something indie artists should do? Why would they want to? And what does it mean to cancel your music? We answer all that and more on this episode.

NFTs have been hyped as digital collectibles; as a way of building community; as a new format that could potentially revolutionize the music industry; as a way to return value directly to artists for their work. But what is the real opportunity for NFTs with musicians? Is there real profit to be made? Or are they just a fad? In part one of our series on NFTs, we outline everything musicians need to know to get started.

The cover art for your single or album is one of the first points of contact that you have with your listeners, so it’s important to make a compelling first impression. After all, your cover art won’t just live on streaming platforms. It might also inform your social media presence, your videos, your website design, your ads, and more. That’s a lot of brand touchpoints, so it’s important to have a cover image that works well with your music.

The new rules for album art: Contrary to the old idiom, people DO judge a book by its cover. And the same goes for music. If your release’s cover artwork is blurry, unnecessarily cluttered or just downright ugly, it could put off potential fans before they even click “Play.” In Part 1 of our 3-part series on cover art, we warn artists about some common mistakes, as well as provide guidelines you want to follow so your distribution goes smoothly.

Given that there’s no ONE path to success these days, CD Baby has made sure to empower artists in a myriad of ways: digital music revenue, publishing administration, sync licensing, physical manufacturing and distribution, social video monetization, label services, and more. That’s a LOT of the music industry right there. Which also means we have a lot of experts in-house who are shaping the present with an eye to the future. In this episode, Kevin and Chris discuss what their predictions were for the music business in 2022, particularly as it relates to independent artists. Do you have a prediction to share?

It may feel like there are few applicable lessons to learn from the unrivaled career of The Beatles. They were icons. They were giants. They were... mere mortals? Yep. Humans, just like the rest of us working musicians — bouncing between frustration and inspiration, struggling against their own flaws. And Peter Jackson's recent 8-hour documentary 'Get Back' lays that bare. In this podcast episode, Chris and Cristina unpack the many universal lessons that creative people should learn after watching the Beatles' process unfold in both catastrophic and triumphant ways.

Even megastars "piece it together." Ticket sales, merch, streaming, publishing, appearances, sponsorships, the list goes on. But how can a DIY musician earn a living via a diversified revenue stream that includes production, session work, and teaching? And how do you score a major endorsement deal at the indie level? In this episode, Kevin interviews Brian Ewald about with Paul Reed Smith Guitars endorsement and all his various endeavors that keep a full time musician.

What separates full-time from part-time musicians often comes down to merch sales — not just at gigs, but ONLINE too. Do you have YOUR e-commerce game dialed in? Are you profitably selling shirts, hats, CDs, vinyl, mugs, posters, books, and VIP experiences to your website visitors and social followers? In this episode, Kevin and Chris talk through the foundations of e-commerce for musicians.

As a DIY artist, you need to manage every aspect of your music creation and marketing. At the same time, your audience's attention span is shortening, so you feel the pressure to be MORE productive than ever. It can be a grind. So how do get things done, on time, every time, without burning out? In this episode, Kevin and Chris talk 10 productivity hacks for independent musicians. Plus, they answer listener calls and questions.

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As a musician today, your VIDEO presence is likely what has the most impact on your ability to reach new listeners and engage your fans. So you need a steady flow of good video content. In this episode, Kevin and Chris talk through some video ideas that will help you stay inspired, get videos published on a realistic timeline, and (most importantly) help you build your following.

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Growth on Spotify. We all want it. And there are a hundred online courses teaching you how to run PAID traffic to boost your streams. But Siren & the Sea grew their monthly listeners on Spotify by more than 2000% WITHOUT running ads — using only email and organic posts on Instagram. In this episode, Kevin and Chris talk to Cristina Cano of Siren & the Sea about her creative social content, her playlist pitching, and more.

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As musicians, our most valuable resource is time. Yet we often spend that time on things that don't matter. Or that won't help us achieve our actual goals of growing and engaging with our fanbase. In this episode, Chris and Kevin discuss six common or trendy things that musicians waste their time on. Plus, answers to listener calls and emails.

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Every musician's path is unique, but a lot of times we're all wondering the same thing. How to reach new listeners during a pandemic? How to make sure our single releases build towards the album? What's the best way to brand our music? Etc. In this episode, Kevin and Chris tackle some common listener questions at the start of 2021.

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It's a new year with many challenges still facing artist as they try to connect with music fans during a global pandemic. Take heart! Indie artists have always lead the charge when it comes to music promotion innovation and adapting to tough circumstances. In this episode, Kevin and Chris discuss what you'll need in order to make 2021 your best year yet!

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Sync licensing has grown into a huge opportunity for indie musicians to gain listeners and earn money. That's increasingly true for thousands of CD Baby clients whose songs have been licensed to numerous projects on almost every major and cable network, streaming networks, film studios, and more. What do the tracks that we place in film and TV have in common? How can you increase your chances of getting a sync placement? Let's talk.

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The internet exploded with news that Facebook was no longer going to allow artists to livestream on the platform. Fortunately, that information was completely false. However, on this episode of the podcast Kevin and Chris help define the mysterious "listening experience" issue that has Facebook muting some artists videos. Plus, we take some amazing listener calls.

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Let’s get real for a sec: Musicians are well acquainted with rejection and failure. But we don’t want to admit it, do we? In this podcast episode, Kevin and Chris talk about the kinds of rejections you’ll inevitably encounter as a musician, how to deal with it, and maybe even transform it into something positive. Plus listener questions.

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Birds of Chicago are a husband and wife folk/soul duo based in Nashville, TN.

In this episode of the DIY Musician Stories podcast, Alli and JT chat with Montse about their origin story, writing process, and what it’s been like to pause and pivot from a life on the road. They also talk about collective grief, the rejection every artist encounters, finding your tribe, and much more.

Few people are going to notice your music simply because you've made it. You have to do something ELSE to get attention, and online advertising opens up an affordable way to create awareness, stir interest, and build a fanbase as an independent musician. In this episode, Kevin and Chris talk about advertising for musicians, the power of a new interactive ad tool, and much more.

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Musicians, it's time to get Reel. Instagram Reels — Instagram's answer to TikTok — is now available, and your music can be there too! In this episode, Kevin and Chris discuss the features of Instagram Reels, why it matters for your music career, and what it means for TikTok. Plus, gossip and rants about Spotify's Daniel Ek, listeners calls, and more.

Distribute, monetize, and promote your music at cdbaby.com .

When it comes to creating videos to promote music, most artists and labels are still operating under that old paradigm of one “Official” music video, which drastically limits their reach and potential impact they get from video. In this episode of the podcast, Kevin is joined by Diarmuid Moloney, the CEO and Co-Founder of Rotor Video to discuss how developing a video strategy in 2020 and beyond looks very different than what we were used to in the past.

Get 50% off your first ROTOR Video by using coupon: CDBABY50

Mary Gauthier is a Grammy-nominated folk singer-songwriter who has struck a balance between her own artistry and penning songs for singers such as Blake Shelton and Jimmy Buffett. In 2017, Mary was the keynote speaker at CD Baby's DIY Musician Conference, and had 1000 attendees wiping tears from their eyes after her talk about the transformative power of songwriting to heal trauma. In this episode, Mary conveys that power, while discussing her songcraft, and her new memoir "Saved by the Song," the way her life has changed since the pandemic, and much more.

If you’re a songwriter, or want to be, this episode is a must listen.

More episodes here: https://podcast.cdbaby.com/category/diy-musician-stories/

Singer-songwriter Amythyst Kiah is a solo artist, and can be heard alongside Layla McCalla, Allison Russell and Rhiannon Giddens in the Grammy nominated project Our Native Daughters. In this episode of the NEW DIY Musician Stories podcast, Amythsyt Kiah talks openly about overcoming trauma and pain and how music was her emotional vehicle to process deep feelings. She speaks on the transition of music in her life from an escape into a career, on being a part of the Grammy nominated project Our Native Daughters, and how she’s been leaning into live streams during this time.

It’s time to rethink the way you release singles. Standalone tracks are no longer SOLELY tied to larger album promo efforts. In this episode, Kevin and Chris discuss 10 strategies for releasing single songs so you can grow your audience, build algorithmic momentum on streaming platforms, and stay inspired. Plus listener questions!

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Misty Boyce is a singer, songwriter and multi-instrumentalist. She is part of Sara Bareilles and Lord Huron’s band, and has an incredible solo career to boot!

In this episode of the NEW DIY Musician Stories podcast, Misty talks about what it's like being a "sideman" vs. a solo artist, the artist/manager relationship, and her recent collaboration with Dawes frontman Taylor Goldsmith.

With so many artists turning to live-streaming, it’s time to ensure you stand out from the rest and take yours to the next level. In this episode Kevin and Chris share more tips on presenting yourself like a pro. Plus, you get a rundown of all the gear Chris uses to pull off a top notch livestream.

The article on Zoom audio tips mentioned in the episode can be found HERE .

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On this episode of the podcast, Kevin chats with Henry Invisible to discuss how he’s using live-streaming to make his music go further and reach a broader audience. Henry had been live-streaming before COVID-19, but really took advantage of new opportunities that have popped up as people learn how to socialize in the currently reality.

Distribute, monetize, and promote your music at cdbaby.com .

What do you do when a gig or tour is cancelled? Touring musicians are facing a time of uncertainty and financial sacrifice as the Coronavirus pandemic has lead to many public gatherings being postponed or cancelled. In this episode, Kevin and Chris talk through some of the difficulties artists are confronting, and present a few alternatives to touring so musicians can still engage with fans, drive revenue, and make use of this unexpected downtime.

Our list of resources for artists can be found HERE .