Location3 Media SEO Expert Tarla Cummings joins Joshua and Jared to discuss how PPC and SEO can work together and play off each other to create quality digital campaigns!

We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan.

Milestones in Paid Search Marketing; 100 Episodes of PPC Rockstars as PPC Rockstars celebrates its 100th podcast on WebmasterRadio.FM! Alex and Jared look back at some of the changes in search over the last 10 years and make some predictions for the future of search.

Best Practices and tips for Franchise PPC campaigns as Alex and Jared welcome Anne Baum, the Local Solutions Manager at Location3 Media. They show us the best route to high-quality low-cost conversions.

Alex and Jared discuss new features on Google and MSN which include recent Google algorithm announcements, Google Adwords with Enhanced Ad Sitelinks and Microsoft adCenter with Dynamic Keyword Insertion.

Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns.

Google gives us the 411 on quality score on their site. What is it? Why is it important? What does it effect? How can I improve it? Joshua and Jared welcome a Google insider in Google Account Strategist Amy Bender.

Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder, tackle this question as we relaunch PPC Rockstars.

BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011.

Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Article on how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing.

2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft.

David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.

David conducts a Questions About Quality Score roundtable with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.

SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results.

User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Efforts.

Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio.

New Changes to Google Adwords including new YouTube Video Targeting Tool , implementing phone extensions and the Google Adwords Bid Simulator reaches a new level.

Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year.

David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here .

David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues and options, as well as some of the unique features of the adCenter platform including ones that are not available in AdWords – like parameter-driven DKI.

David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links sitelinks and more.

David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics Reports Suck (And How To Fix Them).

Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns.

BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more.

David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program.

Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he teaches this method.

On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords.

David offers up a on air webinar presentation entitled the Top 10 Cool New Things in PPC Advertising.

Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service for small advertisers called Certified Knowledge.

Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search.

On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.

David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools.

Alex Cohen of Click Equations discusses his Search Engine Watch blog post on The Rise of Universal Paid Search, where he explains how 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers and how 2010 will go even further.

David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference, We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention.

David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC.

Hypertargeting with Emotional Ad Messaging with Dr. Glenn Livingston, a psychologist turned marketer who has consulted for dozens of Fortune 100 companies. He discusses including simple surveys in opt-in forms, Self Esteem And Purchase Behavior and more.

Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker.

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar? Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.

Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.

David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more.

David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network.

Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score.

David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.

ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.

AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for.

Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.

Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page.

Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.

icrosoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising!

Craig Danuloff of Click Equations discusses a recent blog post on Economics of Quality Score which discusses how much a particular quality score costs or benefits in real money.

Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.

Michael Flores of Ardis Health discusses The “Two Campaign” method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC.

Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more.

Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising.

Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists.

David offers some free expert advice on how to improve your Google AdWords campaign.

Guy Kawasaki and his Twitter Tactics

Guest Marty Weintraub discusses Black Hat PPC Tactics.

Is Google Conversion Optimizer the best-kept secret in PPC?

Its the second Drunken PPC Roundtable from SES New York 2009.

Kevin Lee of Did It talks Past and Future PPC with David.

David offers a Live PPC Twitter forum for listeners to ask questions

Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match

Find out whether there’s a secret connection between natural and paid search

ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics.

In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:

AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market

High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them

EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit

Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.

David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips.

Eli Goodman, Search Evangelist for comScore

Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test.

Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on detecting attribution problems.

Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted trumping plus understanding keyword precedence, and advertising performance.

David speaks about Negative Keywords and Search Query Reports with Ken Jurina and Curtis Dueck from Epiar, plus learn how the reports can help to find keywords that you may be bidding on such as Google and their keyword research report.

Conversion Paths, the next wave in landing page design and optimization, as we get a look into  post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, test and analyze sophisticated landing experiences.

Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an Orlando Luxury pet boarding site and a site called PersonalCanvasArt.

The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula.

Ad and Landing Page Clinic with Search marketing consultant John Lee of Hanapin Marketing joins David dissect two PPC campaigns. as they offer incisive critiques of ads, and landing pages using several examples from Breaking Point Systems

Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic.

aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through content PPC.

PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit 2008 where people come to learn Pay Per Click or PPC Search Engine Marketing from industry experts.

Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.

Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns.

Click Forensics Founder Tom Cuthbert discusses Click Fraud and Click Quality, contextual advertising and advertising on content networks, and how more advertisers should use content networks more.

Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O Brien discuss Why doesnt PPC get more respect , why is there relatively little coverage of PPC topics at conferences and will PPC fade out and be split off into dedicated resources.

Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores.

Local Search Targeting and Ego Bidding with Internet Marketing Consultancy Firm CEO and Founder Tony Wright, as he discusses local search and targeting, and how ego bidding can destroy campaigns.

Talking keyword length and ad position with AdGooRoo Founder Richard Stokes, as he discusses how keyword length and ad position impact CTR and CPC on Google AdWords, and he offers latest quantitative research on how CTR and CPC are impacted by keyword length and ad position.

Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search.

Pay Per Click consultant and blogger Jeff Hudson discusses the virtues of starting small pay per click campaigns, plus they go over some of the SEO and third party tools that they like to use in their PPC Trade.

In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.

Hanapin Marketing president and CEO Pat East discusses Blogging and Inheriting Shaky Campaigns. Hanapin Marketing is an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero.

James Zolman , principal consultant at SEMvironment discusses Building Killer Keyword Lists and goes over a visual presentation on including attracting a target audience, analyzing landing pages and analytics.

Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns.

Tim Ash offers his expertise in Landing Page Optimization including some of the landing page mistakes he has come across and he offers tips on second perspectives and streamlining the amount of content on the landing page.

Acquisio CEO Marc Poirier discusses agency pricing models, including their software product, acquisio SEARCH which helps agencies manages their clients paid search activity, plus he offers his pay per click techniques like utilizing click targeting and more.

Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.