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Beyond Web Analytics!

  1. New Podcast…..just not ours.2015/01/11
    We wanted to take this opportunity to let all of our great listeners know about a brand new analytics podcast, the Digital Analytics Power Hour. Tim Wilson, Jim Cain, & Michael Helbling have put together a great podcast and you need to go and check it out!! Go check out their Facebook page to [...]
  2. Episode 68: Looking back and ahead for Beyond Web Analytics2013/11/25
    In this episode, the Beyond Web Analytics team talks about the state of affairs with the podcast, the plans for the future of the podcast, some of the major changes that have taken place the past year, and what the faithful listeners can expect going forward. So download this podcast to your favorite mobile device [...]
  3. Episode 67: Web Analytics Demystified, Tim Wilson, & ACCELERATE2013/07/24
    In this episode, the Beyond Web Analytics team talks with Eric Peterson & Tim Wilson of Web Analytics Demystified about their recent growth, love of pie charts, & the upcoming ACCELERATE conference in Columbus Ohio. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or [...]
  4. Episode 66: Data Layer Standards with IBM2013/05/08
    In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards. The conversation covers how this need for standards came about, what the benefits are, and how companies can make the most of this initiative. So download this podcast to your favorite mobile [...]
  5. Episode 65: Career Development with Michele Kiss & Corry Prohens2013/03/04
    In this episode, the Beyond Web Analytics team talks with Michele Kiss & Corry Prohens about the always hot topic of Career Development within the digital measurement industry. The conversation covers getting into the industry, keeping your skills sharp, and what companies can do to find and retain the top talent. So download this podcast [...]
  6. Episode 64: Visual IQ with Josh Dreller2013/02/13
    In this episode, the Beyond Web Analytics team talks with Josh Dreller the Sr Director of Client & Industry Solutions at Visual IQ. The conversation covers the foundation of Visual IQ, explores their product offerings, and moves into the growing area of attribution. So download this podcast to your favorite mobile device or listen to [...]
  7. Episode 63*: 2012 in review & looking to 2013 with Joe Stanhope2012/12/30
    In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2012 and what the team thinks that 2013 will hold for the digital measurement industry. The conversation covers privacy, tag management, mergers, and rampant speculation. Hosts: Adam Greco, Rudi Shumpert, Justin Cutroni [...]
  8. Episode 61: Eloqua Marketing Automation Solutions with Adrian Chang2012/12/19
    In this episode, the Beyond Web Analytics talks with Adrian Chang of Eloqua. Adrian and the team explore what Eloqua is, how marketers can benefit from a marketing automation tool, and what exactly an Eloqueen is. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any [...]
  9. Episode 60 – Mobile Analytics with Suhail Doshi2012/11/26
    In this episode, the Beyond Web Analytics talks with Suhail Doshi, founder of Mixpanel, about the still evolving world of mobile analytics. The conversation covers the reasons for starting Mixpanel, how some companies are using and reaping benefits from, and what the future holds for the product. So download this podcast to your favorite [...]
  10. Episode 59: Zendesk & Totango with Sam Boonin2012/11/05
    In this episode, the Beyond Web Analytics talks with Sam Boonin, VP of Product Engagement at Zendesk, about how Zendesk is using a solution called Totango for Trial Marketing & Lifecycle Marketing. The conversation covers what Totango does for Zendesk, how it’s helped their marketing efforts, and what the process for the integration was like. So download [...]
  11. Episode 58 – The Adobe SiteCatalyst Handbook2012/10/15
    In this episode, the Beyond Web Analytics team discusses Adam’s first book, The Adobe SiteCatalyst Handbook. The conversation covers the motivation behind the book, topics covered and not covered in the book, who can benefit the most from the book, and much much more. So after you listen to the podcast, run out and get your [...]
  12. Episode 57 – Google Tag Manager with Kevin Rogers2012/10/07
    In this episode, the Beyond Web Analytics team welcomes new regular host, Justin Cutroni, Analytics Advocate at Google, to talk with Kevin Rogers of Keystone Solutions to talk about the New Google Tag Manager. The conversation covers the entry into the tag management space, key features, and what the future might hold for this [...]
  13. Episode 56 – Mobile User Experience Tracking with Shmuli Goldberg2012/06/18
    In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Senior Technology Evangelist at ClickTale. The conversation covers some of the latest announcements from Clicktale and what they are doing to solve the ever pressing questions surrounding mobile user experience tracking. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]
  14. Episode 55 – Hip Hop Analytics with The Chuck Tees2012/03/19
    In this episode, the Beyond Web Analytics team talks with the latest sensation to hit the Digital Analytics industry MC U-neeks and Sweet J from the Hip Hop Analytics super group The Chuck Tees. The group talks about how the group got its start, what inspires them, and what’s next for the Chuck Tees. So [...]
  15. Episode 54 – Web Analytics Action Hero with Brent Dykes2012/03/04
    In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero. The team talks to Brent about what made him write this book, and what it takes to be an Action Hero in our industry. So download this podcast to your [...]
  16. Episode 53 – Google Analytics Premium with Phil Mui2012/02/01
    In this episode, the Beyond Web Analytics team talks with Phil Mui, Group Product Manager of Google Analytics about the introduction of Google Analytics Premium. The group discusses what lead to the creation of the paid version, the new features and expanded functionality, and what the future may hold for Google Analytics. So download this podcast [...]
  17. Episode 52: Looking forward to 2012 with Joe Stanhope2012/01/12
    In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2011 and what the team thinks that 2012 will hold for the digital measurement industry. The conversation covers privacy, tag management, mergers, and rampant speculation. Hosts: Adam Greco, Rudi Shumpert Guest Host: [...]
  18. Episode 51: Social Media Metrics Secrets with John Lovett2011/11/21
    In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets. The group talks about what sets this book apart from other books on the topic, and how the channel of social media while still evolving is not going anywhere. The [...]
  19. Episode 50: eMetrics NYC Preview with Jim Sterne2011/09/08
    Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City. The gang talks about why the conference moved to the NYC, the impact on the flood of new speakers and content, some advice for first timers to the conference, [...]
  20. Episode 49 : Social Media Series with Radian 62011/08/31
    Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings. The group discusses what makes up social media, the landscape of product solutions out there, what sets them apart from the competitors in the space, and what the future may hold for the [...]
  21. Episode 48 – Implementation Tips with Jenn Kunz2011/08/03
    Join Adam and Rudi as they talk with Jenn Kunz, Implementation Consultant with Keystone Solutions, as they talk about analytics implementation tips, tricks, and some common pitfalls. The group drills into things that signal a good or a bad implementation, the mystery of form analysis, and much more. So download this podcast to your favorite [...]
  22. Episode 47 – Testing and Optimization with Eric Hansen2011/06/20
    Join Adam and Rudi as they talk with Eric Hansen, Founder and CEO of SiteSpect. The groups dives right into the need for testing and optimization and the issues that companies tend to struggle with. The group also provides some insight on where you can go to learn more about optimization and some of the [...]
  23. Episode 46 – Performable with Christopher O’Donnell2011/05/30
    Join Adam and Rudi as they talk with Christopher O’Donnell, Director of Product Development, Performable. The team explores what exactly it is Performable does and what lead to Performable being created. The conversation moves into their unique perspective on web analytics and details some of the success that their customers have had. So download this [...]
  24. Episode 45 – Real-time customer intelligence with Paul Phillips2011/05/07
    Join Adam and Rudi as they talk with Paul Phillips of Causata and real-time customer intelligence. Paul provides the team with insight on what exactly Causata is and the business problems that they are helping their clients solve. The conversation explores the real-time customer intelligence, pulling multi-channel data into a single source, and dives into [...]
  25. Episode 44 – Google Analytics and more with Justin Cutroni2011/04/17
    Join Adam and Rudi as they talk with Justin Cutroni about the recent changes to Google Analytics. The conversation reviews the newest features of Google Analytics, how this might translate to a rumored paid version of GA, and what this means for the industry. The conversation also covers the recent formation of Cardinal Path, a [...]
  26. Episode 43 – Omniture Summit & eMetrics recap with Michele Hinojosa2011/04/05
    Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics. The group talks about the key takeaways from the events, the highlights of each conference, favorite sessions, and hopes for the next ones. The conversation also covers a comparison of the conferences and the different attendees that they [...]
  27. Episode 42 – Live at eMetrics !2011/03/18
    Join Adam and Rudi as they talk to speakers and other attendees at the recent eMetrics out in San Francisco. Hear directly from our guests about the key takeaways from the conference, reasons you should attend, and even some prognostications about the future of our industry. So download this podcast to your favorite mobile device [...]
  28. Episode 41 – IBM, eMetrics, and more with Lee Isensee2011/02/28
    Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM. The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the Web Analytic Association, and more fun as the team talks about the upcoming eMetrics and [...]
  29. Episode 40 – Shaking the baby with Evan Lapointe2011/02/15
    Join Evan Lapointe and the Beyond Web Analytics team as they talk about some of his more controversial and thought provoking blog posts. The conversation explores these posts and then delves into his wheel house and gets to talking about his SEM SEO skills. The fun does not stop there as the group also talks [...]
  30. Episode 39 – KissMetrics with Hiten Shah2011/01/31
    In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame. The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry. The conversation also explores how KissMetrics has grown their huge following on twitter and [...]
  31. Episode 38 – eMetrics and the WAA with Jim Sterne2011/01/17
    In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference. The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years. The conversation also explores the current state of the Web Analytics Association [...]
  32. Episode 37 – 2010 in review and thoughts on 2011 with Joe Stanhope2010/12/31
    In this episode the Beyond Web Analytics team talks with Joe Stanhope, of Forrester Research, about the events of 2010. The conversation covers mergers, events, and inovations throughout 2010, and then moves to hopes and dreams for the measure industry for 2011. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Joe Stanhope Joe Stanhope is a Senior Analyst [...]
  33. Episode 36 – Next Generation Deployment: Universal Tagging with Ali Behnam2010/12/16
    In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform. The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one. The conversation covers [...]
  34. Episode 35 – Career Development Series with Scott Calise & Corry Prohens2010/11/30
    In this episode, the second in our Career Development Series with IQ Workforce, the tables are turned on Beyond Web Analytics team as Corry Prohens asks the team and guest Scott Calise of MTV the tough questions that job seekers and candidates ask him on a daily basis. Listen in as the podcast explores [...]
  35. Episode 34 – Analysis Exchange with Jason Thompson, Paul Young, & Todd Bullivant2010/11/08
    In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project. The conversation covers how each member found out about the Analysis Exchange, how the process worked in registering for the project, [...]
  36. Episode 33 – Career Development Series with Jason Thompson & Corry Prohens2010/10/26
    In this episode, the first in our Career Development Series with IQ Workforce, the Beyond Web Analytics team, Jason Thompson, and Corry Prohens take part in a round table discussion based on the questions posted to the Web Analytics Contractors Facebook page. The questions tackled this episode are: What web analytics related books are you [...]
  37. Episode 32 : Tag Management Systems with Josh Manion2010/10/18
    In this episode, the first part of a series on tag management & universal tags, the Beyond Web Analytics team with Josh Manion, CEO of Ensighten about Tag Management Systems and his new company Ensighten. The group talks about what led to the creation of tag management systems, what it is that differentiates tag management [...]
  38. Episode 31 : Web Analytics Association – Certification with Joel Wright2010/10/06
    In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation [...]
  39. Episode 30: X Change 2010 Recap2010/09/29
    In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and how it has evolved today. The groups also talks about their favorite sessions, which conversations that will have the most impact, the [...]
  40. Episode 29 : Is Web Analytics Evil? with Eric Peterson2010/09/13
    In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the Wall [...]
  41. Episode 28: Consolidation in Web Analytics with John Lovett2010/08/24
    In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM [...]
  42. Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com2010/08/09
    In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the [...]
  43. Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale2010/07/26
    In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. So download this podcast [...]
  44. Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope2010/07/12
    In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. So download this podcast to your [...]
  45. Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth2010/06/28
    In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. So [...]
  46. Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo2010/06/15
    In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves [...]
  47. Episode 22: Inside Google Analytics with Phil Mui2010/06/07
    In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. The group also covers the challenges related to providing to [...]
  48. Episode 21: Dennis Mortensen – Future of News Media & Yahoo Web Analytics2010/06/01
    In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. The group dives right into what the future hold for new media, and what the role of analytics will be. From there [...]
  49. Episode 20: Voice of the Customer with Eric Feinberg2010/05/17
    In this episode, we talk with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discusses the differences between feedback systems and true Voice of the Customer solutions. The conversation covers how Voice of the Customer can [...]
  50. Episode 19: Jason Thompson – Segmentation on Membership Sites2010/05/10
    In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites. [...]
  51. Episode 18: Justin Kistner – Facebook Measurement2010/05/03
    In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting [...]
  52. Episode 17: Jeff Jordan – Video Measurement2010/04/19
    In this episode we talk with Jeff Jordan about video measurement. We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please [...]
  53. Episode 16: Stéphane Hamel – Web Analytics Maturity Model2010/04/12
    In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam [...]
  54. Episode 15: How companies can attract and retain talent2010/04/04
    In this episode we continue our talk with Corry Prohens, President of IQ Workforce. In the previous podcast we talked about how to find and keep a job in Web Analytics. In this episode we look at staffing from the perspective of the employers and steps they can take to attract and retain talent. So download [...]
  55. Episode 14: Conversation with Alex Yoder2010/03/29
    In this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry. So download this podcast to your favorite mobile device or listen to the podcast [...]
  56. Episode 13: Functionalism with June Dershewitz2010/03/22
    In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism. What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for [...]
  57. Episode 12: Web Analytics Demystified2010/03/15
    In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics. Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]
  58. Episode 11: Omniture Summit 2010 Recap2010/03/08
    In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section [...]
  59. Episode 10: How to Find/Keep a Job in Web Analytics2010/02/24
    In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics. We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers. So download this podcast to your favorite mobile [...]
  60. Episode 9: Building recipes for Web Analysis2010/02/12
    In this episode we talk with Akin Arikan, about building recipes for web analysis. The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]
  61. Episode 8: Social Media Metrics With Jim Sterne2010/02/01
    In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their [...]
  62. Episode 7: Mobile Analytics2010/01/20
    Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, [...]
  63. Episode 6 – Implementation Best Practices2010/01/11
    Implementation Best Practices Join the Beyond Web Analytics team as we get a little more technical and talk implementation with Kevin Rogers of @VaBeachKevin fame. The conversation explores tips for planning an implementation, tools to test your implementation, and strategies for multi-site projects. Be sure to use the comment section below to ask specific questions [...]
  64. Beyond Web Analytics-Episode 52009/12/28
    Test & Targeting Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture. The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well. Be sure to use the comment section below to ask specific questions or suggestions [...]
  65. Beyond Web Analytics-Episode 42009/12/16
    Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success. We explore the meaning of multi-channel analytics, the “every-man’s tool”, and the major players in the multi-channel space. The conversation goes from items to target for sites just beginning to work with [...]
  66. Beyond Web Analytics-Episode 32009/12/09
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  67. Episode 2.5 Conversation with John Lovett2009/12/03
    Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state of web analytics, and the future of analytics. John Lovett is a senior partner at Web Analytics Demystified, [...]
  68. Beyond Web Analytics-Episode 22009/11/24
    Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides [...]
  69. Beyond Web Analytics-Episode 12009/11/12
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Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.

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