Small Business Marketing Blog from Duct Tape Marketing » Podcast

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.

Today we discussed:

00:00 Opening
00:09 Introducing Dan Sanchez
01:57 Approaching AI Strategically
04:04 Creating New Things with AI
06:36 Evolution of AI Prompting
08:50 Humans Changing Role in Marketing
11:38 Developing Skills vs Delegating Tasks
13:51 AI Agents Affect on Marketing
17:50 Advice on Using Deep Research

More About Dan Sanchez:
Check out Dan Sanchez's Website: https://danchez.com
Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world’s most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust by embracing self-service tools, and saying what competitors won’t. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world.

Today we discussed:

[00:00] Opening
[00:09] Introducing Marcus Sheridan
[02:10] Building a Known and Trusted Brand
[06:18] Thinking Like a Media Company
[11:20] Using AI to Help With Promotion
[15:25] Mitigating Risk for Customers
[20:05] Controlling the Conversation

More About Marcus Sheridan:

Check out Marcus Sheridan's Website: https://www.marcussheridan.com
Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/

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John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.

Today we discussed:

[00:00] Opening
[00:09] Introduction
[01:52] Search Presence and Visibility
[04:10] Embracing AI for Content
[05:59] Local Search Isn't Going Anywhere
[08:29] Prioritize Intent Based SEO
[11:06] Link Building
[13:58] Long Tail Queries

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Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.

Today we discussed:

[00:00] Opening
[00:09] Introducing Shane Murphy-Reuter
[00:51] Extending Your Core Business
[04:47] How Hyperfocus Protects Your Business
[06:51] Find your Unique Advantage
[10:28] Messaging for Clients with Different Needs
[15:05] Shifting Mindset to Deal with Growth
[17:00] Incentivizing Sales Teams
[19:00] How Will AI Effect Scheduling Software

More About Shane Murphy-Reuter:

Check out Shane Murphy-Reuter's Website: https://calendly.com/
Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/

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Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity.

In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action, exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty.

Today we discussed:

[00:00] Opening
[00:09] Introduction to Margie Warrell
[01:01] What is the Courage Gap?
[02:57] The Difference Between Fear-based and Strategic Pausing
[05:06] What Role Does Imposter Syndrome Play?
[09:48] Finding the Courage to Charge Your Worth
[12:15] Habits to Build Courage
[14:35] Dealing with Fear of Rejection
[17:10] Being Courageous Through the Unknown

More About Margie Warrel:

Check out Margie Warrels Website: https://margiewarrell.com/
Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/

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Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution.

In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead.

Today we discussed:

[00:00] Opening
[00:09] Introducing Prasanna Dhungel
[00:53] How to Prepare for Changes in Search?
[05:06] Is Intent Driven Content the Way Forward?
[07:16] What Metrics Should We Be Tracking?
[10:39] Best Practices to Show Up in AIO
[16:20] Measuring ROI Without Attribution

More About Prasanna Dhungel:

Check out Prasanna Dhungel's Website: https://growbydata.com/
Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/

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With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen.

Today we discussed:

[00:00] Opening
[00:09] Introduction to Alex Strathdee
[01:03] Do Publishers Promote Books?
[02:45] Mistakes in Book Marketing
[06:54] How is AI Affecting Book Marketing?
[08:30] What is the Goal of your Book?
[09:39] Seeding Readers with no Audience
[13:34] Team and Tools to Help You with Your Book
[16:03] Positioning Yourself to get Lucky

More About Alex Strathdee:

Check out Alex Strathdee's Website: https://www.getshelflife.com
Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/

Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen

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Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success.

Today we discussed:

[00:00] Opening
[00:09] Introducing Carlos Gil
[02:23] Brands Need to Humanize
[07:46] AI and the Need for Human Relationships
[12:25] Communicating the Human Element of Your Brand
[15:49] Omni-channel Marketing

More About Carlos Gil:

Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/
Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.

Today we discussed:

[00:00] Opening
[00:09] Introduction to Len Silverman
[00:53] What is the Personal Brand of Gen Z
[02:56] Common Stereotypes of Genz
[04:16] The Old Ways Aren't Going to Work
[06:39] The Employee Journey
[08:35] Importance of Cultural Consistency
[10:39] Changing Mindsets
[12:44] Gen Z Customers
[14:19] Common Mistakes Trying to Align with Gen Z
[17:11] Turning Gen Z into A Players

More About Len Silverman:

Check out Len Silverman's Website: https://uptoelevenmarketing.com
Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/

Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC

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I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won’t want to miss.

Today we discussed:

[00:00] Opening
[00:09] Introducing Keith Lauver
[01:52] Understanding the Practical Uses of AI
[04:17] What are AI Agents?
[07:45] How Does AI Affect Organizational Structure
[11:46] AI Doesn't Change Human Value
[16:22] Personalized Marketing
[17:37] Ella AI
[21:22] Privacy Concerns with AI

More About Keith Lauver:

Check out Keith Lauver's Website: https://www.atomicelevator.com
Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence.

Today we discussed:

[00:00] Opening
[00:09] Introducing Bill Canady
[01:01] What is Panic Mode for a Business?
[03:54] The Stockdale Paradox
[06:22] The 80/20 Principle
[10:59] Small Customers that Need Much Attention
[12:58] Earning the Right to Grow
[15:11] Where to Start When Fixing Panic Mode
[16:44] How Will AI Affect Business?

More About Bill Canady:

Check out Bill Canady's Website: https://billcanady.com

Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/

Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!

Today we discussed:

[00:00] Opening

[00:09] Introducing Sam Dunning

[00:31] Approach to SEO Strategy

[03:42] SEO Isn't for Every Business

[06:21] SEO is a Long-term Game

[08:53] Your Marketing Niche

[13:00] Google Search vs AI Search

[15:24] SEO and Local Search

[18:46] Where to Start with SEO

More About Sam Dunning:

Check out Sam Dunning's Website: https://breakingb2b.com
Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success.

Today we discussed:

[00:00] Opening
[00:09] Introducing Lori Rosenkopf
[00:53] Telling Real Entrepreneur Stories
[03:59] The Six R's
[06:33] The Realities of Disrupting the Market
[07:37] Bootstrapping
[09:58] Technology Commercializers
[11:17] Accidental Entrepreneur
[15:20] Defining Innovation

More About Lori Rosenkopf:

Check out Lori Rosenkopf's Website: https://executiveeducation.wharton.upenn.edu/faculty/lori-rosenkopf/
Connect with Lori Rosenkopf on LinkedIn: https://www.linkedin.com/in/lori-rosenkopf-5453a3b6/
Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf: https://amzn.to/41vVJKz

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.

Today we discussed:

[00:00] Opening
[00:09] Introducing Bruce Clay
[00:53] SEO in 1996
[04:47] The Growing Importance of SEO
[11:19] How to Create Quality Content for SEO
[14:50] Is Zero-Click the End of SEO?
[18:59] Guest Podcasting Can Help SEO

More About Bruce Clay:

Check out Bruce Clay's Website: https://bruceclay.com
Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and significantly boost their bottom line without the endless hustle for new clients.

Today we discussed:

[00:00] Opening

[00:09] Introducing Max Traylor

[01:29] Are Agencies in Trouble?

[04:25] Leadership is Missing

[07:00] Growing Revenue with Current Clients

[11:46] Are Retainers the Right Way To Go?

[15:36] Productizing Your Services

[18:01] Advice on Starting a Consulting Service Today

More About Max Traylor:

Check out Max Traylor's Website: https://Maxtraylor.com

Connect with Max Traylor on LinkedIn: https://www.linkedin.com/in/maxtraylor/

Read Agency Survival Guide by Max Traylor: https://amzn.to/3XkfRNn

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Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.
Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500.
Today we discussed:

[00:00] Opening

[00:09] Introducing Jim Squires

[00:56] How Does Reddit Differ From Other Platforms?

[04:20] Impact of Search on Reddit

[05:54] Best Practices for Businesses on Reddit

[08:17] How Does Advertising Fit in on Reddit

[10:52] Getting Organic Reach on Reddit

[13:05] Small Business Mistakes on Reddit

[15:47] How to Measure Success on Reddit

[18:34] Meeting People Where They Are

More About Jim Squires:

Check out Jim Squires' Website: https://www.business.reddit.com/pro

Connect with Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/

Follow Reddit on LinkedIn: https://www.linkedin.com/showcase/reddit-for-business/

To get started with Reddit Ads, go to https://ads.reddit.com/

Take advantage of Reddit's special offer for podcast listeners: Spend $500 and get $500 by using DUCTTAPE500

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies!

Today we discussed:

[00:00] Opening

[00:09] Introducing Chuck Blakeman

[02:27] What Does Sell Less, Earn More Mean?

[03:35] Why Do Business Owners Hate Selling?

[06:40] Serve. Don't Sell.

[013:54] Staying Recent and Frequent

[15:21] The Four Quadrants of Relationship Marketing

[17:21] Getting Started in Relationship Marketing

[18:54] Relationship Marketing on Modern Platforms

More About Chuck Blakeman

Chuck Blakeman's website - http://www.3to5club.com

Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don’t miss this deep dive into the future of search engine optimization and marketing strategy!
Today we discussed:

[00:09] Introducing Rand Fishkin

[01:07] What is Zero Click?

[02:11] How Has Zero Click Impacted Search

[06:33] How Should SEO Professionals Adapt?

[08:34] How Do Content-Reliant Businesses Survive?

[14:30] Is Google Dead?

[16:50] Making the Best of Attribution

More About Rand Fishkin

Rand Fishkin's website - https://sparktoro.com

Connect with Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you.
Today we discussed:

[00:00] Opening

[00:26] Juggling Multiple Roles

[04:38] The CEO Role

[05:37] The Sales Person Role

[07:09] The Strategist Role

[08:46] The Project Manager Role

[09:49] The Marketing Role

[12:59] The Client Manager Role

[13:56] The 4-Prong Approach

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Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.
Today we discussed:

[00:00] Opening

[00:09] Introducing Jane McCarthy

[00:44] What are Goddess Archetypes?

[05:37] Identifying your Brand's Goddess Archetype

[08:56] Using your Archetype to Find the Right Talent

[12:05] Brands That Embody Goddess Archetypes

[16:34] How to Approach Goddess Archetypes

[18:44] Figuring out the Heart of your Brand

More About Jane McCarthy

Jane McCarthy's website - https://www.goddessoffice.com

Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or taking the stage. We unpack practical techniques for commanding attention, developing authentic stage presence, and crafting narratives that stick with your audience long after you've finished speaking.
Today we discussed:

[00:09] Introducing Mike Ganino

[00:57] Why is Storytelling a Hot Topic?

[02:09] What Draws Us to Storytelling?

[03:29] What Does Make a Scene Mean?

[05:44] Are There Any Rules to Storytelling?

[07:15] What if You're Not Good at Storytelling?

[09:12] Benefits of Being a Good Storyteller

[12:45] Performance in Storytelling

[15:32] How to Get Better at Storytelling

[17:31] Do Different Platforms Need Different Approaches?

More About Mike Ganino

Mike Ganino's website - https://mikeganino.com

Connect with Mike Ganino on LinkedIn: https://linkedin.com/in/mikeganino

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Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business.
Today we discussed:

[00:00] Opening

[00:09] Introducing David Garfinkel

[00:54] Story Frameworks

[03:11] What are Persuasion Stories?

[05:22] How to Make a Conversational Story

[06:48] Merging Stories and CTAs

[09:09] Using Stories to Get Attention

[12:39] Mistakes in Storytelling

[13:28] Learning from Your Favorite Books

[15:30] AI in Storytelling

[18:51] Is There a Formula to Storytelling?

More About David Garfinkel

David Garfinkel's website - https://copywriterspodcast.com/

Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers. Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content.
Today we discussed:

[00:09] Introducing Emily McGregor

[01:12] What is Comedic Content?

[02:32] Comedy Great for Customer Connections

[03:44] Is There a Formula to Funny?

[04:27] Comedy Communicates You Understand

[05:47] How Low Budget Ads Can Compete

[08:49] Developing a Brand Voice with Humor

[09:57] Which Industries Can Use Comedy?

[10:59] The Comedy Writing Process

[13:49] When Jokes Fall Flat

[14:25] Understanding Your Ideal Client

[15:47] What is the Place of Video in Marketing Channels?

More About Emily McGregor

Emily McGregor's website - https://www.penguincatcreative.com

Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/

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Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025, with a particular focus on why smaller, highly qualified prospect lists often outperform larger, less targeted ones.
Today we discussed:

[00:00] Opening

[00:09] Introduction to Matthew McQuinn

[00:54] Outreach with Intention and Value

[02:57] Targeting Your Cold Outreach

[07:18] How is AI Impacting Lead Generation?

[10:51] What Works to Generate Leads

[14:14] Brand, Privacy, and Effective Outreach

[16:44] Qualifying Leads

[21:10] The Most Effective Form of Outreach

More About Matthew McQuinn

Matthew McQuinn's website - https://coldlytics.com

Connect with Matthew McQuinn on LinkedIn: https://www.linkedin.com/in/matt-mcquinn/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend of people breaking free from their 9-to-5, and how Franzy’s transparent platform is helping individuals add to their portfolios or start their entrepreneurial journey at the perfect time, with the economy poised to boom.
Today we discussed:

[00:00] Opening

[01:03] Franchising History

[02:06] Franchise vs. Independent Business

[03:28] Is Franchising Secure?

[05:31] Alex’s Franchise Journey & Franzy

[07:14] Who Invests in Franchises?

[08:34] Franchising is Easier Than You Think

[09:29] Keys to a Profitable Franchise

[14:11] How Franzy Supports Franchising

[17:57] Franchise Red Flags

[19:15] Getting Started with Franzy

More About Alex Smereczniak

Alex Smereczniak's website - https://www.franzy.com

Connect with Alex Smereczniak on LinkedIn: https://www.linkedin.com/in/alex-smereczniak-40310329/

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This episode of the Duct Tape Marketing Podcast is brought to you by Franzy
Looking to find the perfect franchise opportunity? Franzy is revolutionizing franchise discovery by cutting out costly middlemen and democratizing access to data. Like Zillow for franchising, Franzy connects prospective franchisees directly with emerging brands—no 60% broker commissions, just smarter matches. Explore the future of franchise investing at https://franzy.com.

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!
Today we discussed:

[00:00] Opening

[01:15] AI vs Previous Tech Excitement

[03:25] Approaching AI Strategically

[05:02] Adopting the Right Mindset Around AI

[10:47] The Human Element Stands Out

[13:04] Importance of Storytelling for Your Brand

[13:49] AI's Impact on Marketing

[16:08] The Future of Personalization

[18:55] Marketing Focus for 2025

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On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably.
Today we discussed:

[00:00] Opening

[00:09] Introducing Nick Sonnenberg

[00:44] How Nick Stopped Drowning in Work

[06:25] Prioritizing Where to Start

[07:46] Focusing on What Matters

[10:08] Investing in Implementing Change

[11:34] Solving Operational Efficiency Holistically

[12:48] Best Practices of CPR (Communication, Planning, and Resources)

[16:24] What Size Business is CPR for?

[18:14] Find Out More About Nick and His Work

More About Nick Sonnenberg

Nick Sonnenberg's website - http://www.nicksonnenberg.com

Connect with Nick Sonnenberg on LinkedIn: https://linkedin.com/in/nicksonnenberg/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy.
Today we discussed:

[00:09] Introducing Jacqueline Lieberman

[01:10] Anti-Focus Group Dinners: A New Approach to B2B Research

[05:17] Leveraging Dinner Events for Authentic Customer Feedback

[09:41] Impact of VIP Dinners

[12:41] Client Feedback of Anti-Focus Group Dinners

[14:38] Logistics and Strategy for B2B Client

[16:06] Scaling the Impact of Group Dinners

More About Jacqueline Lieberman

Jacqueline Lieberman's website - http://www.antifocusgroup.com

Connect with Jacqueline Lieberman on LinkedIn: https://www.linkedin.com/in/jliebs/

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In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.
Today we discussed:

[00:00] Opening

[00:09] Introduction to Duncan Wardle

[01:00] Defining Innovation and Embedding a Culture of Creativity

[03:12] Embracing Innate Creativity

[04:48] The Future of Employability

[09:38] Collaborative Brainstorming Exercise

[12:43] Unlocking Creativity through Playfulness and Collaboration

[17:01] River of Thinking and Innovation

More About Duncan Wardle

Duncan Wardle's website - https://theimaginationemporium.com/

Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice. Robert is an expert in workplace culture, employee retention, and leadership. His work challenges outdated corporate practices and offers fresh strategies for creating thriving workplace environments.
During our conversation, Robert shared powerful insights on why the traditional "two weeks' notice" practice is no longer effective and how companies can replace it with the Open Transition Program. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty.
Robert Glazer’s fresh perspective on employee transitions offers actionable strategies for improving employee retention, workplace culture, and corporate reputation. By replacing outdated practices like the two weeks' notice with the Open Transition Program, businesses can create a supportive, loyal, and high-performing work environment.
Today we discussed:

[00:00] Opening

[00:34] Introduction to Robert Glazer

[01:20] Problems with the Traditional Two Weeks Notice

[03:45] Replacing Two Weeks Notice with the Open Transition Program

[05:30] Addressing Employee Performance Issues Early and Constructively

[10:04] Organizational Culture and Open Transition Programs

[17:24] Structured Employee Transitions and Client Retention

More About Jay Papasan

Robert Glazer's website - https://robertglazer.com/
Connect with Robert Glazer on LinkedIn: https://www.linkedin.com/in/glazer/

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of focus. His expertise spans habit formation, goal setting, and purposeful decision-making, all aimed at fostering clarity and productivity in a world filled with distractions.
During our conversation, Jay shared powerful insights from his book and personal experiences, highlighting how small shifts in mindset and behavior can lead to transformational outcomes. From adopting effective morning habits to aligning decisions with core values, Jay broke down actionable strategies to help you navigate competing priorities, improve time management, and achieve sustainable business growth.
Today we discussed:
[00:00] Opening
[00:09] Welcoming Jay Papasan
[01:44] The Longevity and Impact of The One Thing
[06:34] Understanding the Concept of The One Thing and Applying Core Values
[12:03] Impactful Habits for Personal and Professional Success
[17:43] Evolution and Offerings of The One Thing Training Company

More About Jay Papasan

Jay Papasan's website - https://www.jaypapasan.com/
Connect with Jay Papasan on Instagram: https://www.instagram.com/jaypapasan/?hl=en

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.
In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year.
Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies.
Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums.

Key Takeaways:
In this episode:

Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy.

Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads.

Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach.

Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age.

More About Amanda Holmes:

Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en

Visit Chet Holmes International - chetholmes.com/

Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

This episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.
Key Takeaways
In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.
You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.

More About Kate Bradley Chernis:

Connect with Kate on LinkedIn - linkedin.com/in/katebradley/

Visit Lately AI - lately.ai/

Subscribe to see Lately on Youtube - youtube.com/LatelyAI

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This week's episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.
In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.
Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.
More about Seth Godin:

Seth Godin's Blog: https://seths.blog/

Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/

Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

This episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself.

Key Takeaways
Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time.

More About Ryan Deiss:

Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/

Visit Scalable.co - scalable.co/

Get a copy of Get Scalable - https://amzn.to/40gRyk9

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This week's episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders.

Key Takeaways
Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape.

More About Hortense le Gentil:

Connect with Hortense on LinkedIn - https://www.linkedin.com/in/hortenselegentil

Visit her Website - https://hortenselegentil.com

Grab a copy of The Unlocked Leader - https://amzn.to/4hkV3gu

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences.
During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty.
Today we discussed:
[00:00] Who is Tommy Mello?
[02:14] Optimizing Recruitment and Service Quality
[04:05] Branding Goes Beyond Your Logo
[07:26] Motivating Employees to Perform
[12:37] Recruiting vs. Creating A-Players
[15:52] Using Marketing to Recruit

More About Tommy Mello

Tommy Mello's website - https://homeserviceexpert.com/

Connect with Tommy Mello on Instagram: https://www.instagram.com/officialtommymello/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.
As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.
Today we discussed:

[0:00] Opening

[01:50] The Leadership Gap in Marketing

[02:57] Why Marketing Leadership Matters

[03:39] Steps to Fix Marketing Leadership Gap

[08:48] Marketing Leadership as a Service

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.
The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.
Today we discussed:

[01:02] Who is Nick Bennett?

[01:40] Defining Influencer Marketing in B2B vs B2C

[03:51] Best Practices for B2B Marketing and Influencer Integration

[06:48] Challenges and Misconceptions in B2B Influencer Marketing

[08:48] Successful Product Launch with Influencer Program

[11:34] Effectiveness and Authenticity in Influencer Partnerships

[15:23] Navigating Global Influencer Marketing

[18:47] Niche Focus and Controversial Content for Engagement

More About Nick Bennett

Nick Bennett's website - http://www.tackgtm.com

Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years of experience driving growth and building high-performing teams. Stephanie, a trailblazer in private aviation as the first African American woman to lead a private jet company, shared insights from her book, Ally Leadership: How to Lead People Who Are Not Like You.
Our conversation explored the evolving dynamics of modern workplaces, the importance of building bridges across differences, and actionable strategies leaders can use to foster inclusion and trust. Whether you’re managing diverse teams, navigating generational divides, or seeking tools to lead empathetically, Stephanie’s advice is a game-changer for today’s leaders.
Today we discussed:

[0:00] Opening

[01:03] Who is Stephanie Chung?

[01:40] Introduction to ALLY Leadership

[03:12] Diversity in Leadership: Broadening the Conversation

[05:09] Cultivating Cultural Intelligence and Effective Leadership

[14:21] Overcoming Unconscious Bias Through Human Connection

[20:16] Barriers and Benefits of Leading Diverse Teams

[22:57] Creating a Psychologically Safe Workplace

More About Stephanie Chung

Stephanie Chung's website - http://www.stephaniechung.com

Connect with Stephanie Chung on LinkedIn: https://www.linkedin.com/in/TheStephanieChung/

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.
Our conversation dives deep into the pitfalls of goal setting, the common reasons people abandon their goals, and the proven strategies to overcome these challenges. Whether you're struggling to take the first step or sustain momentum, Jon's practical tips will inspire you to set achievable goals and make steady progress.
Today we discussed:

[01:02] Who is Jon Acuff?

[03:36] Unique Approach to Goal Setting

[05:11] Understanding and Utilizing Regret for Positive Change

[07:07] Building Achievable Goals and Addressing Unequal Opportunities

[10:39] Balancing Aspirational and Realistic Goals

[10:29] Why You Should Unitask Instead of Multitask

[14:58] Prioritizing Goals and Embracing Failure for Success

[18:56] Overcoming Fear of Success and Learning from Failure

More About Jon Acuff

Jon Acuff's website - http://jonacuff.com

Connect with Jon Acuff on LinkedIn: https://www.linkedin.com/in/jonacuff/

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Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy here: dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025.
With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies.
I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty. Whether you’re a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025.

I Talk About:

[00:48] Hyper-Personalization Powered by Generative AI

[02:45] Decentralized Communities and the Shift Away from Traditional Social Media

[04:43] Generative AI-Led Creative Production

[07:50] AI-Driven Marketing Orchestration

[09:42] Brand Marketing as the New Standard

[11:14] AI Transparency and Consumer Trust

[13:00] Closing Thoughts & Actionable Advice for 2025

More about John Jantsch:
Check out John Jantsch's agency and consultancy Duct Tape Marketing at https://ducttapemarketing.com/
Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/
Get free stuff & sign up for his weekly newsletter - https://ducttapemarketing.com/dtmnews/

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In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Chad Hoeppner, a political communications expert, CEO of GK Training, and author of Don't Say Um: How to Communicate Effectively to Live a Better Life.
Hoeppner is known for his work with high-profile leaders, including Andrew Yang, and as an adjunct professor at Columbia Business School. Our conversation dives deep into the art of effective communication, uncovering actionable public speaking tips and exercises to transform average speakers into confident, expert communicators.
Whether you want to eliminate filler words, speak with intentionality, or learn how to engage an audience effortlessly, Hoeppner’s insights offer practical tools for anyone looking to become a better speaker and communicator.
Today we discussed:

[00:00] The Power of Questions

[03:06] Feeling Seen and Self-Awareness

[05:54] The Art of Listening

[09:02] Engaging in Business Conversations

[12:06] Intrapersonal Communication and Self-Reflection

[15:03] Navigating Different Personalities

[18:02] Conflict Resolution Strategies

Michael Chad Hoeppner's website - https://dontsayum.com/

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If you liked this episode, please rate and review the show.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. Duct Tape Marketing podcast listeners can take a free test drive at oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters.
Jeannie Walters is an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators, a firm that helps companies increase sales and customer retention through elevated customer experiences.
Trailblazing the movement from “Reactive Customer Service” to “Proactive Customer Experience,” Walters is the leading authority for improving employee and customer relationships.
Walters is a founding member of the Customer Experience Professionals Association and a trusted advisor to numerous Fortune 500 companies, including Orangetheory Fitness, SAP, Comcast, and JPMorgan Chase. As an educator, her LinkedIn Learning courses have inspired over 500,000 learners worldwide. A Certified Speaking Professional and proud Professional Member of the National Speakers Association, Jeannie has captivated audiences of tens of thousands across three continents with her expertise and insights.
In this episode, we discuss the importance of understanding and improving customer experience—not service, experience! We also discuss the relationship between customer experience and marketing, the role of technology, generational differences in customer expectations, the significance of speed (how soon is "soon"?), and the necessity of building a customer-centric culture. Jeannie emphasizes the need for organizations to adopt a mindset focused on customer experience, implement effective strategies, and continuously test and adapt their approaches based on feedback.
More About Jeannie Walters:

Check out Jeannie Walters' Website

Connect with Jeannie Walters on LinkedIn

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If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Wright is a communication expert, coach, facilitator, and former communication professor. She empowers organizations to enhance the way people feel recognized, understood, and appreciated. As an executive coach and speaker, she guides leaders to express their highest selves with authentic authority and grace. Her popular TEDx Talk, “Ask Better Questions to Build Better Connections,” has inspired people around the world to become stronger communicators in their everyday lives. Dr. Wright has been featured in Fast Company, Essence, and Mashable, and is the creator of Can We Talk? Cards – 50 questions designed to take the guesswork out of small talk.
We talk about the importance of asking the right questions to foster better connections and how self-awareness and active listening are crucial in effective communication, especially in business settings. Dr. Wright's emphasis on making others feel seen and heard and how thoughtful curiosity can enhance interpersonal relationships. Our conversation also touches on navigating different personalities within teams and strategies for resolving conflicts.
More About Dr. Amber L. Wright:

Check out Amber L. Wright's Website

Connect with Amber L. Wright on LinkedIn

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If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
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In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the past decade’s most influential photographers. He’s created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination. His fine art has been showcased globally, and he contributed to the Pulitzer-winning Snowfall story in The New York Times.
As a tech innovator, Chase created Best Camera, the first photo-based social networking app, and wrote the bestseller Creative Calling. He also founded CreativeLive, an online learning platform acquired by Fiverr in 2021, where over 50 million students have honed their creative skills.
In his new book 'Never Play It Safe'. We discuss the concept of Safety, strange as it may sound and the importance of attention in achieving success, overcoming self-doubt, the role of play in life, and the necessity of practice in mastering any skill. Chase emphasizes that the best experiences in life often lie beyond our comfort zones and that we must learn to pay attention to what truly matters to us.
More About Chase Jarvis:

Check out Chase Jarvis's Website

Connect with Chase Jarvis on LinkedIn

Grab a copy of Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love

Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).
With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.
We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.
From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.
Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.
More About Brandy Burch:

Check out Brandy Burch's Website

Connect with Brandy Burch on LinkedIn

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If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being interviewed by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.
She focuses on strategic planning, goal setting, and directing the company's operations in support of its goals. And on a personal note, she’s also my daughter—which makes me “Pop Pop” to her kids!
In this episode, we change it up a bit as I become the interviewee. We explore my journey into entrepreneurship, why I started my own business, why I didn’t work for someone else (the answer will surprise you), my passion for small businesses, and the evolution of marketing over the years.
I reveal lessons from my polar opposite parents and my former fears about running a business.
We also dive into my favorite topic: the impact of AI on small businesses, the opportunities and challenges they face, and the importance of curiosity and innovation in business.
I wrapped up with a glimpse into my future aspirations—what might life look like after Duct Tape? And I answered the timeless question: What’s my all-time favorite business book?
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.
As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.
In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.
Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.
Key Takeaways:

Personalization is about creating customer experiences at scale.

AI enhances personalization by analyzing customer data.

The privacy factor in personalization must be managed carefully.

70% of consumers are comfortable with data use for value.

Speed of learning is crucial for competitive advantage.

Companies often have more data than they realize, but it's fragmented.

AI can help integrate data from various sources effectively.

Successful personalization can lead to increased customer satisfaction.

Content should be bite-sized and easily digestible for consumers.

Empowering customers with their data can enhance their experience.

More About David Edelman:

Check out David Eldelmen's Website

Connect with David Edelman on LinkedIn

Grab a copy of Personalized: Customer Strategy in the Age of AI

Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey’s world-renowned content to drive success within organizations. Her insights into the strategies and principles for building exceptional leaders, robust systems, and winning cultures demonstrate how FranklinCovey’s blended learning solutions create real, practical impact—enabling the critical behavior changes needed for transformational results.
She is a co-author of the #4 Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and Project Management Essentials for the Unofficial Project Manager.

More About Kory Kogon:

Check out Kory Kogon's Website

Connect with Kory Kogon on LinkedIn

Grab a copy of The 7 Habits of Highly Effective People

Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda, a website builder designed for marketing agencies and small businesses. As a digital marketer since the birth of the internet, I remember Duda's early days. In this episode, we discuss the evolution of this website builder from a mobile-first solution to a comprehensive platform for responsive web design.
Given how competitive the market is, Itai Sadan shares insights on the strategic shift to focus on web professionals and agencies. We also talk about the role of AI in enhancing agency efficiency and the unique value Duda offers compared to competitors like WordPress. Also, being one of this episode’s sponsors, Itai Sadan gives a Cohen Brothers explanation of the origin of the brand’s unique name.

Key Takeaways:

Duda started as a mobile-first solution for small businesses.

The platform evolved to support responsive web design.

Focusing on web professionals helped Duda clarify its mission.

AI is transforming how agencies operate and deliver services.

Duda provides tools to enhance agency productivity and efficiency.

The company emphasizes the importance of websites in marketing.

Duda's support team offers 24/7 assistance to users.

The platform integrates various tools to streamline website creation.

Duda is committed to improving Core Web Vitals for better performance.

The name 'Duda' is inspired by the film The Big Lebowski.

More About Itai Sadan

Check out Itai Sadan's Website: https://www.duda.co/

Connect with Itai Sadan on LinkedIn: www.linkedin.com/in/itaisadan

Follow Duda on LinkedIn: www.linkedin.com/company/duda

Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by:
Duda - Today's episode is sponsored by Duda—the web design platform trusted by agencies to create beautiful, high-performing sites fast. Ready to impress your clients? Visit duda.co and start building something amazing!
ActiveCampaign - Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/free

In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt.
She founded The Inspired Writer Community, an online mentoring community for writers at any stage in their writing lives. Her bestselling book The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life helps thousands find their way in the writing world. Her international writing retreat and website are listed as The Write Life’s top resources for writers, and her words have appeared in The New York Times, Washington Post, Longreads, and Guernica, among others.
Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. We discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules.
Key Takeaways:

Writing a book acts as a calling card for businesses.

A book can directly lead to client engagement and revenue generation.

Books can amplify credibility and visibility in the market.

Every business can benefit from telling their story through a book.

Books are part of a continuous learning process.

Setting clear goals for your book is essential for success.

Writing solidifies your process and helps define your next steps.

Feedback from readers and peers can guide future writing projects.

Both fiction and nonfiction writing share common storytelling elements.

Coaching can alleviate the challenges and self-doubt in writing.

More About Leigh Shulman:

Connect with Leigh Shulman on LinkedIn: https://www.linkedin.com/in/leighshulman/

Grab a copy of The Writer's Roadmap: Paving the Way to Your Ideal Writing Life: https://amzn.to/4f8zluO

Sign up for the Inspired Writer's Community: https://leighshulman.com/

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If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle: http://oracle.com/ducttape
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.
In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.
Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.
More about Seth Godin:

Seth Godin's Blog: https://seths.blog/

Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/

Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged.
We discuss the findings of a recent benchmark report on CONVERSION RATES. That’s right—we tried to get rid of email, but it looks like it has entered the chat again.
Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.

In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty.
In his latest book, "Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever," Micah delves deep into the intricacies of customer service, making it an indispensable read for entrepreneurs eager to elevate their customer relations and propel business success.

Key Takeaway:
Anticipatory customer service is not just about reacting to a customer's needs but predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach is a game-changer in the marketing and customer service sectors.

More About Micah Solomon:

Discover the insights and strategies in Micah’s book, "Can Your Customer Service Do This, create an Anticipatory Customer Experience that builds Loyalty Forever" - https://amzn.to/46JtnfE

Micah's website - https://micahsolomon.com/

Connect with Micah on LinkedIn - https://www.linkedin.com/in/customerguru/

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership. She discusses how data-driven information can transform business communication and productivity while addressing common misconceptions about leadership tools. Tiffany Slowinski emphasizes the need for buy-in from leadership and the role of self-awareness in effective team management.

More About Tiffany Slowinski

Check out Tiffany Slowinski's Website - https://www.teamsparkadvisors.com/

Follow Tiffany Slowinski on LinkedIn - https://www.linkedin.com/in/tiffanyslowinski/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaignTry ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She also authorizes The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize how marketing systems are handled.

Key Takeaway:
Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me in elucidating how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to prevent burnout and enhance productivity and creativity significantly. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.

More About Alyson Caffrey

Get Alyson's book - The Sabbatical Method: How to Leverage Rest and Grow Your Business - https://amzn.to/3Q3inVd

Find out more about the Operations Agency - https://www.operationsagency.com/

Connect with Alyson Caffrey on LinkedIn - https://www.operationsagency.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to more tremendous success for businesses and marketing professionals; however, why might it not be for everyone?

Key Takeaway:
In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche.

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth.

Key Takeaway:
Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities.

More About Angelo Ponzi:

Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/

Angelo's website - https://www.craftmarketingandbranding.com/

Rate, Review, & Follow on Apple Podcasts
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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she founded the Elizabeth Elting Foundation, a non-profit organization created to break down systemic barriers and foster systemic change for women and other underserved communities.
She has been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. She is the author of the upcoming book DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion-Dollar Business and a contributor at Forbes and SWAAY. Relisten and Enjoy!

Key Takeaway:
Almost any dream can become a reality with the right mindset and strategies. Learn how setting goals with deadlines, embracing constant innovation, and empowering women can lead to billion-dollar success. Liz's journey from starting TransPerfect to her philanthropic endeavors is an inspiring roadmap for aspiring entrepreneurs and leaders. Dream big, take action, and win!

More About Liz Elting:

Liz's book: DREAM BIG AND WIN: Translating Passion Into Purpose and Creating a Billion-Dollar Business - https://lizelting.com/book

More about the Elizabeth Elting Foundation - https://www.elizabetheltingfoundation.org/

Liz's website - https://lizelting.com/

Connect with Liz on LinkedIn - https://www.linkedin.com/in/lizelting

Rate, Review, & Follow on Apple Podcasts
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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.
Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.
We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.

Key Takeaways

Cybersecurity is crucial for marketing firms and small businesses.

System hardening can be done without a large budget.

Managing security in a distributed workforce requires clear policies.

Google Workspace users should regularly review linked accounts.

Password managers are essential for secure password storage.

Two-factor authentication (2FA) is a must for all software.

SOC 2 compliance is a common standard for businesses.

AI poses unique risks in cybersecurity that need to be addressed.

Adding layers of security can deter potential attacks.

Educating employees about security risks builds trust.

More About Zach Kromkowski:

Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/

Check out his Website - http://senteon.co/

Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks

This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.

Key Takeaways

The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy.

The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy.

Each element has several components that must be addressed to create a comprehensive marketing strategy.

The framework helps businesses simplify and organize their marketing strategy.

Chapters

[00:00] Introduction to the Duct Tape Marketing Snapshot
[02:24] The Three Core Elements of a Marketing Strategy
[03:15] Addressing the Key Components of Brand Strategy
[05:36] Building a Growth Strategy: From Awareness to Lead Conversion
[09:48] Mapping the Customer Journey in the Customer Strategy

This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business.
During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth.

Key Moments
[00:00] Who is Michael Mirau and what are Family Business Dynamics
[02:59] Challenges Unique to Family Businesses
[05:57] The Importance of Healthy Relationships especially for family business
[09:00] Navigating Leadership Transitions
[ 12:01 ] Example of How to Compete as a Service Business
[14:30] Intentional Succession Planning
[18:50] How to connect with Mirau and resources for family businesses

More about Michael Mirau

GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz

Check out Mike's website: https://www.resultsimproved.com/michael-mirau

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved

This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttape

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.
During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.

Chapters
[00:00] Introduction and the senior living marketing boom
[02:42] Understanding the SMART Marketing Framework
[05:16] The Role of Strategy in Senior Living Marketing
[08:35] Differentiation in a Competitive Market
[12:49] Aligning Marketing and Sales Strategies
[16:59] The Critical Role of Websites in Sales
[19:56] Introducing Smarter Marketing Certification

More About Debbie Howard:
Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2
Check out Debbie’s website - https://seniorlivingsmart.com/
Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/

This episode is sponsored by Oracle - http://oracle.com/ducttape

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Then, let us know what you loved most about the episode.

In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'.
He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”.
We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.

Key Takeaways

Starting a business with limited resources can lead to innovative solutions.

Belief in people is crucial for leadership and team success.

Aligning a team around a joint mission enhances performance.

Creating a positive employee experience is essential for retention.

Feedback should be constructive and encouraging to foster growth.

Stay interviews provide valuable insights into employee satisfaction.

Company culture is shaped by the behaviors tolerated within the organization.

Community initiatives can enhance employee engagement and brand reputation.

Recruitment should focus on finding individuals who align with the company's mission.

Training and development are crucial to building a skilled workforce.

More About Brian Gottlieb:

Check out Brian’s website - https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F

Follow Brian on Linkedin - https://www.linkedin.com/in/brian-gottlieb-bb66094/

Grab a copy of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams - https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers.
Tim Grahl dedicates himself to helping authors craft better narratives and bring their work to readers. His expertise lies in applying the Story Grid methodology to fiction and nonfiction, guiding writers through creating compelling, well-structured stories. Under Tim’s leadership, Story Grid has become a valuable resource for authors seeking to refine their craft and successfully navigate the publishing landscape. His book, “The Shithead: A Novel in Fifty Songs,” is set to be released on the 19th of September this year.

Key Takeaways

Writing is a skill that requires deliberate practice and expert feedback.

Start by writing short scenes before attempting to write an entire novel.

Books have the power to leave a legacy and impact readers.

Expert feedback is crucial for improving writing skills.

More About Tim Grahl:

Add Tim Grahl on LinkedIn

Check out his Website

Grab a copy of The Shithead: A Novel in Fifty Songs

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Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Like this show? Click on over and give us a review on iTunes, please!
Connect with John Jantsch on LinkedIn

In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach.
He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.
Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. He’s been recognized as a top industry leader and inducted into the Hall of Fame at the University of Florida College of Journalism and Communications.
We discuss the importance of subject lines in email marketing and share tips for improving open rates. We also cover

The significance of call-to-action buttons

The timing of email sends

ESPs' (Email Sending Providers) role

The relationship between email and landing pages

List hygiene and the impact of AI and privacy on email marketing

Key Takeaways:
Subject Lines: Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity.
Call-to-action buttons: CTAs should be written in the first person to increase click-through rates. The language should focus on what’s in it for your recipient rather than what you want.
Timing: We all know the timing of your email depends on the type and target audience. Newsletters do well at the start of the week, while offer-based emails may perform better on weekdays or weekends. Or do they?
ESPs: The selection of an ESP should be based on your business’s specific needs. Different ESPs specialize in various types of email marketing, such as B2C or B2B. When you’re tempted to blame your ESP, ask if you chose wisely.
Landing Pages: Email and landing pages should be closely connected. Emails should direct recipients to specific landing pages that are optimized for conversion. Social proof, such as testimonials, can make your landing pages more compelling.
List Hygiene: List hygiene is essential for maintaining email deliverability. Hard bounces should be immediately removed from the list, and soft bounces should be monitored and removed after multiple occurrences.
AI: AI is expected to significantly impact email marketing in the future. Apple’s iOS 18 will introduce AI-driven email bucketing, which will affect how emails are categorized and displayed on mobile devices.

More About Jay Schwedelson:
Check Out his Website - https://jayschwedelson.com/
Visit Guru Conference - http://www.guruconference.com/
Add him on LinkedIn - https://www.linkedin.com/in/schwedelson/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.
The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once.
In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.
Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing:

Quality

Reliability

Safety, and

Health.

He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.

Key Takeaways

Providing high-quality service and multiple options can significantly increase revenue for home service contractors.

The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health.

Managing opportunities and anticipating future needs are crucial for delivering exceptional service.

Marketing plays a vital role in communicating the value of a service and building trust with customers.

More About Joe Crisara:

Add Service MVP on LinkedIn - https://www.linkedin.com/company/servicemvp/

Check out his Website - http://servicemvp.com/

Grab a copy of What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales - https://amzn.to/3LwhNfD

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?
I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation?
With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats.
I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.

Key Takeaways

Content is essential for building trust and authority.

AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content.

Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content.

Using AI to create videos and repurpose content can save time and effort in content production.

The content sprint methodology involves starting with original content and using AI to generate additional assets.

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode was brought to you by:

ActiveCampaign
Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

Wix
work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.
https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing.
I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?!
Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you shouldn’t just repurpose your content but make it purposeful.
I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Stick around for 10 minutes of me crossing the line between fact and opinion as I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your agency better.

Key Takeaways (Or What I Believe)

Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market.

Focus on solving your ideal client’s problems rather than just promoting your products or services.

Create purposeful content and use marketing automation to personalize your interactions with customers.

Build long-term relationships with customers and prioritize customer experience as the true differentiator.

Measure the effectiveness of your marketing activities to avoid wasting time and money.

Use data to gain insights and make informed decisions.

Avoid unnecessary complexity in marketing and strive for simplicity and clarity.

Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape

Wix
work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you ready to put that title on your LinkedIn profile?
More so;

What does it mean to be a Fractional CMO?

What are the skills required?

How can this role significantly impact your agency’s growth strategy?

Key Takeaways:

Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company’s long-term goals.

Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy.

Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency.

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments.

Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company’s bottom line, proving their value through continuous improvement.

Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business’s objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives.

This episode of The Duct Tape Marketing Podcast is brought to you by:

ActiveCampaign
Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

Wix
work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites.
https://www.wix.com/studio

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.
We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues.

Key Takeaways

Ethical leadership is crucial in shaping the future of business

Companies need to care about their employees and the issues that their employees care about

Authenticity is key in balancing the potential cost of doing the right thing

Virtual reality and mixed reality have educational potential in understanding complex societal issues

Chapters

[00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative'

[02:32] Leading with Consciousness: The Ethical Imperative

[05:17] The Impact of the Pandemic on Business Practices

[10:12] Navigating the Balance: Doing the Right Thing vs. Cost

[17:27] Exploring Complex Societal Issues through Virtual Reality

[20:36] Conclusion: Connect with Andrew C. M. Cooper

More About Andrew C.M. Cooper:

Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/

Check out his Website - https://www.andrew-cooper.com/

Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831?

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
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This episode of The Duct Tape Marketing Podcast is brought to you by:

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made him a go-to authority for entrepreneurs and businesses looking to achieve lasting success.
In this episode, he discusses the reasons behind the highly anticipated revision of his book Launch. He explores why an update was necessary and what it takes to launch a successful product—from the initial concept to post-launch strategies. "We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you're a salesperson, a coach, launching a new product, or looking to revamp your current strategy, this episode is packed with real-world advice sure to stand the test of time.

Key Takeaways
With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here's to you Apple) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

More About Jeff Walker:

Check out his Website - https://calendly.com/url?q=https%3A%2F%2Fjeffwalker.com%2F

Follow him on X - https://x.com/jeffwalker

Grab a copy of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - https://www.amazon.com/Launch-Updated-Expanded-Anything-Business/dp/1401974732

Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program

https://productlaunchformula.com/masterclass24/

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the key to unlocking more personalized, efficient, and successful sales processes.

Key Takeaways

We’ve all experienced the declining effectiveness of traditional cold calls, but have we explored the potential of DMs as a high-conversion sales tool?
DMs might just be the final frontier for your business sales strategy. Sean Malone and I discuss DMs, which are emerging as a critical component of modern sales-management strategies. As DMs continue to be a sacred place for most people online, he emphasizes the importance of understanding the nuances of DM communication, including personalization, timing, and the art of crafting a compelling message that resonates with potential clients—not just anybody.
You want a potential client, a lead, not just a dead end, so perhaps don’t pitch until the 5th DM. Incorporating DMs into your sales-management toolkit is a strategic approach that balances automation with a human touch. He explains the benefits of DMs in building stronger customer relationships, increasing engagement, and ultimately driving higher conversion rates. In this episode, you’ll learn how to optimize your sales-management practices with DMs, why they’re becoming an essential sales tool, and how to leverage this approach for your agency's success.

More About Sean Malone:

Add Sean Malone on LinkedIn - https://www.linkedin.com/in/seanmalone028/

Check out his Website - https://flowchat.com/

Subscribe to Flow Chat's Youtube channel - https://www.youtube.com/c/flowchat

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market.

Key Takeaway:
The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy.
Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise.
Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness.
Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction.
Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience.

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats.
Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat offerings. He explains the importance of understanding guest needs, the role of personalized experiences, and creating a welcoming environment that encourages relaxation and connection. This episode is a must-listen for anyone looking to elevate their business retreats and achieve outstanding results.

Key Takeaways
We’ve all considered a business retreat to rejuvenate our teams, but have we considered what makes them truly successful?
Kevin Rains and I discuss the rising popularity of business retreats and their unique advantage in fostering team cohesion and innovation. He stresses the importance of crafting personalized experiences and creating an environment that feels like a home away from home.
Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. He states that attention to detail, understanding guest preferences, and creating memorable moments are essential for driving satisfaction and repeat visits. In this episode, you’ll learn how to design impactful retreats, why personalization matters, and why all these strategies are crucial for long-term success in the hospitality industry.

More About Kevin Rains:

Check out his Website - dappledlightadventures.com/

Follow him on Instagram - instagram.com/kevin_rains/?hl=en

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies.
AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results.

Key Takeaways
I know we've all clicked on a Facebook ad or two before, but have we clicked on a LinkedIn ad? Though we see them every time.
AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He stresses the importance of optimizing ad spend and creating high-impact content. He shares strategies for effective targeting and measuring success, ensuring every dollar spent contributes to achieving marketing goals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions.
In this episode, you'll learn how to hack LinkedIn Ads, why Meta struggles to compete, and why all these strategies are essential for long-term agency growth.

More About AJ Wilcox:

Check out his Website - b2linked.com/

Follow him on LinkedIn - linkedin.com/in/wilcoxaj

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In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fostering supportive and effective team environments.
With a deep understanding of how unprocessed trauma can influence behavior and leadership dynamics, They offer an interesting perspective and a novel lens for transforming workplace culture.

Key Takeaways

What is Trauma, and do we have enough (that’s right) enough of it?
Kelly Campbell defines trauma as “unintegrated energy and information" that overwhelms the nervous system, affecting how leaders respond to stress and interact with their teams. We discuss the critical role of trauma-informed leadership in creating a supportive and innovative work environment. By acknowledging and addressing personal and collective trauma, leaders can enhance trust, collaboration, and psychological safety within their organizations.
We probably won’t go as far as to call it a "safe space" as, according to them, only your employees can determine that. But a “supportive environment,” for sure.
T - Trauma
L - Leadership
C - Consciousness
Kelly Campbell emphasizes the importance of self-awareness in leadership. They explain that many leaders unconsciously exhibit people-pleasing or controlling behaviors, which can undermine team morale and productivity. Through self-reflection and trauma healing, leaders can shift from reactive to responsive behaviors, understand their internal biases, and foster a culture of openness and growth.
Understanding and integrating trauma-informed leadership practices improves individual well-being and drives organizational success by enhancing employee engagement, innovation, and retention.

More About Kelly Campbell:

Connect with Kelly Campbell on LinkedIn - linkedin.com/in/kellylcampbell/

Visit their Website - klcampbell.com/

Grab a Copy of Heal to Lead: Revolutionizing Leadership through Trauma Healing - amzn.to/4cE6j4X

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insights offer a fresh perspective on how to live a life that is not only full but astonishingly alive.
Jodi Wellman’s journey into existential exploration and positive psychology provides listeners practical tools and motivational strategies for making the most of every moment. She emphasizes that confronting our mortality can lead to a profound shift in prioritizing and approaching our lives. This episode is a must-listen for anyone seeking a more intentional and regret-free life.

Key Takeaways
You're only young once, says John Craige, but I often wonder: How often are you old? Alluring, yet taboo. Compared to other cultures, On this side of the planet, we’re usually weird about the subject of Death.
According to this episode’s guest, It all starts with our denial. In her Tibetan Book of Death but with humor, Jodi Wellman reveals how embracing our mortality can be a powerful motivator for living fully without regrets with You Only Die Once. She emphasizes balancing vitality with meaning, setting anticipatory goals, and the importance of community and accountability in achieving a fulfilling life. Stick with us and learn how we can transform our lives into an astonishingly vibrant journey by making bold choices and integrating pleasure and purpose into our routines.

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market.

Key Takeaways
Jesse Wroblewski highlights the importance of adopting a supervillain mindset to differentiate your brand. He explains that smaller businesses should use creativity and wit to compete with more prominent, established brands rather than trying to outspend them. He emphasizes the value of polarization in marketing, stating that being loved by a few is better than being mediocre to many. He also introduces his “universe of differentiation” concept, outlining practical ways to stand out in a crowded market.
Authenticity is crucial for successful differentiation, and brands should align their unique selling propositions with their core values and strengths.

More About Jesse Wroblewski:

Connect with Jesse Wroblewski on LinkedIn - decommoditized.com/

Visit his Website - decommoditized.com/

Grab a Copy of Marketing For Supervillains - amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLBNDVLF/?tag=mfsvwebsite

Check out his Youtube - youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performing people and teams. The concept of "Thoughtfully Fit" is a framework designed to help individuals and teams enhance their performance and navigate challenges with greater agility. This episode is packed with rare insights on transforming any agency’s leadership approach by integrating thoughtful practices into your daily routines and organizational culture.

Key Takeaways

Darcy Luoma explains the “Thoughtfully Fit" framework, emphasizing self-awareness, agility, self-management, and building stronger interpersonal relationships.

Our conversation provides practical tips for integrating the "Thoughtfully Fit" principles into your daily leadership practices. These tips help leaders at all levels foster a more thoughtful and practical approach to managing teams.

She also highlights the broader implications of adopting this mindset, including personal growth and a more fulfilling professional life. By focusing on thoughtful practices, leaders can achieve a balance that enhances their personal and organizational success. Leaders can improve decision-making, adaptability, and team dynamics by reflecting on their actions and fostering a collaborative environment.

More about Darcy Luoma

Visit her Website - darcyluoma.com/
Check out her LinkedIn - linkedin.com/in/darcyluoma/
Grab a copy of Thoughtfully Fit: Your Training Plan for Life and Business Success - amzn.to/3RpeLNp

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In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue.

Key Takeaways
Dough Davidoff emphasizes the importance of hypothesis-driven growth, where businesses form hypotheses, test them, and learn from the outcomes to make data-driven decisions. He distinguishes between speed and velocity, highlighting that true progress comes from moving in the right direction. A strong Rev Ops function is crucial for optimizing revenue generation, enabling marketing, sales, and customer success teams to work cohesively. While embracing organizational silos, he stresses the need for proper context and communication. Companies can use well-designed frameworks to align strategies across departments, ensuring consistent and scalable business growth.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

More About Doug Davidoff:

Connect with Doug Davidoff on LinkedIn - linkedin.com/in/doug-davidoff-76396b1/

Visit his Website - liftenablement.com/

Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business - amzn.to/45BVkqJ

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Sammons shares her unique journey, from a successful career in financial advisory to embracing her passion for music. Her story exemplifies how following one's passion can lead to unexpected synergies and a more fulfilling professional life.

Key Takeaways
Stephanie Sammons shares her journey of embracing her “passion” (as most people in the industry detest calling it) for music alongside her financial planning career, highlighting the courage needed to pursue dreams at any age. She discusses balancing her dual careers, the transferable skills between financial planning and songwriting, and the importance of community support in both fields. She emphasizes creating space for creativity through daily routines, illustrating how integrating passion into professional life can lead to a more fulfilling and enriched career.

More About Stephanie Sammons

Check out her Professional Website - https://sammonswealth.com/
Listen to Time and Evolution - https://stephaniesammons.com/
Follow her on LinkedIn - https://www.linkedin.com/in/stephaniesammons/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance. Beginning with the Metronome effect, in our conversation, Shannon Susko reveals how the Metronomics framework can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution.

Key Takeaways
Like a Metronome, the CEO sets the speed of things. Shannon Susko’s "Metronomics Framework" transforms businesses by bridging the gap between strategy and execution, emphasizing the role of CEOs as consistent leaders and fostering cohesive, accountable leadership teams. This growth operating system focuses on setting long-term visions, breaking them into short-term goals, and utilizing a behavioral accountability platform to maintain team alignment and productivity. By navigating the three growth phases—foundation, momentum, and compounding—Metronomics ensures sustainable growth and a balanced, enjoyable work environment.

More About Shannon Susko:

Connect with Shannon Susko on LinkedIn -linkedin.com/in/shannonbyrnesusko/
Visit Shannon's Website - metronomics.com

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If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then let me know what you loved most about the episode.

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In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy.
He conducts field research on the future of work involving robots and AI, exploring how these technologies reshape skill development and training in various industries. His latest book, “The Skill Code: How to Save Human Ability in an Age of Intelligent Machines," breaks down the significant shifts in how skills are acquired in the modern workforce.

Key Takeaways
Matt Beane explains that traditional skill development is becoming obsolete due to advanced technologies, impacting hands-on experience across various industries. In fields like robotic surgery, policing, investment banking, and bomb disposal, intelligent systems enable experts to work independently, disrupting the apprenticeship model. Organizations must adapt training methods to ensure practical skill acquisition by creating structured learning environments where novices engage with new technologies. By asking better questions and fostering a culture of continuous improvement, businesses can effectively integrate AI and robotics into training programs while maintaining high professional standards.

More About Matt Beane:

Connect with Matt Beane on LinkedIn - linkedin.com/in/mattbeane/
Visit his Website - mattbeane.com/
Read the first chapter of The Skill Code - ducttapemarketing.mattbeane.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions.

Key Takeaways
Marketing Funnels or the Customer Journey?
The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that’s it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions.
Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. Businesses can increase their conversion rates and create seamless, engaging customer journeys by focusing on continuous improvement and leveraging the right tools.

More About Mikael Dia:

Connect with Mikael Dia on LinkedIn - linkedin.com/in/mikaeldia/
Visit his Website - funnelytics.io/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity. Frederik Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets.
Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in.

Key Takeaways
The key to thriving in an uncertain world lies in embracing radical optimism. He explains that radical optimism is about more than just seeing the glass as half full; it’s about looking for ways to fill the glass even further. By shifting our perspective (state of mind) to focus on possibilities and opportunities, we can transform challenges into chances for growth.
Dr. Pferdt emphasizes the importance of changing our mindset to a "mind state" – a fluid, adaptable approach to thinking that can be adjusted based on immediate circumstances. This helps individuals become more resilient and proactive in the face of change, rather than being overwhelmed by it.
He also highlights the role of compulsive curiosity in driving business innovation and personal growth. By continuously questioning and seeking to learn more about the world around us, we can stay ahead of changes and better prepare for the future. This curiosity, paired with unreserved openness to new ideas and experiences, can lead to unexpected and rewarding opportunities.
In this episode, Dr. Pferdt offers practical advice on how to cultivate radical optimism and develop a future-ready mindset. He shares personal stories and examples from his work at Google and Stanford University, illustrating how these concepts can be applied in real-world scenarios to achieve remarkable results.
Dr. Pferdt's insights provide valuable guidance for anyone looking to gain freedom from the fear of the future and thrive in an ever-changing world. By adopting a proactive approach to the future, we can create a future we desire, rather than waiting passively for it to unfold.

More About Frederik Pferdt:

Connect with Frederik Pferdt on LinkedIn - linkedin.com/in/fgpferdt/

Visit his Website - linkedin.com/in/fgpferdt/

Grab a copy of What's Next Is Now: How to Live Future Ready -amzn.to/4bF8xRH

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If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses can transform their approach by fostering engaging online communities, ultimately raising profits and enhancing member experiences.

Key Takeaways
According to Gina Bianchini, it all begins with "people magic" and how leveraging advanced software and AI can revolutionize online communities. She explains that the key to a thriving community is not the size but the quality of member connections. By focusing on building relationships between members, marketing agencies can create a self-sustaining network that becomes more valuable with each new member.
She also emphasizes that an online community should help members achieve progress and build meaningful relationships. She shares that the most successful communities are those that address transitions in members' lives, such as starting a new job or moving to a new city, and provide support during these pivotal moments. This approach not only enhances member engagement but also boosts retention and revenue.
In this episode, Gina Bianchini shares an enlightening case study for creating and maintaining vibrant online communities that drive growth and profitability. She also mentions the importance of having a clear purpose and using AI to facilitate introductions and interactions among members. This episode offers a unique solutions for businesses looking to harness the power of online communities to elevate their brand and achieve sustainable growth.

More About Gina Bianchini:

Connect with Gina Bianchini on LinkedIn - linkedin.com/in/ginabianchini/

Visit her Website - mightynetworks.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies.
Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients.

Key Takeaways
Steve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client's needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities.
He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique.

More About Steve Gumm:

Connect with Steve Gumm on LinkedIn - linkedin.com/company/gilded-box

Visit his Website -gildedbox.com/

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If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.
During our insightful conversation, we discussed the emerging concept of 'intelligent content splintering' and explored how repurposing video content can maximize your marketing efforts. Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing.

Key Takeaways

'Splintering' is the new 'Repurposing'.
Atiba de Souza emphasizes the transformative power of intelligent content splintering. He explains that understanding your audience's needs and preferences is crucial in identifying which parts of a long-form video will resonate with them. By focusing on these key segments, agencies can create impactful short-form content that drives engagement and builds trust.
He also highlights the role of AI tools in streamlining the content repurposing process. These tools can assist in formatting and structuring content for various platforms, ensuring that the repurposed content maintains its relevance and appeal across different channels. However, he stresses that a deep understanding of content theory and strategy is essential for effectively utilizing AI.
'Authenticity' as he calls it. An overused but essential concept, is a central theme in his approach to video marketing. He believes that being genuine and relatable on camera is more important than striving for perfection. This authenticity helps build a strong connection with the audience, fostering trust and credibility.
Finally, he underscores the importance of having a structured editorial calendar for content creation. By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. This approach not only simplifies the content creation process but also enhances its effectiveness in reaching and engaging the target audience.

More About Atiba de Souza:

Connect with Atiba de Souza on LinkedIn - linkedin.com/in/atibadesouza/

Visit his Website - clientattractionpros.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth.
During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. In this episode, Katie Hollar shares compelling success stories and practical strategies for agencies to leverage reviews to attract ideal clients and enhance their reputation.

Key Takeaways
Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. With an average review on Clutch stretching around 500 words long, every review reveals detailed insights into the client experience, project deliverables, and outcomes.
She discusses the growing trend towards strategic marketing services and the increasing demand for agencies that offer more than just tactical solutions. Verified reviews play a crucial role in showcasing an agency’s ability to deliver strategic value, helping them move from being seen as mere vendors or trend-chasers to trusted advisors.
Moreover, she points out that responding to both positive and negative reviews is vital for agencies. Engaging with reviews demonstrates transparency and a commitment to client satisfaction, which can significantly influence prospective clients' decision-making processes.
Katie Hollar's insights underscore the power of verified reviews in shaping an agency's success, highlighting that authenticity and detailed feedback are key to building a strong and credible online presence.

More About Katie Hollar

Connect with Katie Hollar on LinkedIn - linkedin.com/in/katiehollar/

Visit her Website - clutch.co/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers' biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf's career has spanned craft beer to digital marketing, leading to his current venture which is often described as the "Spotify for B2B content."
During our insightful conversation, we delved into the ever-evolving landscape of content marketing, focusing on the contentious debate between gated and ungated content. Gandolf shared valuable insights from his extensive experience, providing actionable strategies for how businesses can effectively use content to engage their audience and drive conversions.

Key Takeaways
Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. He highlights AI's role in enhancing content creation and distribution efficiencies, while also underscoring the irreplaceable value of human experience and wisdom. Although Gandolf sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction.

More About Jonathan Gandolf:

Connect with Jonathan Gandolf on LinkedIn - linkedin.com/in/jonathan-gandolf/

Visit his Website - thejuicehq.com/

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If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country.
During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. A long time of the duct tape marketing podcast and leader in the industry itself, Elledge loans his experience, providing actionable strategies for how small business owners can leverage podcasting to boost business growth and establish strong industry connections.

Key Takeaways
Josh Elledge emphasizes how podcasting makes an age-old powerful tool for networking and lead generation, highlighting the importance of interviewing industry leaders to build valuable relationships. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers' needs to ensure profitability while delivering value.

More About Josh Elledge:

Connect with Josh Elledge on LinkedIn - linkedin.com/in/joshelledge/

Visit his Website - upmyinfluence.com/

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If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine their presentation skills. During our conversation, we broke down the top three points in her latest book, "Presentation Ready," which identifies and addresses the most common mistakes made in sales presentations. Sjodin’s research-backed insights aim to help professionals elevate their presentation game, ensuring they engage their audience and drive conversions effectively.

Key Takeaways

"Deliver Presentations not Speeches...Polish comes from practice, but charisma comes from certainty". Terri Sjodin highlights several critical aspects for delivering successful sales presentations: structure your message persuasively with clear arguments and storytelling, avoid the pitfall of winging it by thoroughly preparing, engage your audience to prevent boredom, close with a strong call to action, and adapt your approach to different presentation platforms.
Drawing examples like actress Merly Streep's effortless performances she nails on the necessity of practice, practice, practice! Don't just conclude, close, don't just be informed, learn to persuade and never wing it.
By addressing these common pitfalls, professionals can significantly enhance their presentations, ensuring they are engaging and effective.

More About Terri Sjodin:

Connect with Terri Sjodin on LinkedIn -linkedin.com/in/terrisjodin/

Visit her Website - sjodincommunications.com/

Check out her book Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes - amzn.to/3UKJqFU

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez, a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency. Chris Martinez is the CEO and founder of DUDEAgency.io, a business he grew from scratch into a multimillion-dollar success, earning accolades such as the Stevie Award for Minority-Owned Business of the Year and a Silver Medal for Most Innovative Company Under 100 Employees. He oversees operations in the U.S. and Mexico and hosts the popular podcast Operation Agency Freedom, which focuses on marketing and entrepreneurship. His remarkable journey highlights the power of strategic pivots and the importance of embracing change to achieve business success.

Key Takeaways

Chris Martinez's journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning. By pivoting to a specialized niche, he aligned his services with client demands, enhancing efficiency and scalability through technology.
"We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they're not good at managing the relationship with the customer is going to leave." According to him; a dedicated team and positive culture were pivotal, alongside staying adaptable and informed in a technologically driven world.

More About Chris Martinez:

Connect with Chris Martinez on LinkedIn -linkedin.com/company/dude-agency/

Visit his Website - dudeagency.io/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strategies for businesses. Crewe's extensive background includes earning an MBA, completing pricing courses at MIT, and nearly a decade of hands-on experience in the field. Her journey into pricing expertise began with her own business challenges, leading her to understand that pricing is a crucial lever for boosting revenue. In this episode, we uncover the common pricing mistakes businesses make and how to develop confidence in your pricing to stop undercutting competitors and start profiting.

Key Takeaways
With years of experience in pricing strategy, Caroline Crewe shares her insights into overcoming common pricing obstacles. She emphasizes the importance of not blindly copying competitors' prices, as this can lead to underpricing and lost revenue. Crewe points out that many businesses fall into the trap of a one-size-fits-all pricing approach, which fails to capture the varying willingness to pay and perceived value among different customers.
One of the critical strategies discussed is moving away from cost-plus pricing, which focuses on covering costs plus a desired profit margin. Crewe argues that this approach limits profitability and does not align with customer perceptions of value. Instead, she advocates for value-based pricing, which considers the benefits and outcomes the customer receives.
By implementing these strategies, businesses can gain the confidence to set prices that reflect their true value, avoid the pitfalls of undercutting, and achieve greater profitability.

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In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations. Relay Goods offers industry-leading solutions that help brands and retailers maximize the value of excess surplus and returned inventory. Through his insights and experience, Gleason reveals the transformative potential of re-commerce for retail businesses, turning what was once considered a loss into a significant revenue stream, while effectively preventing waste.

Key Takeaways
Patton Gleason, CEO of Relay Goods, emphasizes the role of the concept that is: re-commerce in modern retail, highlighting how businesses can effectively manage and profit from returned inventory. The process entails implementing smart inventory solutions and leveraging a specialized marketplace for high-quality returns. Retailers can now transform potential losses into substantial gains, as Gleason's insights underscore the importance of adopting a zero-waste supply chain approach, therefore minimizing waste and maximizing profitability. This episode provides valuable strategies for retailers and partners in defending their revenue and enhancing sustainability.

More About Patton Gleason:

Connect with Patton Gleason on LinkedIn - linkedin.com/in/pattongleason/

Visit his Website - relaygoods.com

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Ganzler has been featured in leading media outlets, including The New York Times, The Wall Street Journal, NPR, Fast Company, and Bloomberg. She is also the author of "You Can't Market Manure at Lunchtime and Other Lessons from the Food Industry for Creating a More Sustainable Company." Throughout this episode, we discuss the complexities of implementing sustainable business practices and how companies can authentically integrate these practices into their operations and marketing strategies.

Key Takeaways
With over 30 years of experience at Bon Appetit Management Company as Chief Strategy and Brand Officer, Maisie Ganzler shares her insights into the practicalities of sustainability. She emphasizes the importance of defining sustainability specific to one's industry, advocating for a tailored approach that resonates with both internal stakeholders and customers. Through real-world examples, such as the challenges faced by industrial hog operations, Ganzler highlights the significance of firsthand experiences in driving genuine change.
Ganzler also discusses the critical role of authenticity and personal passion in sustainability efforts. She warns against superficial commitments driven solely by market trends, underscoring the need for sincere and strategic initiatives that align with a company's core values and operational capabilities. Additionally, Ganzler introduces the concept of the Circle of Responsibility Matrix, a tool used to track and manage sustainability commitments, ensuring continuous progress and adaptation in the face of changing circumstances.
By integrating these insights, businesses can navigate the intersection of profitability and sustainability, making meaningful changes that benefit the environment, society, and their bottom line.

Connect with Maisie Ganzler on LinkedIn - linkedin.com/in/maisie-ganzler/
Grab a copy of You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company - amazon.com/You-Cant-Market-Manure-Lunchtime/dp/1647825679/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Kim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.

Key Takeaways
Larry Kim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.

More About Larry Kim:

Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/

Visit his Website -customers.ai/

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If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant and certified management accountant, Christian Brim has gained profound insights into the intersection of creativity and profitability for entrepreneurs. In this episode, we cover the unique challenges faced by creative entrepreneurs and explore tailored solutions to help them thrive in their businesses without having to sacrifice passion for financial success.

Key Takeaways
With over 25 years of working with small businesses to grow their businesses profitably Christian Brim is experienced in the unique mindset of creative entrepreneurs, emphasizing the importance of embracing profitability as not just essential to creative endeavors but also, honorable. Through the Three-Pronged Decision concept, he highlights the necessity of aligning market needs, profitability, and personal passion for success. Christian guides creative minds in implementing the Profit First framework to prioritize profitability while ensuring financial stability. He also underscores the significance of value pricing as a strategy to maximize earnings. By integrating these insights, creative entrepreneurs can overcome financial challenges, unlock their full potential, and thrive in their unique ventures.

More About Christian Brim:

Connect with Christian Brim on LinkedIn - linkedin.com/in/christianbrim/

Visit his Website - christianbrim.com/profit-first-for-creatives/

For follow up questions and a special offer - coregroupus.com/dtm-podcast

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In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Young. Through his extensive research and exploration into the science of learning, Scott Young has uncovered fascinating insights into how individuals can master the art of acquiring new skills effectively. In this episode we cover the core principles of learning and how they can be applied in various contexts, from mastering video games like Tetris in navigating paths to mastery.

Key Takeaways
Scott Young sheds light on the science of learning, emphasizing the importance of optimizing cognitive load, embracing the value of copying, leveraging teaching as a tool for deepening understanding, drawing parallels between retro gaming and the learning processes of today to access best practices, By incorporating these insights into your learning journey, you can unlock your full potential and achieve mastery in your business or any domain they choose to pursue.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Allan Dib. Through his extensive experience as a rebellious marketer and serial entrepreneur, Allan Dib has spearheaded a revolutionary approach to marketing known as Lean Marketing. In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today's saturated landscape.

Key Takeaways
Allan Dib, an expert in Lean Marketing, emphasizes the importance of crafting a compelling message that resonates with audiences to cut through the clutter of today's saturated marketing landscape. By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Adapting to evolving consumer behaviors and leveraging tools like AI are crucial for staying ahead in the dynamic marketing landscape, where brand equity and delivering value play pivotal roles in driving business success.

More About Allan Dib:

Connect with Allan Dib on LinkedIn - linkedin.com/in/allandib/

Visit his Website - leanmarketing.com/

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In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the 'dark web' to proven strategies in repurposing content.

Key Takeaways
In this episode you'll learn:
1. The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.
2. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition.
3. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts.
4. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.
5. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines.
By implementing these strategies, businesses can effectively navigate the new era of SEO and capitalize on emerging opportunities to enhance their online presence and drive growth.

More About Dale Bertrand:

Connect with Dale Bertrand on LinkedIn - linkedin.com/in/dalebertrand/

Visit his Website - fireandspark.com/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research.

Key Takeaways
Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content.

More About Michele Linn:

Connect with Michele Linn on LinkedIn - linkedin.com/in/michelelinn/

Visit her Website - mantisresearch.com/

This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, "Disciplined Entrepreneurship Startup Tactics".

Key Takeaways

In this episode you learn:

The importance of structured goal setting

a disciplined approach to business

Market testing for product validation

Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success.

More About Paul Cheek:

Connect with Paul Cheek on LinkedIn

Visit his Website

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education. With a quarter-century quest under his belt, he's pioneered innovative approaches to leadership. His latest endeavor revolves around tapping into the hidden wisdom of those around us, exploring unexpected breakthroughs in leadership and life. In this conversation, Jeff unpacks the ASK approach, a framework designed to elevate organizational communication for deeper insights.

Key Takeaways

Jeff Wetzler, co-CEO of Transcend, introduces the ASK approach, a framework aimed at elevating organizational communication, by fostering curiosity, creating safe spaces, posing quality questions, listening actively, and reflecting on learnings, individuals can unlock the power of curiosity for enhanced collaboration and growth.

More About Jeff Wetzler:

Connect with Jeff Wetzler on LinkedIn - linkedin.com/in/jeff-wetzler-9ba3824/

Visit his Website - askapproach.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson.
Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. She shares her wisdom as a published author of
“The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You” and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and scale without less reliance on the CEO.

Key Takeaways

Mandi Ellefson, founder of Hands-off CEO, shares her journey from overwhelming debt to multimillionaire status by transforming consulting agencies into self-sustaining enterprises. She stresses the importance of building systems that allow businesses to thrive without the constant presence of the CEO. Mandi distinguishes between growth and scale, highlighting the need to create capacity and systems for consistent results. She advocates for productizing services based on outcomes and emphasizes the mindset shift required to embrace delegation and empower teams. For actionable insights and Mandi's scalability checklist, visit hands off ceo.com.

More About Mandi Ellefson:

Connect with Mandi on LinkedIn

Visit her Website

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If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry.
He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content in today's digital landscape.

Key Takeaways
Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content. While AI tools offer efficiency, they continue to lack the 'personal touch' and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Ultimately, by leveraging both AI technology and human expertise, businesses can unlock new levels of creativity, efficiency, and effectiveness in their content strategies.

More About Jeff Coyle:

Connect with Jeff Coyle on LinkedIn - linkedin.com/in/jeffcoyle

Visit his Website - marketmuse.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book "The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible." Our conversation delved into the profound impact of fear, uncertainty, and doubt (FUD) on leadership and how mastering these emotions can shape the trajectory of businesses and individuals alike.

Key Takeaways
Brendan Keegan emphasizes the transformative power of addressing fear, uncertainty, and doubt (FUD) in leadership. By embracing failure as a learning opportunity, fostering a culture of fearless leadership, and developing emotional intelligence, leaders can overcome mindset barriers and drive growth. Strategies for overcoming FUD include encouraging open communication, setting clear goals, and celebrating successes, ultimately empowering individuals and organizations to achieve greater efficiency, effectiveness, and success.

More About Brendan Keegan:

Connect with Brendan on LinkedIn - linkedin.com/in/brendanpkeegan/

Visit his Website - brendanpkeegan.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation. Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life.

Key Takeaways
Dave Kerpen emphasizes that delegation is a transformative skill that empowers individuals and organizations to achieve greater efficiency, effectiveness, and work-life balance. Overcoming mindset barriers such as fear and distrust is crucial, as is following a structured approach like the Five Cs of Delegation: Choose the right person, Communicate clearly, Coach for success, Check in regularly, and Celebrate achievements. By mastering delegation, individuals can unlock exponential growth opportunities for their businesses while prioritizing meaningful experiences in their personal lives.

More About Dave Kerpen:

Connect with Dave on LinkedIn - linkedin.com/in/davekerpen/

Visit his Website - davekerpen.com/

Grab a copy of Get Over Yourself - davekerpen.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts