Unleashed On Marketing Podcast (with Gary Bembridge)

  1. 57: Big Ideas and why do so few brand have them?2012/10/02
    David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
  2. 56: Competitive Point of Difference2012/09/19
    CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
  3. 55: Paralympics 2012 - inspired marketing2012/09/11
    Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.
  4. 54: Prince Harry and Las Vegas2012/08/28
    How some brands used the Prince Harry naked photo episode in Las Vegas to effect
  5. 53: Naked Footballers2012/08/21
    What naked footballers in ads can teach us all about successful communication
  6. 52: Interrogation As An Innovation Tool2012/08/15
    Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool
  7. 51: Olympic Gold vs Bronze Medal2012/08/06
    In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?
  8. 50: Is Marketing Strategy Dead?2012/07/18
    The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say
  9. 49: Is product placement on TV good for brands?2012/07/04
    Product Placement is allowed, but is it a good thing for brands to do?
  10. 48: Is story telling important for brands2012/06/24
    Steve Jobs was a master story teller. Should you be too?
  11. 47: Topless Car Wash: learnings2012/06/06
    You a topless car wash can teach us all about marketing
  12. 46: 7 online trends you need to be aware of2012/05/25
    You need to know these 7 key online trends to ensure your digital and social media strategy is the right one
  13. 45: Can only the young do digital marketing?2012/05/09
    Do you need to be young to understand and implement digital marketing?
  14. 44: 5 traits of great marketing leaders?2012/04/25
    5 traits that make a great marketing leader
  15. 43: 7 Tips to connect with bloggers2012/04/19
    7 top tips on how to better connect with bloggers in your category
  16. 42: Winning by having an enemy?2012/04/11
    Why does having an enemy help you win? 3 approaches that will work
  17. 41: Price your way out of though times?2012/04/04
    Can you price cut your way out of tough times?
  18. 40: Cost cut out of though times?2012/03/29
    Can you cost cut your way out of tough times?
  19. 39: TV versus THE TV. Implications?2012/03/21
    Why is it important to think about TV versus THE TV that sits in the corner of the lounge?
  20. 38: What reality TV shows teach us about winning2012/03/14
    What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?
  21. 37: Dealing with market turbulence2012/03/07
    What can airline pilots teach marketers and retailers about dealing with turbulent conditions?
  22. 36: The Sun on Sunday launch2012/02/29
    What does the launch of The Sun on Sunday remind us about what will determine your success as a marketer?
  23. 35: Offline Brands Ousting Online Brands? Or not2011/04/02
    are offline brands really overtaking online only brands?
  24. 34 Marketing in a digital world2011/03/13
    Why you need to think marketing in a digital world, not digital marketing
  25. 33 Death of User Generated Content?2011/02/27
    Is the death of user generated content on the way?
  26. 32 Digital Strategy2011/02/02
    3 key things to focus on when thinking about digital strategy
  27. 31 How to get teams that win?2011/01/27
    Sir Clive Woodward's top tips on having winning teams. After the podcast why not comment on iTunes or http://www.garybembridge.com
  28. 30 Winning a race by standing still?2011/01/09
    Can you win a race by standing still? After the podcast why not comment on iTunes or http://www.garybembridge.com
  29. 29 Naked Footballers are everywhere. Why?2010/09/25
    Is it just me or are there naked footballers everywhere these days? Why? Comment on iTunes or http://www.garybembridge.com
  30. 28 Is TV dying? What to do?2010/09/12
    Is TV dying? 5 observations and 3 things to do Comment on iTunes or http://www.garybembridge.com
  31. 27 Annoying ads work! So do more?2010/08/21
    Annoying ads seem to work! So does that mean we should try and be more annoying? Or is there another way? Comment on iTunes or http://www.garybembridge.com
  32. 26 Own the channel and consumer2010/08/12
    To win you need to own the channel and own the consumer. Or do you? In this podcast I give a point of view. Have a thought? Leave comment on iTunes or http://www.garybembridge.com
  33. 25 The Times Paywall and iPad App (marketing unleashed #25)2010/08/08
    4 reasons I like what The Times London and Murdoch is trying to do, and what I think marketers, advertisers and digital players can learn from it
  34. 24 Brand Committment: harder than ever (marketing unleashed #24)2010/08/01
    People are committinglater. This trend to committ later and later generally has some big implications for brands. Find out what
  35. 23 Brand Names and Spades! (marketing unleashed #23)2010/06/26
    When it comes to brand names, when should you call a spade a spade?
  36. 22 Social Media and Leaders (marketing unleashed #22)2010/06/20
    time for every company leader to be active on social media?
  37. 21 Order Winners Qualifiers Losers (marketing unleashed #21)2010/06/13
    Know what is really makes you competitive?
  38. 20 Blogger Power (marketing unleashed #20)2010/05/14
    The growing influence of bloggers and what you should be doing
  39. 19 Apple iPhone, Steve Jobs and Porn (marketing unleashed #19)2010/05/09
    What Steve Jobs view on porn on the iPhone teaches us on digital strategy
  40. 18 Doom and Gloom. Time to be positive? (Marketing Unleashed #18)2010/04/30
    Why all the doom and gloom in ads. Time to be more positive?
  41. 17 UK Election: crowd sourcing creative? (Marketing Unleashed: 17)2010/04/23
    How the UK election 2010 seems to be crowd sourcing creative!
  42. 16 Apple iPad: Who For? What for? (Marketing Unleashed: 16)2010/04/16
    All is now clear when it comes to the user and use of the iPad
  43. 15 Ten Digital Fundamentals (Marketing Unleashed: 15)2010/03/28
    Based on a talk I did for Richmond Events Digital Marketing Briefing Conference in LOndon
  44. 14 Creativity in Advertising (Marketing Unleashed: 14)2010/03/20
    Based on a talk I did for the World Advertising Research Center.
  45. 13 Leaders do not follow (marketing unleashed: 13)2007/11/03
    If leaders do not follow, what do you need to do to lead?
  46. 12 Ten things you wish you had known 10 years ago (marketing unleashed: 12)2007/10/27
    What 10 things should have known 10 years ago to be a better marketer?
  47. 11 Ben and Jerry and Brand Beliefs (marketing unleashed: 11)2007/10/13
    What can we learn from Ben and Jerry and the role of having a brand belief?
  48. 10 Lastminute.com (marketing unleashed: 10)2007/10/05
    What can we learn from the an online versus traditional business about marketing?
  49. 09: Subway Fast Food Chain2007/09/28
    What can we learn from the fast food chain Subway about marketing?
  50. 08: What makes you different? A talk at Marketing Forum 20072007/09/09
    A talk that I did at Marketing Forum 2007 on how to make sure that you are different
  51. 07: Brand Integrity and L'Oreal, British Airways, Fisher Price and more2007/08/14
    What can we learn about brand integrity and its importance from recent transgressions?
  52. 06: Consumer versus Brand Experts Choice of Top Brands2007/08/03
    What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice?
  53. 05: Spice Girls. Iron lady. Osne Word Marketing2007/07/30
    What can we learn from the Spice Girls and the Iron lady when it comes to marketing?
  54. 04: Facebook and MySpace2007/07/22
    What can we learn from what applications will work for users of Facebook and MySpace?
  55. 03: Spoof Commercials and User Generated Ads2007/07/11
    What can we learn from user generated ad spoofs?
  56. 02: Dove Real Beauty Evolution2007/07/06
    What can we learn from Dove Evolution winning at Cannes 2007?
  57. 01: Unleashed On Marketing: What does it mean?2007/06/17
    Who is Gary Bembridge? What is Unleashed on Marketing?
Marketing Mix Man Podcast
http://www.MarketingMixMan.com
All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner 2010 + 2011. http://www.MarketingMixMan.com