Atlanta Real Estate Forum

Katie Fidler, director of real estate and investor relations with Drapac Capital Partners, joins host Carol Morgan on this week’s Atlanta Real Estate Forum Radio episode. In this podcast episode, Fidler discusses Drapac Capital Partners’ unique approach to property investment and acquisition.
What sets Drapac Capital Partners apart from other property investment groups?
Drapac Capital Partners has built its strategy off quick problem-solving. The investment group seeks challenging projects that allow it to add or extract the most value.

With a data-driven approach and focus on housing market statistics, it keeps tabs on everything from market population and cost of living to economic investment and job growth. Drapac Capital Partners looks at these demographics to understand the impacts of inflation rates and fluctuating market conditions. In addition, by comparing current housing market statistics with “steady state” rates, it can discover markets coming up with runway for growth, specifically in the Southeast.
“We pride ourselves on being very disciplined,” said Fidler. “So for me, and for us, that is finding the balance between not being reactive but also being nimble enough to pivot when it proves best for a project.”
Findler explains that Drapac specializes in creating “red-ribbon” packages with fully entitled and permitted projects ready for development. She calls them “shovel-ready” because they can begin at any moment.
How is Drapac Capital Partners navigating the current economic environment?
While the large “unknowns” make forecasting and planning difficult, Fidler assures that Drapac is approaching the environment as “cautious business as usual.”
Fidler said, “We're not seeing the amount of panic that we did four to five years ago, but there's obviously hesitancy that we're seeing in the market.”
Rapid shifts in the market have prompted many buyers to make quick purchases while spooking others. Drapac Capital Partners takes a more careful, thoughtful approach, securing deals in the process. All along the Southeast, it has scouted projects in Atlanta, coastal Georgia and the Carolinas. Fidler highlights that the Southeast is a source of immense growth, outpacing national growth by 40% over the last 50 years.

There are many challenges that the housing market continues to face, from labor shortages and increased material costs to its finite amount of land that’s suitable for residential development. However, Fidler points out that the opportunities outweigh the challenges. The state of the market leads some to sell, which allows the investment group to snatch those up and progress on planning and permitting until the market stabilizes.
How is Drapac Capital Partners incorporating placemaking, and where?
“Our goal is always to find that balance between what our buyers, who are mostly developers, and home builders want, which is usually high density with very low development cost,” said Fidler. “Then next step, what their home buyers are going to want, which are nice community amenities and spacious yards.”
Drapac Capital Partners is largely in control of the planning phase, designing community elements and amenities that will ultimately facilitate increased absorption and pricing. Preserving natural landscapes is important for creating community greens and open spaces, which is why Drapac Capital Partners works with the existing topography. It also adds an appropriate mix of active and passive amenities based on a community’s size. While it’s not involved in the development stage, the investment group works to sell the project vision.

Fidler describes a project in North Carolina as one of the investment groups’ biggest wins. In 2012, it acquired a 1,000+ lot, master-planned community in Brunswick County, NC. The community was a victim of the Great Recession but transitioned into a major profit once the Drapac got its hands on it. As the market recovered,

Mandy Crater, executive director of HomeAid Georgia, joins host Carol Morgan on this week’s Atlanta Real Estate Forum Radio episode. In this podcast episode, Crater discusses the HomeAid Georgia Essentials Drive and how home builders, trade partners and individuals can get involved. This year's drive expands beyond metro Atlanta to include Athens and midwest Georgia as well.
“Most folks don't realize that the average age of a person experiencing homelessness, pretty much nationwide, is about nine years old,” said Crater. “That means there's a lot of babies in that mix too, and so about a little over 12,000 people on any given night are experiencing homelessness, and about 38% of those are moms and children of all ages.”
HomeAid Georgia’s 24th Annual Essentials Drive
HomeAid Georgia has been closing the gap on statewide homelessness since 2001, working alongside local trade partners to provide housing for those in need. While its trade partners cover a lot of the residential needs of these individuals, there are items that mothers need that aren’t covered by any state program, such as diapers, baby wipes and feminine hygiene products. The Essentials Drive is key to alleviating that financial burden by offering moms these household essentials free through local nonprofits. This year, HomeAid Georgia and its partners are collecting donations from April 1 to 30. Visit www.homeaidatlanta.org/essentials-drive to find a list of donation drop-off sites accepting donations of diapers and baby wipes from April 1 – April 30.

Items that are collected need to be dropped off at the Greater Atlanta HBA on Wednesday, May 7. Volunteers will sort items at the HBA on Thursday, May 8. And items will be delivered to the service providers on May 9, just in time for Mother’s Day!
What items are needed?
Wipes are always requested due to their versatility. From freshening up during a diaper change or cleaning sticky toddler fingers, wipes are the gift that keeps on giving! Crater also points out that diapers, especially Pull-Ups, are a hot commodity at the non-profits HomeAid works with. The Essentials Drive provides mothers with the basics, enabling them to feel stable and make informed choices that support not only their children but also themselves.

Donations should be new and in original packaging:

Diapers (All Sizes & Pull-Ups)
Unscented Baby Wipes
Feminine Hygiene Products
Adult Diapers
Monetary donations (click the Donate button on the website)

If you can’t make a physical donation, the Amazon and Target wish-lists are a great way to make a difference and ship directly to HomeAid Georgia.
More Than “Just the Essentials”
In addition to offering mothers a bundle of resources, the nonprofit partners that HomeAid Georgia works with counsel these women to find the "why” behind their homelessness and help them move forward from its grasp. From parenting classes to budgeting assistance, they provide more than just the essentials; they also offer a supportive system to help these women achieve their goals.
Crater said, “They really get at the root of ‘What was the issue that caused you and your family, your baby, to experience homelessness, and how do we solve that issue?’”
Get Involved in the Essentials Drive
Want to get involved this year? Volunteers can reach out to HomeAid Georgia through its website to assist with sorting, drop-offs and more. Crater says that HomeAid often doesn’t know what to expect until donations start arriving on May 7, so it’s always better to have more hands available.
“When you show up with a load of diapers at a nonprofit, they're so happy to have you, and they're just so excited, and they're smiling and it's a great feeling,” said Crater. “I've had volunteers tell me over and over again that the best part is that they get to really see the results of the drive and who they're helping.”
HomeAid Georgia would like to thank its 2025 Essentials Drive partners:

Academy Mortgage

Josh Brockman, Atlanta division manager with Fischer Homes, joins host Carol Morgan on this week’s Atlanta Real Estate Forum Radio episode. In this podcast episode, Brockman discusses Fischer Homes’ flexible layouts and the coveted Paxton floorplan.

Flexible home plans are important because they can meet a variety of needs, save money, and increase resale value. Homebuyers today increasingly seek flexible floor plans that can evolve with their needs. Flexibility in a home’s layout offers both practical benefits and emotional appeal. It means a house isn’t just a static set of rooms, but a living space that can be reconfigured as life changes. Recent trends show that buyers want homes which accommodate everything from remote work to multi-generational living.
Choose Your Layout
Fischer Homes specializes in what Brockman calls “to-be-built homes,” which means that it delivers homes with various options in comparison to market homes. Whether it’s transforming a study into a guest suite or adding on a pantry, there are plenty of opportunities for home shoppers.
Brockman said, “It also allows our customers to control their price, as opposed to us building a speculative home and always just attaching that price to it, so our buyers can decide what's most important to them in the home that aligns with whatever their financial situation is.”
Along with flexible layouts, Fischer Homes also offers designer home collections, each featuring eight to 10 floor plans. Brockman highlights that most plans are spacious, typically featuring three to six bedrooms and ranging in size from 1,500 to 3,000 square feet. The builder offers potential buyers luxurious cabinets, countertops and flooring while introducing add-on options such as generational suites and basements to extend the living space.
The Paxton Plan
Seeking an expansive plan at an affordable price? The Paxton is a popular choice among homebuyers, known for its five-level split style with four to six bedrooms and up to five bathrooms, spanning 4,069 to 4,204 square feet.

As you step into the Paxton, a cozy dining room awaits. Down the hall, explore an open-concept layout that creates seamless transitions between the kitchen and family room. A two-story fireplace accentuates the plan's unique, multi-level design. Take the stairs down to unwind and relax in the recreation room, or venture upward to discover three bedrooms, a full bath and a spacious loft area. The owner’s suite features its own staircase located on the upper level.
Accommodating Move-Up and Active Adult Buyers
Utilizing open-concept floor plans and large gathering spaces, Fischer Homes is highly successful in designing homes that meet the needs of move-up buyers. Brockman says that the openness of its floorplans allows parents to keep an eye on their children while also encouraging togetherness.
Brockman said, “We're also seeing a demand for lofts and rec rooms, which a lot of those come included in our floor plans today, to accomplish the kids having a place to go to watch movies or be with their friends while also having a separate area for the parents or the folks wanting to enjoy free time for themselves too.”
Active adult homebuyers can find comfortable living at Fischer Homes’ new 55+-only communities in Dallas – Laurel Farms and Easton Park. The communities offer low-maintenance living, coupled with larger floor plans that make staying active easy for residents.

Available at Cresswind Georgia at Twin Lakes, the Pearson plan offers a sizeable generational suite with a separate entrance, private bathroom and small kitchen.
Brockman said, “If it's a grandparent that has moved into the home or is just staying there for an extended time to help out with the kids, they can kind of come and go as they please in the home.”
Listen to the full episode to find out more about Fischer Homes, or visit https://www.fischerhomes.com/.
About Fischer Homes
Founded in 1980,

Sue Ryan and Nancy Treaster with The Caregiver’s Journey join host Carol Morgan on this week’s Atlanta Real Estate Forum Radio episode. In this podcast episode, Ryan and Treaster discuss transitioning into a caregiver role for a family member with dementia.
How does The Caregiver’s Journey support dementia patient caregivers?
“I wanted other people to learn faster and more easily than I did because I was so frustrated and overwhelmed and sometimes frightened,” said Ryan. “I prefer to feel confident, balanced and supported, and I wanted to give that to others.”
Before starting The Caregiver’s Journey, Ryan and Treaster realized there was a need for easy answers to daily caregiver challenges related to dementia. Ryan points out that there are 100+ types of dementia, each with unique characteristics. Dementia affects everything from cognitive function and mood to depth perception and movement. The nonprofit podcast and online course offer niche advice for caregivers, simplifying the process and promoting the well-being of dementia patients.
What are some best practices for caregivers?
“The hardest thing for anyone to realize when they walk in the door if they're a first-time caregiver is that when your loved one gets a diagnosis of dementia, you just got a diagnosis of caregiver, and you're not just a caregiver for the person with dementia,” said Treaster. “You are responsible for your care.”
Ryan highlights a few tips to keep yourself and your loved one happy and healthy.

Give yourself permission not to be okay: She recommends caregivers acknowledge that while your loved one’s life is changing, so is yours. You must accept the change and the feelings that come with it.
Find support in others: There are dozens of support groups and resources available to caregivers; you just have to look for them! Talking to others about the challenges, successes and everything in between is essential.
Seek an accountability partner: While supporting your loved one, ensure someone is looking out for you. Ryan emphasizes that caregivers can easily neglect their own needs to prioritize the diagnoses of loved ones, but accountability is crucial not to burn out.

“It's so easy for us to lose ourselves in our caregiving, and if we don't have someone who holds us accountable for caring for ourselves, we can lose that,” said Ryan. “So, we want to prioritize learning about the diagnosis, but not feeling we need to do it alone.”

Stay curious: One of the best ways to care for loved ones is to continue looking for new methods and helpful tips. Don’t compare yourself to others but be willing to learn more.

What are some dementia warning signs to look out for?
Treaster says that dementia patients are often skilled at hiding cognitive decline. You might brush off the signs the first couple of times, but it may be time to visit the doctor if the same issues keep recurring. Other short-term medical diagnoses can also present as cognitive decline, including vitamin deficiencies and minor infections.
“It's easy to brush off the excuses because nobody really wants to answer to be dementia, right?” said Treaster. “But don't let it go because the sooner you could find out it might be something else, or the sooner you can start treating their dementia, the better as well.”
How are continuing care communities transitioning to accommodate residents with dementia?
There are over 7 million individuals over the age of 65 in the United States with various dementia diagnoses. That statistic is expected to double by 2060. Continuing care communities are implementing day programs that allow dementia residents and outside participants to mingle during the day and special wings that allow residents with similar diagnoses to live near each other.

Treaster recommends testing out various programs. Maybe the first program isn’t a great fit; try another one! Day programs offer caregivers a break to care for themselves while loved ones enjoy exciti...

Randy Hardy, president of Everything Green Properties, joins host Carol Morgan on this week’s Atlanta Real Estate Forum Radio episode. Hardy discusses past historic restoration projects and the challenges of transforming older buildings with a modern touch.

Hardy’s passion for historic restoration began as a hobby but quickly blossomed into a full-time focus. Everything Green Properties, LLC., has worked extensively to revitalize older buildings in downtown Powder Springs, a town where Hardy spent a large part of his younger years.
“I was having a conversation with my wife almost 15 years ago and I said, ‘You know, somebody needs to go downtown and they need to start buying property because there is huge potential in Powder Springs for revitalizing that little town,” said Hardy. ‘I love it, and I'll never forget.’ She looked at me and she said, ‘Well, maybe that person's you.’”
Restoration and Revitalization
One of Everything Green Properties’ first projects in downtown Powder Springs was The Event Station, a run-down gas station that Hardy and his team transformed into a small event facility. He purchased the property without a concept but says that the idea for an event space came to him soon after. The event space now offers a convenient, affordable option for private gatherings, business events and more.
“People needed that,” said Hardy. “They needed a lower-cost, beautifully renovated building to have their parties and weddings and all sorts of things.”
Everything Green Properties, LLC., is responsible for several other restoration projects in Powder Springs, including an old barber shop that was successfully revitalized as Liz By Design photography studio and an old bank building that was seamlessly turned into a coffee shop. It also worked on restoring a downtown store, breathing new life into the now Collett Country Store.
Hardy said, “I actually think it's the jewel of downtown, because it's in the heart and it's also one of the oldest buildings anywhere that still has a Coca-Cola sign painted on the side of a wood frame building.”
A recent example of its extensive restoration work can be found at Skint Chestnut Brewing Company and SGC Chicken and Seafood. Hardy bought the property from the DDA with a caved-in roof and restored it into a vibrant business with an outdoor patio and beer garden, that is shared between the two restaurants.
Challenges of Historic Restoration
Hardy recognizes the obstacles that come with historic restoration, which is why he primarily works with businesses to find their ideal fits within buildings that Everything Green Properties, LLC., has already transformed. Many factors influence the process, such as construction codes and meetings with the offices of the Fire Marshall and building officials, which Hardy and his team are pros at navigating.

This approach takes the pressure off business owners wanting to move into an older building and allows Hardy to reinvest in new restoration projects. He emphasizes the importance of working with a knowledgeable team of architects and structural engineers that understand older buildings. The process for restoring and revitalizing them differs greatly from modern buildings. Hardy signs each of his properties with a stamp that includes bringing the outside in– roll up doors and patios. He likes to turn discarded building materials from the restoration into exciting, new features and open up larger buildings with roll-up doors, patios and bigger windows.
Hardy said, “Every single patio we have came from a vertical surface that we cut in and made into a brick patio.”
Sometimes, when an older building is revitalized, there are unique challenges to bringing the building up to modern code regulations. Hardy points out that if a building is not ADA compliant in its current state, he often must install a new door and a ramp, which can take some careful planning. Other challenges include new internal systems including all new plumbing and el...

Susan Pryor, owner and ADU specialist with Curated ADU Homes, joins host Carol Morgan on this week’s Atlanta Real Estate Forum Radio episode. Pryor discusses Accessory Dwelling Units (ADUs) in this podcast segment.
ADU Lifestyle
Whether you are looking for multigenerational housing or an additional rental home on your property, an ADU is a great solution! These smaller residences are separate from the main house but feature all the necessary lifestyle components.
“So, it has a kitchen, bathrooms and has its own separate front door,” said Pryor. “I say you have to have your own doorbell.”
Pryor often works with people to transform basements and garages into private ADU residences, while some projects are stand-alone on the owners’ properties. A typical ADU is between 400 and 1,000 square feet.

She notes that ADU residences are popular for multigenerational living because they allow families to stay together and save money. If those loved ones were to put their retirement savings into a retirement home, it would drain the fund very quickly and cause a potential financial burden. The same goes for adult children who want to move out without putting their hard-earned money into a $2,000-a-month apartment that jeopardizes safety and comfort. Building a smaller residence on your property keeps them close by and allows them to save more in the long run.
“If we were going to try to build a house next door for mom, you know, that'd be a million-dollar project,” said Pryor. “If we build it on the property where she is, or we build a home addition to the property where she is, then it's much more affordable.”
Curated ADU – From Concept to Permit
When Pryor started Curated ADU Homes, she wanted to make it easier for homeowners to build ADUs on their properties. That’s why she works alongside homeowners to research zoning and highlight any municipalities, such as trees on the property. Next, she assists them with the necessary permits, and then the project can begin construction. Depending on your county, ADUs can be built by a primary resident of the home or an investor.

Pryor also owns a mortgage company, further adding to the wealth of knowledge she can offer clients.
“Getting everybody organized is what I've done for the last 20 years. This is just a piece of that, which is just setting expectations with the client so that they know what to expect, helping them understand the numbers and the finances of it, because I think that gets lost all the time, and then helping them manage the process,” said Pryor. “It's super rewarding as an add on to the mortgage business, because I get to know the client so much deeper.”
Key Benefits of ADUs & Popular Features
ADU residences not only add more room for the family but are also fantastic investment strategies in urban settings. If an older home is in desperate need of renovation, investors can add value by sprucing up the main home and adding on an ADU for rent. This solution benefits investors financially and offers the potential of affordable housing for Atlanta workers.

Pryor recommends a few things to always include in your ADU residence:

High ceilings: Incorporating higher ceilings in the unit will give it a bright, open feeling. In one of her most recent projects, Pryor helped get an ADU approved with 20-foot ceilings.
Washer/dryer hookups: Even if you do not intend to have a washer and dryer in your unit, it’s essential to have the hookups installed for better resale value.
Go full electrical: It can get pricey to pull gas from the main home, so it’s a smart choice to invest in electric appliances for your ADU residence.

Curated ADU Homes offers pre-designed ADU models that make the construction process more straightforward for homeowners. The plans can be executed as is or even transformed with your ideas! Pryor uses the example of a past client who needed an accessible residence for an adult child with a medical condition.

David Beare, VP of Investments and Structured Credit with Trilogy Investment Co. (TIC) and Trilogy Credit Group, joins host Carol Morgan on this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Beare talks about TIC’s new office in New York and its strategic credit program.
“What we do at Trilogy is really look at the highest and best use of an asset and investment,” said Beare. “And that could be land development and build-to-rent, or it could just be developing land and selling it to a public homebuilder, and then when you layer in what we're doing on the credit side, it allows us to really participate in different parts of the stack and take advantage of opportunities and not necessarily be one dimensional.”
How does the structured credit program help Trilogy Investment Company stand out?
Beare emphasizes that TIC’s unique development expertise helps create connections between investors and borrowers. He describes the homebuilding finance sector as a “hybrid between debt and equity.” There is a shortage of finished lots in the Atlanta market; however, the need for capital and investments is often a hindrance for homebuilders to get homes on the ground. TIC is combating that obstacle for builders by seeking out land opportunities and offering balance sheet debt.
Beare said, “Because of this lack of housing, the housing shortage, as well as a need for finished lots, there just is a huge opportunity.”
What is TIC looking for in institutional investors and strategic partners?
TIC recently opened a New York office, presenting opportunities for more institutional capital partnerships. Beare has been in the New York investor scene for over 20 years and has greatly influenced the firm’s reach into the city. Not only does the new office allow for industry connections, but it also provides additional space for TIC to grow.

The firm is currently seeking new partnerships that align with its long-term vision. Beare says that scalability and synergy are key factors in choosing new partners.
“It's really aligning with groups that have a similar vision and really want to create something that's repeatable,” said Beare. “And finding that balance is challenging, but we're finding success there and we're excited about the partnerships that we're forging.”
He explains that TIC is very particular about its investments to provide the best strategy for partners. From acquisition to execution, TIC maintains its “buy box” criteria which directly results in a seamless investment process.
What trends can homebuyers expect to see in 2025?
Beare anticipates build-to-rent to continue growing this year. While it’s still young, build-to-rent housing has introduced volume to the Atlanta market and appeals to tenants that seek a high-quality product without a long-term commitment. He points out that investors are still unsure of build-to-rent and raising capital around it, but it’s still a very coveted asset class.

He says build-to-rent is successful due to a lack of housing affordability. There are areas in metro Atlanta where it is cheaper to rent than investing in homeownership. Lower maintenance is also a major selling point.
Beare said, “Having that flexibility is critical and a lot of people are putting value into other things like travel or whatever it is, more lifestyle, as opposed to home ownership.”
Tune in to the whole episode to learn more about Trilogy Investment Company. For more information about Trilogy Credit Group, visit www.TrilogyIC.com.
About Trilogy Investment Company
Led by a team of investment, development, and construction professionals, TIC is a vertically integrated residential investment and development company specializing in build-to-rent, for-sale, multi-family, and land development. TIC builds communities in desirable areas near great schools with major economic drivers; these communities offer luxurious finishes and coveted amenities for like-minded families,

Kelly Fink, general manager of Milesbrand, and Courtney Stewart, VP of client relations at Denim Marketing, join host Carol Morgan to discuss the 2025 International Builders’ Show (IBS) on this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Fink and Stewart discuss what most excites them about IBS and what topics they hope are discussed during sessions at the event.
Connections – Old and New
IBS is not only the largest annual light construction show in the world, but also a chance for home builders, suppliers, agents, marketers and other real estate leaders to get together and foster connections. Fink is most excited to see some of Milesbrand’s clients in person at The Nationals awards and meet with her fellow trustees on the National Sales and Marketing Council.
Topics to Look for at IBS 2025
There are many highly anticipated topics for IBS 2025, from use of AI and data for marketing to housing affordability and how builders are constructing homes in response to recent natural disasters.
Stewart said, “I think one of the conversations that we have a lot, that I am expecting people to talk about on the education side, is how to reach the right audience for your communities, your homes, and then how to convince them to buy despite the market conditions.”
Fink, along with Lisa Welter of JTB Homes and Carol Morgan of Denim Marketing, will be discussing strategies for brand growth during the “Building an Impactful Brand: Beyond Colors and Logos” session. Fink’s portion of the session focuses on branding strategies for master-planned communities. From the Great Recession to COVID-19 pandemic, master-planned communities must be able switch branding focus to adapt to economic challenges. Welter will discuss how her company differentiates its two brands and Morgan discusses how to make social media branding stand out.
“So, the topic, is ‘Beyond Logos and Colors.’” said Fink. “You know, really understanding more about why it's so important to build an effective brand and invest in that for long term success.”
Morgan will also be presenting in the Jam (b) session: “Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do.” This fast paced session also features Greg Bray with Blue Tangerine, Barbara Wray with Wick Marketing and Dennis O’Neil with ONeil Interactive Inc., this session will highlight best practices for digital marketing in the housing industry.
Brand Identity and Common Mistakes Builders Make
Stewart and Fink also share some of their best tips for establishing a brand identity and how to avoid making common mistakes that drive away customers.

Cohesive messaging: It’s important to create a personality for your brand and stick to it! Whether that’s with a new brand kit or editing photos for social media, there are many ways to take your branding to the next level with consistency.
Unique brand DNA: If you were to remove the name and logo off two builder websites, would you know the difference? Identity begins with individuality, which is what Fink is trying to communicate to clients.

Fink said, “If you're not aligned, you're not going to create the same experience for each buyer.”

Use a CRM: Data is everything when it comes to digital marketing. It is important for builders to understand their buyers and follow the buyer’s journeys through the site, social media and email campaigns.

“It helps us to be able to track what's happening and get better data that ties in, you know, with your website data, with the online data that we can see on social,” said Stewart. “All of those different things, and being able to follow that, your buyer journey, through to the CRM and what happens is so important.”
They also mention the importance of visual strategy with quality photography and decorated models at communities, as well as regularly updating your website and social media.
“That's the first thing people usually come to gather information about you,

Bakari Brooks, president and CEO of Brooks Built Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Brooks shines a light on how Habitat for Humanity of Northwest Metro Atlanta is fighting the Atlanta affordable housing crisis.

Brooks Built Homes is a metro Atlanta homebuilder mainly focused on custom single-family homes and some multi-family developments. Still, Brooks said he looks forward to securing some larger-scale projects this year. Theme-based communities and active adult living are just a few ideas that Brooks Built Homes plans to add to the Atlanta market.

He emphasizes the core values of Brooks Built Homes – quality, honesty and integrity. The Atlanta homebuilder also relies on referrals versus advertising, establishing a personal feel and trust that blossoms from word-of-mouth recommendations.

Brooks also serves as a chairman for Habitat for Humanity of Northwest Metro Atlanta. In his role, he has already implemented many new programs and initiatives to reach lower-income individuals in Cobb, Douglas and Paulding counties, including the 40 for 40 campaign to celebrate the organization’s 40th anniversary in 2026.
What is the Habitat for Humanity of Northwest Metro Atlanta 40 For 40 Campaign?
The 40 For 40 campaign is still in the planning stages, but a few key moves are being discussed.

Habitat for Humanity of Northwest Metro Atlanta will update its home design to reflect a more modern aesthetic. Brooks points out the stigmatism of “not in my backyard” that must be worked around to ensure that residents feel comfortable and secure in their communities. The current home design is a bit dated, so the organization is working diligently to create a new one.

“I believe if you change the design, and you make it appealing and desirable, then the local community, the neighbors, are going to say, ‘Hey, I want to live in a house like that,’” said Brooks. “And then all of a sudden, you can easily create these communities. So, getting a modern design that really integrates into current standards is critical.”

Brooks wants to change how the organization raises money for home sponsorships. Instead of relying on single sponsorships, one family, one home, he explains that pooling sponsorship funds creates more funding opportunities.
There is a need for private-sector development partnerships. Habitat for Humanity of Northwest Metro Atlanta plans to establish relationships with local developers with experience in large-scale communities.

“The reality is that successful large-scale home builders have already figured out the recipe for building communities,” said Brooks. “Don't need to reinvent the wheel; we just need to tap into that experience, into that skill set, access the resources to realize our goal of building more affordable homes.”
What challenges are facing the affordable housing crisis in Atlanta?
The cost of land and building materials contribute to the affordable housing crisis in Atlanta, making it difficult to serve the growing number of applicants for Habitat for Humanity housing. Habitat for Humanity of Northwest Georgia is 100% volunteer labor and averages $165,000 per home. The organization currently builds 10 homes a year, but even with the 40 For 40 campaign around the corner, there is still some concern about serving enough individuals.
“We had 1,000 applicants for 10 houses, so think about that,” said Brooks. “And out of that 1,000, only 64 met the qualifications to be placed into a Habitat Home Ownership Program, not because they weren't in need, they just were in the greatest amount of need.”
The model for lowering home prices seems simple, but it is complicated by government regulations and other factors. Brooks explains that you “lower the cost of dirt, increase density, and the cost of the home is going to fall.” There is also a need for smaller homes that homebuyers can afford. Zoning doesn’t favor 1,

Geoffrey Reid, president of Blue River Development, along with co-CEOs and Managing Principals Brad and Michael Cooper, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. This podcast segment delves into Blue River Development’s 2025 goals and how recent financial trends affect the housing market and the land development process.
Filling the Gap of Housing Supply
Blue River Development plans to close 20 to 25 new land deals this year, including over 20 projects already on schedule to close before the end of 2025. It also has over 60 active deals in the due diligence and negotiation stages.
“We're really here to help serve home builders and help them fill their land pipelines,” said Reid. “And while the housing market continues to evolve, one thing that remains is a lack of supply and solving this problem begins with the land.”
Reid describes Blue River Development’s approach as “keeping our foot on the pedal” as it drives to source land that transforms into housing for all buyers, including first-time homebuyers, those looking to move up and even the luxury home market.
Expanding in New and Current Markets
Utilizing months of supply inventory data in its housing markets, Blue River Development finds locations with the most demand for homes. The equilibrium is 6 months for housing supply, and the Atlanta market has just over 3 months of housing inventory as of January 2025.
“It is a mission-based acquisition process that our guys are tasked with, and it's to leave no stone unturned,” said Reid. “And that means that in every active municipality, jurisdiction, you know, our team is intimate with the entitlement probabilities, with the future land use map, jurisdictions and understanding intimately the ability to obtain our entitlements, but also the infrastructure that's needed to execute on our projects.”
In addition to the Atlanta market, Blue River Development is also active in the Carolinas, Florida, Tennessee and east Dallas, Texas.

Last year, the development company pivoted to focus on land development and was met with much success. Brad Cooper explains that the company returned to its core business model, which is land development. It transformed not only its business plan but also its team to refocus on land development in 2024.
“We've got the right team,” said Brad Cooper. “We're in a very tight business plan with tight underwriting standards, and it's been just amazingly successful in 2024."
Effects of Fluctuating Interest Rates and Supply Chain Slowdowns
Interest rates reached an all-time high in recent years, but Michael Cooper says that Blue River Development anticipates that they will remain flat this year after lowering slightly at the end of 2024, which allows for more housing supply. The fluctuations of interest, both raising and lowering, directly impact the underwriting process for builders.

He also notes that the supply chain experienced hiccups during the COVID-19 pandemic. The lack of bids affected the development process and how much supply was being presented to prospective buyers.
“Now we've got multiple options to bid out our projects, which has been nice to see,” said Michael Cooper. “So ultimately, we feel very good about the forecast here, even despite some of the challenges with where mortgage rates are today.”
Tune in the full episode to learn more about Blue River Development’s upcoming projects and more. For more information about Blue River Development, visit www.BlueRiverDevelopment.com.
About Blue River Development
Blue River Development is a vertically integrated land developer focusing on growing 24 markets across seven Southern states. With its data-driven approach, Blue River Development has an impressive track record of acquiring below market residential land opportunities for both build-to-rent and for-sale.
Podcast Thanks
Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter,

Lynn McKee, director of the Master of Science in Commercial Real Estate Program at Georgia State University’s J. Mack Robinson College of Business, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, McKee discusses how the program prepares students to work in Atlanta’s growing commercial real estate industry.
“I tell my students that if you're not prepared to go through cycles, you're in the wrong business. You need to go work for the post office or the railroad or something, right?” said McKee. “This is a cyclical business, and you have to understand that you have to prepare for it.”
Master of Science in Commercial Real Estate at Georgia State University
The Master of Science in Commercial Real Estate program at Georgia State University invites graduate students to learn more about commercial real estate practices and develop the skills to succeed in an evolving industry. The course builds on undergraduate studies and students are expected to come with knowledge of accounting and finance from those studies.

Students attend two classes a week, either virtually or in person, at the Atlanta campus. To accommodate working professionals who want to advance their education, the classes are offered in the evening and easily attended after typical office hours.
“It works in a co-op program, and we just crank through these 10 classes,” said McKee. “And when you come out, you have a very good foundation and advanced knowledge in a good network to get you started in commercial real estate. We teach it in a simulcast format, which means we teach it in a classroom and broadcast it out through WebEx simultaneously. And you can take it either way or a mix.”
Commercial Real Estate Opportunities for Students in Atlanta
The commercial real estate sector is in a transition period, which makes now the perfect time for more investments in the industry. As commercial real estate resets, students in the Georgia State commercial real estate program can build skills and techniques that will grow the industry further.

Atlanta is a treasure trove of commercial opportunities, including film and entertainment developments, mixed-use spaces, retail and data centers. McKee mentions how The Battery changed the game for an entertainment and sports district, bringing together a MLB ballpark, retail, restaurants and entertainment at the Coca-Cola Roxy.
“If you don't have population and job growth, nothing's going to work in commercial real estate,” said McKee. “I mean, you have to have that, that's absolutely important. Although we may not be the top percentage job grower, we're still one of the top five in absolute jobs coming in.”
What is coming soon in the commercial real estate sector? Centennial Yards in Atlanta announced last year that it intends to develop a sports and entertainment complex near State Farm Arena and Mercedez-Benz Stadium. The Home Depot Backyard at Mercedez-Benz Stadium is a massive greenspace that invites visitors to enjoy outdoor activities just steps from the stadium gates.

Want to discover commercial real estate opportunities in Atlanta? Tune in the full episode to learn more. For more information about Georgia State University’s Master of Science in Commercial Real Estate, visit https://online.gsu.edu/program/commercial-real-estate-ms/.
About Georgia State University – J. Mack Robinson College of Business
The J. Mack Robinson College of Business at Georgia State University is ranked in the Top 40 business schools nationwide and the Top 50 worldwide. With degree paths in risk management and insurance, computer information systems, marketing and real estate, the school prepares its students with hands-on learning opportunities that embrace modern practices and evolving technologies.
Podcast Thanks
Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting ...

Edie Weintraub, founder and managing director with terra alma, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Weintraub discusses how terra alma is prioritizing retail and recreation in mixed-use development to foster shared experiences among residents.
Live-Work-Play
Weintraub recently worked on a 600-acre mixed-use project in Austin, Texas. The community is a phased 10-year build, so one of the challenges was finding a way to provide retail to residents who move in early on. Alongside a team of urban planners, landscapers and architects, Weintraub developed a plan to build in retail incrementally. First, a model home and pocket park were put in, then an Airstream that conveniently sells coffee in the mornings and small bites and drinks in the evenings. She emphasizes that this is just the first phase of the community, there are still plans for a town green, a micro food hall and much more.

The addition of a local market in mixed-use developments, especially with its own subscription service, is a great asset for families and working professionals.
“If I have a subscription service for maybe one or two meals a week, it frees me up to perhaps go to my son's water polo game or spend some more time with my other son prepping for the pie he wants to make for his school fundraiser,” said Weintraub. “And so just really incorporating the thought process of how we're living today into the community, to pull the people out of their homes, apartments or condos and really get back together.”
Greenspaces are also a key component, providing residents with an accessible connection to nature. Weintraub points out that many families don’t have time to mow their lawns or do landscaping, leading developers to create smaller yards and more extensive community gardens and parks. Residents also value walkability, and it’s important for retail and recreation like coffee shops, grocery stores and gyms to be within walking distance.
Exciting Projects on the Atlanta Beltline
“What I love about it is that for Atlanta, we don't have a beach, but we do have a beautiful river, and it's kind of tucked away, but our Beltline has become our boardwalk, our beachfront property.”
terra alma has partnered with a client on developing Yuji, a sushi restaurant at the base of an office building. Sitting on the edge of the Atlanta Beltline, the restaurant will stay busy thanks to its location and covered, outdoor seating. The Beltline is a huge transportation passage, so as people walk, bike and rollerblade to and from work, Yuji and other businesses reap the benefits.
Common Mistakes During Retail Development and How to Avoid Them
Weintraub says that it’s so important to bring in retail experts during the design process because it can make the integration of businesses simpler.

Here are her top considerations for retail development:

Width and depth of the space: If there is not enough room for operations, it will drive away potential leasees.
Deliveries and Waste Disposal: Especially with restaurants and coffee shops, it is crucial to have a clear path for employees to receive shipments and take out the trash, but away from consumers’ vision.
Parking: This is always a concern with developments of all sizes, but more importantly, within mixed-use spaces. Weintraub recommends a clear navigation system, whether with color-coordination, visual aids or something creative. Although the goal is to promote walkable living, she said you must assume that people will be coming in and out by car and plan accordingly.

In addition to her work with terra alma, Weintraub has also launched her own dinner series, “Table for 12,” which brings together 11 strangers and herself for a dinner of fellowship, connection and learning. She also helped relaunch and rebrand Women in Restaurants, which currently includes 400 women across the country. Women in the restaurant sector are invited to join the ...

Leslie Appleton-Young, an economist with FMLS, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Appleton-Young discusses the housing market's current state and changes in real estate trends following the 2024 election.
Current State of Atlanta’s Housing Market
“Georgia is leading the south and the rest of the country in terms of job growth and opportunities and quality of life, and all of those things that kind of feed into the demand for housing,” said Appleton-Young. “The issue is that price appreciation has been extremely robust as well over the last 10 years or so particularly since the pandemic and it's really created an affordability issue.”
Appleton-Young emphasizes that higher mortgage rates are also to blame for the housing affordability issues in Atlanta. The rates were close to 2% in 2021 and 2022 but jumped to around 7% last year. In short, the demand for housing is robust; however, the supply of affordable options is somewhat constrained.
“I want to say one of the fundamental realities of the market right now is how many current homeowners are locked into their current mortgage,” said Appleton-Young. “There are numbers floating around, but one of the ones I found credible was that 80% of the mortgagees have a rate at 4% or less. So, what that means is, when rates are as they currently are, at 6.7%, they're not thinking about selling their home. They may not love their home, but they love their mortgage.”
How are resale properties competing with new construction homes? Appleton-Young doesn’t believe that there is competition, specifically in downtown Atlanta, because there is not much room for new construction. The existing resale properties often need some time and investment to meet modern expectations, but the potential is there. As you venture outside the perimeter, opportunities for new development expand, and families have the opportunity to purchase larger homes with larger yards.
Evolving Trends and Buyer Demographics
Looking to buy your home in cash? All-cash buyers have an advantage in the housing market. In Atlanta, the median home price is $514,000, a significant difference from Georgia’s median price of $350,000. Many buyers are relocating from states like California, where the median price surpasses $1 million, so Atlanta’s prices seem affordable in comparison. Long time Georgia residents are getting more and more frustrated with this trend, not only because it lessens the supply, but also because it affects affordability as well.

Appleton-Young mentions that townhome development has significantly shaped the Atlanta market, offering lower cost per square footage and enticing amenities. Additionally, more single buyers, especially females, are home shopping near areas with highly rated education, increased walkability and top safety scores. Multigenerational housing is in demand as well, with many families looking for properties that include carriage houses or even a third floor to accommodate more individuals living together.
How the Real Estate Sector Will Be Impacted by the 2024 Presidential Election
President-elect Donald Trump plans to impose tariffs on overseas goods, as well as from Canada and Mexico. If everything else remains the same, those higher taxes will still be inflationary, passing down the costs to consumers.
Appleton-Young said, “The other issue about limiting and reducing the labor supply, particularly in lower wage jobs in agriculture and in construction and so on, is also going to put upward pressure on prices in the homebuilding industry.”
The housing market is very rate-driven and relies on the balance of two factors – prices and employment. The federal government has a dual mandate that attempts to keep prices low and employment opportunities flowing. Appleton-Young anticipates that rates will come down this year but says that homebuyers should watch for official updates as the 2025 year progresses.

President of Artisan Built Communities, Stephen Haines, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Haines discusses his involvement with the Holly’s House Project, a complete home restoration effort at a local family’s home in Roswell.
What is the Holly’s House Project?
When Haines discovered that a family had suffered significant water damage, mold infestation and structural issues in their 35-year-old home, he brought together a community initiative to restore it for the holidays.

Diagnosed with Stage IV breast cancer for a second time, Holly Aarons exemplifies courage and determination. Artisan Built Communities and a generous team of volunteers were pleased to offer her and her husband, Patrick, a sound home for Christmas.

The restoration plan went all the way down to the studs, including complete interior demolition, mold remediation, structural repairs, new plumbing and electrical systems, insulation, drywall, paint, flooring, interior finishes and more. In addition, the Artisan Built Communities design team and Haven Design Works brought in new furnishings to create a warm, stylish homecoming for the Aarons family.
“They've been putting all their effort into restoring her health,” said Haines. “Their house needed help, and she needs to be able to enjoy being home when she's home.”
Haines called on his trade contacts and received a yes from over 40 trade suppliers. The project was completed after four weeks and unveiled to the Aarons on December 20.
“And so, we look for those opportunities, we can't do them every year, and we can't do them all the time, but we look for opportunities to meet this need,” said Haines. “And we're going to do it extraordinarily.”

How does the Holly’s House Project reflect Artisan Built Communities’ mission?
Haines emphasizes that his goal is to provide customers with better products, creating stronger relationships between his team, contractors and the families living in Artisan Built homes.

When the Holly’s House community team took the project down to the studs, small changes like widening the stairway and expanding the kitchen were made to simplify the Aarons’ daily life. The project allows Haines, his team and trade contacts to collaborate in a casual environment and grow together.
Haines said, “When we took the house down to the studs, we invited all the trades back out to the house, and we got to write on the studs of the walls and give encouragement to that family and kind of imprint that hope and faith onto the skeleton of that house before we covered it back up and made it a beautiful home.”
Outside of the home, Artisan Built Communities set up an Amazon wish list for the Aarons, with dozens of household items to keep them stocked up for a long time. Within days, the list was 100% completed, mostly by complete strangers who heard the story and wanted to contribute.

If you want to make a difference this holiday season, Holly Aarons requests that any further donations go toward Sisters by Choice, a nonprofit organization that aims to provide services for breast cancer patients and preventative resources. For more information about Sisters by Choice, visit www.SistersbyChoice.org.

Tune in to the full interview to learn more about Artisan Built Communities work across metro Atlanta. For more about Artisan Built Communities, visit www.DiscoverArtisan.com.
Special Thanks to the Companies that Made Holly’s House possible:

Builders First Source
Sound Concrete Solutions
Teale Design
Interior Logic Group
Wallcraft Exterior Solutions
Denim Marketing
ASG Rolloffs
Sherwin Williams
Haven Design Works
Elite Stone
Clearwater Plumbing
Cabinets and Countertops, Inc.
Jerel Builder Services
Ferguson
Dejesus Painting Inc.
Turnkey Interior Trim
Metro
SEC Concrete & Coatings
RGP
RGP
31-W
VE
Deck Source
Cartersville Flooring
Shaw Floors

Lori Funderwhite, director of economic development with the City of Fayetteville, joins Atlanta Real Estate Forum Radio host Carol Morgan for this week’s episode. Funderwhite discusses plans to attract new investment to Fayetteville in this podcast segment.

The City of Fayetteville is working to revitalize its downtown district with new businesses and real estate development. By enhancing the commercial tax base, it can take some financial weight off its residents. In addition to bringing in new industry, Funderwhite explains that the City of Fayetteville invests in its existing businesses through support initiatives and community events.

Two large-scale developments were recently unveiled in Town at Trilith and the U.S. Soccer National Training Center.
What is the U.S. Soccer National Training Center?
The United States Soccer Federation announced Fayetteville as its new headquarters and national training center. Slated to open right before Atlanta hosts the 2026 World Cup, this new facility will bring in revenue during the event and ongoing revenue as more games and practices are held at the U.S. Soccer National Training Center. The City of Fayetteville also plans to build new hotels and other lodgings to accommodate incoming soccer fans from across the globe.
“With the headquarters relocation, there will be 400 new employees with that project working out of that facility, as well as, even after the World Cup, an anticipated 200,000 annual visitors a year for ongoing soccer events that they will be hosting at the National Training Center year-round,” said Funderwhite. “So, it's a great opportunity. We're very excited.”
The decision to relocate U.S. Soccer headquarters to Fayetteville was influenced by the city’s proximity to Hartsfield-Jackson International Airport and the numerous soccer-loving industry giants in Atlanta. Arthur Blank, owner of Atlanta United FC, was a major player in the decision, joined by Dan Cathy, CEO of Atlanta-based Chick-fil-A and chief visionary behind Town at Trilith and U.S. Soccer’s long-time partner, Coca-Cola. These connections were instrumental in bringing soccer's vibrant energy and rich economy to the City of Fayetteville.
Funderwhite said, “So, it's really a mix of several factors: a great location, great business climate in close proximity to the airport and Trilith in Fayetteville.”
What does Town at Trilith offer residents?
Town at Trilith is a 235-acre, mixed-use development that captivates residents with its elegance and charm. Development began just over 10 years ago, but Trilith has already brought in notable economic growth with Trilith Studios, residential offerings, a hotel and a wealth of shopping and dining. The second and third phases of the residential portion have begun and will feature 380 lots when completed.

Coming soon, Trilith LIVE will offer premier live entertainment. With 1,000 audience seats and multiple sound stages, this space will be the perfect location for trade shows and performing arts showcases.

Trilith provides entertainment and leisure for residents and has also driven relocation to Fayetteville and welcomed new creative professionals. As Trilith Studios and Trilith LIVE continue to establish and grow, Funderwhite says that the City of Fayetteville wants to make room for businesses that support the film and creative industries.
Funderwhite said, “It's really an amazing project, and we're so excited to have this as a part of Fayetteville.”
What’s next for the City of Fayetteville?
As more people relocate to Fayetteville, chasing jobs at the soccer training center and creative studios, the City intends to attract more medical businesses and technology companies that can work in tandem with the prospering industries. Funderwhite also hopes to bring new flavors for residents, including chef-driven restaurants and brewpubs. To promote wellness and add greenspace, the City is planning a series of walking trails connecting the area.

Eric Teusink, managing partner and real estate attorney with Williams Teusink, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. Teusink discusses the legal ramifications of unmarried homebuyers purchasing real estate together in this podcast segment.

He explains that it has become common practice in the last 10 to 20 years for people to purchase homes outside of marriage for legal and financial reasons. There is a trend toward delaying marriage and starting families as well, but individuals often don’t want to put off buying their first home with their romantic partner. There are also some homebuyers seeking residences with their friends. Why? Because it makes the significant investment of purchasing a home more affordable for everyone.
“I think a lot of different trends are at work here and giving rise to a lot more issues in the back end.”
While Teusink mostly runs into homeownership concerns with younger clients (27 to 35 years old), he still receives calls from older clients with the same issues.
“Folks who have more lived experience are maybe going to be more cautious, although who knows,” said Teusink. “But when you're talking about 20-somethings and young 30- 30-somethings, they may throw a little more caution to the wind.”
What are some of the common legal pitfalls for unmarried couples who buy property together?

Taking property as joint tenants with a right of survivorship

“What Georgia law presumes when two people buy a house together is that they are tenants in common, and that means you each divide ownership,” said Teusink. “You each own an entire interest in the property or one half of an entire interest.”
If one partner passes away, this legality transfers the entire interest to the other partner. While it seems great in theory, Teusink warns against it and says that unmarried homebuyers should consider other options.

Not having a legal agreement on the front end

In case of a break-up or other issues, Teusink suggests that couples create a property ownership agreement before buying a home or moving in. With the help of an attorney, homebuyers can define what happens if they break up. The property ownership agreement document also memorializes important details like how much each partner paid on the front end and ongoing payment responsibilities.
“Because often one partner might pay $80,000 towards a down payment while another partner pays $20,000,” said Teusink. “Obviously, you're going to want that down payment to come out in a similar manner on the back end.”
What conversations should unmarried homebuyers have before they purchase a property together, and what should they consider including in their property ownership agreement?
Before buying a home, both partners should establish what happens to their home in the event of a break-up. There are really two options: sell the house or one partner moves out. If the latter is decided, it is best to plan in advance for the remaining partner to buy out the other partner.

“You would use a provision similar to what you would use in a business agreement called a Texas shootout provision,” said Teusink. “And that's a provision where I can say, Okay, I offer to sell you my portion for X dollars. If you accept that, then I have to sell it to you. If you don't accept that, then it is deemed that you are now making an offer back to me that I can buy you out at that same price or something.”

One of the major issues with this homebuying dynamic is the long-term effect on the partner that moves out. If both partners are on the mortgage, but one partner no longer possesses the property, that individual can run into problems if the mortgage isn’t being paid. Not only does that detail affect you financially, but it can also shift your credit score and prevent you from buying another home later.

Other considerations in the property ownership agreement include short-term and long-term illnesses because,

D. Scott Murphy, CEO and founder of D.S. Murphy and Associates, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. Murphy discusses the residential appraisal process in this podcast segment and how it factors into today’s housing climate.
How is the current state of the housing market affecting appraisals?
When the volume of homes for sale dropped in recent years, appraisers took a hit. Appraisers build their opinions off recent sales, meaning they look at data from comparable properties sold in the last few months. The drop in sales has left them struggling to get that data for homebuyers.
“There is no rule as to how far back I go, but the rule of thumb is three to six months,” said Murphy. “So, if I don't have good recent comparable properties, it makes my job a lot more challenging.”
Increasing interest rates also factor in the sales cost of properties, sometimes creating a price tag higher than the appraised value. Since the early 2000s, the volume of homes sold has steadily decreased over time as interest rates rose.
“The better analogy is that we had our foot on the accelerator, and it was pressed to the floor, then we took our foot off the accelerator,” said Murphy. “And we've just kind of coasted and slowed down a little bit. So that's how the market's gone.”
However, federal rates lowered significantly this year, sparking homebuying activity across the country.

Murphy emphasized that the National Association of Realtors (NAR) settlement also factors into home prices especially when homes are listed above appraisal value. It has caused discussion about commission structures and transparency among all parties involved in a real estate transaction. Many sellers are following a traditional standard and include the buyer’s agent commission in the sales price. However, when buyers refuse to pay the commission or the buyer pays their agent directly, it can cause problems.
How can appraisers use the latest technology to improve the appraisal process?
The most common technology in the housing market today is automated valuation models (AVM). Heard of Zillow and Redfin Estimate? Those are both widely used AVM algorithms. Murphy said that even though these algorithms are not always high or low, they are always wrong because they don’t consider the unique qualities of your home. That’s the human touch that D.S. Murphy and Associates is proud to provide.
Murphy said, “Particularly in the Atlanta area, Zillow is working off public record data, which is notoriously incorrect.”
What resources are available for current and up-and-coming appraisers?
Appraisal Institute offers worldwide services for appraisers and boasts high-quality courses taught by exceptional instructors. Anyone can sign up for classes, but appraisers should take note since many classes are required for continuing education.

A two-year college degree, preferably in finance or real estate, is required for residential appraiser roles. Then, you must complete 90 hours of qualifying education through the Appraisal Institute to obtain a registered trainee's license. After that, 110 hours of classwork and two years of mentorship qualify you for a residential appraiser license.

Tune in to the full interview above to learn more about residential appraisal. For more about D.S. Murphy and Associates, visit www.DSMurphy.com. More information about Appraisal Institute can be found at www.AppraisalInstitute.org.
About D.S. Murphy and Associates
D.S. Murphy and Associates is the largest appraisal and inspection firm in the Southeast, serving homeowners, agents and lenders with 30 years of experience. In addition to its regular services, the firm also offers courses for appraisers, Realtors and the public that provide key information about the appraisal process, both residential and commercial.
Podcast Thanks
Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter,

Chris and Clif Poston, principals with Traton Homes, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, they discuss the growth of townhome development and what is available in the Atlanta market.
What makes townhomes so appealing in today’s home market?
The demand for townhomes has increased as homebuyers desire smaller homes near community centers and local attractions. With home prices consistently rising, affordability is a driving force for buyers and the perk of landscaping and exterior maintenance being included in their monthly HOA fees is enticing.
Clif Poston said, “We've got townhouses near a lot of different smaller municipalities, but I think it's a lifestyle allowing people to choose a smaller home and kind of giving up a little bit of space and maybe some yard space to be able to have accessibility to the local areas that they want to be in.”
Traton Homes also utilizes amenities, such as dog parks, pools, cabanas and pickleball courts, to bring a sense of togetherness to the residents in its townhome communities.
What is the demand for townhomes in comparison to single-family, detached homes?
Townhomes are taking over the urban housing market because of higher development costs. People want to live close to dining, shopping, recreation and medical centers, but it is difficult to build affordable, single-family homes in the city.
“The rising cost of development is because in the closer in areas, you're using somewhat of the leftover land, which drives higher development cost,” said Chris Poston. “So, there's not tracks of land available to go put nice, detached subdivisions in.”

“A while ago, our slogan was changed to ‘Altogether More’ and that encompasses altogether more of everything, value and design,” said Chris Poston. “So, I think we look at it as saying we're going to offer you a good price in an area, but we're also going to give you some of the key design features that maybe separate us and put us in a different spot.”
Clif Poston emphasized that many home shoppers don’t have different expectations for townhome residences versus single-family homes, except for square footage. Many are still looking for open-concept floor plans, great kitchens and large owner’s suites, which are typical in both townhomes and single-family homes.
“I don't know if people really change with what they want,” said Clif Poston. “I think that people just can kind of reframe and adjust their expectations as the product gets a little bit smaller and those spaces get a little bit more confined.”
Tune in to the full interview above to learn more about townhome communities in metro Atlanta. For more about Traton Homes, visit www.TratonHomes.com.

About Traton Homes

Headquartered in Marietta, Georgia, Traton Homes offers “Altogether More” to homeowners including more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable locations.

Traton Homes has many exciting townhome communities currently selling across metro Atlanta, including Bluffs at Bells Ferry and Gates at Hamilton Grove in Marietta, Cherokee Township in Acworth, East Park Village and Townes at South Main in Kennesaw, River Walk Place in Lawrenceville, Wildwood Place in Powder Springs and Wilkins Walk in Mableton.

Podcast Thanks

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all.

Dennis McConnell, president of Healthy House of Georgia, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, McConnell discusses steps to creating a conservation community, including balancing environmental preservation with residential needs and how the planning process differs from conventional developments.
What defines a conservation community?
Conservation communities take special care to preserve natural areas like forests, wetlands and watersheds and create housing that complements the landscape. It’s the idea that “you don’t need to take everything to have a good life.” These communities use the natural landscape to create distinctive neighborhoods instead of pursuing the maximum developed area.
What are some goals when designing a conservation community, and what are some challenges?
Land is the most significant consideration. In Atlanta, finding larger sections of land is achievable but expensive due to zoning. McConnell weighs the economic and physical development needs of the properties and assesses from there.

McConnell’s most recent project, Pendergrast Farm, presented unique challenges due to its location. The land was initially zoned for three-quarter acre properties because that was what a septic tank would fit on in the 1950s. That altered the development plan, made it an expensive property to obtain and created challenges within the natural landscape.
McConnell said, “The land was cotton fields after World War II, so all the trees that we're saving now have grown up since 1945, which is a slightly different bent than you'll see in some places where a pine forest should be an oak forest, which takes long to grow.”
In order to develop Pendergrast Farm, McConnell and his team worked with county officials to create a new zoning category to accommodate the needs of conservation communities. This precedent makes the development of future communities in DeKalb County one step easier in the future.

Other considerations must be made regarding the natural landscape. With streams comes the need for bridges unless the community has double-entry. Preserving rock and forest features also takes time and strategic planning. McConnell also emphasizes the importance of considering factors like amenities in the site plan. For some conservation communities, the open space around the residences is enough, and for others, there is a need for more modern offerings like a pool, sports courts, a clubhouse, etc.
“We've been able to get around a 20% premium over the average price in the larger community by having it with an amenity package that people value,” said McConnell.
Tune in to the full interview above to learn more about starting a conservation community. For more about Pendergrast Farm, visit www.PendergrastFarm.com. More information about Healthy House of Georgia can be found at www.HealthyHouseofGeorgia.com.
About Pendergrast Farm
Recently named the Community of the Year for a community with 20 homes or less, Pendergrast Farm is a 20-home conservation community that promotes sustainable living with proximity to Emory University, local hospitals and Atlanta’s best attractions. The community is thoughtfully arranged around a 1-acre urban farm to cultivate a strong connection with Georgia’s rich flora and fauna.
About Healthy House of Georgia
Led by President Dennis McConnell, Healthy House of Georgia brings 60+ years of homebuilding experience, specializing in customer service and a focus on custom home construction. McConnell’s vast list of in-house and vendor resources ensures that your custom home project is everything you want and more!
Podcast Thanks
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales an...

Luis Menendez, director of construction at Tunnel to Towers Homeless Veterans Program, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Menendez discusses the upcoming Atlanta Veteran Village.

Tunnel to Towers founded its Homeless Veterans Program in 2022 with the goal of ending Veteran homelessness nationwide. The foundation recently broke ground in Mableton and looks forward to providing permanent housing for Veterans across the metro Atlanta area.
What is the Atlanta Veteran Village, and how does it benefit Atlanta’s Veterans?
Tunnel to Towers recently acquired an abandoned hotel and began renovations this year to transform it into the Atlanta Veteran Village, a permanent housing opportunity for Veterans in need. The hotel is situated in a prime location near local transportation and VA services.
“Our projects focus on providing that core foundation, which is a dignified home they can call their own,” said Menendez. “They make a choice to come into our residences. They pay rent, so there is some skin in the game. It's minimal rent and predicated on the amount of income that each Veteran can make.”
Atlanta Veteran Village is expected to be completed next year, and it will provide opportunities for 93 Veterans to enjoy permanent housing and supportive services.
What other projects are available for Veterans through Tunnel to Towers?
Tunnel to Towers has housing projects throughout the country, stretching from Buffalo, New York, down to Florida. It also supports Veterans between projects with its national case management network, which offers various services such as monetary contributions for rent, legal services and workforce advisory.
Menendez said, “It's not just the housing support that we provide in our Veterans Villages, but also more soft services of bringing in the Veteran wherever they may be and keeping them housed where they're at by providing those service around them to help them meet their goals.”
Like its Veteran Village in Houston, Texas, Tunnel to Towers will implement a ground-floor resource center for residents at Atlanta Veteran Village. The foundation aims to provide Veterans with workplace development assistance that teaches them how to write resumes, interview and utilize skills learned in the military for new jobs.

In Pennsylvania, Tunnel to Towers is looking to partner with a local contract group that teaches veterans various trades – carpentry, electrical, mechanical and plumbing - that put them one step closer to fulfilling careers. It is also seeking metro Atlanta contractors to work alongside residents after the Atlanta Veteran Village opens next year.
What is the process for residency at the Atlanta Veteran Village?
The Veteran Village welcomes Veterans of all ages to apply. Residents must be honorably discharged and have a clean record, both of which are evaluated during the screening process.
“They have this certain brotherhood that they stick together, so if one goes, the other goes. Otherwise, they both may not go,” said Menendez. “So, it's something that if there is that partnership amongst the Veterans and they are very close together in that brotherhood through word of mouth, we're certain that they'll come to the realization that, ‘Hey, this is a good opportunity for me to get back on my feet.’”
Since the facility only offers single-occupancy housing, Veterans with families are encouraged to utilize the national case management network to find housing opportunities that allow them to stay together.

Tune in to the full interview above to learn more about the Atlanta Veteran Village. Learn more about Tunnel to Towers Homeless Veterans Program at www.T2T.org.

About Tunnel to Towers

Tunnel to Towers was founded in honor of Stephen Siller, a New York firefighter who heroically gave his life to save others during the events of 9/11. His family created the foundation to honor his legacy and serve others,

Michael Paul, director of investments at Parkland Communities, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Paul discusses the rise of built-to-rent (BTR) communities in Atlanta.

The build-to-rent sector has seen enormous growth in the last few years, especially in the Atlanta market. Higher-income individuals increasingly seek living opportunities that feel like home without the maintenance and upkeep of owning. As there is more demand for luxury rentals, investors have begun to take notice and invest in BTR communities across the state.
“I've always just been a believer that if consumers want it, investors will follow,” said Paul. “I think we've seen that in a big way.”
What does it mean to be “renters by choice”?
These individuals want somewhere to spread out and put down roots without the hassle of upkeep and maintenance. From young couples just starting to grow their families to empty-nesters looking for a change of scenery, the BTR sector serves a wide range of higher-income residents.
“COVID certainly accelerated the push for more spaces,” said Paul. “We all were working remotely, and people with kids or just two people working in the same household needed to be separated.”
Many residents also seek this lifestyle because it allows for pets to tag along, unlike many traditional apartment complexes. Built-to-rent communities, like Parkland Communities, embrace spacious floorplans, backyards and community spaces that allow residents and their pets to stretch their legs.
What is the current state of the BTR sector?
The supply of BTR communities is not keeping up with demand. Challenges in zoning and a lack of investors contribute to the limited number of BTR units on the market.

The BTR sector has catapulted in the last few years, taking over the southwest and creating opportunities for a diverse group of residents. However, BTR is still in its beginning phases, which looks like a gamble to real estate investors. There is limited data to support the rise of this sector, and investors don’t want to bite without supportive operational and transactional histories.
Paul said, “But I'll tell you evidence in the last six months is that it's a resilient sector, and I think, we're just starting scratching the surface here.”
What are real estate investors looking for today?
Most investment groups are looking for BTR projects that mimic multi-family housing from an operational standpoint. That translates to 150+ single-family or townhome units with amenities and onsite management.
Paul said, “I do think you'll have ample demand because, from an investor's perspective, living in either one of those is still preferable for most people than it is to live in a multi-family deal.”
How important is property management for BTR residents?
Many BTR communities have tried different management strategies, some keeping the same style as multi-family complexes and others adopting a more personalized approach with residents.
“The property managers are there in my mind for two reasons,” said Paul. “One is to serve the tenants, making sure they are comfortable and have a desirable lifestyle. Another part is back to the investors, right? I think you have to have a property manager who solves the investors' needs, which means trying to make it as efficient as possible and kind of a clear operating model.”
Paul emphasizes how important property management is but indicates that strategy is still up for debate.

Tune in to the full interview above to learn more about build-to-rent. Learn more about Parkland Communities at ParklandCo.com.
About Parkland Communities
Parkland Communities is a privately owned real estate development and investment firm that specializes in residential communities. It uses the latest market data to secure top locations across Georgia and provide residents with comfortable, modern communities to call home.

Jeremy Crawford, president and CEO of FMLS, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Crawford discusses what the NAR settlement means for homebuyers.
What is the NAR Settlement?
According to the recent NAR settlement, Realtors, brokerages and other members of the National Association of Realtors (NAR) owned or affiliated MLSs must establish a clear buyer agency agreement before the buyer agency can show a home to a consumer. This practice has been present in the state of Georgia since 1991. However, nationwide it’s a large part of the settlement. As responsibilities shift to Realtor-owned MLSs, the pressure is on to enforce compliance as the housing market continues to grow.

Considering these changes, FMLS has taken a position of consumer transparency. Its fields remain available and serve as offers of compensation from the seller to the buyer agency. These fields are optional, putting the decision to accept or pass at agents’ fingertips.
“FMLS does not arbitrate, mediate or get involved in the offer of compensation,” said Crawford. “We provide fields in the database for the listings that the agents can use at their discretion.”
The NAR Settlement from the Buyer Perspective
The NAR settlement added new challenges to the home buying process, affecting agents, buyers and brokers. As of August 2024, MLSs involved with NAR cannot put offers of compensation on multiple listing sites nor advertise that information. This update makes it difficult for brokers and agents to access crucial information for their clients and causes buyers’ costs to rise as well.
“The entire process for buying a home now is a little more complicated,” said Crawford. “It may be more expensive for the down payment and closing perspective for the buyers and less transparent, because they can't find the information on the Internet as easily as they could.”
Buyers are expected to pay for their own representation now, which has created a shift toward home shoppers trying to browse on their own. Professional guidance is important during the homebuying process. There are many factors that often get overlooked without a trained eye, such as location, school districts, flood risk in certain areas, zoning, etc.

What about home builders’ ever-changing commission and compensation packages? Crawford notes that many agents are still engaging and writing up buyer-agency agreements with clients.
“We now have many of the top builders in Atlanta or FMLS broker members - Toll Brothers, DR Horton, etc. - they're all FMLS broker members,” said Crawford. “Their listings are within FMLS, and they provide some level of offer of compensation to those agents who have a buyer community that would have interest and bring them a buyer. And I think the process there is still going to be the same for the builders. They're still going to offer opportunities for the buyer and the buyer agency who brings the buyer in.”
Tune in to the full interview above to learn more about FMLS or visit ww.FirstMLS.com.

About FMLS

FMLS is the fourth largest multiple listing (MLS) service in the nation. Since 1957, it has served over 57,000 real estate professionals, including agents, appraisers, brokers and home inspectors. FMLS is privately owned and not affiliated with the National Association of Realtors.
Crawford said, “Our mission is really to help brokers and agents transact real estate so they can fulfill the American dream of home ownership for their clients, be it buyer or seller.”
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging,

Pam Conner, city manager of the City of Powder Springs, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Conner discusses methods for developing one of Atlanta’s fastest-growing cities.
Events + Gatherings
Events and gatherings are a driving force for city growth, according to Conner. The City of Powder Springs works diligently with residents to host diverse events that represent its larger population. The city plans yearly holiday celebrations, including Independence Day fireworks, Veteran’s Day celebrations, chili cook-offs, and Hispanic Heritage Month activities in October. Other community events include the Brown Bag concert series, 5K running events, Bookfest, health and wellness workshops and meet-and-greets with local law enforcement.
Listening to Residents
Listening to residents' concerns and suggestions is another essential element of city planning. Whether it is a dog park or better roads, it is crucial for city planners to give residents a platform to voice their concerns. It is even more important to put those ideas into action.
“We are also developing and planning to develop more parking and transportation improvements,” said Conner. “The city's a small city, and its geography is what it is. There are opportunities for some intersection improvements to help move people along, and, you know, the folks who do live here have valid comments and concerns about the traffic.”
Adding Rooftops
How does a city like Powder Springs grow its population? The City has added multifamily and townhome developments and strives to boost its population during the day. This means businesses and attractions invite residents to engage throughout the day through dining, recreation, shopping and more! Conner notes that walkability is especially attractive to new and younger residents.

Situated on the edge of Thurman Springs Park Square, a new multifamily development is nearly complete with 220 units. These homes put residents within walking distance of city events, with some that include balconies overlooking the square. A second housing development is underway about two blocks from the downtown area.
“I think that with all the apartments downtown and the multifamily, you're going to see that a lot of people work from home and that's going to boost the population during the day too,” said Conner. “Because you can work from home two or three days a week, run out and grab your coffee, or run out and grab your lunch and you can walk there.”
Tune in to the full interview above to learn more about the City of Powder Springs or visit www.CityOfPowderSprings.org.
About the City of Powder Springs
Located in southwest Cobb County, Powder Springs boasts a small-town atmosphere complemented by booming developments in housing, community engagement and recreation.

What does city growth look like for Powder Springs? Recently, the City of Powder Springs recreated its City Center, once known as the “heart and soul of the community” during the city’s beginnings. Other recent additions to Powder Springs include Thurman Springs Park, a town square area with an amphitheater and splash pad, Powder Springs Park and its renovated City Hall.
“Grand ideas are grand, but they don't help you if they just stay on paper or on the shelf,” said Conner. “So, the city worked really hard with the Downtown Development Authority to make those changes downtown, and you can start to see that revitalization with more people down at the events that we have.”
The Silver Comet Trail, a paved rail trail running from Smyrna, Georgia, to Alabama, passes through Powder Springs and is a recreational staple for residents. The Linear Park trailhead provides access from Powder Springs, forming connections across Cobb County. Powder Springs is also home to the Seven Springs Museum, full of rich local history.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio.

John Ryan, chief marketing officer of Georgia MLS, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Ryan discusses the current state of the housing market and his outlook for the future.

Due to its rich business and employment opportunities, Atlanta maintains an active, dynamic marketplace that ebbs and flows with new industry. There were 75,000 homes that have sold this year so far, a 2.1% decrease from 2023. However, the “hot” market is fading away as Atlanta months of supply (MOS) is currently 3.8 months, according to Georgia MLS listings. Its listings have also increased to 17,800, a dramatic shift from 7,000 to 8,000 listings in past years. This is still a far cry from 6 months of inventory which has long been the normal in Atlanta.

Interest rates continue to hover at 6.4%, which could be a confidence boost for buyers and sellers in today’s marketplace after years of higher rates. The first-time homebuyer demographic is still challenged by these rate fluctuations, but there is hope for rate stability in 2025. Even with positive shifts in MOS and interest rates, there is still an overflowing demand in comparison to supply. Housing prices remain elevated with a median price of $400,000 across the Atlanta market and new construction listings are growing but still only represent 10% of total listings.
“As we move into 2025, those rates should hover a little just above the 6% mark,” said Ryan. “That is still a reasonable rate, as we've seen historically, to make people move one way or the other within the marketplace.”
As the market continues to shift and move around, Ryan emphasizes working closely with real estate professionals that can take you step-by-step through the process of buying or selling your home. Having trained agents and lenders on your side ensures that everything runs smoothly from listing to closing.

Tune in to the full interview above to learn more about Georgia MLS or visit www.GeorgiaMLS.com.

About Georgia MLS

Georgia MLS is the largest real estate marketplace in Georgia, serving 52,600 agents and 4,600 brokerage offices across the state. Its offices can be found in the North Georgia Mountains, through metro Atlanta and all along the Georgia coast.

What does Georgia MLS bring to the Atlanta housing market? The multiple listing service provides opportunities for brokerages and agents to connect and work together for their clients. Georgia MLS is also a proud founding partner of the Southeast MLS alliance – Georgia MLS, Charleston MLS, Charlotte MLS and Nashville MLS.
“We are going to be providing active and off market data to our members, all under one platform, so our members will have access to three of the most desirable cities in the southeast,” said Ryan. “We are just trying to connect the dots of providing information, and then also a referral network that they have clients that are moving to different areas.”
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Alex Miller, director of land acquisition at Century Communities, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Miller discusses land acquisition from a national builder’s perspective.

Miller attended Indiana University and graduated with a degree in secondary education. When he discovered that teaching wasn’t the best career choice for him, he went back to school, obtaining an MBA at Indiana Wesleyan University and a Master of Science with a focus on Finance from Georgia Southern University.

His first job in real estate was as a financial analyst at Stanley Martin Homes in Atlanta. He did underwritings for land acquisition, new deals and general corporate finance. After a couple of years, he moved to Century Communities and now serves as the face of land acquisition.
“Land acquisition, which is one of the reasons I love it, it's kind of the heartbeat of the company,” said Miller. “I like to think of myself on the front lines out there, battling for land. Without land, you don't have a home building company.”
The most important land acquisition goal is achieving the business plan through daily actions. Miller forecasts five years out, which means that he looks at many different projects at the same time. Whether it is a finished lot, a deal that is just zoned or raw land, he assesses each project individually to determine where it fits in the five-year plan.
“You structure where you deploy your capital and purchase these deals at the right time to meet those business plans in the future,” said Miller. “And it's tricky. Right now, Century’s Atlanta division is working very aggressively to meet those goals.”
Where is Century Communities looking to build in Atlanta? Miller said the industry-rich I-75 corridor toward Cartersville and Emerson is being discussed. Century is also working to build in South Fulton locations like McDonough and Douglasville, but the rising costs of land in the area challenge the land acquisition team. The current golden Atlanta markets are Cherokee County, Dawson County and Forsyth County.

Choosing a location can be challenging, but Miller has criteria that clarify the decision. For example, when looking at raw land to develop into single-family home communities with two units per acre, he likes a minimum of 50 acres to work with. The number of acres is not as crucial when acquiring lots with zoning permits in hand or finished lots. Zoning is the risky aspect of land acquisition, so already-zoned lots are attractive to home builders like Century.

With interest rates at an all-time high, home builders must consider what is affordable now for buyers and what will still be affordable in three to five years. Other challenges can pop up along the way, including pond agreements, lift stations for sewers that don’t flow with gravity and rough topography. Miller and his land acquisition team constantly face new roadblocks on projects, but he enjoys the challenge.
“I'll come home, and my wife, she’ll ask me how my day was.” said Miller. “I have literally experienced every single emotion that a human has in a day because of these deals, but that's what makes it fun, too.”
As housing trends change, there is a shift to smaller properties across the Atlanta market. Miller said that people are not shying away from higher-density communities and homes under 2,000 square feet. However, in areas like north Forsyth County, the demographic is different and favors larger lots and luxury products. He emphasizes the importance of home builders knowing the area and knowing their buyers to maximize profit in an ever-changing market.

Tune in to the full interview above to learn about Century Communities, or visit www.CenturyCommunities.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011.

Kimberly Mackey, sales and marketing management consultant and trainer at New Homes Solutions Consulting, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Mackey discusses working with home builders, Realtors and brokers across the country to develop better procedures and practices that translate into predictable cash flow.

New Homes Solutions Consulting primarily offers sales and marketing management consulting services to home builders. One of the most important aspects of new home sales is lead generation. Builders and other real estate professionals must generate leads and establish contacts to sell homes. The four goals of lead generation include getting appointments for business, obtaining referrals, building relationships for future business and establishing a repertoire.
“Lead generation is like bathing. Hopefully, you do it early and often, and you’ve got to do it every day,” said Mackey. “If you do it every day over time, then you are going to generate lots of leads.”
Referrals are crucial for generating leads, but for many individuals, it can feel daunting to find a starting point. Mackey shared her best tips for making connections with confidence:

Identify yourself - Wear a name tag or something with your company’s logo to distinguish yourself in a crowd.
Carry your contact information with you – Whether you carry physical business cards or prefer a scannable option, have your information readily available in case you make a connection at a networking event or the grocery store!
Make the connection personal – Ask people questions and really listen to their answers. If they are wearing branded apparel from your favorite sports team, use that as a launching point. For a simpler approach, try asking about their connections to the area.

“Try to make a personal connection with people in a way that makes you memorable and makes you stand out,” said Mackey. “So, then people realize that you're genuinely concerned about them and getting to know them, rather than just trying to take their money.”
Looking to find leads in your community? Networking is another important part of marketing yourself. Many real estate professionals limit themselves to just builder association events, but reaching further can have a rewarding effect. Mackey suggests attending local Realtor events, public speaking workshops and other functions that help you grow and get connected.

A burning question in marketing is always – when, if ever, is it ok to ask for a referral? Mackey finds that the sweet spot for referrals is when home shoppers are thinking of buying a home, and right after, they do. Her go-to line is “How would you like to pick your neighbors?” a fun but successful quip that resonates with prospective buyers.
“Referrals are definitely the way to go,” said Mackey. “I love it when I hear, ‘Oh, so-and-so referred me to you. It's a natural bridge into the conversation, it's almost a shorthand to it.”
Mackey’s biggest piece of advice is to follow up and make an impression. She likes to send hand-written notes because they are impressionable in a digital world. Other methods include postcards, e-blasts and other outreach tactics that get people thinking about your company.

Tune in to the full interview above to learn more about New Home Solutions Consulting or visit www.NewHomesSolutions.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-a...

Erik Martinez, executive VP and co-owner of Blue Tangerine joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Martinez discusses real estate e-commerce and everything home builders should know to be successful in a technology-driven world.

How does e-commerce work in the real estate sector? Martinez explains that there are two objectives to consider: branding and accessibility. Home builders invest in websites with tight branding and stunning imagery because it draws home shoppers in. However, many shoppers seek easy-access information that can be seen from the homepage. Blue Tangerine assists home builders by transforming their sites with quick, easy links that connect buyers with the necessary information to take further steps toward purchasing a home.
“I need to know: ‘Do you build where I want to buy?’, ‘Do you have a price point that's in my budget?’ and ‘Do you have a style that resonates with me?” said Martinez. “And if I could address those three questions when I land on any page on the site, then you're going to get me to engage.”
When home builders set up digital marketing, the goal is always to keep shoppers engaged and scrolling through the site for a significant amount of time. Martinez suggests interactive components that outline floor plans and allow shoppers to explore any current customization options. Setting up this level of data is an investment, but it makes a difference between your business and your competitors because buyers are looking to absorb tangible information without searching for it.

How does Blue Tangerine keep home shoppers engaged even after leaving the site? Like many e-commerce providers, it targets website visitors when they enter the site, as they explore it and again when they leave to check out competitors. A simple “Can we send you more information” pop-up gets about 3% engagement, but Blue Tangerine can take that data and adjust marketing accordingly.
“A good e-commerce retailer would not only capture that [data], they follow up with you via an email sequence or a text sequence, depending on what you what that particular buyer chooses, and they'll provide the benefits of the product,” said Martinez. “They'll provide recommendations on other products and tell the story of the brand.”
Another approach is to provide a sense of scarcity. What does that mean for home builders? If someone visits the site and looks at a particular floorplan or community, you want to follow up and make it seem in-demand. Maybe only two lots are available in the community they viewed, so an informative email might inspire that person to put down a deposit sooner than later. Making your products seem important to shoppers and encouraging a healthy level of urgency to purchase is important.

Tune in to the full interview above to learn more about Blue Tangerine, or visit www.BlueTangerine.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the ...

Jessica Griggs, CEO and founder of LaRuche Photo, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Griggs discusses her transition to real estate photography and shares a few tips and tricks.

Starting in her early 20s, Griggs established a successful wedding and videography business that allowed her to cultivate her passion professionally. When life brought her to Georgia, she transitioned into real estate photography and created LaRuche Photo. The business started with just Griggs herself and now features a team of nine photographers.

What does real estate photography encompass? LaRuche serves real estate professionals from many sectors, including Realtors, home builders, interior designers and stagers. Whether your home is a short-term rental, new build or for-sale property, Griggs and her team provide home shoppers with a personal look. While real estate makes up almost 70% of its clientele, LaRuche also offers other photography services such as headshots, event coverage and weddings.

When it comes to selling a home, photography is a crucial step in the marketing plan. Photos communicate visually for homebuyers, but they must be combined with other promotional assets to ensure a successful marketing strategy. LaRuche offers a wide range of services, including videography, Matterport 3-D home tours, drones and more.
“I've always said a photo speaks 100 words, and a video speaks 1,000 because we live in a world of social media,” said Griggs. “We live in a world of scrolling one video after the next. Depending on your audience, you may have an attention span of two minutes, or you may have an attention span of two seconds.”
In the last few years, Matterport has blown up in the real estate business, but how does it benefit both buyers and sellers? Matterport allows home shoppers to take a virtual “tour” of a home, utilizing dozens of photos merged to create 3-D images. It is a great strategy for sellers because it can reach homebuyers across the country and is cheaper than videography.

Griggs shared her thoughts on videography strategy as well, expressing the difference between trendy and successful. Businesses want “viral” videos, but that level of popularity is based on factors that can seem impossible to achieve. Things like numbers of posts per week, influencer appearances and other algorithm feeders can take your video over 10,000 views or just plateau at 1,000-2,0000 views. For most businesses, the strategy for success is simple: know your audience! Older generations love horizontal format and longer videos, while younger generations are all about the vertical format and shorter videos found on social media.
“I think it really depends on the audience you're trying to appeal to,” said Griggs. “If your audience is all over the place, then it's best to do both vertical and horizontal, because you're getting that long format for social media platforms like YouTube and vertical format for somebody who sits on TikTok all day.”
With AI and other virtual products entering the market, how does that affect LaRuche Photo and real estate marketing? Griggs believes human-to-human engagement is important for the industry. AI is beneficial for small touch-ups but can be noticeable on a larger scale.
Griggs said, “At the end of the day, it's composition, it's talent, it's expertise, and it's a good eye.”
Tune in to the full interview above to learn more about LaRuche Photo or visit www.LaRuchePhoto.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions.

Mandy Crater, executive director of HomeAid® Atlanta, and Ronnie Cline, vice president of construction with Taylor Morrison, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Crater and Cline discuss what it means to be a Builder Captain for HomeAid® Atlanta and volunteering as a home builder.

Since 2001, HomeAid® Atlanta has worked to build new lives for individuals experiencing homelessness. The organization has completed over 200 construction projects and continues to make a difference through construction, community engagement and education. In partnership with local homebuilders like Taylor Morrison and nonprofit housing providers, HomeAid® Atlanta provides stable places for individuals or families to stay.
“We get discounts and donations from our friends in the building industry and help our friends that are in the housing industry use those discounted donations to improve their facilities, to expand, to maybe just do some maintenance,” said Crater. “So, then they are spending their hard-earned money on the people that they're trying to help.”
Taylor Morrison is currently partnering with HomeAid® Atlanta on two projects, Breakthrough House and a project in Cherokee County for girls in foster care. Breakthrough House is comprised of two sections: one for single women transitioning into sobriety and the second for recovering mothers and their children. Up in Cherokee County, Taylor Morrison and HomeAid® Atlanta plan to construct a place for family visitations, donation drop-offs and more, further enhancing the security of the campus. As a top five national builder, Taylor Morrison is a great resource for building quality homes that last for those in need and is a proud Builder Captain.
“Taylor Morrison is very supportive of everything that we do with HomeAid ® and what it brings to the community, but it is a huge responsibility,” said Cline. “The great thing is, our trade partners out there really work with us side by side, and the relationships that we build over time are unreal, and their generosity is great. They contribute a lot to these projects, and the relationships that they build with those that we're helping last a lifetime.”
For many projects, including HomeAid® Atlanta builds, Taylor Morrison calls on its own trade partners. Cline describes it as “team building” when the construction company and its trade partners collaborate on projects off the clock.
“Generally, we’ll have multiple trades in every area, and I've never had one not want to help,” said Cline. “Usually, they want to do a lot more than what we're even asking them to do. Our trade partners are huge to us and our business. We can't do it without them, and for what we do with HomeAid®, they really contribute a lot.”
How does the HomeAid® process work financially? Non-profits are invited to fill out an application but must have at least 75% of the project cost in the bank. For a $100,000 project, that means $75,000 is secured. The goal when bringing in Building Captains and their trade partners is to get the cost down further. If the project can be completed for 50% less than expected, the rest of the money can go towards maintenance, furnishing the space or back to the bank for another project.
“That's their skin in the game because this is their facility,” said Crater. “We're just helping them to make it nicer or even constructed in the first place, and then they have a space where they can do their work and help people move forward with their lives.”
How can you get involved? Well, that is easy! Builders can volunteer as a HomeAid Builder Captain to lead the construction of a housing facility or get involved with a one-day, hands-on project. Taking on a build project with HomeAid Atlanta is the perfect opportunity to do what you do best - build homes!

Tune in to the full interview above to learn more about HomeAid® Atlanta and Taylor Morrison, or visit www.HomeAidGA.

Teri Frye, sales associate of the Frye Team, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Frye discusses the NAR settlement and what that means for homebuyers and agents.

Frye works alongside a team of four agents, including her husband and son, representing homebuyers and sellers across the metro Atlanta area. With its smaller team, the Frye Team offers clients a more personal experience.

The NAR settlement has been a hot topic amongst housing professionals, but what does it mean for those looking to buy or sell their homes? Well, that is a little complicated. Now anyone seeking help from a real estate agent will need to negotiate commission or compensation upfront with their agent and sign a buyer brokerage agreement (BBA). Agents can no longer include the commission in the price of any home listed in the multiple list service (MLS).

Of course, the goal is to have the commission compensated by the seller, but not all sellers will offer the full 3%.
“The Fry Team has always offered guaranteed services, which gives the buyer and or seller the option to cancel the agreement at any time,” said Frye. “We would never stand in the way of a buyer or seller getting what they want.”
How will Appraisals be impacted?

Appraisal can also be a sticky situation for homebuyers, but enlisting an agent can help. In Georgia, if there is an appraisal gap, buyers have three options:

the seller can agree to reduce the price
the buyer and seller can agree to meet somewhere in the middle or anywhere in between
or buyer has a right to terminate.

Buyers are not obligated to purchase if the home does not appraise, especially if that is a contingency in the offer.
“Most sellers have a lot of equity, and I think you just have to know the market,” said Frye. “If you're going in blindly, you have room for error. You have to do your homework on the front end and really understand the market, understand the homes, the comps, what it means. We actually do the work and attempt to help the appraiser.”
Frye’s biggest advice for buyers is to do their research when looking for an agent. Find out what agents bring to the table and how that benefits you in your home shopping experience. Buyers browse online and get lots of details about potential homes, but hiring the right agent can take you even further.

Buying a home is a big financial step, which is why representation matters. The median home price in Atlanta is currently in the $500,000s and going upward. A quality agent can help you navigate the buying process smoothly with knowledge of the market, legalities and the buyer brokerage agreement. The Frye Team is committed to offering guaranteed service for clients whether it is their first home purchase, second or third!
Fry said, “People don't do this every single day, and I think having the understanding, the compassion, and really walking them through the steps and helping them to the bottom line matters.”
Tune in to the full interview above to learn more about The Frye Team or visit www.FryeTeam.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Est...

Co-founder Larry Dorfman with Roots joins the Atlanta Real Estate Forum Radio podcast to share details about how the nonprofit organization partners with residents to build wealth and identifies and selects properties for investments. Dorfman sits down with Show Host and President of Denim Marketing Carol Morgan and discusses how Roots maintains high returns for investors.

Kicking off their informative chat, Morgan shared a quote that has acted as a cornerstone for Dorfman’s career: “Succeed not because it’s big or because it’s long-established, but because there are people who live it, sleep it, dream it and build future plans for it.” Dorfman shared that he found the quote hanging in a print shop in 1984 and has referred to it since.
Dorfman said, “I had no idea where it came from, but it lived with us through that business and is now living with us through this one.”
Originally from New York, Dorfman moved to the Atlanta area in 1956. When he was younger, he worked in his father’s office equipment company and entered the real estate sector at the age of 28. Soon, he founded his first company alongside his future wife—APCO Holdings. The company experienced great success and he retired in 2019.

During the pandemic, he stayed with his son Daniel, who has an impressive 15-year-long real estate career. The two put their heads together and devised the idea for Roots.
Dorfman said, “I thought it was a cool idea and all the pieces fit really well!”
The concept for Roots initially came from his son Daniel’s impressive market knowledge. One notable thing his son saw time after time was that after selling someone a home, they would commonly return within six months to purchase their first rental home. He would have to inform them that putting 10% percent down was insufficient. In reality, 20% down or more is necessary to have enough income to cover both the new and rental home investment.
Dorfman said, “About 90% of Americans have nowhere to really invest in real estate…[Daniel wanted] to truly democratize it.”
Dorfman and his son planned to figure out the legal aspects and put into place how one could achieve it, build a fund and successfully invest in real estate. That idea eventually became Roots, a REIT that creates wealth for its investors and its renters. This led to the creation of the “Live in it Like You Own it®” program.

Through this program, Roots is turning the tables on the adversarial landlord/tenant relationship by partnering with its residents. When residents take care of their properties and pay rent on time, they can grow their wealth by up to $3,600 in two years and up to $10,000 in five years through incentives and investment in the Roots REIT.

Along with his son, Dorfman invested in nine duplexes in Austell, Georgia and told the residents that if they paid their rent on time, were good neighbors and submitted a quick video of their property once a quarter, Roots would invest their security deposit into the fund and award them with an additional $150 per quarter in the first year and $200 per quarter in the second year to place into their wealth building account.

The Roots founding team posited that if they could incentivize their residents with a great place to live while building wealth as they rent, Roots would have fewer vacancies, lower turnover rates and higher returns for their investors.

The numbers confirm their theory. Roots far exceeds industry averages with renewal rates at 77% (industry avg: 57%) and average occupancy of 97% (industry avg: 91%). An impressive 88.3% of residents paid their rent on time and submitted their quarterly videos. Roots’ residents have built more than $465,000 in their Wealth Builder accounts to date.

The success is due in part to Roots’ proprietary resident engagement SaaS platform, Bloom, a first-ever resident engagement solution aimed to transform the tenant/landlord relationship into a partnership. The company is further boosted by generous inv...

Tommy Lester, manager of Atlanta Initiatives for Capital Impact Partners and David Greisman, spokesperson for Capital Impact Partners, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Lester and Greisman discuss the Equitable Development Initiative.

Born and raised in Atlanta, Lester has over 25 years of experience in banking, financing and investing in the area’s rich real estate. Greisman joined Capital Impact Partners a few years ago, bringing a fresh perspective to the mission-driven institution.

Capital Impact Partners is a community development financial institution that seeks to provide community organizations with the necessary financing to thrive. What does that look like? Capital Impact Partners helps developers combine affordable housing, better access to healthcare and education, healthier food selection and cooperative developments. It works with its sister organization, CDC Small Business Finance, to specifically assist small businesses.

The Equitable Development Initiative (EDI) is an excellent way for emerging real estate developers to come together and learn new tips and tricks of the trade. Previously successful in Detroit, Washington D.C., the San Fransico Bay area and Dallas, Texas, this nine-month program encourages developers to continue their education and connect with others in the field.
Lester said, “It helps people get their businesses in line to be able to accept funding from major sources and do bigger deals,” said Lester. “At the same time, it exposes them to lenders and funders who are ideal for them, whether it's because of their project type or their social mission.”
Throughout the program, Capital Impact Partners works with real estate developers to take their projects to the next level through various aspects like financing, site acquisition and more. Applicants should be established in the real estate industry; this cohort program is not for individuals looking to break into development. This year, 35 applications were turned in, and the list of 15 finalists will be published soon.
“We're really strategic about making sure that the people that are part of the program are from this community,” said Lester. “It's not open nationwide, it's open to people specifically from here.”
Capital Impact Partners is proud to work with numerous local partners in Atlanta, including House ATL, Reinvestment Fund and the Wells Fargo Foundation’s Growing Diverse Housing Developers program. Together, these institutions and organizations serve metro Atlanta in DeKalb, Clayton, Cobb, Fulton, Gwinnett and Douglasville counties. By targeting areas of growth, Capital Impact and its partners can ensure that the needs of these communities are met.
Greisman said, “We've seen people who are committed to affordable housing come in and be able to grow their businesses and do more to help the communities.”
How does the EDI program contribute on a larger scale? A pre-course evaluation gives instructors and speakers a starting point for each participant. Individual strengths and weaknesses are noted and then re-evaluated at the end of the nine-month cohort. Participants then present their projects to an audience and are judged on quality and other factors.
“Every unit and every building that these developers work on is helping be part of the solution,” said Greisman. “Again, it is a very complex ongoing issue, but being able to help these local developers is going to provide part of that solution and help the people who really are the backbone of these communities.”
Tune in to the full interview above to learn more about Capital Impact Partners, or visit www.CapitalImpact.org.

9/9/2024 update.

Participants include:

Ray Acosta, Dacula
Miles Alexander III, Jonesboro
Terry Brantley III, Atlanta
Shelita Compton, Kennesaw
Aaron Davis, Decatur
Ashley Davis, Mableton
Majesty Gayle, Atlanta
Derrick Holland, Tucker

Jim Chapman, president of Jim Chapman Construction Group (JCCG), joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Chapman discusses the build-to-rent housing market in Atlanta and throughout the Southeast.

Chapman began his career in Atlanta, beginning in custom home construction, then moving towards the active adult market. After years of building these larger communities, he was inspired to develop a rental version before build-to-rent was even popular. When a plot of land in Athens showed promise, Chapman got to work, building The Cottages at Ridge Pointe, an impressive 211-home community in Athens, Ga., with amenities. The community was a huge success.

What can Jim Chapman Construction Group do for you? The company develops and constructs homes, amenities and other community features for investors, developers and others in the industry. Whether you just want houses built on your land or looking to add an amenity complex to an existing community, Jim Chapman Construction Group wants to make it happen! Chapman is licensed as a general contractor in six southern states, including Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.
Chapman said, “I’m licensed in all six of southeastern states and we’re currently building in or actively bidding jobs for developers and investors in all six.”
Under the brand of Ranch Cottages for Rent, Jim Chapman Construction Group creates friendly, for-rent communities that provide the luxuries of homeownership without the hassles. There is also no age restriction for residents, opening the community to all interested individuals.
“People want more experiences, more to do with life and less to do with their home,” said Chapman. “They don’t want to maintain a home and renting is a great option.”
For many current residents, the desire for multigenerational housing has led them to lease a home with Ranch Cottages for Rent. Residents of varying ages can live under one roof and have easy access to community amenities, local schools and top-rated healthcare.
“These are people who are very successful, who have good incomes, are good citizens,” said Chapman. “They’re renters by choice to emulate a lifestyle they want, which is lock and leave and maintenance free.”
Jim Chapman Construction Group has many projects in the works currently, including the Cottages at New Hampstead in Savannah, Ga., two developments in Huntsville, Al. and

multiple in Florida near Tallahassee and Wildwood. North Georgia residents can also check out the Cottages at Walker Ridge in Fort Oglethorpe near Chattanooga at the Georgia-Tennessee border.

BTR investors and developers interesting in expanding their BTR community footprint in the southeast are encouraged to reach out to Jim Chapman Construction Group today and begin their partnership.

Tune in to the full interview above to learn more about Jim Chapman Construction Group or visit www.JimChapmanConstructionGroup.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real es...

Geoffrey Deckelbaum, partner and co-founder at SRP Lending, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Deckelbaum discusses the private lending process for residential real estate in Atlanta.

Born into a family of real estate developers, Deckelbaum’s interest in real estate blossomed from an early age. After college, he worked in a bank, financing developers and homebuilders. In the last decade, he decided to switch focus in his career and moved into the private lending sector.

Founded by Geoffrey Deckelbaum and Michael Ray, SRP Lending provides short-term financial solutions for home builders, real estate investors and developers. From acquiring lots to renovations on project homes, SRP Lending is a partner for real estate professionals who want to grow the housing opportunities in metro Atlanta.

Lending has become increasingly difficult in the homebuilding industry due to banking limitations. Banks offer funds based on credit and other traditional factors, but SRP is proud to lend based on its client relationships and the project vision. This distinctive difference moves the homebuilding process forward and provides peace of mind for clients.
Deckelbaum said, “If we can understand our builder’s view as to where they want to go, and the project that makes sense to us, we want to find a way to help them achieve their goals.”
Why choose private lending over traditional bank loans? If a home builder goes to the bank for a loan, the credit approval process can take a long time, not including the 60 to 90 days to reach closing. SRP Lending approves loans in as little time as a few business days, allowing clients to put cash down on properties and remain competitive. Private lending also presents more customized loan options that meet clients where they are and ensures their projects come to life quicker.

Looking for lending opportunities for your next project? SRP Lending is local to metro Atlanta and services clients within one hour of the city. Potential clients are encouraged to meet with Deckelbaum and Ray to ensure the best loan fit before buying property. SRP Lending walks with clients every step of the way, including visits to potential properties and discussing any changes throughout the building or renovation process.
“We will go see your property before we commit but, the advantage to using us is that once we get onsite, we know you, and we’ve seen the project you want to do,” said Deckelbaum. “We can tell you immediately what our loan would look like.”
SRP Lending works with numerous real estate agents and marketing experts that provide competitive information about buyers, home trends and more! That information is then passed to its clients, offering key strategies for marketing and elevating the value of their properties.
“SRP Lending is committed to the residential marketplace. Homebuilding and renovations are the passion that Mike and I had for many years,” said Deckelbaum. “We do this not as a job, but as a gap we fill in the industry.”
Tune in to the full interview above to learn more about SRP Lending or visit www.SRPLending.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Ryan MacDowell, partner at MacBuilt Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, MacDowell discusses the custom home market in Atlanta and what clients can expect when they choose MacBuilt for their dream home.

Born and raised in Atlanta, MacDowell is a second-generation homebuilder. He formed MacBuilt Homes in 2016 and instantly made an impact with Atlanta’s luxury homebuyers. Driven by a desire to flip the script on builder-customer relations, MacDowell introduced newer technology to the construction process, creating a clear view of the project for builders and clients. Using an owner portal and updated photography, MacBuilt Homes involves homebuyers in the building process with daily updates.
MacDowell said, “Our goal has always been to transform the industry so that people have an enjoyable experience overall.”
MacBuilt has expanded its reach tremendously in the last ten years, touching metro Atlanta hotspots like Buckhead, Sandy Springs, Norcross and northern areas like Acworth and Woodstock. MacDowell’s knowledge of the area has been instrumental in choosing new locations and providing an intelligent perspective of the Atlanta cityscape.

Wondering what top design trends custom-home shoppers are choosing? Home styles like modern contemporary, modern farmhouse and traditional are popular among MacBuilt’s clients. Quality is the backbone of most homebuyers’ expectations but features like energy-efficient appliances and luxury flooring are appreciated.
“They're expecting to come through on their final walkthrough and see that they're not having to put 100 pieces of blue tape on the walls,” said MacDowell, “They are expecting to see quality as it takes place.”
Aside from custom-build projects, MacBuilt is pleased to offer customers renovation services as well. MacDowell notes that after the COVID-19 pandemic of 2020, the need for updated spaces increased. Some key projects include adding home offices, basements and other renovations that increase living space upward and outward.
“There’s certainly some people looking for multi-generational living again, too,” said MacDowell. “That had gone away for quite a while, and now it’s about finding some spaces for family members to move back or for children to stay a little bit longer.”
With mortgage rates at a steady high, many luxury homebuilders are seeing an increasing number of cash-only buyers. Atlanta is a hub for relocation, so buyers often come from out-of-state and find properties in the $1 to $2 million range, a significantly lower price from where they started. Who is putting down these offers? Among the MacBuilt Homes buyers, the cash-only offers are coming primarily from young technology professionals moving to Atlanta and 55+ individuals.

Tune in to the full interview above to learn more about MacBuilt Homes, or visit www.MacBuiltHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Dana Keller, vice president of marketing at Harrison Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Keller discusses the transition Harrison Homes has made to a design-build firm and upcoming luxury homebuilds in metro Atlanta.

With over 20 years of marketing experience under her belt, Keller joined the Harrison Homes team in 2020 and quickly fell in love with the residential real estate market.

Harrison Homes was founded in 2007 as a privately owned and operated design-build firm specializing in residential development. Across north metro Atlanta, Harrison has built over 350 luxury single-family homes and townhomes. Years of experience in speculative and custom home building give team members the tools and knowledge to offer clients quality construction at an affordable price point.
Keller said, “It is really in the last two years that we have solidified our transition as a design-build firm for residential developments, in both for-sale and for-rent arenas, single-family homes and townhome communities.”
Harrison presents clients with a “one-stop-shop” approach to homebuilding. Starting with the discovery process, the firm’s team connects with clients to assess their goals for the project and determine necessary services. An in-house architect and interior design team make this step feel comfortable for clients. From there, the process moves to the contract phase and then permitting, procurement and vertical construction begins. Harrison can also assist with horizontal construction for a seamless plan to completion process.

Coming soon in east Roswell, vertical construction has started on East Village, a community of 74 high-end townhomes located just off Holcomb Bridge Road. These three-story townhomes feature two to four bedrooms and tons of luxury details. Prospective buyers can look forward to soaring, 10-foot ceilings, shaker-style cabinetry and quartz countertops in the kitchen, walk-in pantries and spa baths with double-sink vanities.

In Brookhaven, Harrison is pleased to announce vertical construction will begin soon on Sunland Park. Limited to just five new residences, these single-family homes offer five bedrooms and four baths on 3,800 square feet. Upscale, contemporary design sets this community apart, making it a unique opportunity for Atlanta home shoppers. Sunland Park is conveniently located near the desired Ashford Park elementary school district and walkable to local Brookhaven dining, shopping and entertainment.

Harrison just completed homes in the Lake Oconee area and plans to expand further with an upcoming townhome project.
Keller said, “Brookhaven is where Harrison began, so we are excited to be back in our home neighborhood.”
Wondering what luxury homebuyers are looking for? Harrison presents clients with competitive design elements, including walk-in pantries, natural stone exteriors and statement lighting in their homes.
“It’s fun to see our designers mix those stable, true classic elements and dial them up to meet the new trends,” said Keller. “But they still sustain an overall longevity and ensure they won’t be outdated in two years.”
Tune in to the full interview above to learn more about Harrison Homes, or visit www.HarrisonATL.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your...

Brett Forney, managing partner of Prim Properties, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. Forney discusses the build-to-rent (BTR) property management industry in this podcast segment.

Forney’s strong background in real estate makes her and Prim Properties great resources. Growing up in east Tennessee, she shadowed her mother at her brokerage by attending open houses and visiting home builds from a young age. In high school, she worked as a maintenance technician for a rental property company and stayed on for 18 years.

Prim Properties is a new property management company specifically focused on the build-to-rent sector. Traditional, apartment-style management was not an ideal solution for BTR properties, so Prim Properties adopted a new approach tailored to this growing sector.
“It was birthed out of a desire to do something better,” said Forney. “A little more prim and proper way to manage BTR than the typical apartment approach.”
At Prim Properties, comfort and connection are important. Management strives to know its residents by name, communicate thoroughly from a contractor-style approach and create a space for feedback.

The build-to-rent residents are a unique demographic that includes empty nesters looking for lower-maintenance living, medical students seeking short-term living for a couple of years and individuals waiting for their dream homes to complete construction. Typical “knock-on-the-door" maintenance can be frustrating, but Prim Properties’ concierge-style service ensures that residents feel comfortable with their homes. Management provides residents with various services such as mail collection, making sure pipes are dripping during the colder months and exterior maintenance and landscaping year-round.

What makes the Prim Properties approach stand out? The property management team cares and takes the time to listen to residents. This approachaffects the overall environment of the developer’s BTR communities. Management is trained to prioritize quality time with residents, ensuring higher lease renewal rates.
“We try to manage with unrelenting hospitality,” said Forney. “We love on our people so they love where they live and stay there.”
Resident activities are also a huge aspect of Prim Properties' culture. From craft and cooking classes to end-of-school celebrations, the property management company ensures its residents have opportunities to socialize and feel appreciated.

Looking to make your mark in the real estate industry? Prim Properties is currently hiring! It has already welcomed many new faces to the team, including director of operations Ron Romano and leasing director Ron Telfair. Taking a “hire with heart” approach, the company hires talented individuals in roles that indulge their dreams. Whether your background is in HR, construction, property maintenance or something else entirely, there are positions ready to be filled.

In addition, Prim Properties is seeking ownership groups to partner with as it continues to grow. The company is still in its early stages, so now is the time to secure this unique property management strategy.
Forney said, “If there are ownership groups that understand the resident experience, customer service and hospitality we want to provide, those are the ownership groups that will really fit here.”
Tune in to the full interview above to learn more about Prim Properties, or visit www.PrimProp.com. The website is still under development, so more urgent inquiries can be emailed to info@primprop.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations,

Jennifer Landers, community director of the Kolter Homes Cresswind Georgia at Twin Lakes community, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Landers discusses the 55+ active adult home industry and all things Cresswind Georgia at Twin Lakes.

Landers began her career working in real estate for a single-family home builder and then transitioned to a national developer of master-planned communities. After almost 20 years with that developer, she joined the Kolter Homes team, leading its new 55+ active adult community.
Landers said, “Now I’m working in the best of both worlds, working in a master-planned community and selling the homes here for Kolter at Cresswind Twin Lakes in Hoschton.”
Cresswind Georgia at Twin Lakes is a master-planned community located in historic Hoschton. When complete, this community will welcome 1,300 families home with high -class amenities and breathtaking natural landscapes. The Cresswind community offers residents access to 29,000+ square foot clubhouse, indoor and outdoor pools, 40 acres of lakes, trails and golf cart paths and an event lawn for gathering with neighbors. Residents also enjoy Georgia’s largest, private pickleball center located within their community.

Location plays a huge role in the planning of 55+ active adult living, taking into consideration the population, healthcare and external amenities in the area. Families often want to move together, so building near growing local communities is crucial to keep everyone together.
Landers said, “One of the biggest challenges, just in the Atlanta market, is that there are not enough large pieces of land left close enough to local amenities. That is probably our biggest challenge as we look for new Cresswinds.”
Why does the active adult home shopper prefer community life? Social engagement is a driving factor. Homebuyers want opportunities to get to know their neighbors and connect through activities. Cresswind communities provide amenities and events that encourage residents to get out, have fun and engage in their community. The Cresswind-exclusive concert series has been a huge hit, highlighting local talent on the event lawn.
Landers said, “There is something going on every single day, and you can be as active as you want or not.”
Cresswind Georgia at Twin Lakes is outfitted with a model home village featuring 15 decorated residences, giving prospective homebuyers a glimpse of life in the community.

Buyers also have access to hundreds of personalization options and convenient access to professional guidance in the Welcome Center’s onsite design studio.

Home shoppers still have plenty of time to secure a home in Cresswind Georgia at Twin Lakes. Of the 1,300 homes planned, only 500 homes have closed. Kolter Homes is now building in Phase Five of Eight. Phase Six is under development and set to open next year. The second phase of the community garden recently opened and introduced a new greenhouse and herb garden.

The full community is expected to finish in 2030, giving prospective buyers time to unlock a new life with Cresswind.

Tune in to the full interview above to learn more about Cresswind Georgia, or visit www.CresswindGA.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche.

Carrie Iddings, corporate communications manager of Fischer Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Iddings discusses Fischer’s ongoing support of St. Jude’s Children's Hospital and helping buyers find their dream homes in the Atlanta area.

Iddings has served in a crucial role with Fischer Homes for 11 years, especially in the builder’s move to Atlanta in 2013. In addition, she organizes Fischer Home’s participation in the St. Jude Dream Home Giveaway, which offers prospective homebuyers a chance to purchase the home of their dreams and provides St. Jude Children’s Hospital with life-saving funds. Currently, the builder offers up three homes a year in St. Louis, MI, Louisville, KY and the Greater Cincinnati area.

For 44 years, Fischer Homes has provided homebuyers with quality homes that last. In partnership with St. Jude through the Dream Home Giveaway, the company has raised almost $30 million and helped ensure that families receive critical care in place of a hospital bill.
Iddings said, “Three people will win a house this year, it is always very exciting to give a home away to somebody.”
Fischer Homes recently unveiled its new paired-patio homes at the established community, The Villas at Gold Creek in Dawsonville, GA. Homes are available on ranch or two-story plans with opportunities to completely personalize in the Lifestyle Design Center. To promote low-maintenance living, lawn care and landscaping are also included.
Iddings said, “It really is a nice option for anyone looking for that lifestyle, where they don’t have to worry about upkeep.”
The Maple Street collection gained traction recently, offering buyers luxury choices at an affordable price. Priced from the $300,000s, this home collection is available at Cherry Glen in Euharlee. Home shoppers can look forward to multiple elevation choices, customizable interiors and spacious living that fits families looking to upsize, downsize or anywhere in between. In Dallas, Sage Woods debuted with 11 floor plan options. Homes at Sage Woods are priced from the mid-$300,000s and buyers can look forward to the upcoming model home. Searching for your new home? Visit the model home at Cherry Glen or check out the Sage Woods community page.

Fischer Homes has also expanded its active adult community offerings with Poplar Place and Laurel Farms in Dallas. Home shoppers choose between ranch and two-story plans, each with a covered patio that makes outdoor lounging and entertaining comfortable. Exterior maintenance and lawn care are included. To add a little more space, an optional loft is also available for the ranch-style floor plan.

Ready to move now? Fischer Homes has move-in ready homes available across Atlanta. A full listing can be found here. Homebuyers have access to complimentary refinancing for up to three years with Fischer’s partner, Victory Mortgage.
Iddings said, “We continue to see mortgage rates go down and buyer interest rates are picking up, so it is a really great time to buy right now, especially with our affiliated partners.”
As of last year, Fischer Homes celebrates over 2,000 homes across the Atlanta area and continues to grow. With multiple communities popping up every year, you can find your dream home with Fischer today.
“We are continuing to expand our footprint and entering new parts of Atlanta,” said Iddings. “We just want to continue to do more.”
Tune in to the full interview above to learn more about Fischer Homes, or visit www.FischerHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging,

John Wieland, president of The JW Collection, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Wieland discusses The Warehouse, his 39,000 square foot private art collection that is now open to the public one day a month for the first time.

When Wieland and his wife began collecting art, they started with pieces they admired priced within their budget. As time passed, his role in the real estate industry helped fund his passion for art and allow unique pieces to grace the walls of their home and office.

The Great Recession caused a lot of businesses to change locations and adjust, including John Wieland Homes & Neighborhoods. While Wieland needed to downsize his office, he also needed a new place to house his expansive art collection. When a bank-owned property came available on the west side of Atlanta, he jumped on the opportunity and opened the doors of The Warehouse’s permanent location in 2010.

Today, The Warehouse showcases 400 pieces from 250 national and international artists. Themes include home, house and domesticity from a diverse perspective.
“The interesting thing about art collecting is that you start out financing pieces focused on your collecting interests,” Wieland said. “Then after a while, the art seems to find you.”
Managing an art exhibition goes beyond the art, it includes a ton of supportive elements. To keep the pieces safe and distinctive, Wieland invested in quality security, climate control, lighting and positioning. Due to the materials used, some art needs more care than others, which is why The Warehouse has targeted air conditioning that keeps the pieces at a controlled temperature.

Art is best expressed in collections, so Wieland curates groupings of his art that complement each other, have a regional connection or some other tying factor.
Wieland said, “We want the art in any of our gallery spaces to talk to each other.”
The Warehouse offers visitors a glimpse of many different art types, including paintings, sculptures, fabric works and more. The exhibition also has pieces from notable individuals such as war veteran, Ferdinand Cooper, Reverand Howard Finster and numerous folk artists.

Some pieces like the impressionable sculpture standing 16 feet by 24 feet wide from the 1988 MoMA Show capture the attention of visitors from the start. When Wieland purchased it on a whim, the piece was deconstructed and shipped to Atlanta, then reconstructed and placed outside his Gwinnett office where it was on display for years.

Wieland also published his book, Homeward: Selections From The Wieland Collection in 2016, further spreading the reach of his collection. This monograph highlights various pieces that he acquired over the years and is available for purchase at The Warehouse and the High Museum of Art.

Looking to plan your visit to The Warehouse? The art exhibition is open the second Saturday of every month. Admission is free but requires an advanced reservation. Prospective visitors can visit the website up to 30 days in advance and secure a time slot for the following month. Open from 10 a.m. until 4:30 p.m., The Warehouse offers both guided and self-guided tours.
Wieland said, “I think everyone has felt like this was a wonderful experience, which is what we are trying to accomplish. We will never be charging for that.”
Tune in to the full interview above to learn more about The Warehouse, or visit TheWarehouse.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes,

Farrell Middleton, president of The Bell Curve of Life, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Middleton discusses coaching and mentoring clients
After a long, successful career in the building industry, Middleton started The Bell Curve of Life in 2022 to ignite his passion to teach and embrace a second career. He offers mentorship services that enhance clients’ confidence personally and professionally.

Middleton said, “I wanted to spend my time differently, helping people live a better life, be better performers and run better businesses.”

When his two children moved out and started their lives, Middleton experienced the “empty nester” feeling and decided to shift his career towards helping others as he did with his own family. As one chapter closed, he looked for a new one to begin.
The Bell Curve of Life offers both individual and group sessions, depending on the client’s needs. One-on-one sessions offer details and solutions that are more personal. In a group setting, Middleton can get a bigger picture and participants can share ideas on a bigger scale. He also notes that group sessions often leads to people learning from each other’s experiences.

Middleton said, “As I get conversation going in the group settings, people are learning more from each other than from me, which is what my goal was.”

Employee retention and engagement are common challenges facing the business world. It is a lot of effort that is sometimes lost suddenly. The Bell Curve of Life helps business leaders discover ways to foster relationships with employees and assist them in growing with the company. Some employees are comfortable at a certain level of responsibility and do not want to be pushed up, a common sentiment that Middleton discusses with his clients.
Internal customer service can make or break a business, which is why The Bell Curve of Life addresses it from the first consultation. What does this mean? Every person in the business has a role and the coordination between employees is what keeps the flow of service going. If one employee, or one sector of the business, is lacking proper momentum, it can have a big impact. Middleton works with clients to find the slowdown and start the conversations to get everything running smoothly again. Middleton also notes that learning from mistakes and taking responsibility are crucial for change to happen.

“If the bar is too high, nobody can achieve that on a routine basis,” Middleton said. “My program and guidance are about how do people perform on a routine basis.”

The Bell Curve of Life also offers Lunch-and-Learn events and other single events where Middleton speaks to larger groups on a one-time basis. He evaluates a “pinpoint” or issue that is facing the group, including communication, relationship building, customer service and other issues.
To measure the success of sessions, Middleton uses evaluation forms that allow participants to self-evaluate and find ways to grow individually.

Middleton said, “Work on the stuff that needs to be worked on and the other stuff that is going well enough, it is going well enough. Don’t spend anymore quality time on it.”

Tune in to the full interview above to learn more about The Bell Curve of Life, or visit TheBellCurveOfLife.com.
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored market...

Bryan Ponder, director of land development - Dallas and Atlanta at UnionMain Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Ponder discusses the builder’s recent move to Atlanta and upcoming home opportunities in the area.Born and raised in Gwinnett County, Ponder is a Georgia native through and through. After graduating with a Civil Engineering degree from the University of Georgia in 1998, he has been involved in land development ever since. Along the way, he worked with multiple home builders, including Homeland Communities and Brock Built Homes. Through these experiences, Ponder took every opportunity to learn and now possesses a diverse knowledge of sales, marketing, home building and more. He is also a registered utility manager in Georgia, which allows him to install all underground utilities.UnionMain Homes hit the ground running in 2019, producing over 300 homes to date in Dallas and promising development in Atlanta. Maddox Landing is currently selling in Hoschton, GA, with two homes available as move-in ready and three still under construction. Homes are priced from the mid-$400,000s and include four to five bedrooms, two-and-a-half to four-and-a-half baths and a two-car garage. A decorated model home is available for tours Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from noon to 6 p.m.

“Atlanta has a lot of opportunity for growth,” Ponder said. “There are not a lot of setbacks in Atlanta as far as jurisdiction like you find in other cities.”

The company is planning to finish construction on 25 homes this year in Atlanta, continuing to grow and expand into next year. The Echo Park condominium project is currently underway, offering 20 townhomes and multiple stacked condos along the scenic greenway in downtown Suwanee. Stacked condos are slated to be priced in the $400,000s and the three-story townhomes start in the $700,000s. UnionMain Homes also began developing on land in Rome, conveniently located right off GA-411

Ponder said, “This community in Rome will be more of a destination. We will have a $3 million amenity complex where we put the pool, parks and soccer fields.”

UnionMain Homes stands by its promise of “Contract to Dream Home in 175 Days.” Prospective buyers rest assured that the home of their dreams will be contracted, planned and built by that point.

Ponder said, “That time is from contract to permanent move-in, it is really less than that, but 175 gives us some grace period if it rains too much.”

UnionMain Homes residences stand the test of time. With close attention to structure and luxury details, homebuyers are at ease knowing that their homes are secure for years to come.Searching for a new position in the real estate industry? UnionMain Homes is looking for talented help in Atlanta as the company continues to grow. Available roles include purchasing, IT, new homes sales counselors and more! A full list of job opportunities can be found here.Tune in to the full interview above to learn more about UnionMain Homes, or visit https://UnionMainHomes.com.
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estat...

T.R. Adams, President of T.R. Adams and Associates, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Adams discusses his strategies for marketing homes and building relationships with Atlanta builders and developers.Before starting his own business, Adams worked extensively in multiple facets of the real estate industry, including sales, general brokerage, land consulting and more. With over 36 years in the industry, he now offers clients a comprehensive sales and marketing perspective rooted in honesty, creative strategies and experience.

“I love working with people,” he said. “I love putting together great teams and working together make things happen.”

T.R. Adams and Associates is a diverse team that supports homebuilders and developers during every step of the construction process. Through sales, marketing and land consultation, the team offers professional guidance to ensure everything runs smoothly. Adams shares that his strategy for success starts with basic marketing such as photography and maintaining a boots-on-the-ground, physical presence.

Adams said, “No matter how technology evolves, we have evolved back to swiping through pictures. People want to know that we are really there at the house.”

T.R. Adams and Associates works with homebuilder and development clients of all levels, whether that spans a few houses a year or hundreds. Recently, the team began analyzing property and lot value to give clients the highest andbest use for building and pricing homes. That knowledge comes to play during key land purchases and planning locations for upcoming home builds. The team also offers resale marketing services.

Adams said, “I really want to work with builders and developers, but we also do resale because, at the end of the day, it makes your business more well-rounded."

Headquartered in Midtown, T.R. Adams and Associates is proud to offer services to clients within a 60-to-70-mile radius of Atlanta. Adams emphasized that location is everything to his clients, which is why he makes sure that his team is flexible and able to serve a large pool of homebuilders and developers across intown Atlanta and surrounding areas like Braselton, Calhoun, Athens, Fairburn and more.Adams is currently building his network of Realtors across Atlanta and making strategic partnerships based on community locations. When choosing his clients, he said that it starts with research. MarketNsight is one of his favorite resources. He utilized them for regression reports, rent feasibility and more. Running numbers is how Adams and his team help clients see what is working and what is not when it comes to land and construction.

Adams said, “That is where you start, really getting a full understanding of what they are selling and where do builders fit.”

T.R. Adams and Associates evaluates the data and helps builders find a sweet spot between competitive pricing and unique property features. Adams emphasizes that each builder has a different perspective and specific ideas, but the market numbers help them sell more homes and stay competitive.With inventory at a notable low, it is a seller’s market right now. Adams suggests that buyers choose their time to buy based on when they are ready, not based on interest rates or other factors.

“The best time to buy is when you are ready to buy,” Adam said. “Buy now and if interest rates change, just re-finance.”

Tune in to the full interview above to learn more about T.R. Adams, or visit www.linkedin.com/in/tradamsandassociates/.
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations,

Jacob Prather, President of My Home Communities and Tamra Wade, Team Leader at Tamra Wade Team, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode focused on My Home Communities. In this podcast segment, Prather and Wade discuss the missing middle housing sector and how My Home Communities accommodates first-time buyers with affordable homes.

My Home Communities is committed to providing affordable homes and works carefully in every step of the homebuilding process to ensure customers receive the best quality for the best price. Since the beginning, the building company has partnered with the Tamra Wade Team for new home sales, pairing professional Realtors with communities and providing competitive marketing.

Prather said, “We work strategically in land acquisitions to find land and lot opportunities below market in the most desirable areas. This allows us to pass that value on to the consumer as well. That's fantastic.”

My Home Communities is actively selling in 11 communities across Atlanta, including middle Georgia locations like Warner Robins, Perry and Macon, northeast metro Atlanta in desirable locals such as Athens and Statham and north up to Toccoa, Georgia.

One way that My Home Communities and Tamra Wade Team work together is by keeping homebuyers informed about new and exciting housing trends. Putting her money where her mouth is, all three of Wade’s children own homes from My Home Communities. Wade states that they fell in love with the quality and detail. The homes were purchased as starter homes, but there is room to stay awhile and grow.

Wade said, “Even my children don't have to move out of that house once they have their children. They can grow within it and still be very comfortable.”

Addressing the need for affordable housing, Prather discusses Statham Place and Sutton’s Landing, both in Statham, Georgia (Barrow County). Statham Place is near GA-316 and has tons of shopping and restaurants. Prather plans to keep the woodland atmosphere with shaded walkways and more space between lots. Statham Place is now selling in the $300,000s, and prospective buyers are encouraged to visit the decorated model to get a slice of life in the community.

Sutton’s Landing is an existing community, but My Home Communities is pleased to begin a second phase soon, including new amenities like a pool, cabana, sports courts and more!

My Home Communities is committed to making homes affordable and attainable. Entry-level buyers should find an affordable home and financing that is a fit. Wade discusses how her team and My Home Communities work together to help buyers feel secure paying for their first home. Considerations like USDA financing and earnest money help new homebuyers feel more comfortable with the purchase.

For homebuyers who want to move into a home in the next 30 days or within six months, My Home Communities has a lot to offer. Wade states, “Because the builder has such a large footprint in these areas, if one particular neighborhood does not have something that the buyers want, or the timing doesn't work, we've been able to sell them a home in another neighborhood where everything comes together.”

Tune in to the full interview above to learn more about My Home Communities and Tamra Wade Team, or visit www.myhomecommunities.com and www.tamrawade.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all.

Atlanta Real Estate Consultants Broker Eugene James, a seasoned professional with 30 years of experience in the real estate sector, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In the newest All About Real Estate segment, James gives his opinion on where the market is headed for the rest of the year and how the recent NAR ruling has influenced it.

James believes the new ruling will not affect experienced, effective real estate agents. He noted that the seller and buyer agents need strong communication when determining compensation details. When asked if the NAR ruling will make real estate agents less desirable, James made it clear that real estate agents will not be replaced and that buyers and sellers need a professional to guide them through pitfalls with such a significant investment.

Recently, Atlanta reported a 50% increase in home inventory, but James still claims it’s a seller’s market. Home prices have not dropped despite the growth, and he predicts prices will continue to climb.
James said, “Atlanta is still a hot place to live. And we still see the population growth.”
Of course, this will place more pressure on the need for home inventory. The problem with new construction and housing inventory is a land and lot shortage. James says finding land is the developers' most significant challenge and will continue to be.

He also shared that the resale market will remain the same unless mortgage rates go down, estimating that it will be late 2025 until home prices and mortgage rates come down.
James said, “It's getting more challenging for builders to build entire communities because of government restrictions that are being put in place, even for that sector."
Recently, developers reported that new zoning requirements in Paulding County add around $200,000 to each new home, which creates a significant burden for home builders and a huge price increase that homebuyers will have to absorb. This new zoning exemplifies how government regulations can negatively affect inventory.

What about the Silver Tsunami? Is it real? James shared that the current housing market hasn’t made the Silver Tsunami possible because if people 55+ sell their homes, they have no homes to buy, as the housing inventory hasn’t met demand.

Tune into the full interview above to learn more about Atlanta Real Estate Consultants, or visit https://ARECSold.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

President Stephen Haines with Artisan Built Communities joins the Atlanta Real Estate Forum Radio show to discuss the builder’s newest community, The Manor at Gainesville Township, Calhoun’s new construction opportunities and more. Haines sits down with Carol Morgan, President of Denim Marketing and Show Host for this week’s episode.

With decades of experience under his belt, Haines shares invaluable insights into the journey of Artisan Built Communities and its mission to redefine living in the Atlanta area. Haines traces his roots to the industry giants and his experience working with well-known names and brands such as John Wieland, Meritage Homes and Beazer Homes. Now, at the helm of Artisan Built Communities, Haines and his team are dedicated to crafting exceptional communities that blend affordability with luxury.

One of the Atlanta-based builder’s standout projects, The Manor at Gainesville Township, promises an unparalleled living experience. Nestled in the foothills of Hall County, this master-planned community boasts breathtaking views, world-class amenities and a vibrant neighborhood atmosphere. The community is home to an elementary school, a new baseball park, a large pool with splash pads and a varied selection of homesites.
Haines said, “We’re excited that we are now expanding our footprint all over the city!”
Addressing the need for affordable housing, Artisan Built Communities introduces Salacoa, a haven of luxury in Calhoun. With a focus on quality craftsmanship and thoughtful design, Salacoa offers the perfect blend of elegance and accessibility. With starting prices in the low $300,000s, Salacoa presales are set to begin in June 2024. Reminiscent of an old barn, Salacoa’s clubhouse sits among rolling hills and the community’s two beautiful man-made lakes. Against this breathtaking natural backdrop, a pool, splash pad and an outdoor amphitheater will be available for live performances. It’s easy to see why Haines and his team at Artisan Built Communities are excited about Salacoa, as it makes luxury living attainable.

Since the company’s inception, pocket parks, wooded areas and walking trails have been integral to all Artisan Built Communities neighborhoods. Homebuyers love the connection the builder continues to foster with nature.
Haines said, “We do our best to connect to nature. It’s in our DNA.”
Tune in to the full interview above to learn more about Artisan Built Communities, or visit www.DiscoverArtisan.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

President Monte Hewett with Monte Hewett Homes joins the Atlanta Real Estate Forum Radio podcast. He sits down with the President of Denim Marketing and Show Host Carol Morgan to discuss the company’s rise in mixed-use development and currently selling opportunities.

At just 16 years old, Hewett began working with a focus on framing and placing the first nail in his celebrated homebuilding career. He attended Colorado State University for the construction management program and, after graduating, moved to Dallas, Texas, in 1984. In Texas, it was typical for a builder to be production-oriented, unlike in Georgia. Over time, he moved to better locations and built better products, eventually landing in the Atlanta market.

In the 1990s, Hewett decided to be an infill builder. During this time, he observed markets in North Buckhead, Smyrna, Vinings, and, during the recession, Decatur, Roswell and Alpharetta to get a clear picture of the local demographic. He noted that many homebuyers were attached to the idea of a “place” and the amenities and walkability offered in that location. Locations such as Avalon in Alpharetta or downtown Roswell provide walkability, green space and all the tools necessary to construct a sense of place for homebuyers to call home through the generations.

By the year 2010, Hewett was mainly focusing on creating mixed-use developments to meet this market need. His first project was Palisades at Milton Park in Alpharetta, followed by Avalon and Halcyon in Alpharetta, Madison Yards in Reynoldstown and more. Hewett noted that after the recession, it took more work to replicate the locations and prices he secured and had to switch strategies. The company shifted its focus on product pricing to create work-live-play communities that are more cost-efficient.
Hewett said, “It’s a big accomplishment to be able to go and change the culture of the company and emphasize time and budgets. It feels good.”
Monte Hewett Homes is currently working on Downing Park near Emory, a collection of 13 townhomes off Ponce de Leon Avenue priced from $2 million. Hewett also shared that he recently closed on a mixed-use project called Wire Park, which is coming soon to Watkinsville, located 15 minutes outside of Athens. The project will feature 21 townhomes, 46 single-family opportunities and 20,000+ square feet of office, retail and food and beverage space. The community will also feature a baseball and basketball training facility.

The builder is also currently selling townhomes starting at $959,900 at Interlock in West Midtown, townhomes starting in the high $500,000s at The Harman in East Atlanta and single-level flats and two-story condominium homes starting in the high $600,000s at Findley Row in Alpharetta.

Tune into the full interview above to learn more about Monte Hewett Homes, or visit https://MonteHewett.com to discover current selling opportunities, news and more.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Senior Vice President Jay Byce with ResiBuilt Homes joins President of Denim Marketing and Show Host Carol Morgan on Atlanta Real Estate Forum Radio to delve into the burgeoning build-to-rent industry.

A proud Georgia native and graduate of the University of Georgia Terry College of Business, Byce has a wealth of experience in real estate planning and investment. Since its establishment in 2018, ResiBuilt Homes has erected nearly 1,200 homes, primarily within the metro Atlanta area. The company's footprint extends beyond Atlanta, with expansions into Orlando, Tampa, Charlotte and Greenville, solidifying its position as the ninth-largest private home builder in metro Atlanta. Notably, ResiBuilt Homes has earned its place among Atlanta's Top 10 Private Builders, as recognized by MetroStudy.

Amidst a landscape of high mortgage interest rates and dwindling home inventory, the demand for build-to-rent communities like those offered by ResiBuilt Homes continues to surge. However, the accompanying rise in development costs has led to increased community development and housing affordability challenges.

Byce anticipates a further decrease in available homes for sale within the next two to three years, exacerbating the existing inventory shortage.
Byce said, “Due to the economic climate, we’ve had to pivot our business model, and we're offering more for-sale product.”
ResiBuilt’s for-sale product complements its existing build-to-rent portfolio. The company specializes in crafting high-quality entry-level and first-time move-up homes, with townhomes and detached homes priced from the $300,000s experiencing steady sales of three to four units per month. While this transition necessitates adjustments, such as a reduction in the pace of construction from 10 to 12 homes per month to 3 to 4 homes to accommodate the evolving market dynamics, ResiBuilt Homes remains committed to adaptability and resilience.

The appeal of build-to-rent communities transcends generational boundaries, with millennials seeking alternatives to traditional homeownership due to financial constraints and 55+ drawn to the low-maintenance lifestyle afforded by rental properties. Byce comments that many active adults are repelled by the label that comes with a 55+ age-restricted community.

Investors also recognize the allure of build-to-rent communities, drawn by the promise of consistent cash flow and the option to easily sell properties when desired.
On the BTR model, Byce said, “We prefer to own homes longer and be in partnership with the residents that we have.”
ResiBuilt Homes aims to challenge lingering stigmas surrounding renters by creating rental communities that mirror neighborhoods of owner-occupied homes. Most ResiBuilt rental communities experience an average tenant tenure of four years, which is comparable to that of homeowners in similar price brackets.

Renters' preferences closely align with those of homeowners, emphasizing the importance of amenities and convenient location attributes. Developers have responded to that demand with various rental homes and communities. The ResiBuilt Homes approach involves developing smaller, convenient neighborhoods with managed amenities tailored to residents' needs, such as dog parks and walking trails while ensuring proximity to essential services and retail hubs. In its larger communities, the builder offers an array of traditional amenities such as a pool, clubhouse and tennis courts.

Amidst the growing popularity of rental communities, there are notable challenges, including issues related to squatters. Jay Byce sheds light on this issue, noting a spike in incidents last year. While the situation has improved, organized fraud was rampant, with individuals listing rental houses they did not own and taking security deposits from unsuspecting tenants seeking no credit check options.

ResiBuilt Homes, in contrast, upholds stringent screening processes,

Land Acquisition Manager Nick Whitson with Eastwood Homes joins the Atlanta Real Estate Forum Radio podcast to discuss new construction opportunities across metro Atlanta and more! Whitson sits down with the Denim Marketing President and Show Host Carol Morgan.

Before joining Eastwood Homes in October 2023 as land acquisition manager, Whitson was an agent completing various land deals in the Atlanta market. From 2016 until his current role, he worked in downtown Atlanta and around the perimeter, mainly on infill development projects.

Eastwood Homes is a private builder based out of Charlotte, North Carolina, with a presence in the Virginia, the Carolinas and Georgia markets. A company connected to its roots, the original owner still participates in land drives to this day! With many projects underway, Eastwood Homes has a pulse on the Atlanta market. Prospective buyer searching for the perfect home across the state have many new construction opportunities to choose from, thanks to the builder’s presence in Canton, Cumming, Flowery Branch, Ball Ground and Hoschton.
Whitson said, “We’re trying to get aggressive and expand our market share. Being a smaller company, [we] can kind of push the envelope and get a little more creative.”
Traditionally a competitive market, Atlanta buyers are searching for homebuilders that fit the bill but also provide thoughtful features! With this in mind, Whitson shared that Eastwood Homes consistently looks for opportunities to find partners, focus on the smaller details and more to set the company apart from its competition.

Twin Lakes in Hoschton is a master-planned community with an extensive builder lineup! Focused on providing top-tier products in this community, Eastwood Homes offers two-story ranch-style homes spotlighting three to five bedrooms, two to three bathrooms and 1,829 to 3,047 square feet of living space priced from the high $400,000s. The community also features sought-after onsite amenities such as a pool, cabana, nature trails, dog park, playground and more by the lake!

In Ball Ground, Marble Tree offers homebuyers an opportunity to find their dream home in the foothills of the Appalachian Mountains. Priced from the mid-$400,000s, the community provides a smaller, single-family product featuring up to five bedrooms and three or more bathrooms within walking distance of picturesque downtown Ball Ground.
Whitson said, “That’s something we’re keeping in mind moving forward. How do we get the walkability? That’s going to add a lot of value for the homeowners.”
At Sunrise Cove at Great Sky in Canton, Whitson shared that the community has a few lots remaining as well as move-in-ready opportunities. Tucked away from the hustle and bustle, community members have no problem returning to town thanks to the close proximity! Homes in this community feature three to five bedrooms and two to three bathrooms priced from the $500,000s.

Tune into the full interview above to learn more about Eastwood Homes, or visit www.EastwoodHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing,

Executive Director Mandy Crater with HomeAid Atlanta joins the Atlanta Real Estate Forum Radio podcast to discuss this year’s Essentials Drive and how people can get more involved with the organization. Crater sits down with the President of Denim Marketing and Host Carol Morgan.

Celebrating nine years with HomeAid Atlanta, Crater has an impressive and varied work history! She received a degree in Public Relations in her undergraduate program and then transitioned to the Greater Atlanta Home Builders Association (HBA). After moving around a little, she ended up working for the designed charity of the organization that continues to receive generous support from the HBA.
Crater said, “I’m happy to be celebrating a milestone coming up. I’m not quite a decade, but pretty close!”
A constant presence in the Atlanta market, HomeAid Atlanta has been impacting lives across the metro area for over 22 years. The organization’s mission is to build new lives for people experiencing or at risk of homelessness through construction, community engagement and education. By partnering with friends in the building industry, HomeAid Atlanta receives discounts and donations for nonprofit housing service providers needing construction projects. Whether it's an organization helping veterans experiencing homelessness that needs maintenance or an eight-unit apartment building for mothers and children, HomeAid Atlanta aims to assist in any way it can.
Crater said, “The builders themselves came up with it back in 1989 in Southern California [after] seeing the need and saying ‘what do we do? How do we solve this problem? Because it’s our job to build houses.’”
Around 23 years ago, the organization noticed that a lot of other businesses they partner with have mothers and children in need of necessities. There was also an additional need for volunteer opportunities. While many people may struggle to volunteer on project sites, anyone can donate diapers. The organization realized there was more to learn about the work they were completing. There was a need for a support system as well as revitalization.

While the Supplemental Nutrition Assistance Program (SNAP) exists to combat food insecurity, there is no system for essential items such as diapers and wipes. Every child costs around $80 for diapers, which is a lot to consider, along with lodging and food. Each year, before Mother’s Day, HomeAid Atlanta collects as many diapers and wipes as possible to deliver to the organization’s friends on the Friday before the holiday.

Running now until April 31, HomeAid Atlanta is asking for donations of diapers, wipes, feminine hygiene products, and adult diapers. The organization also has registries on Target and Amazon under HomeAid Atlanta. All donations can be dropped off at any SouthState Bank location across metro Atlanta and any location listed on the Drop Off Map on the HomeAid Atlanta website. If you would like to host a drop-off spot, please get in touch with the HomeAid Atlanta team to be added to the map.

Tune into the full interview above to learn more about HomeAid Atlanta, or visit www.HomeAidAtlanta.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Geoffrey Reid with Blue River Development joins the Atlanta Real Estate Forum Radio podcast to discuss the company’s operations, key team members and building relationships. Reid sits down with Denim Marketing President and Show Host Carol Morgan.

Reid was born in Savannah and spent most of his formative years in Atlanta, growing up in a homebuilding family. After attending the University of Georgia, he received his degree and worked at Pulte Homes. He took on various jobs in the warranty and construction departments in the Atlanta market and, eventually, the Charleston and Hilton Head markets. When the Great Recession hit, Reid took a backseat from the homebuilding business and began consulting for master developers and municipalities looking to revitalize distressed parts of their cities. He also obtained a master’s degree from the Citadel in Charleston. Eventually, he returned to the metro area to take on an acquisition position at Century Communities.
Reid said, “While there I acquired over 4,000 lots during that time, built a lot of good relationships and then, had an opportunity for a regional role in this new sector…build-to-rent.”
At Blue River Development, Reid supports team members and partners during the overall lifecycle of land acquisition. He ensures the uninterrupted progress of getting a parcel ready to build a house during the 12-to-24-month process.
Reid said, “My day-to-day role is to make sure that, no matter what part of the acquisition process that deal is in, it’s always moving forward.”
The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.

The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.
Reid said, “My role is focused on buying and selling land whereby we purchased the land and improve it in the forms of rezoning, permitting or developing it – really to get the land ready for our homebuilding partners to do what they do best.”
Blue River Development is actively working in the Atlanta, Augusta, Savannah, Raleigh, Charlotte, Greenville, Myrtle Beach, Charleston, Dallas and Huntsville markets. The company is also exploring expansion options in Birmingham, Houston, Austin and several other Florida and Tennessee markets.

Tune into the episode to learn more about Blue River Development or visit https://BlueRiverDevelopment.com/.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche.

Vice President of Sales Jason Walzer with National Home Corporation (NHC) joins the Atlanta Real Estate Forum Radio show to discuss constructing affordable housing, cost-saving strategies and the growing effect of interest rates. Walzer chats with show host and President of Denim Marketing Carol Morgan.

Walzer has been involved in the real estate industry since beginning his career. He received his real estate license when he was 18 and began his career alongside his mother, who is a veteran industry member. Throughout college, he worked in general brokerage and, after graduating, entered the new construction sector. From there, Walzer transitioned into a training role and eventually leadership.
Walzer said, “I’ve made it to a national VP role with NHC and I’m super excited about it!”
Co-founded by the visionary Wade Jurney, National Home Corporation is all about providing affordable housing to as many Americans in as many places as possible. When homebuyers think of affordable housing, they imagine Section 8 or low-income housing. In reality, prospective buyers do not need to meet any qualifications to find a home through NHC. While most home builders advertise affordable housing with a $400,000 or $500,000 price tag, the corporation is happy to report that its average sales price is $240,000.
Walzer said, “We’ve got houses…that are as low as $114,000 which is unheard of right now!”
National Home Corporation targets markets that are within driving distance of large metropolitan areas and have affordable land to construct homes for the average American. The company connects buyers with the American dream of homeownership in Texas, Florida, Alabama, North Carolina and Missouri.

Walzer shared that NHC is looking to expand into Georgia but noted that the company is struggling to find affordable land in the city’s extensive metropolitan area. The corporation is searching for land in Columbus, Macon and other tertiary markets north of Canton.
Walzer said, “[Our Georgia expansion is] definitely on the horizon. We want to grow as much as possible, [especially] when our corporate office is here!”
What separates NHC from its competitors in the industry is its ability to provide buyers with the best price per square foot. Walzer shared that they aim to continue to be that builder in every market the company enters to continue the legacy of connecting buyers with affordable housing in a time of unpredictable interest rates.

Tune into the full interview above, or visit www.NationalHomeCorp.com to learn more about National Home Corporation.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

CFO Michaela Boone with terra alma joins the Atlanta Real Estate Forum Radio podcast to discuss being a woman making history in Atlanta’s commercial real estate sector. Boone sits down with show host and Denim Marketing President Carol Morgan to chat about the company’s all-woman team, what is changing the retail landscape and how terra alma turns spaces into places!

A commercial real estate broker specializing in retail listings, Boone considers herself a matchmaker between tenants and operators, especially those striving to remain local or intentional about their community placemaking. Her experience ranges from working with local and regional restaurants to operators searching for incredible tenants to build out a food hall.

Lead by the motto of “leading with the soul,” terra alma is run by Founder Edie Weintraub, who recognized the lack of emphasis on local operators and tenant representation. Inspired, she founded terra alma in 2021 and onboarded Michaela three months later. When Boone first met Weintraub, the company’s founder made it clear that she loves all things people, food and real estate and is motivated to create spaces that embody those elements to transform spaces into places.
Boone said, “Ever since we’ve joined, we’ve been targeting a lot of strong women in the industry…and making sure we are putting people in the right places.”
As CFO, Boone’s responsibility is to ensure the company’s financial budget is sound to maintain its operations and allow it to grow. She is responsible for making sure the company is growing effectively. Boone also shared that the company moved into its brand new Halidom office, and its immediate positive effect was apparent in providing a suitable environment for the culture to grow.

As an all-woman team, terra alma benefits from its female perspective, especially in the restaurant space. Boone shared that most household decisions surrounding where to eat fall on the head female. With this valuable perspective, terra alma is fortified in its mission to place its clients in profitable locations after considering the nature of a community, how people shop, what attractive price points are attractive and so on.
Boone said, “I think what’s beautiful about being all women is that we see things from multiple angles.”
Understanding the importance of building relationships in and out of the office, terra alma strives to make clients and employees feel comfortable and ready for the task at hand. Boone shared that the agency commonly will be there for a client from step A to step Z, with some coming to the table without a business plan. The female-led commercial real estate business connects operators with every puzzle piece to create a project that will attract business and meaningful relationships through the years.

Tune in to the full interview above to learn more about terra alma or visit www.terraalma.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for...

Partner Jim Beveridge with McKinney Builders joins the Atlanta Real Estate Forum Radio podcast to discuss new homes at Town at Trilith, The Gardens at Arbor Springs and more! Beveridge sits down with host Carol Morgan and chats about the company’s impact on the real estate and business community.

A University of Georgia graduate with a bachelor’s degree in finance, Beveridge’s career timeline features 28 years of experience as a banker, mainly representing homebuilders. During market downturns, he often helped manage troubled loans and real estate. He shared that he enjoyed figuring out what went wrong and how to bring those assets back to the market to position them to receive the highest value. During this time, Beveridge also worked on obtaining his MBA from Georgia State University.
Beveridge said, “I got the bug for real estate during those downturns!”
Following the Great Recession, the bank Beveridge was working for was not ready to provide loans again. He followed his love for real estate and partnered with Mac McKinney with McKinney Builders. Originally a builder that produced a few custom homes per year, McKinney Builders is now a production builder currently constructing in five different communities.
Beveridge said, “[Over the last 12 years,] we’ve become the leading builder of both Serenbe and Trilith, and developed 10 communities [that have] won Community of the Year!”
The builder’s active adult product, available at The Gardens at Arbor Springs, highlights select basement and slab homes with a courtyard design, featuring an interior courtyard, owner’s suite on the main floor, open concept kitchen and den and much more! The community features a stellar onsite amenities package that includes a clubhouse with a basement gym, trails, a wildflower meadow and access to the attached master-planned community’s onsite golf course. Arbor Springs will feature around 1,000 homes upon completion. The Gardens at Arbor Springs section will feature 49 homes in Phase I and 22 homes expected in Phase II. Beveridge also shared that a new community at Arbor Springs is underway, with the plan to construct 125 additional residences.

The builder is starting an enclave of homes adjacent to Lake Burton in a community called Burton. The first five homes in the McKinney Builders section, two presales and three specs, are going vertical. With frames that are nestled into the homesites, many of the homes feature stunning lake views. The homes are located across from Brad’s Marina and have access to a substantial network of trails near the Moccasin Creek National Park and the surrounding forest.
Beveridge said, “We’re creating a highly experiential community that creates close relationships between people occupying the spaces and sites.”
Tune in to the full interview to learn more about McKinney Builders, or visit www.McKinneyBuilders.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans.

Matt Womack with Womack Custom Homes joins the Atlanta Real Estate Forum Radio podcast to share news about the upcoming unveiling of City Overlook in downtown Cartersville! Womack sits down with host Carol Morgan and sheds light on the company’s history and today’s top trends.

Born and raised in Cartersville, Georgia, Matt and his brother Stephen own and operate Womack Custom Homes exclusively in Bartow County. Experts at constructing beautiful residential spaces, the brothers excel at remodeling, new construction and more! The commercial side of the business, Womack Commercial specializes in build-outs and new builds for companies.

A fourth-generation building company, Matt and Stephen Womack bring 30 years of construction experience to the company’s expertise. The family’s legacy is deeply ingrained in the construction business, with their father, grandfather and great-grandfather owning and operating construction industry businesses. For a brief time, Womack shared that he witnessed a different side to the business after working for a local lumber yard before starting Womack Custom Homes with his brother Stephen.
Womack said, “I’ve been involved in that industry for as long as I can remember!”
When homeowners embark on their Womack Custom Homes journey, the Womack Brothers sit down with them to gauge what they imagine their dream home to be. Then, the team assists the buyers in their search for the perfect floor plan or helps them adjust one to fit their needs. The next step is to locate land and change the plan as needed based on topography, budget and more. Then, the process begins to construct a buyer’s dream home in beautiful, growing Bartow County.

A new upcoming multi-family project in downtown Cartersville, Womack Custom Homes is excited to unveil City Overlook! The project, located off Bartow and Main, will feature 18 luxury townhomes upon completion. Vertical construction is expected to begin in late summer of 2024.
Womack said, “I could not have handpicked a better spot [for City Overlook]!... It’s the best spot downtown!”
The community will feature two home plans that showcase roughly 2,400 to 2,500 square feet with three bedrooms and three-and-a-half bathrooms. All townhomes will feature a two-car garage, a paved driveway, outdoor living on the main level, rooftop terraces as well as an option for an elevator. Pricing for City Overlook will begin in the high $700,000s.

Tune in to the full interview above to learn more about Womack Custom Homes, or visit www.WomackCustomHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Denim Marketing's Vice President of Client Services Courtney Stewart interviews Founder and President Carol Morgan on the Atlanta Real Estate Forum Radio podcast. The duo turns back the clock to 1999 and celebrates the 25th anniversary of Denim Marketing.

Growing up, Morgan always knew she wanted to own a company. After attending college and falling in love with public relations, she worked in public relations for Atlanta Botanical Garden, Zoo Atlanta, and a marketing firm specializing in real estate for her first 10 years out of school. Having her first and only child caused Morgan’s professional needs to shift as family responsibilities increased. Thus, Denim Marketing was born!
Morgan said, “I went out on my own initially as a freelancer. I guess now you can see 25 years later we’ve grown into much more than just me! It’s probably the best thing I ever did.”
From its first year in 1999, Denim Marketing has maintained its approach to focusing on client's needs. The agency aims to provide clients with a personalized fit, customizing solutions and maintaining responsiveness. The key to success for the agency is its ability to work together with clients and act as an extension of its in-house team for a seamless working relationship.

In marketing, change is constant, especially with the technology changes in 20 years. Services, however, changed a great deal over the years. In 1999, the internet was still taking off and social media did not exist. Morgan shared that she used to mail press releases! Flashing forward to 2024, the agency offers a wide range of services, including strategic marketing, public relations, reputation management, campaigns, blogging, branding, advertising and social media.
Morgan said, “You look at how quickly it has changed, and how much more we can do and how much faster you can move… It has changed enormously.”
When asked about her leadership style and how it contributes to the company’s success, Morgan shared that she aims to hire employees who constantly seek to learn and take initiative. This way of moving the company forward allows Morgan and her agency to build long-term, successful relationships with clients and the constant changes faced by the industry.

Over the next decade, Morgan predicts the agency will continue working within the homebuilding space while embracing change and implementing new tools, such as AI, into its services.
Morgan said, “It’s a continued focus on being a market leader, and being seen as [one] as far as our vision [and] thought leadership in the real estate space.”
Tune in to the full interview above to learn more about Denim Marketing, or visit www.DenimMarketing.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio po...

Chief Marketing Officer John Ryan with Georgia MLS joins the Atlanta Real Estate Forum Radio podcast to discuss the current condition of the Atlanta housing market. Ryan sits down with show host Carol Morgan and touches on how the market currently affects buyers and sellers.

When homebuyers embark on the exciting yet stressful journey of purchasing a dream home, they often turn to their real estate agent to answer questions and provide a glimpse into the ever-changing market. If there is a problem with a lender, a home inspection or more, buyers turn to their agents to solve problems on their behalf to help them reach the closing table.

The largest real estate marketplace in Georgia and Atlanta, Georgia MLS regularly oversees billions in transactions. Due to the high concentration of buyers searching for their ideal home, available homes come and go in the blink of an eye, causing frustration for many market watchers.
Ryan said, “Atlanta is a very desirable place to live…We have to be able to provide the housing needs for both the incoming residents and the residents that are already here.”
When asked about the most significant issues currently shaping the market, Ryan stated it is a combination of availability and affordability. The Atlanta housing market needs more supply and demand due to a lack of new homes and the presence of resales.
Ryan said, “When a listing comes on, you have to be prepared both financially and [be ready] to make a move quickly because that is what the market is demanding right now… That imbalance has to be addressed.”
With interest rates experiencing a slight decrease, many market watchers wonder if rates will continue to drop. Based on his research, Ryan expects rates to stabilize, something that is already beginning to come into effect. A tale of two years, 2023 saw rising interest rates in April that continued to climb past 8% in October. Luckily, interest rates dropped and stabilized around 6% in the first month of this year.
Ryan said, “If we have stability, that will bring confidence to both buyers and sellers…to get the market moving into a good position.”
A positive stat to remember: Ryan shared that around 90% of homeowners currently have a mortgage with a below 6% interest rate. This “lock-in effect” makes experts wonder if those homeowners will put their homes on the market if conditions continue to alleviate.

Tune in to the full interview above to learn more about Georgia MLS, or visit www.GeorgiaMLS.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Carmen Chubb, President of Columbia Residential joins the Atlanta Real Estate Forum Radio show to discuss the importance of affordable housing in the metro area. Chubb sits down with show host Carol Morgan and touches on the company’s partnership with Atlanta’s mayor.

A repeat guest, the last time Chubb was a guest on the podcast, she had just joined Columbia Residential. Now, the company has a presence in five states and is actively working towards completing Mayor Andre Dickens’s goal to create and preserve 20,000 affordable housing units during his term.

Chubb shared that the best thing the company has completed to date was the recent ribbon cutting held at the renovated 40-year-old senior residential high rise in Southwest Atlanta. Previously known as High Tower Manor, Columbia Residential conducted an extensive renovation and is now known as James Allen Jr. Place. Following its facelift, the property now provides affordable housing to 129 seniors.
Chubb said, “The property was named after one of the former residents who was a resident leader. Before he passed away, he was a commissioner for the Atlanta Housing Board.”
In the past year, Columbia Residential also partnered with Matter Health. The group provides onsite primary care services to seniors in their homes. Residents can visit the clinic on the property and reserve primary healthcare services just a short walk from their front door.
Chubb said, “With primary and preventative healthcare, we think that it will really improve the quality of life for the residents, giving them longevity and healthier living.”
This addition first appeared at Heritage Senior, then James Allen Jr. Allen Place, with plans to add it to two more senior housing developments.

Amidst Columbia Residential’s incredible impact on the metro Atlanta area, the company is still experiencing the overhang of the pandemic and its effect on rising construction prices, labor shortages and more. Chubb is proud to share that despite these obstacles, Columbia Residential closed on all projects negatively impacted due to the pandemic.

In 2024, Columbia Residential aims to put 500 Atlanta units in place and expects to close three projects. The company is also pursuing another senior preservation project. If funded, this will add another 120 units to overall efforts.

Mayor Dickens specifically shines a light on preserving existing structures in his initiative. With 30 years of company history, Columbia Residential has housing stock that needs necessary updates and renovations.
Chubb said, “We’re looking inside and saying…how do we garner proceeds to make renovations on our properties?”
Tune in to the full interview above to learn more about Columbia Residential, or visit www.ColumbiaRes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta ...

Broker Jaime Chastain with Chafin Communities joins the Atlanta Real Estate Forum Radio podcast to share details about selling communities, homebuyer trends and more. Chastain sits down with show hosts Carol Morgan with Denim Marketing and Keisha Hulsey with 2-10 Home Buyers Warranty.

An industry member for 25 years and counting, Chastain got her start in the general real estate sector. In the early 2000s, she found herself in the new home industry onsite in sales and worked her way into leadership positions thanks to many years of hard work and experience.

Chafin Communities predominantly builds on the northeast of the Atlanta area in Gwinnett, Hall and Jackson counties, stretching from Loganville and Jefferson to Loganville. The local builder’s buyers are primarily first-time home shoppers, move-up buyers, young professionals and downsizers searching for the perfect fresh start.

Committed to providing the best possible home to each buyer, the two founding brothers behind the well-known brand regularly read homebuyer feedback to search for ideas to improve home plans and designs for future customers.
Chastain said, “[They] are bringing different ideas from the customers…and asking how we can alter our plans to…enhance how the home lives for [our customers].”
After many years of constructing metro Atlanta homes and working closely with buyers, a trend that the Chafin Communities team commonly sees is the homebuyers’ eagerness to be a part of the building process. Over the last few years, Chastain shared that she has seen less opportunity for consumer involvement and increased customer desire to select home designs, features and more when shopping for their dream home.
Chastain said, “The Chafins intend to continue to offer a lot of flexibility within our floor plans and our home designs.”
Chafin Communities builds a strong builder-buyer relationship by offering structural customization options, an uncommon feature in the Atlanta market at their price point, as well as three alternative kitchen layouts for each home. Homebuyers are also heavily involved in the home’s design during the building process!

A beloved Chafin community, Auburn Station in Barrow County is currently in closeout for its single-family home options and gearing up for a second phase showcasing townhomes. The Canterbury Reserve in Lawrenceville offers homebuyers home locations that back up to private woods with popular floor plan selections and top-rated amenities!
Chastain said, “It’s not just your home – it’s how your community lives as well for you and your lifestyle."
Coming soon, Chafin Communities is excited to introduce a new lazy river amenity in one of its upcoming communities.

Tune in to the full episode above to learn more about Chafin Communities, or visit www.ChafinCommunities.com.

A special thank you to 2-10 Home Buyers Warranty for sponsoring Atlanta Real Estate Forum Radio. 2-10 is the industry leader in new home warranty administration, with 1 in 5 new US homes enrolled in the 2-10 New Home Warranty Program. Founded and based in Denver, the 2-10 family of companies has covered over 6 million homes with their complete line of warranties, system and appliance Home Service Plans, and risk management products. 2-10 continues to work with thousands of the nation’s finest home builders, real estate professionals, and service contractors. For more information about 2-10, please visit 2-10.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes,

Onsite agent Kimberly Johnson with Fortress Builders joins the Atlanta Real Estate Forum Radio podcast to discuss a new Acworth community, Terraces at Logan Park! Johnson joins show host Carol Morgan and shares details about the builder’s can’t-miss refinance program.

A Realtor for 23 years and counting, Johnson provides detailed services tailored to her client’s needs. Over the last 15 years, she has partnered with Fortress Real Estate, the exclusive listing company for Fortress Builders.

A local builder and developer in Cobb County, Fortress Builders is a frontrunner in the industry with over 50 years of experience constructing single-family homes, townhomes, condominiums, active adult developments and master-planned communities.
Johnson said, “I’ve been with them for so long because when you find a builder that builds a quality product, and they do what they say they’re going to do…you want to stay with them.”
The Fortress team strives to do more than simply build and develop subdivisions for residents in metro Atlanta. The builder aims to curate a community for homeowners to enjoy and thrive in as the years pass.

In one of its newest communities, Terraces at Logan Park, Fortress Builders excels at constructing a community filled with thoughtfully designed residences to call home. The new Acworth community draws prospective buyers in with its stellar location, walkability, spacious floor plans, top-notch design appointments and interior features.

The standard interior package boasts hardwood flooring across the first floor, quartz countertops with under-cabinet lighting in the kitchen, stainless steel appliances, a two-car rear-entrance garage, a vanity suite bathroom featuring three vanities, recessed lighting and much more! The community also showcases a private park with sidewalks and a gazebo, perfect for leisurely strolls.

One significant change in buyers’ wish lists that Johnson sees is a request for an at-home workspace as more and more people continue to work from home. Other top attractions include better pricing outside the ITP area, local hotspots and amenities. The Cali floor plan features an office space with a built-in desk, ideal for work-from-home days and homework assignments.
Johnson said, “Buyers are also looking for that light and bright color scheme as well!”
According to Johnson, now is the time to purchase a new home, especially in Cobb County! With buyers expecting the Fed to shift towards rate cuts in 2024 and 2025, this will bring much-needed relief to home sales. For buyers who don’t want to wait and are looking to purchase now, the Fortress Builders preferred lenders are offering prospective buyers a no-lender fee refinance within five years of your closing date.

Terraces at Logan Park is down to its final nine opportunities. Click here to secure your spot in this connected community!

Tune in to the full interview above to learn more about Fortress Builders, or visit https://BuiltByFortress.com.

A special thank you to 2-10 Home Buyers Warranty for sponsoring Atlanta Real Estate Forum Radio. 2-10 is the industry leader in new home warranty administration, with 1 in 5 new US homes enrolled in the 2-10 New Home Warranty Program. Founded and based in Denver, the 2-10 family of companies has covered over 6 million homes with their complete line of warranties, system and appliance Home Service Plans, and risk management products. 2-10 continues to work with thousands of the nation’s finest home builders, real estate professionals, and service contractors. For more information about 2-10, please visit 2-10.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest,

Principals Chris and Clif Poston with Traton Homes join the Atlanta Real Estate Forum Radio podcast to discuss the company’s history, new construction opportunities and market conditions. The Poston Brothers sit down with show host Carol Morgan to discuss staying competitive in the homebuilding industry.

In 1971, Traton Homes was founded by Clif and Chris Poston’s father and uncle when the two were developing a community. After the initial hit of the oil embargo, the duo had to build their way out of a surplus of lots. Fifty-three years and 15,000 houses later, the family-owned building company is run by Clif and Chris alongside their father and uncle.
Clif Poston said, “It’s been a good ride for us…It’s a good family business environment.”
With such a rich company history, Clif remarked that balancing the traditions from 53 years of building with the demands of today can be a challenge. Sticking to their roots and taking a more conservative approach has resulted in over 50 years of success for the builder.

Traton Homes began a new chapter a few years ago by opening its first active adult community. Following the tremendous success of the first community and several others, the builder is preparing to celebrate the opening of a few new 55+ communities! The company has also expanded its building region to the Florida Panhandle.
Clif Poston said, “It’s kind of a different market down there. It’s been fun getting some [communities] done organically down there.”
The company works hard to stay on top of today’s hottest amenity and design trends to encourage prospective buyers to purchase in a Traton Homes community. Chris Poston also shared that the company entered the build-to-rent sector as a seller and a fee builder and met great success! Traton Homes will construct 1,300 homes across build-to-rent and for sale with the new company venture this year.

A detached Jewel Box community, Avenbrook recently celebrated its first closings at the end of 2023. Other exciting new additions to the Traton Homes portfolio include Courtyards at Traditions in Cumming, Bluffs at Bells Ferry in Marietta, Townes at South Main and the second phase of East Park Village in Kennesaw, Riverwalk Place in Gwinnett, Winsome Park in Woodstock, Westpark Place and Old Mill Preserve in Powder Springs and Wilkins Walk in Mableton.

In the Florida market, the brothers shared that they found a shortage of homes, and in their Florida division, they hope to fill the gap in the market. The builder is currently working on opportunities in Dade and Walton Counties, with announcements coming soon.

Tune in to the full interview above to learn more about Traton Homes or visit www.TratonHomes.com.

A special thank you to 2-10 Home Buyers Warranty for sponsoring Atlanta Real Estate Forum Radio. 2-10 is the industry leader in new home warranty administration, with 1 in 5 new US homes enrolled in the 2-10 New Home Warranty Program. Founded and based in Denver, the 2-10 family of companies has covered over 6 million homes with their complete line of warranties, system and appliance Home Service Plans, and risk management products. 2-10 continues to work with thousands of the nation’s finest home builders, real estate professionals, and service contractors. For more information about 2-10, please visit 2-10.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

CEO, President and Partner Greg Duriez with Blue River Communities joins the Atlanta Real Estate Forum Radio podcast to discuss Atlanta’s competitive homebuilding market, industry hurdles and more. Duriez joins hosts Carol Morgan with Denim Marketing and Keisha Hulsey with 2-10 Home Buyers Warranty on the All About Real Estate segment.

Duriez reflects on the various job opportunities and connections he has formed over three decades that led him to his current role. At the start of his career, he worked with NVR Ryan Homes in the Northeast as an assistant superintendent, site superintendent and, eventually, warranty expert. Duriez also had the opportunity to enter the sales division as a new home sales agent and eventually a sales manager. These consistent career progressions gave Duriez entry into land development and acquisition.
Duriez said, “I had some great mentors and coaches along the way at Ryan Homes, Pulte Homes, Century Communities and Davidson Homes!”
Blue River Communities is a new homebuilding company connected with Blue River Development. Focused on the Southeast, the home builder constructs homes for the for-sale, build-to-rent and investor markets. The opportunistic company aims to serve the market and its needs.
Duriez said, “I’ve always said throughout my career that we don’t create the market. We just serve the market. Blue River Communities is excited to do that!”
As a new home builder, Duriez expressed that they are excited to grow the team and provide opportunities for talented individuals looking to create a great culture at a fantastic company. Listen to the end of the episode for how to reach out to Duriez for job opportunities.

When strategizing about how to serve the needs of the for-sale and build-to-rent market, Duriez is honored to partner with Brad and Michael Cooper at Blue River Development, continuing a 15-year industry friendship and now a partnership.

Gearing up for an exciting first chapter in 2024, Blue River Communities is currently working on projects in Winder, Braselton, Athens, Watkinsville and McDonough, Georgia to meet the needs of these underserved markets. Look for official community announcements later this year. On the build-to-rent side, the new home builder is currently working with partners to deliver homes later this year in the Huntsville, Alabama, Dallas, Texas and Greer, South Carolina markets.

Duriez also shared that the home builder is exploring prospects for communities in the Florida panhandle.

Tune in to the full interview above to learn more, or visit www.BlueRiverCommunities.com and www.BlueRiverDevelopment.com.

A special thank you to 2-10 Home Buyers Warranty for sponsoring Atlanta Real Estate Forum Radio. 2-10 is the industry leader in new home warranty administration, with 1 in 5 new US homes enrolled in the 2-10 New Home Warranty Program. Founded and based in Denver, the 2-10 family of companies has covered over 6 million homes with their complete line of warranties, system and appliance Home Service Plans, and risk management products. 2-10 continues to work with thousands of the nation’s finest home builders, real estate professionals, and service contractors. For more information about 2-10, please visit 2-10.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Risk Management Specialist Keisha Hulsey with 2-10 Home Buyers Warranty joins the Atlanta Real Estate Forum Radio podcast to promote the company’s 2-10 warranty package and more! Hulsey joins host Carol Morgan on the All About Real Estate segment.

A Georgia native, Hulsey recently celebrated her 25th anniversary with 2-10 Home Buyers Warranty. A passionate advocate for the homebuilding industry, she currently serves on the Board of Directors for the Greater Atlanta Home Builders Association. She will also serve on the Atlanta Sales and Marketing Council board this year!

For over 43 years, 2-10 Home Buyers Warranty has been the nation’s leading provider of new home structural warranties, providing 1 in 5 new homes nationwide with its warranty offering. More than a new home insurance provider, the company’s services extend to its resale division, which provides systems and appliance coverage for pre-loved homes, including breakdowns associated with normal wear and tear.

Its primary warranty offering, the famous 2-10 structural warranty, covers one year on workmanship items, two years on distribution systems and 10 years of structural coverage.
Hulsey said, “We have a full suite of products, so we can customize our program to best fit our customers’ needs whether it’s a builder, remodeler or investor.”
One of the main questions Hulsey experiences daily is: Why do home builders need a warranty? The most prominent reason a builder needs a warranty is to help protect its profits on every home constructed. For example, the warranty covers clients against the statute of repose from state to state in case they are held liable for construction defects. 2-10 Home Buyers Warranty provides a third-party, well-written warranty contract outlining the available coverages, exclusions, construction performance guidelines, timeframes and more.
Hulsey said, “I’m excited to say we just launched our brand-new warranty document on December 1!”
The updated document is a testament to the company’s commitment to staying in sync with the industry and providing its clients with a user-friendly contract.

Another fantastic benefit of the 2-10 structural warranty is that it transfers the financial liability away from the builder in case of any construction defect. Hulsey also shared that the company can promote quality to prospective homebuyers and enhance a builder’s overall reputation.

Tune in to the full interview above to learn more about 2-10 Home Buyers Warranty, or visit www.2-10.com.

A special thank you to 2-10 Home Buyers Warranty for sponsoring Atlanta Real Estate Forum Radio. 2-10 is the industry leader in new home warranty administration, with 1 in 5 new US homes enrolled in the 2-10 New Home Warranty Program. Founded and based in Denver, the 2-10 family of companies has covered over 6 million homes with their complete line of warranties, system and appliance Home Service Plans, and risk management products. 2-10 continues to work with thousands of the nation’s finest home builders, real estate professionals, and service contractors. For more information about 2-10, please visit 2-10.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

CEO Alan Ferguson with Atlanta Habitat for Humanity joins the Atlanta Real Estate Forum Radio podcast to discuss how his team addresses housing affordability in metro Atlanta and spotlight upcoming initiatives. Ferguson joins host Carol Morgan on the All About Real Estate segment.

Although Ferguson joined the Atlanta Habitat for Humanity team in July 2022, his previous experience includes 30 years working in various aspects of commercial real estate, real estate financing, commercial financing, equity, investments and much more. Throughout his career, his roles also leaned toward community development, neighborhood revitalization, and neighborhood investment.

Ferguson said, “It was destined for me to eventually end up at an organization like Atlanta Habitat for Humanity because throughout my career, I’ve always had this drive to work with people and try to uplift them and their current conditions.”

In his current role, Ferguson works with future homeowners up close and personal, partnering with them to achieve homeownership.

Founded in 1983, the Atlanta affiliate of Habitat for Humanity is celebrating 40 years! Across the decades, the organization upheld a strong track record of constructing affordable housing for families across Atlanta, totaling 1,800 homes and serving 6,000 individuals through its various programs, highlighting homebuyer education, financial literacy and more.

Ferguson said, “We’ve really jumpstarted a lot of development in neighborhoods and communities that weren’t as popular years ago but now, have become increasingly popular here in the city of Atlanta.”

The organization’s success allowed it to expand to serve other locales, including South Fulton County. Atlanta Habitat for Humanity also has two ReStore facilities that enable the team to connect directly with the community and promote recycling and upcycling initiatives.

Across its legacy, Atlanta Habitat for Humanity has a long list of milestones throughout its 40 years that placed the organization on the map. The most notable was the Blitz Build, which marked the construction of 100 homes to celebrate the 1996 Olympics. Other impressive highlights include the organization’s partnership with The Carter Family and Clark Howard!

Tune into the full interview above to learn more about Atlanta Habitat for Humanity, or visit Habitat.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Sales Manager Dan Rogers with Peachtree Residential joins the Atlanta Real Estate Forum Radio podcast to discuss the company’s exciting portfolio of new construction projects and what’s on the horizon for 2024. Rogers joins host Carol Morgan on the All About Real Estate segment.

Settled in Johns Creek, Rogers has a history of 17 years with Peachtree Residential. Known as the “Builder Who Listens,” Peachtree Residential is a locally owned and operated business and has been active in the metro area for 35 years, providing over 5,000 homes to the ever-changing market.

A salve for the constantly rising interest rates, the builder unveiled the Buyer Assurance Program. If a buyer chooses to refinance their Peachtree Residential home in the next five years, the Atlanta-based builder will pay up to $4,000 in closing costs if they refinance with a preferred lender. This, paired with a stellar lineup of inventory homes, creates a can’t-miss opportunity for buyers searching for their dream home.

At Arden on Lanier in Forsyth, buyers can unlock the door to a spacious, beautifully designed home just minutes from the shoreline of Lake Lanier. This brand-new community from Peachtree Residential is located on Pilgrim Mill Road, providing homeowners with a sense of being surrounded by the beautiful countryside without losing access to big city amenities. The community will feature 58 homes highlighting top-rated features such as primary suites on the main level, three-car garages as well as basement and slab plans. The community already has two homes under contract and four ready for quick move-in, with four inventory homes under construction!
Rogers said, “The model home is already opened and ready for viewing!”
Please note that Waterside at River Glen is sold out as of the airing of this episode.

In Forsyth, Montebello features one-level and two-story homes with basement and slab options priced from the $600,000s to the $700,000s. Homes showcase three bedrooms and two to two-and-a-half bathrooms, with select home plans placing the primary suite on the main level. The community also enjoys an exceptional amenities package, including a clubhouse, two lighted tennis courts, a pavilion, two lighted pickleball courts, a flex gathering area, grilling activity lawns, a mail center and sprawling green space.
Rogers said, “Montebello is a beautiful community with great amenities!”
West Village, the newest townhome community from Peachtree Residential, boasts six three-story home opportunities with four end-unit locations. Each home features four bedrooms, three-and-a-half bathrooms and fantastic design appointments throughout.

Tune in to the full interview above to learn more, or visit www.PeachtreeResidential.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum...

With the holidays still in full swing, the kids on winter break, and some free time from the office, why not burn some energy at the LEGO® Discovery Center Atlanta, located in Phipps Plaza? Here's what's going on over the holidays. The 2023 Holiday Bricktacular is an event filled with joy, creativity, and holiday cheer for the entire family. Taking place now through December 24th, enjoy seasonal LEGO® build activities, holiday theming throughout the Center and much more including the opportunity to:

Build a LEGO snowflake in our Master Model Builder Academy and take it home as their holiday gift to you!
Meet and greet with life-size LEGO Gingerbread Man.
Purchase a holiday cookie in the café that you can decorate yourself.
Participate in the Letters to our Master Model Builder program – where you can write a letter to Master Model Builder Elizabeth Baker and see if she builds your idea!
Spot the elf, who is hiding somewhere in LEGO Discovery Center.
Explore MINILAND, which was just named Atlanta Magazine’s Best of Atlanta - Mini City, where exclusive holiday builds are featured throughout

This is LEGO Discovery Center Atlanta’s first holiday event since the attraction’s grand reopening in March 2023. Following a $5 million investment, the next-gen attraction and Certified Autism Center (CAC) boasts 35,000 square feet of indoor fun, rain or shine, and allows guests to experience family learning through play activities within ten zones, including building adventures, an interactive ride, 4-D theatre and more!

This episode of Around Atlanta was originally recorded on 12/29/2016. On this week’s Around Atlanta edition of the Atlanta Real Estate Forum Radio show, co-hosts Carol Morgan and Todd Schnick are joined by Betsy Whitehead to discuss the adventures to be discovered year-round at Legoland Discovery Center Atlanta.

Betsy Whitehead is the new Sales and Marketing Coordinator with Legoland Discovery Center Atlanta. She was born in Florida, but considers herself a Georgia native. With a degree in integrated studies combining business management and communications, her skill set includes the understanding of business fundamentals, as well as incorporating originality and imagination into everyday tasks.

According to Whitehead, Legoland Discovery Center is focused on creative learning. “It’s like jumping into the biggest box of Lego bricks ever,” said Whitehead. “We are literally the ultimate indoor playground.”

One of the best features of Legoland Discovery Center Atlanta is that the fun is meant for all ages. With fifteen attractions, two rides, a 4D cinema and the new exhibit, Pirate Adventure Island, there’s something for everyone. Even adults have their own special night! Every third Thursday of the month (the next one will be January 19) from 7 to 9 p.m., adults are encouraged to come to Legoland for a themed party, building competitions, trivia and more.

Pirate Adventure Island is a hands-on sensory attraction that includes a water table with three lanes to build boats then send them off for a race. Also featured within the exhibit is a popular three-story play area with a slide and bridge that crosses over to a pirate ship. Underneath the play area is a treasure chest where participants can go on an all-inclusive treasure hunt. A volcano table and seating areas are available for kids and parents who need a break from the battles. For a more realistic feel and look, the entire attraction is themed with graphics and pirate Lego pieces hanging from the walls.

LEGO© Discovery Center Atlanta is a year-round destination with endless indoor activities. However, around the holidays, the notorious building attraction is the perfect stop for kids who want to celebrate New Year’s without staying up all night. An annual activity (that sells out fast) is the Noon Year’s Eve Party. Enter Legoland at 10 a.m. for several activities, prizes, goodie bags and a huge balloon drop at the strike of no...

Gabe and Myles Chatham with The Chatham Company join the Atlanta Real Estate Forum Radio podcast to discuss the family’s impressive 75-year legacy and the valuable knowledge that comes with it. The Chatham brothers sit down with host Carol Morgan on the Real Estate Legacy series.

The two oldest of three brothers, Gabe and Myles Chatham, continue to build on the Chatham legacy in its 75th year, working personally and professionally to bring the company into the next generation, which will be inherited by 11 grandchildren. Growing up in the business, a regular Saturday for the brothers consisted of visiting job sites with their father and experiencing first-hand the tumultuous changes occurring in the industry.
Myles said, “It’s in our blood. We’ve been around it our whole lives [and we love it.] We feel like we’ve gained experience in this business.”
The Chatham legacy is comprised of three separate entities. The first, a development company, focuses on building luxury communities in the north Atlanta area. A custom homebuilding business, ChathamBilt Homes was founded by their grandfather, Howard Chatham, and acted as the starting point for the family’s legacy. Finally, The Chatham Company is a brokerage business connected to the family brand that primarily assists with the purchase and sale of homes and partners with buyers to succeed in real estate.

A third-generation company, where The Chatham Company stands today was firmly built on the formative years the brothers spent visiting job sites with their father after Sunday church and learning the ins and outs of the business from a formative age. The brothers both commented that continuing the legacy of their father and grandfather and witnessing first-hand the impact their legacy has made makes a world of difference.
Gabe said, “Ultimately, we’ve learned over time…that if something is a short-term loss, it’s well worth it…for a long-term perspective of what we do.”
Over 75 years, the builder has constructed 6,000 homes and counting in 150 neighborhoods! Turning back the clock to 1948, the Chatham legacy began when Howard Chatham founded his homebuilding business. Then in the mid-1950s, he began what would become the largest real estate company in the Southeast, Northside Realty.
Myles said, “There’s no way to count the thousands of folks through the legacy we’ve been able to help on the real estate side as well as but we’re certainly proud of those statistics, stories and families.”
Another notable milestone, David Chatham was recently inducted into the Home Builders Association of Georgia (HBAG) Hall of Fame. In the last few years, the builder was named Southern Living Custom Home Builder of the Year and was also invited to be on the board of directors for the company’s custom builder program. This merely scratches the surface of the company’s seven decades of accolades but is a testament to the ongoing commitment to beautiful, quality construction. Click here to listen to the Legends of Real Estate episode, starring David Chatham!

Whether a homebuyer has an architect and home plan ready to go or is starting from scratch, The Chatham Company is prepared to partner with you. The company’s flexibility allows it to assist homebuyers at all stages of construction. A people-oriented company at its core, the brothers emphasized the dedication to providing clients with a home that will best serve their family and life goals.
Myles said, “We love spending time with people through this process!”
The legacy’s extension to both the homebuilding and brokerage side of the business allows it to emphasize not only how the home will best serve a buyer in this generation but also how best to create value in an ever-changing market and leave something lasting to pass on to the next generation.

While it has become more difficult to secure land in the face of changing regulations from both a national and local perspective, hearing the stories passed down from their father...

Zac Kittle with Kittle Homes joins the Atlanta Real Estate Forum Radio podcast to celebrate the company’s two recent Gold OBIE wins and shine a light on the company’s rich history. Kittle sits down with host Carol Morgan to discuss upcoming developments and share what’s in store for the new year.

Kittle Homes is a fourth-generation builder benefiting from over 74 years of Atlanta homebuilding experience. Kittle’s father played an active role in the company’s founding. As he transitions to retirement, Kittle and his brother take on more prominent roles within the company.
Kittle said, “We’ve been very excited about the projects we have done and the new ones that we have coming up!”
An exciting way to enter the new year, Kittle shared that the company continues to experience incredible growth. In its first year, the new homebuilding company constructed five homes, and in 2022, Kittle Homes built 65 homes. In 2024, the Kittle Homes team will celebrate 75 years in the homebuilding industry!

Kittle was constantly exposed to the homebuilding industry as a child, setting him up for a booming industry entrance following college. During his younger years, Kittle drove race cars and followed his dream of being a racecar driver to Charlotte. Unfortunately, those dreams did not pan out, and seven years ago, Kittle made his homebuilding industry debut by joining his father and brother during the company’s startup.
Kittle said, “We learned the building business from the ground up. We didn’t get thrown into it… We know how to do everything in the building business for the most part.”
This knowledge of the industry benefitted Kittle and his brother, allowing them to provide homebuyers with top-quality homes that will last a lifetime. Kittle attributed this lifetime’s worth of knowledge to the company’s two recent OBIE award wins.

With a large presence in Gwinnett County, Kittle Homes first entered the market with the Enclave at Lilburn, a beautiful 25-home community. The Kittle brothers played a significant role in the construction of that community and set the builder’s quality benchmark. The duo recently celebrated the completion of another 12-townhome community in Madison Trace, which received a Gold OBIE award at the 43rd Annual OBIE Awards ceremony.

The builder is about to commence construction on the third phase at The Preserve at Killian Hill, consisting of 22 cottage homes and a 14,000-square-foot commercial space in the Parkview School District.

Kittle Homes also has an exciting new development coming soon to Downtown Sugar Hill! Skyview on Broad will feature brand-new floor plans with exciting features, including a rooftop patio, kitchens featuring custom cabinetry and waterfall islands, a full bathroom and office on the basement level and more. Future homebuyers will be able to enjoy downtown life just a few steps from their front doors in this 25-home neighborhood! The community will tentatively officially kick off on February 1 with the opening of a decorated model home.

Tune in to the full episode above to learn more about Kittle Homes, or visit https://KittleHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Kevin Weitzel, director of business development with Zonda, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the company’s new listing platform made exclusively for new construction homes. Weitzel sits down with host Carol Morgan to discuss the changes for real estate in the digital asset world.

Zonda is well known for being the largest homebuilder and land data aggregator in the industry. In the past several years, Zonda has acquired various companies, including the Scottish satellite company Bird.i, a digital asset company called Alpha Vision (now Zonda Virtual) and Canada’s BuzzBuzzHome (now Zonda Livabl).

Diving into what’s new in the virtual world, Weitzel explains that artificial intelligence (AI) is a major change in the digital space – especially for real estate. AI provides a more accurate searching experience for consumers and homebuilders alike. Homebuilders can look at the aggregation of data generated by AI to not only know what viewers are clicking on but also to better understand what consumers are repeatedly searching for on their websites, how much time viewers are spending on a specific page and much more. Using this data, homebuilders can develop products that are targeted more toward what consumers are searching for and can retire older plans that aren’t getting much traction.
Weitzel said, “AI really does help homebuilders hone in on important consumer details.”
While AI tools can be beneficial to homebuilders and developers, Weitzel comments that he has witnessed businesses leaning too heavily on digital applications. Utilizing AI is a wonderful way to spark creativity but shouldn’t be used to directly create website copy, social media posts and digital branding.
Weitzel said, “I’m seeing the same verbiage used from builder to builder. That’s lazy! If you have a unique product, tell a unique story!”
Also changing in the virtual realm are visualizers. While visualizers are not new, we will probably see fewer homebuilders using this tool in the years to come. Consumers can now change cosmetic settings, such as wall color, flooring, fireplace material and baseboard shape, in real-time though virtual tours.

More and more homebuilders are slowly adopting the new advances in technology. Whether it be prop tech or AI, homebuilders are starting to adapt to the applications and tools provided by the digital asset world.

Tune into the full episode above to learn more about Zonda, or visit www.ZondaHome.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

President Greg Bray with Blue Tangerine joins the Atlanta Real Estate Forum Radio podcast to provide tips on how home builders can effectively make marketing plans for the year ahead. Bray chats with host Carol Morgan on the importance of on-page SEO and which technology advancements to focus on.

Bray holds a computer science degree from Brigham Young University and has over 20 years of website development and programming experience. In 2006, Bray became the owner and president of Blue Tangerine, a full-service digital marketing and website development agency that helps businesses build better websites to increase traffic and grow sales.
Bray said, “At Blue Tangerine, we believe that every homebuilder deserves a sales-generating website…if you don’t have one, it’s not because websites don’t work – it’s because your website doesn’t work.”
The first bit of advice that Bray provides is to keep moving forward. While rising interest rates, inventory shortages and sellers hesitating to enter the market caused many challenges for home builders, Bray explains that it is okay to move on and use this time to improve marketing strategies, including SEO, social media presence and digital outreach.
Bray said, “Those who haven’t paused and have continued to move forward are going to be that much more ahead in the new year.”
The website expert explains that investing in advertising is only effective if the company website is optimized properly. A few more marketing tips that Blue Tangerine encourages homebuilders to utilize in the new year are:

Make sure the company website is robust and can support lead generation.
Ensure website SEO is fully optimized.
Invest in paid and organic advertising on all social media platforms and Google.
Create long-term quality content, including website copy and blogging, imagery and branding, photography and videography, computer-generated new construction renderings and more!

Bray said, “It makes no business sense to drive traffic by spending money on advertising to a website that will not convert that traffic.”
Tune into the full interview above to learn more about Blue Tangerine, or visit www.BlueTangerine.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Andrew Hitch, community manager with Kolter Homes, joins the Atlanta Real Estate Forum Radio podcast to chat about the home builder’s fast-growing Newnan communities. Hitch sits down with host Carol Morgan to discuss the types of home styles and amenities offered at each active adult community and exciting new projects on the horizon.

With 15 years of experience in residential building and construction management, Hitch has been a part of the Kolter Homes team since 2014 and was promoted in 2019 to his current role as community manager.

Bringing more than three decades of collective expertise, knowledge and experience to the real estate industry, Kolter Homes constructs master-planned communities throughout Florida, Georgia and the Carolinas, and is well-known in the Atlanta area for its Cresswind-branded active adult neighborhoods. Kolter Homes is currently selling in its Cresswind Georgia at Twin Lakes community in Hoschton and is excited to build off the success of this active adult community with its two Newnan communities, Oak Hill Reserve and Cresswind at Spring Haven.

Recently welcoming its first homeowners, Oak Hill Reserve is an intimate 55+ community featuring 43 home sites. The charming community offers active adult homebuyers a fresh collection of eight floorplans that are brand new to the market and redesigned from previous floorplans to allow additional personalization options. Nestled in Newnan, Oak Hill Reserve is conveniently located near local shopping and dining options and is in proximity to I-85 and Hartsfield-Jackson Atlanta International Airport. Other on-site amenities include an outdoor pavilion, a community garden and walking paths.
Hitch said, “What I love about working at Kolter Homes is everything is geared around the buyers.”
Also situated in Newnan, Cresswind at Spring Haven is an active adult, resort-style community offering stunning homes minutes away from the downtown district. The gorgeous neighborhood will offer impressive amenities such as a clubhouse, outdoor activities and more! Cresswind at Spring Haven will showcase a 4,000-square-foot design center for homebuyers to curate the home of their dreams that perfectly reflects their lifestyle, aesthetic and needs. To track construction progress and stay updated on exclusive community details, join the VIP list for Cresswind at Spring Haven here.
Hitch said, “Here at Kolter Homes, we realized that our buyers want to touch, feel and see the layouts of the homes. That’s why we like to showcase each of our layouts as a model home.”
Tune into the full interview above to learn more about Kolter Homes, or visit www.KolterHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTune...

Barbara Wray, senior vice president of strategic growth with Wick Marketing, joins the Atlanta Real Estate Forum Radio podcast to discuss Wick Marketing’s recent homebuyer research study. On the All About Real Estate segment, Wray chats with host Carol Morgan about the insightful results of targeting millennials and Gen Z new home buyers and how to utilize the results to build a successful sales and marketing strategy.

With the building industry constantly evolving, Wick Marketing recently conducted a “Beyond Buyer Profiles and Demographics” study to understand buyers’ thoughts better when purchasing a home. Wray and her team believe that utilizing fresh insights and data to build an accurate branding and marketing strategy can significantly improve how consumers engage with builders. The marketing firm commissioned its survey partner to create an attitudinal survey that provided information on how consumers feel about certain scenarios within the home-buying process.
Wray said, “A major part of our role as a strategic firm is to understand our clients’ customers.”
From late March to early April of 2023, the survey studied a group of individuals who recently bought a home between November of 2022 and March of this year – a period that witnessed 10 interest rate increases, rising home prices and shortages in inventory. Wick Marketing wanted to understand how to market to buyers who are still interested in purchasing amid such difficulties. The attitudinal survey provided results for three separate groups, including a group of satisfaction, a group of disappointment and a group of regret:

22% of survey participants felt confident and satisfied with their recent home purchase
38% of survey participants felt burdened and disappointed in their purchase
40% of survey participants felt stressed and regretful of their home purchase

Wray said, “This is an industry that tries hard to create an experience for their buyers…yet only 22% were confident and satisfied in their recent home buying process.”
Another segment of the survey focused on trust. Results show that homebuyers trust family and friends the most, followed by 51% of participants highly trusting real estate agents. However, 37% expressed high trust for master-plan community representatives and 21% greatly trust their homebuilder representatives.
Wray said, “It’s hard to sell a home to someone who doesn't trust you.”
Tune into the full interview above to learn more about Wick Marketing, or visit www.WickMarketing.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Casey Hill, CEO of Blue River Lifestyle Communities, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the homebuilding company. On the All About Real Estate segment, Hill sits down with host Carol Morgan to discuss the types of communities and floorplans Blue River Lifestyle Communities offers and exciting information on its first community, Mayfair on Main in Alpharetta.

Working in the homebuilding industry his entire professional career, Hill spent over 35 years with two of the largest national homebuilding companies in the United States before transitioning to his role as CEO of Blue River Lifestyle Communities. Hill started his career in the industry as a staff-level accountant, later advancing through the organizations to hold various financial and operational roles and eventually working his way up to senior management positions, including division and regional president roles.
Hill said, “Development and homebuilding are two areas I’m very passionate about.”
Focusing on suburban infill opportunities, Blue River Lifestyle Communities is a division of Blue River Development created to take advantage of the niche, underserved markets in the metro Atlanta region. The homebuilding company prioritizes developing and building communities centered around revitalized suburban downtown areas such as Alpharetta, Roswell and Duluth. Witnessing homeowners migrating out of urbanized neighborhoods, including Buckhead and Midtown, Blue River Lifestyle Communities provides housing for individuals who want the suburban home without sacrificing the live, work and play lifestyle.
Hill said, “We believe that providing elegant, well-appointed homes in these suburban areas is an excellent opportunity for Blue River Lifestyle Communities.”

The first community by Blue River Lifestyle Communities, Mayfair on Main, is in the charming city of Alpharetta, featuring desirable walkability and amenity-rich living. With easy access to the downtown area and surrounding cities, Mayfair on Main is just a half-mile walk from exciting shopping, dining and recreation, nestled between two major thoroughfares – Roswell Street and South Main Street. The community will consist of 24 lots, 13 single-family homes and 11 townhomes that offer exceptional living. Both single-family home and townhome plans will provide residents with open-concept layouts highlighting connected kitchens, living and dining areas, spacious primary bedrooms with elegant ensuite bathrooms and flexible secondary bedrooms with own private bathrooms.
Hill said, “I think Mayfair on Main is an excellent example of the type of communities that Blue River Lifestyle Communities will bring to the market!”
Tune into the full interview above to learn more about Blue River Lifestyle Communities, or visit www.BlueRiverLifestyle.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a gu...

Vice President of Sales and Marketing Amy Kessler with Traton Homes joins the Atlanta Real Estate Forum Radio podcast to chat about new and upcoming communities on the horizon. On the All About Real Estate segment, Kessler sits down with host Carol Morgan to discuss newly decorated model homes and the homebuilding company’s involvement in Cobb Christmas.

Kessler boasts more than 20 years of experience in the real estate industry and has worked in the specialty market of local Atlanta home builders for most of her career. In 2019, Kessler was promoted to vice president of sales and marketing after starting her journey with Traton Homes as a real estate agent.

Traton Homes is a homegrown Atlanta builder with over 50 years of experience building within the metro Atlanta housing market. Known as one of the top home builders in the region, Traton Homes takes pride in building thoughtfully crafted homes throughout metro Atlanta, including Cobb, Fulton, Forsyth, Paulding and Cherokee counties, as well as in parts of Florida.
Kessler said, “We have really spread our wings in the last year.”
While 2023 is an interesting year for real estate, Traton Homes experienced a higher demand for new construction homes – despite rising interest rates and low resale inventory. Traton Homes provides a unique product line that fills the void of new homes in the market that perfectly align with prospective buyers, including townhomes for first-time buyers or individuals looking to downsize, single-family homes for growing families and active-adult homes for buyers seeking a low-maintenance lifestyle.
Kessler said, “There is such a great thing about a new home, and I think homeowners like putting their unique stamp on it.”
Located in Mableton, Avenbrook by Traton Homes is a new single-family home community now selling in Cobb County. Starting in the mid $400,000s, this exciting community features homes highlighting four to five bedrooms, two-and-a-half to three bathrooms and two-car garages. Nearly sold out of phase one, the homebuilding company will be starting phase two development soon.
Kessler said, “Avenbrook has been a home run so far!”
Offering two to three-story townhomes, High Parc at Smyrna by Traton Homes is in a premier location just minutes from Battery Atlanta, Silver Comet Trail and Truist Park. Priced from the low $500,000s, this community provides homes showcasing approximately 2,000 square feet of living space with three bedrooms and two-and-a-half bathrooms.
Kessler said, “The location of High Parc at Smyrna is a winner!”
Tune into the full interview above to learn more about Traton Homes, or visit www.TratonHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes,

Three years after our interview with Newport officials, it's a sad state of affairs for South Downtown. According to Atlanta Bisnow and other sources, lender BridgeInvest has scheduled a foreclosure auction on Nov. 7, 2023, for 18 parcels in Downtown Atlanta, including Newport's Hotel Row properties and 222 Mitchell St., which Newport had started turning into an office and retail mixed-use project.
BridgeInvest provided a $75M loan to the German developer for construction to revitalize key portions of the South Downtown project in January 2022.
At this point, we are unclear if anything will continue to move forward in South Downtown.
Tune in for our Atlanta Real Estate Forum Episode, "Newport Breaks Ground on South Downtown Atlanta Restoration Project," published September 30, 2020.

Senior Vice President of Newport, April Stammel, and Executive Vice President, Kevin Murphy, are in studio for today’s episode of Atlanta Real Estate Forum Radio. Joined by co-hosts Carol Morgan and Todd Schnick, the group discusses Newport's South Downtown Atlanta restoration project on this All About Real Estate segment of Radio.

Newport is a real estate investment and development group founded in Hamburg, Germany. For over 25 years, Newport was operated in Europe, with the goal of eventually expanding into the United States market. In 2016, the company planted a United States headquarters in Atlanta. After searching the area for a perfect place to start his first project, the CEO of Newport settled on South Downtown Atlanta.
“Over the 10 city blocks that they walked, they saw rundown buildings and boarded up windows, but beautiful historical architecture, a really incredible street grid very familiar to a European and a ton of opportunity,” said Stammel.
Over the course of eighteen months, the Atlanta team began buying up as many privately owned buildings in the area to accumulate over 80% of the property in their selected grid. Currently, the team has switched its focus towards redeveloping and restoring the buildings and the area.

Most of the buildings are over 100 years old. The team is working to preserve the buildings while also creating unique and functional properties. In addition to buildings, Newport acquired several parking lots and empty spaces. Part of the restoration process includes turning these spots into walkable connections to other parts of Atlanta, including Five Points, Mercedes-Benz Stadium and other local hotspots.

Newport recently announced its plans to break ground on 222 Mitchell Street. This project is a 300,000-square-foot holding that was originally built as an office building and bank headquarters. The plan is to restore the area to its original intent, creating class-A office space in the Downtown area. 222 Mitchel Street also includes 70,000 square feet of retail and 20,000 square feet of rooftop spaces. The rooftop is to be used as a restaurant and special events location with a stunning view of the surrounding city.

**** UPDATE June 28, 2021 ***** Ohio-based Pins Mechanical will be the first tenant at Newport’s 222 Mitchell Street.

Pins Mechanical Co. Atlanta is expected to open in early to mid-2023 and will mark the ninth location for this fast-growing social destination. The 25,000-square-foot open-air location will feature many elements of its sister brand, 16-Bit Bar+Arcade, as well as an expansive outdoor courtyard, rooftop patios, three full bars and Pin's signature duckpin bowling.

The seven-story building at 222 Mitchell has been empty for nearly 20 years and provides an ideal location for the Rise Brands team to pursue its mission of revitalizing iconic buildings and breathing new life into historic neighborhoods. The location was once home to the Citizens & Southern Bank and combines a 1909 brick building and two mid-century modern buildings to form the largest existing structure in Newport’s revitalization effort in South Downtown.

Jon Vaughan, former president of Brand Vaughan Lumber, joins the Atlanta Real Estate Forum Radio podcast to discuss his family’s legacy in the lumber industry. Kicking off the Legacies of Real Estate series, Vaughan chats with host Carol Morgan about working with his family, the difficulties the company faced during the Great Recession and his involvement in the Greater Atlanta Home Builders Association.

Vaughan knew from a very young age that lumber was his passion. Per his father’s request, Vaughan worked at Georgia Pacific for several years before joining his family's business, Brand Vaughan Lumber, in December 2006 with his father and grandfather.
Vaughan said, “I have a picture of me with my grandfather when I was probably four years old holding a Fisher Price lumber load kit.”
Working during the Great Recession, Vaughan explains that the tumultuous market had a significant impact on the lumber industry. The sector experienced much turbulence during the recession, including over 100 lumber yard locations dwindling to 20 or less. Brand Vaughan Lumber went from having 110 employees to working with a 31-member team, and many independent businesses didn’t make it through the difficulties of the recession.
Vaughan said, “My grandfather always had this mindset of being prepared for the rainy days and man, did it rain during the recession!”
In addition to the Great Recession, Vaughan witnessed similar challenges during the COVID-19 pandemic. Beginning to see builders not pay their suppliers and subdivisions starting to close before completion, Vaughan and his team quickly realized they needed to create a plan to keep their core values intact, stay focused on the essential tasks at hand and send the right messaging to their employees and consumers.

Vaughan dives into how technology has transformed the lumber industry’s work today and explains that he believes the impacts of technology are helpful and efficient. Brand Vaughan Lumber continues to make technologically progressive choices to ensure that the company attracts the best talent that will be sustainable long term.
Vaughan said, “Zoom has been a game changer on not just building strategy, but ensuring employees commute with their leaders consistently.”
The third-generation lumber legacy advises young professionals looking to join the lumber industry to be ambitious, patient and open-minded. Vaughan encourages individuals who are unsure where to begin to enroll in trade school, get involved in the industry and learn through experiences what area is the best fit for you.
Vaughan said, “If you have ambition and patience, the sky is the limit!”
Tune into the full interview above to learn more about Brand Vaughan Lumber, or visit www.BVLumber.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum ...

Mike Rose, a senior loan officer with TowneBank Mortgage, joins the Atlanta Real Estate Forum Radio podcast for its 12th-anniversary episode to share an overview of the mortgage company. On the All About Real Estate segment, Rose sits down with host Carol Morgan to discuss special promotional programs offered by TowneBank Mortgage and how to use the company’s mobile app.

Rose is a rare Atlanta native born and raised in the area, and he currently resides with his family in Dunwoody. Before transitioning into the mortgage industry, Rose had a long-time career in radio broadcasting – starting at the Georgia State University radio station and making his way up to WGST, working with well-known radio and TV personalities such as Clark Howard, Neal Boortz and Sean Hannity. In October 2003, Rose began his journey in the mortgage business and has never looked back!
Rose said, “I have seen lots of ups and downs in the mortgage business over the last 20 years.”
TowneBank is a regional bank with branches in Virginia and North Carolina. Founded in 1999, TowneBank began in a garage when a few bankers came together to start a community-based banking institution that focused heavily on customer service. TowneBank is now one of the largest banks in Virginia, expanding into North Carolina.
Rose said, “TowneBank is an amazing institution!”
Named the 16th overall mortgage lender in the United States, TowneBank Mortgage is the mortgage lending division of TowneBank. While TowneBank is only located in Virginia and North Carolina, TowneBank Mortgage expands throughout the Southeast with loan officers in Georgia, Florida, Louisiana and Mississippi. Rose explains that everyone at TowneBank Mortgage, from the loan officers to the underwriters, works together as a team to provide the best experience for their clients.
Rose said, “What attracted me to TowneBank Mortgage was the passion every single employee had towards their job.”
Prioritizing benefiting the consumer, TowneBank Mortgage offers multiple incentives for working with the lending company, including special promotional programs. Currently, the company offers a buy now, refinance later program that allows clients to buy a property and refinance the home when rates decrease with a 1% credit towards closing costs or $3,000 – whichever is higher. TowneBank Mortgage also has an HFA 100% financing program and low-down payment opportunities.

Making communication between consumers and loan officers a breeze, TowneBank Mortgage has a mobile app that provides easy access to loan applications, document uploading and mortgage updates. The TowneBank Mortgage mobile app can also be downloaded and used by real estate agents involved in the home buying process to help continue clear and smooth communication.

Tune into the full interview above to learn more about TowneBank Mortgage, or visit www.TowneBankMortgage.com.

A special thank you to TowneBank Mortgage for sponsoring Atlanta Real Estate Forum Radio. TowneBank Mortgage provides personal experiences that you expect from a hometown lender with the most advanced technology offering valuable solutions to the current high mortgage rate environment, including a buy now, refinance later program. Partner with TowneBank Mortgage today by visiting www.TowneBankMortgage.com.

The views and opinions expressed in this program are those of Mike Rose, NMLS# 448377, and do not necessarily reflect the views or positions of TowneBank Mortgage. The content of this interview is for educational and informational purposes only.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum c...

Realtor with Keller Williams Atlanta North Mariam DePriest and Senior Loan Officer Mike Rose with TowneBank Mortgage join the Atlanta Real Estate Forum Radio podcast to share an overview of the real estate agency and its Live Luxury Division. DePriest and Rose sit down to chat with host Carol Morgan on the All About Real Estate segment.

Before pursuing a career in real estate, DePriest studied broadcasting and worked as a news anchor, broadcaster and radio host before pivoting to advertising and marketing sales. DePriest dove headfirst into the real estate realm after 20 years in the sales industry to pursue a career she always held a passion for.

Coming from similar backgrounds and pathways, DePriest and Rose attended the same high school in Atlanta and pursued careers in the broadcasting industry before transitioning to real estate.

Located in East Cobb, Keller Williams Atlanta North is known as one of the first Keller Williams offices in the Southeast and a strong competitor in the area. Keller Williams Atlanta North is one of five offices under Broker and Operating Principal Jean Rawls and is a top producer in metro Atlanta with approximately 305 talented Realtors guided by Team Leader Jim Alexander.
DePriest said, “We are among one of the most highly productive Keller Williams offices in the Southeast!”
Mentioning the incredible works of Co-Owner of Keller Williams Kay Evans and the impact she has made on the real estate industry, DePriest goes on to explain that Keller Williams currently holds the top spots in luxury living, which is greatly due to Evans’ creation of the Live Luxury division of the Keller Williams brand. The Live Luxury division provides unbeatable resources for luxury sellers who work with properties worth $750,000 and above, including a large percentage of Atlanta homes.
DePriest said, “Kay Evans is one of the most incredible women I’ve ever known in my life and is one of the reasons Keller Williams is making such an exceptional stamp in luxury.”
As an Atlanta native, DePriest has a deeply rooted connection to the area’s marketplace. While DePriest’s consumer base is relatively large, she tends to work with individuals within her age bracket, ranging in their 50s or 60s, who are middle-luxury buyers within the northern arc of Atlanta, Buckhead, Midtown and Decatur. Doing it all, DePriest sells everything from a $45,000 piece of land to a $3 million home and has built an outstanding client list based solely on referrals.
DePriest said, “By loving the families that are in our sandwiched generation of taking care of older parents and still helping launch younger college kids, I feel so lucky that I can do it all…I am so protective of all my clients! They can tell how hard I work and how much I care.”
Tune into the full interview above to learn more about Keller Williams Atlanta North or visit www.AtlantaNorth.YourKWOffice.com.

A special thank you to TowneBank Mortgage for sponsoring Atlanta Real Estate Forum Radio. TowneBank Mortgage provides personal experiences that you expect from a hometown lender with the most advanced technology offering valuable solutions to the current high mortgage rate environment, including a buy now, refinance later program. Partner with TowneBank Mortgage today by visiting www.TowneBankMortgage.com.

The views and opinions expressed in this program are those of Mike Rose, NMLS# 448377, and do not necessarily reflect the views or positions of TowneBank Mortgage. The content of this interview is for educational and informational purposes only.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real ...

Jim Jacobi, president of Parkland Communities, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the company, the benefits of renting and upcoming communities coming soon to metro Atlanta. Jacobi chats with host Carol Morgan on the All About Real Estate segment.

Boasting nearly two decades of experience in the home building industry, Jacobi went out on his own in 2005, formed his first home building company in 2007 and the past year has focused heavily on the build-to-rent market sector with his current company, Parkland Communities.

Parkland Communities, a development company, is the parent company of Parkland Residential, a build-to-rent (BTR) division, and Parkland Homes, a for-sale division.
Jacobi said, “We’ve been working really hard recently developing and getting land ready to bring lots of communities to the market!”

Coming soon to Warner Robins, Grove Landing by Parkland Residential is the very first single-family BTR community in the area. The community will feature 317 home lots and impressive amenities, including a communal cabana, resort-style pool, large playground, ample green space and much more! Offering two, three and four-bedroom home plans, prospective renters will enjoy beautiful homes with spacious layouts and welcoming front porches. Grove Landing is thoughtfully situated near Robins Air Force Base, which employs approximately 24,000 people and is known as the largest employer in the state of Georgia. The community is also in proximity to other fantastic employment opportunities, including the largest Frito-Lay manufacturing plant in the country.
Jacobi said, “We have done lots of market analytics for Warner Robins and found there is a strong job growth in the area.”
Clearing up the misconception of renting and the types of people who rent homes, Jacobi explains that most of the renters within his build-to-rent communities are renters by choice. For many, renting boasts more benefits than homeownership, including offering a maintenance-free lifestyle, flexibility and financial stability. When comparing the overall costs of renting versus owning a home, renting is the more monetarily beneficial option in today’s market.
Jacobi said, “It is proven with multiple studies that it is cheaper to rent than it is to own…in fact, it is on average approximately $850 less to rent than it is to own a home in the United States right now.”
Tune into the full interview above to learn more about Parkland Communities, or visit www.ParklandCo.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Jim Chapman, principal of Chapman Design Studio, joins the Atlanta Real Estate Forum Radio podcast as part of the Legends of Real Estate series. Chapman chats with host Carol Morgan about Chapman Design Studios, his years of experience in the industry and the relationships he’s formed while designing 300 golf clubhouses and related structures.

Becoming an architect was an early and easy decision for Chapman. While other kids were playing with blocks, Chapman and his older brother were building huts and cabins in the woods. Chapman naturally went on the earn an architecture degree at the Georgia Institute of Technology and start his career in the architectural world as an apprentice at an Atlanta firm, Stevens & Wilkinson.
Chapman said, “Stevens and Wilkinson set me up for a really great future!”
Now a legend himself, Chapman reminisces on the many legends he worked for over the years, including Mike Garrett, the developer of Executive Park, and Jim Cowart, the developer of Dunwoody and several other subdivisions near Johns Creek.

In 1969, Chapman and Sid Barrett formed the architecture firm Barrett and Associates. After getting hired to work on high-profile projects, Chapman realized he wanted to go out on his own to form Chapman Coyle Chapman – the precursor of Chapman Design Studio. Chapman Coyle Chapman is still in booming business today, working on quality projects or private schools and designing resorts and hospitality facilities across Europe and South America.
Chapman said, “I am so proud of Chapman Coyle Chapman!”
Chapman mentions that computers affected the architecture world tremendously and he is not a fan of the changes caused by technology within the field. In today’s world, most new construction buildings tend to look similar in design and structure thanks to technology. Chapman Design Studio is known for practicing traditional design efforts that provide a distinctive and unique aesthetic that calls on all ages of history to bring back details that technology cannot produce.
Chapman said, “The human scale is what seems to be missing so much in building and designing.”
Between Chapman Coyle Chapman and Chapman Design Studio, Chapman has experienced a recession or two as an architecture entrepreneur. While Chapman faced challenges such as laying off valuable employees, he states that architecture firms, fortunately, have a longer bounce-back period than other areas of the construction industry. Chapman and his partner at Barrett and Associates were able to keep 13 full-time employees afloat during the Great Recession, and most of those employees still work at the original firm today!

When asked what he is most proud of looking back on his career, Chapman says he is most grateful to still be in business! Chapman has worked on many impressive projects alongside incredible legends in the industry, such as his most recent collaboration with long-term industry friend John Wieland. Chapman also mentions his love for hospitality projects and how much he enjoys designing resorts, clubhouses and hotels, including his involvement in 30 Ritz-Carlton concepts.

Building a legacy, Chapman’s son, Jim Chapman Jr., is also in the construction field. Taking a slightly different path than his father, Chapman Jr. is a well-known build-to-rent developer in the metro Atlanta area under Jim Chapman Communities and Jim Chapman Construction Group.
Chapman said, “Jim is just amazing!”
Chapman’s advice for young professionals looking to start a career in architecture is to build knowledge of the field before you start your education. The legend states working in the field and understanding which areas of the industry you are most passionate about will greatly benefit you in the future.
Chapman said, “It is an amazing and wonderful field…it is the luck of the draw and talent to find quality clients that allow you to make it in architecture.”
Currently, Chapman and his team are focusing heavily on hospitality project...

Lori Lane, president of Berkshire Hathaway New Homes Division, joins the Atlanta Real Estate Forum Radio podcast to discuss the types of projects the award-winning company represents and many new home communities where home shoppers have options for new homes. Lane chats with host Carol Morgan on the All About Real Estate segment.

From condos and townhomes to master-planned communities and active-adult neighborhoods, Berkshire Hathaway New Homes Division represents a plethora of various projects from respectable builders. Growing a talented team of in-house experts over the years, the company has expanded rapidly since the challenging downturn of 2008 and has become the best in the business of representing new home development. Whether it is a $100,000 project or a $10 million development, Berkshire Hathaway New Homes Division can do it all!
Lane said, “Working with such amazing builder clients, it has become a real joy to go to work!”

Redefining suburban living, Trilith is a metro Atlanta community offering a beautiful blend of walkability and sustainability with a vibrant community dynamic. Trilith is the largest geothermal community in the nation with 51 of the development committed to green space, including 15 miles of nature trails, 19 landscaped parks and many more impressive amenities. In addition, Trilith is home to Trilith Studios, one of the largest working movie studios in North America. The community was built around the town of Trilith that offers residents a large array of shopping, dining and office space, as well as a Piedmont Wellness Center and an educational institute. Boasting European-inspired architecture, the homes offered at Trilith are rooted in diversity and interconnectedness.
Lane said, “Trilith is so unique and inspiring…if you haven’t visited Trilith, you need to!”
Recently named the Development of the Year by Atlanta Magazine, The Homestead at Milton is a gorgeous community that features unique, upscale homes. The community is situated on a 180-acre golf course where residents enjoy views of rolling hills and beautiful greenery. Starting at $4 million, these luxurious homes are classically inspired with architecture that perfectly reflects the Milton lifestyle.
Lane said, “The Homestead at Milton is the most graceful and idyllic community.”
With two decades of real estate experience, Lane started her career in 2003 working with the well-known Nancy Carl. Lane went on to be an on-site agent, leading to her working in sales management for new construction and running the New Homes Division at Berkshire Hathaway.

Tune into the full interview above to learn more about Berkshire Hathaway New Homes Division, or visit www.NewHomesDivisionGA.com.

President Dennis McConnell with Healthy House of Georgia joins the Atlanta Real Estate Forum Radio podcast to share an overview of the energy-efficient custom homebuilding company. On the All About Real Estate segment, McConnell sits down with host Carol Morgan to discuss the benefits of living in a conservation community and his latest project, Pendergrast Farm.

Created to help individuals outside the building industry, Healthy House of Georgia recognizes the efforts put into housing that encourage better living. The homebuilding company has worked with many programs, including the EnergyStar Program, Georgia Power’s Good Sense Program, the Energy Watt Count and more! The company was the first in the Southeast to develop the American Lung Association Health House, now known as the EnergyStar IQ Indoor Air Quality Program. Homes constructed by Healthy House of Georgia are designed to provide energy efficiency, high indoor air quality and sustainability.
McConnell said, “We simply build a better house.”
Featuring 8.7 acres designed around conservation, Pendergrast Farms is the newest project of Healthy House of Georgia. The conservation community (or agrihood) boasts a design that allowed the homebuilding company to successfully save more than 400 mature trees on the site. Situated in downtown Atlanta, Pendergrast Farms offers residents incredible resourceful amenities, including a one-and-a-half-acre organic farm.
McConnell said, “All these things tie together into better use of land, better use of resources and sustainability, both for the real estate and the people.”
When asked what inspired him to build a conservation community, McConnell stated, “Serendipity.” Pendergrast Farms is just one example of making better use of resources and using less land as a footprint for the community.

Pendergrast Farms is listed along with Serenbe in Wikipedia as one of two agrihoods in the area. We'd say they are keeping pretty good company!

Healthy House of Georgia takes pride in working around core principles such as climate-consciousness and multi-generational living. All the homes designed by the company are built with concrete for boosted eco-friendliness and durability, and every interior is thoughtfully crafted for multi-generational living with wide doorways and adaptable floorplans. Understanding the importance of multi-generational households, Healthy House homes are designed for comfortable living for all generations, from Gen Z to Boomers.
McConnell said, “Everyone, as they go through life, can live comfortably in our homes.”
Tune into the full interview above to learn more about Healthy House of Georgia and Pendergrast Farms, or visit www.HealthyHouseOfGeorgia.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form.

Bob Chapin, senior vice president of SouthState Bank, joins the Atlanta Real Estate Forum Radio podcast as part of the Legends of Real Estate series. Chapin chats with host Carol Morgan about his years in the industry, what sparked his interest in banking and his involvement in the Greater Atlanta Home Builders Association and Home Builders Association of Georgia.

Growing up in Doraville, Chapin has been a rare Georgia native who went to college at Georgia Southern University earning a degree in finance with an emphasis on real estate and banking. With a dad who worked as a company controller, Chapin grew up around spreadsheets and developed a real love for money and people. Chapin was treasurer of every school club and, in his senior year, was introduced to the owner of Peachtree Bank who offered him a summer/holiday position. From working in customer service and collection to the mail room and as a teller, Chapin built a strong foundation in banking at a young age.
Chapin said, “My favorite movie is It’s a Wonderful Life. I fell in love with the character of George Bailey…I thought banking was the perfect fit!”
Right out of college, Chapin joined the training program at Peachtree Bank amid a recession with interest rates between 18 and 19%. While Chapin was involved in the training program, the Head of Real Estate for the bank asked for a volunteer to become the interim Construction Inspector and Chapin eagerly took on the job. Since then, Chapin has fallen in love with the real estate realm of banking and has never looked back!
Chapin said, “When you are out on a job site, you fall in love with the sights, smells and sounds.”
Experiencing four recessions, Chapin has developed a good eye and intuition when it comes to future economic changes. The banking president shared four quotes with the audience that he lives by:

“The housing market never goes to zero.”
“When the worst of my competition is doing well, it’s time to pull back.”
“The housing market is cyclical.”
“Don’t confuse a good market with genius.”

In the first few decades of Chapin’s career, the builders who typically worked with Chapin were all involved in builder’s programs. The banks would try to provide A&D loans to builders under programs while as well as uphold the goal of providing individual small builders with construction loans. With the cost of development being at equal value as the cost of lots in today’s market, builder’s programs are a thing of the past with many disappearing after the Great Recession.
Chapin said, “That was the lending process…there was very little end-user development in building.”
While many aspects of the real estate and banking world have changed over the years, Chapin explains that the one thing that has never shifted is the relationships and connections made within the industry.
Chapin said, “The relationship aspect has not changed and is one of the best parts of this business!”
From the beginning of his career, Chapin has been heavily involved in both the Greater Atlanta Home Builders Association (GAHBA) and the Home Builders Association of Georgia (HBAG). As a life director at the GAHBA, Chapin believes showing support for the industry along with networking with fellow industry professionals is extremely important. Chapin encourages his industry partners and employees to get involved in all the associations and organizations, including GAHBA, HBAG, HomeAid Atlanta and more!
Chapin said, “We should support the association that supports the industry that puts food on the table.”
Chapin explains that the best part of his job is walking the raw pieces of dirt and envisioning the possibilities with his clients.
Chapin said, “After visiting lots and financing loans, you drive through the developments to see kids playing in yards and residents walking their dogs, and you know you’ve had a small part in providing the American dream."
With decades of success under his belt,

Bill Benzur, executive director of Georgia Ready Mix Concrete Association (GRMCA), joins the Atlanta Real Estate Forum Radio podcast to touch on the relationship between concrete and residential housing. On the All About Real Estate segment, Benzur sits down with host Carol Morgan to discuss the areas of Georgia that are growing the fastest.

Founded in 1968, the GRMCA is a non-profit organization with a membership comprised of ready-mix producers and companies that supply materials such as cement, stone, trucks and mixers. The organization and its members work together to tackle safety concerns, environmental issues and operational challenges to improve the industry. The association also plays a significant role in advocacy for the industry through involvement in the legislative process.
Benzur said, “Trade associations can accomplish so much more than the individual can do alone.”
With many wondering what the difference is between cement and concrete, Benzur explains the individual roles of the two materials. Cement is the glue that binds materials like sand and stone to form a remarkable building material called concrete. As the second most used substance in the world after water, concrete has been a vital material for thousands of years, with the use going back to approximately 1400 B.C. in Greece.
Benzur said, “Cement is to concrete as flour is to cake!”
Before the Great Recession, the residential market and the concrete industry relied heavily on one another. Over the past decade, commercial and Department of Transportation (DOT) development continues to grow tremendously in the ready-mix concrete realm. Even with the incredible increase in concrete consumption in commercial and DOT, residential remains an important market for the concrete industry.
Benzur said, “For the overall health of ready-mix producers, residential is still attached at the hip with the concrete industry…just not quite as intensely as before the Great Recession.”
A rare Atlanta native, Benzur went to the Georgia Institute of Technology, where he earned a degree in engineering and worked in the paper industry for many years before becoming a general manager for a ready-mix concrete company in metro Atlanta. In early 2017, Benzur left the concrete industry and retired in the Lake Oconee area. Just five years into retirement, Benzur was selected in 2022 as the Executive Director of GRMCA.
Benzur said, “After a five-year hiatus, I am back in the concrete industry and boy, has it been exciting!”
Tune into the full interview above to learn more about Georgia Ready Mix Concrete Association, or visit www.GAConcrete.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes,

Marketing Manager Carrie Rogiers with Fischer Homes joins the Atlanta Real Estate Forum Radio podcast to share what today’s buyers are looking for in a home. On the All About Real Estate segment, Rogiers sits down with host Carol Morgan to discuss new Fischer Homes communities coming to metro Atlanta.

Recently celebrating her 10th anniversary with Fischer Homes, Rogiers started her career with the homebuilder in 2013 – the same year the builder unveiled its Atlanta division.

Known as the 30th largest builder overall and the 10th largest privately-owned builder in the United States, Fisher Homes was founded in Kentucky in 1980 with the philosophy to be the best total new home solution. Since then, the company expanded across the country, extending to Georgia where the Atlanta division has thriving communities and upcoming developments in various counties in the metro area.
Rogiers said, “We have so many exciting new things going on in the Atlanta market!”
Fischer Homes offers homebuyers a wide variety of home collections to choose from, including the Patio, Designer and Maple Street Collections. The Patio Collection offers lower-maintenance, single-family homes ideal for 55+ active adult buyers looking to downsize. Currently available at Sweetbay Farm in Lawrenceville, the Designer Collection showcases stunning homes geared toward move-up buyers. Designed with first-time home shoppers in mind, the Maple Street Collection features affordable ranch-style homes that are currently available in multiple Fischer Homes communities. All residences can be personalized at the Lifestyle Design Center.

Conveniently located in gorgeous Gwinnett County, Sweetbay Farm is the newest single-family community by Fischer Homes situated in Lawrenceville, Georgia. Priced in the mid $400,000s to $600,000s, homes in this exciting community boast desirable flexibility, spacious owner’s suites, lower-level recreation rooms and more!
Rogiers said, “Our floorplans are all designed with flexibility in mind.”
Following the success of the homebuilding company’s first active adult community, Popular Place, Laurel Farms is an upcoming 55+ community located in the charming town of Dallas, Georgia. Opening for sale very soon, Laurel Farms will offer ranch-style homes showcasing open-concept living and a future-planned amenity center with a spacious clubhouse. Join the Laurel Farms VIP List today to gain priority access!

Also coming soon to Dallas, Sage Woods is a single-family community featuring floorplans from the Maple Street Collection on spacious home lots. Each home will showcase flexible living, expansive owner’s suites and more! Join the VIP List to gain priority access to Sage Woods!
Rogiers said, “We’re excited to get Sage Woods kickstarted!”
Tune into the full interview above to learn more about Fischer Homes, or visit www.FischerHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans.

Lora Gonzales, director of sales for Epcon Communities, joins the Atlanta Real Estate Forum Radio podcast to discuss upcoming metro Atlanta developments, exciting community amenities and popular trends in today’s housing market. Gonzales sits down with host Carol Morgan on the All About Real Estate segment.

With experience in brokerage and new home development, Gonzales has over 20 years of experience working within the Atlanta real estate market. Gonzales and her team at Epcon Communities are pleased to enter the Atlanta market, with new communities coming soon to the north metro region. Though the company is new to the city, Epcon Communities has been around for quite some time. As a trusted homebuilder for over 45 years, Epcon Communities strives to build homes, neighborhoods and lifestyles that provide a remarkable experience for everyone involved.
Gonzales said, “It’s an absolute privilege to be a part of the new home process.”
In 1986, Ed Bacome and Phil Fankhauser, founders of Epcon Communities, recognized the industry overlooked an important segment in the housing market. With the assistance of research firms, the two founders discovered a significant demand for single-level living neighborhoods and the desire for personalization options in large, outdoor living spaces.

Building impressive communities and luxury homes, Epcon Communities offers over 1,500 designer options and configures each home to fit the buyer’s needs perfectly. Gonzales mentions the importance of providing each resident with an unbeatable lifestyle while living in an Epcon community. From the clubhouse to the streetscapes, each community and home are meticulously crafted, with every detail thoughtfully selected.
Gonzales said, “I don’t know if Atlanta is prepared for what we are about to show them. Our communities are truly something special!”
Varying from community to community, Epcon neighborhoods boast exciting amenities every homeowner will enjoy! General amenity offerings include a large clubhouse with gathering areas and chef-inspired kitchens, a state-of-the-art fitness center, a resort-style pool, spacious dog parks, communal fire pits, gated entrances and more.
Gonzales said, “There are a wide array of offerings based upon location and what we feel would best suit the community.”
When moving into an Epcon community, residents will have peace of mind with most homes offering a single-level, zero-step entry. Easily accessible from the home’s primary living quarters, private courtyards are showcased just off the side of each residence – making entertaining a breeze!
Gonzales said, “We are very proud of what we offer!”
Discover more about the new Epcon communities coming soon to the metro Atlanta area below:

Located in West Forsyth County, The Courtyards of Franklin Goldmine is a gated enclave of 27 homes ranging from 2,468 to over 4,000 square feet of living space. This boutique community offers residents a beautiful centrally located covered pavilion complete with a fireplace, spacious sitting area, pickleball courts, walking trails, dog park and communal garden.

The Courtyards at Bailey Farm will showcase 128 home lots ranging from 1,500 to 4,000 square feet of living space. Situated in the desirable community of Dacula in Gwinnett County, this amenity rich neighborhood will offer a designer appointed clubhouse, a cutting-edge fitness center, multiple indoor and outdoor gathering areas, a resort-style pool, pickleball courts, a communal fire pit, a dog park and a large lake with docks and walking trails.

Offering stunning ranch-style homes with the option of a bonus suite, The Courtyards at Redbud Lane will offer 78 homes ranging from 1,500 to 4,000 square feet of living space. The upcoming community will feature impressive amenities such as a state-of-the-art clubhouse, a fitness center, resort-style pool, pickleball courts, large dog park and a beautiful lake. Residents will also enjoy easy access to the new Holly...

Principal Geoffrey Deckelbaum with SRP Lending joins the Atlanta Real Estate Forum Radio podcast to share an overview of the private lending company. On the All About Real Estate segment, Deckelbaum sits down with host Carol Morgan to discuss how services offered by SRP Lending benefit home builders and ways for investors to get involved.

Local to Atlanta for almost 30 years and counting, Deckelbaum has worked in the real estate industry his entire life and has several years of experience in banking. Deckelbaum transitioned to private lending after the challenging times of the Great Recession and has never looked back!

Deckelbaum and his business partner Mike Ray founded SRP Lending in 2020, intending to provide financial solutions to real estate investors, builders and developers to help turn their dreams into a reality. Three years later, SRP Lending is a thriving company with new investors, established builders and everyone in between as their typical borrowers.

As a local company, SRP Lending offers direct contact and immediate support from its small team to builders and real estate investors to help effectively grow companies. The SRP Lending business model allows its borrowers to communicate more with the company’s decision-makers and owners.
Deckelbaum said, “We’re nimble, reactive and responsive! We can custom tailor every transaction to the borrower’s needs.”
Unlike corporate financial institutions, SRP Lending delivers opportunities for clients to acquire land, lots and projects at a much quicker pace, closing in just a matter of days and giving borrowers an advantage for a competitive offer.

Both Deckelbaum and his business partner have several years of real estate experience that also extends the residential realm. The duo offers impressive industry knowledge in addition to the lending aspect of the company while also understanding the importance of target identification and properly moving through the stages of planning, zoning and permitting.
Deckelbaum said, “We are more than just a lender. We also serve as a consultant and partner to our clients to make sure they are on the right path!”
Within a day or two of receiving an inquiry, the SRP Lending team will walk a project in order to fully understand the client’s vision. After touring the site and gaining information on plans and budgeting, Deckelbaum and his team can provide a service plan for the inquired project almost instantaneously.
Deckelbaum said, “We do what we say we are going to do!’
Tune into the full interview above to learn more about SRP Lending, or visit www.SRPLending.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

David Clough, president of Waterford Homes, joins the Atlanta Real Estate Forum Radio podcast as part of the Legends of Real Estate series. Clough chats with host Carol Morgan about his decades in the homebuilding industry, working through the Great Recession and his involvement with the Greater Atlanta Home Builders Association (GAHBA) and the Home Builders Association of Georgia (HBAG).

An alumnus of Princeton University, Clough holds a degree in economics and politics. Clough started his career in construction, working summers for Ryan Homes while still in school and later took on a permanent position with the homebuilding company as an assistant superintendent. Finally settling down after several promotions and locational transfers, he landed in Atlanta in 1980 as a division manager. After serving on the team at Ryan Homes for many years, Clough went on to work with a few Atlanta builders, including fellow legend of real estate John Wieland.
Clough said, “I had a great experience with Ryan Homes and learned a lot about the homebuilding industry.”
Bringing Waterford Homes to life in 1991, Clough and his team started with just five lots in Dekalb County. Sporting a different style and aesthetic than popular homes today, the company’s first projects were traditional, two-story homes around 2,220 to 2,600 square feet featuring brick and stucco exteriors.
Clough said, “The early 1990s was a great time to get started…the Atlanta market was bouncing back, and we grew rapidly from there!”
With several opportunities to buy lots within quality communities, Waterford Homes quickly expanded into Gwinnett County. Construction in the 1990s within Atlanta consisted of an ample number of small builders and developers, local bankers and public companies – making competition strong but connected. Many local real estate businesses joined builder’s groups to form an inclusive community of builders and developers. Waterford Homes became involved in groups across metro Atlanta, including Dekalb, Gwinnett, Forsyth and Fulton counties.
Clough said, “From 1993 to 1994, we closed over 100 homes with an average sales price of $170,000. In 2022, our average sales price was $950,000!”
Waterford Homes continues to build multiple types of residential projects across metro Atlanta! The homebuilding company is currently closing out a community in Acworth and has several projects underway, including homes on Lake Oconee and an upcoming townhome community in the heart of Milton. Clough and his team also specialize in custom homes, primarily Brookhaven and Sandy Springs.

Serving as the president for both the HBAG and the GAHBA, Clough is a significant advocate for the Home Builders Associations. Providing a safe space to build valuable relationships, the HBA allows homebuilders, trade workers, suppliers, bankers and other real estate professionals to mingle and connect. In addition, HBA members have access to incredible educational opportunities as well as several volunteer initiatives to give back to the community.
Clough said, “The Greater Atlanta HBA and the HBA of Georgia are incredibly important to our industry!”
As Clough thinks back on his time building in the Great Recession, he explains that his team survived the challenging time with appreciated help from his banker. With the housing industry constantly evolving, today’s market involves many more large builders and developers compared to pre-recession.
Clough said, “I like to say we survived the Great Recession with lots of sweat, blood and cash.”
Clough advises young professionals looking to start a career in the industry is to find a successful builder to work under and learn as much as you can!
Clough said, “Put in your proverbial 10,000 hours and work hard!”
With decades of service within the construction industry, Clough is most grateful for his team and everyone who’s had a hand in the success of Waterford Homes. He is also incredibly proud of the legacy he is building wi...

What are mortgage interest rates going to do in the last quarter of the year? Chief Marketing Officer John Ryan with Georgia MLS joins the Atlanta Real Estate Forum Radio podcast to discuss the current trends within the Georgia housing market. Ryan sits down with host Carol Morgan to share his predictions for the remainder of the year on the All About Real Estate segment.

Intending to provide an orderly and efficient space for real estate buyers and sellers, Georgia MLS is the largest real estate marketplace in Georgia. With over 52,000 agents and members, the marketplace company boasts 40,500 brokerages scattered around north Georgia, the metro Atlanta area and along the Georgia coast, as well as across a few southeastern states. Georgia MLS works closely with brokers, agents and appraisers to provide a marketplace that benefits the buying and selling process alike. In 2022, the company experienced 124,000 transactions adding up to approximately $48 billion.
Ryan said, “Georgia MLS is a magical marketplace that brings real estate together to make a homeownership happen!”
In the first half of 2023, the real estate market was hit by increasing interest rates and a lack of housing inventory. As a result, the current market is experiencing a consistent rise in median home prices. Experiencing firsthand the effects of interest rates and inventory changes, Georgia MLS has noticed a flattening rate of active listings on its marketplace.
Ryan said, “Going from a 3% interest rate in 2022 to a close to 7% interest rate in 2023 has put sellers on the fence.”
Slowly increasing, the current housing market is sitting on approximately two months of inventory. Looking strictly at the single-family residential selections on Georgia MLS, the marketplace only showcases 9,800 property listings in the 12-county core around metro Atlanta. Even though inventory is still below balanced market levels, Ryan predicts that the Atlanta market is still significantly active and will remain active in the year to come.
Ryan said, “As we know a balanced market is six months of inventory, and while we have seen a rise, there hasn’t been enough change to move the needle in terms of available properties.”
With affordability being a crucial factor in the home buying process, many consumers are searching for properties away from the city for more budget-friendly opportunities. Ryan mentions the rise in movement within northeastern parts of the state, such as Barrell County, as well as increased activity in southern parts of Georgia, including the Jackson and Macon areas. Looking at the 12-county core region of metro Atlanta, Fulton County is the most predominant area for real estate sales – followed by Dekalb, Gwinnett and Cobb Counties.

Tune into the full episode above to learn more about Georgia MLS or visit www.GeorgiaMLS.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans.

Edie Weintraub, founder of terra alma, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the woman-owned advisory firm. On the All About Real Estate segment, Weintraub chats with host Carol Morgan about the top trends in commercial real estate.

Encouraged and inspired by her father, who worked in land and development, Weintraub has worked within the real estate industry for over 15 years. Weintraub began her career in the residential side of the industry, where she scouted several investors, later shifting to commercial real estate.

After working for many boutique and global real estate firms, Weintraub realized that she admired the entrepreneurial spirit of small businesses. Weintraub’s passion for helping local restaurants, retailers and bakeries thrive led to the start of terra alma, a boutique real estate advisory firm. With an all-female, four-member team, terra alma serves local and small businesses as if they are large, national clients.
Weintraub said, “I was inspired by The Little Mermaid! I want to be where the people are – laughing, dancing, gathering and having a good time.”
terra alma focuses primarily on downtown, walkable communities that exude connectivity and friendship. With metro Atlanta boasting many small rail stop communities that are beginning to grow and flourish, the terra alma team enjoys playing a part in bringing those historic spaces back to life.
Weintraub said, “In an instance such as downtown Norcross, those restaurants have been there for over 20 years…they are not big national brands, but they are tried and true.”
In addition to working with intimate communities across metro Atlanta, terra alma partners with food hall operators to build incredible spaces for residents and visitors to connect, including Chattahoochee Food Works, Chamblee Tap & Market, Halidom Eatery and Politian Row at Colony Square. Weintraub and her team provide advisory services such as location scouting, site tours, vendor selection and detailed plans to each food hall client.
Weintraub said, “It was very satisfying to work with small business owners to help launch their path!”
Food halls have become a popular destination for people seeking a place to gather and connect with others. Featuring an abundance of dining opportunities, food halls allow everyone in the family to satisfy their cravings while still coming together to enjoy one another.
Weintraub said, “I love working on food halls because it brings together multiple cultures while allowing families to gather in an environment that is warm and welcoming.”
Turn into the full interview above to learn more about terra alma, or visit www.terraalma.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio po...

Despite the fact that Atlanta has a river flowing through the center of it, it isn't known as a river city. We are hoping that changes with the Chattahoochee River Project and Atlanta embraces the river the way that Chattanooga, Tennesse or Greenville, South Carolina have creating areas where the public can interact with the river. Chattahoochee Program Director Walt Ray, PLA, AICP with Trust for Public Land joins the Atlanta Real Estate Forum Radio podcast to discuss the Chattahoochee River Project. On the All About Real Estate segment, Ray chats with host Carol Morgan about how the public can access the river and ways to get involved with the project.

Walt Ray, PLA, AICP is a professional landscape architect and part of the American Urban Planners Association. Growing up on a quaint farm on the Allegheny River in Pennsylvania, Ray spent most of his time exploring along the river – starting his passion for the outdoors and riverside culture. Ray holds a degree in landscape architecture from Clemson University and has spent much of his career working in the public realm, including helping communities understand their needs, building census on the public’s wants and designing outdoor spaces. Joining the Trust for Public Land team in 2017, Ray is head of activating and conserving the Chattahoochee River and its valley from Helen to Columbus, Georgia.

Trust for Public Land is a national nonprofit organization that aims to connect individuals to the benefits and joys of the outdoors. Beginning in 1972, the organization has over 30 offices nationwide and has protected approximately two-million acres of public land across the country, including many beloved national and state parks. Raising close to 84 billion dollars in public funding, Trust for Public Land has connected over nine-million people to the outdoors through building and protecting lands, parks and trails.
Ray said, “We believe that access to the outdoors is a fundamental human need and that communities are stronger and healthier when everyone can get outdoors to engage with neighbors and nature!”
With the Chattahoochee River spending decades in the shadows of industrial sites, train stations, sewer lines, golf courses and much more, very few know the river, its location and how to access it safely. Early on in his stint at Trust for Public Land, Ray knew the Chattahoochee River was a significantly large project. In 2018, the Trust of Public Land began its journey of reviving the river with public engagement, and in 2020 Ray and his team proposed 125 miles of continuous trail featuring 25 new or improved river crossings, 42 trailheads, connected parks and greenspaces and many more exciting amenities.

You can explore the entire Chattahoochee River Project vision at www.ChattahoocheeRiverLands.com.

Individuals and businesses interested in getting involved with the Chattahoochee River Project can visit the Chattahoochee River National Recreation Area or the river within parks in Carroll County, Duluth and Sandy Springs. In addition, Trust for Public Land is hosting volunteer days to help build the Chattahoochee RiverLands and guided tours in Smyrna for larger groups to see renderings and designs of upcoming developments. You can also donate toward the Chattahoochee River Project at www.ChattahoocheeRiverLands.com.
Ray said, “Seeing is believing! We welcome all volunteers, visitors and donors who are willing!”
Tune into the full interview above to learn more about the Trust of Public Land, or visit www.TPL.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions.

Dan O’Dwyer, the founder of O’Dwyer Homes, joins the Atlanta Real Estate Forum Radio podcast as part of the Legends of Real Estate series. O’Dwyer chats with host Carol Morgan about his decades of experience in the home building industry, working through the Great Recession and his involvement in the Greater Atlanta Home Builders Association (HBA).

Known as the kid in his childhood neighborhood that built the most excellent playhouses, O’Dwyer has always had a passion for construction. O’Dwyer was part of one of the country’s earliest building construction management programs at Michigan State University earning a degree in construction.
O’Dwyer said, “I remember carpenters working on my folk’s home when I was 12 years old and telling them, ‘I want to do what you do.’”
Meeting in the eighth grade and becoming college sweethearts, O’Dwyer’s wife Kathy serves as his right-hand and an essential part of the O’Dwyer Homes. Kathy is head of marketing and model homes at the home building company, taking on virtually any responsibility around the office.
O’Dwyer said, “It’s been marital bliss… Kathy’s been an integral part of the company since the beginning!”
After graduating in 1981, O’Dwyer was challenged by a recession at the start of his career. With a significant shortage in construction work in Michigan, O’Dwyer transferred to Cincinnati, then to Northern Virginia, and finally landed in Atlanta in 1987 – where he has resided ever since!

O’Dwyer describes home building and construction work in Atlanta during the late 1980s and early 1990s as a free-for-all. Working for UDC Homes from 1987 to 1991, O’Dwyer and the company team sold whatever they could build at the time.
O’Dwyer said, “Home building in Atlanta during the recession was like the wild west!”
Working in several areas in the construction industry, the legend is a jack of all trades! O’Dwyer has experience in remodeling, carpentry, framing, sales, building and production.

O’Dwyer witnessed many homes come to life during the late 1980s in Atlanta. The most popular plan during this time was the traditional, two-story home boasting brick, siding and stucco exteriors. The home builder worked around metro Atlanta, including subdivisions in Kennesaw, Stone Mountain and North Fulton.
O’Dwyer said, “We were selling 2,500 to 3,000 square foot homes for $200,000 to $300,000…that was a screaming deal!”
After working with many top builders and finding himself out of a job towards the end of the Great Recession, O’Dwyer started O’Dwyer Homes in 1992 with a little money and financing for three homes. Within the first year, the company completed 23 homes.

From the 1990s to the early 2000s, home builders were selling homes at an incredible pace! Working with Wade Johnson on several O’Dwyer Homes communities, O’Dwyer and his team rapidly sold subdivision after subdivision – selling over 200 houses annually.
O’Dwyer said, “Building in the 1990s and early 2000s was crazy but a lot of fun… I’ve made lots of good friendships and wonderful contacts over the years.”
O’Dwyer mentions his gratitude for the Greater Atlanta Home Builders Association (GAHBA) and how much the organization has impacted his life and career. From educational benefits to networking to leadership opportunities, the GAHBA is a wonderful tool for homebuilding and real estate workers to grow personally and professionally. O’Dwyer serves as a life director on the HBA board and encourages his employees to attend meetings and events.
O’Dwyer said, “Our philosophy as a company is to always try to give back.”
The legend of real estate is also a two-term president of HomeAid Atlanta, the designated charity of the Greater Atlanta Home Builders Association. Building shelters and resource centers for homeless women, children and veterans, HomeAid Atlanta is a great initiative to give back to the community.
O’Dwyer said, “HomeAid Atlanta is a great organization to be a part of.”

Executive Officer Robin Wallace with the Greater Columbus Home Builders Association (GCHBA) joins the Atlanta Real Estate Forum Radio podcast to discuss the Columbus housing market. On the All About Real Estate segment, Wallace sits down with host Carol Morgan to chat about their unique Careers in Construction program and how to get involved in the community.

Originally from Illinois, Wallace grew up in a small farming community where she lived a sheltered life that began her passion for workforce development. Wallace earned a degree in mass communications, started her career in radio and worked within the broadcasting industry for over 15 years. In 2003, Wallace became the marketing director of the Columbus Civic Center - where she managed and directed several events. Later, she became an executive officer at the Greater Columbus HBA in 2019 after being approached by a builder who encouraged her to apply!
Wallace said, “I feel the Greater Columbus HBA is exactly where I need to be…I love the amazing people and association I get to work with!”
The Greater Columbus HBA has developed Careers in Construction, a workforce development program designed for the younger generation interested in careers in the homebuilding industry. Although the GCHBA focuses on fifth graders, the Careers in Construction program is adaptable for kindergarten through 12th grade and can be used by any school district in the country. The development program provides an exploration day for students to discover jobs in engineering, architecture, interior design, electrical and other areas within the industry. Ensuring each student involved is interested and eager to learn about the homebuilding industry, teachers and academic advisors pair fifth graders interested in careers in construction with students from Columbus State University and a local high school program.

After the exploration day, students are assigned to write an essay on what they learned about careers in construction. The academic advisors partner with the elementary English teachers to help students write and edit their work. Once the students finish their essays, they are given another assignment to create an illustration representing their writings. After final edits, the Greater Columbus HBA created a hard copy book detailing the student’s projects.
Wallace said, “The more you expose the students to careers in construction, the more they will remember.”
For additional information on the Careers in Construction program and other happenings at the Greater Columbus HBA, follow along on Facebook and Instagram at @GreaterColumbusHBA.

Tune into the full interview above to learn more about the Greater Columbus Home Builders Association or visit www.GreaterColumbusHBA.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real ...

Director of Research and Communications Katie Fidler with St. Bourke joins the Atlanta Real Estate Forum Radio podcast to share a glimpse into the Atlanta housing market. Fidler sits down with host Carol Morgan to discuss lot shortages, development updates and her predictions for the remainder of the year on the All About Real Estate segment.

Living in the Atlanta area for most of her life, Fidler graduated from the University of Georgia and has over a decade of experience in the Atlanta real estate industry. Starting in office and leasing, Fidler shifted paths in 2015 to residential investment and has focused heavily on the development side of real estate ever since. Fidler is currently transitioning roles to move back under the umbrella of St. Bourke’s parent company Drapac Capital Partners and refocus on the investment side of the business.
Fidler said, “I’m a jack-of-all-trades in terms of Atlanta real estate. I love this market and living in Atlanta!”
When comparing the first quarter of this year to the first quarter of 2022, it is no surprise that almost every statistic is down. The one exception to the drastic decrease in the year-over-year (YOY) data is lot deliveries, which experienced a 3% increase in the first quarter compared to last year. Specifically looking at attached lot deliveries, which rose in popularity during the global pandemic, Fidler noticed an increase of 13% YOY. When comparing the first quarter of 2023 to the most recent ‘normal’ housing market year, 2019, many statistics provide a positive outlook on the current Atlanta housing market.
Fidler said, “You get a more accurate picture of where we are when you take a further step and use the comparisons from 2019 versus YOY.”
Looking at starts and sales on a YOY basis, starts are down by 40%, new home closings are down by a little over 20% and lot deliveries experienced a 2% decrease. Comparing the same statistics to 2019, starts are down by 20%, new home closings only experienced a 2% decrease and lot deliveries witnessed a whopping 2% increase. These YOY declines are symptoms of general market instability with increasing inflation, bank failures and high interest and mortgage rates. With 70% of homeowners possessing a mortgage rate below 4% and 90% of homeowners with a rate below 5%, it should come as no surprise that consumers are reluctant to buy in a market with rates set at 6% or above.

The Atlanta housing market is still dealing with a lack of inventory, prompting builders and developers to increase home prices. While there is still a demand for housing, the current market is undersupplying and causing home prices to bottom out.

Listen to the full interview above to learn more about St. Bourke, or visit www.StBourke.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Est...

Farrell Middleton, president of The Bell Curve of Life, joins the Atlanta Real Estate Forum Radio podcast to discuss his new company, The Bell Curve of Life program. Middleton sits down with host Carol Morgan on the All About Real Estate segment to share what The Bell Curve of Life offers and who can benefit from the program.

Originally from Savannah, Georgia, Middleton currently resides in Atlanta with his wife, Cathy, and is a proud father of two adult daughters, living in the area. Middleton graduated with honors from the Georgia Institute of Technology, where he earned his degree in building construction. After graduating, Middleton entered the Atlanta home-building industry and had a long, successful 36-year career. In early 2022, Middleton decided to start his long-awaited second career as a teacher, coach and mentor.
Middleton said, “The Bell Curve of Life has been a goal of mine for most of my adult life, and I have been loosely working on the concept for many years!”
Switching careers at 57 years old, Middleton began The Bell Curve of Life to help individuals maintain a positive attitude, enhance their interpersonal communication skills, build relationships and improve problem-solving abilities. With timeless principles, The Bell Curve of Life can be utilized in one year, five or 20 years, with the fundamentals proving useful long after.
Middleton said, “There is a very strong focus for the participants on maintaining a positive attitude and focusing on the journey in order to arrive at their destination.”
Each topic within the program relates to certain circumstances that people find themselves in on a routine basis, both personally and professionally. The Bell Curve of Life delivers offerings in four different categories – one for personal focus and three for professional guidance. The main structure of the program is made for approximately 10 participants with 90-minute sessions to discuss and explore a single topic. Most importantly, participants do not have to worry about preparation or outside work for these sessions!
Middleton said, “Just come with a positive attitude, an open mind and we’ll have a great time!”
Middleton mentions that his favorite topic within the personal category is “Cathy and Farrell Had Nine Parents Between Them,” which dives into maintaining a healthy family and personal and professional relationships. Participants will learn practices and tools to help work on and foster the most important relationships and how to move on accordingly when a relationship turns sour.
Middleton said, “You have to relate to people positively. It’s just how the world works!”
The Bell Curve of Life founder also provides his favorite topics within the professional categories that focus on enhanced time management, problem-solving techniques, focusing on individual strengths and more! With three different professional divisions, there are topics for CEOs/owners/directors, middle managers and traditional staff.

Visit www.TheBellCurveOfLife.com to learn more about programs, topics and pricing. You can reach Middleton via phone at 678-618-2024 or email at Farrell @TheBellCurveOfLife.com.

Listen to the full interview above to learn about The Bell Curve of Life, or visit www.TheBellCurveOfLife.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche.

Carl Riden, the founder of Redmont Homes, joins the Atlanta Real Estate Forum Radio podcast as part of the Legends of Real Estate series. Riden sits down with host Carol Morgan to touch on his decades of experience, working in the Great Recession and his time in the home building industry.

Riden was born and raised on a small cotton farm near Bostwick, Georgia. After graduating from the University of Georgia with a degree in agricultural engineering, Riden served in Vietnam with the United States Army and later worked for the Georgia Power Company as a salesman, selling electricity to builders. Riden began his career in the real estate industry working with a local apartment developer, which led him to start his own business in 1977, Carl Riden Homes – which later became Harcrest Homes.

Starting his building career in the late 1970s, Riden sold his first home for $49,000. In the early days his first homes featured 1,600 square feet of living space and were brick or stucco structures. With split-level house plans rising in popularity during this period, home plans grew to showcase 3,000 to 3,6000 square feet of living space and all brick exteriors. While his building career was growing in success, Riden faced many challenges in the early 1980s, including competition and the Great Recession.

After decades of building beautiful homes, Riden sold Carl Riden Homes to his business partner, Mike Smith, who transitioned the company to Harcrest Homes. Riden later started his second homebuilding venture, Redmont Homes.
Riden said, “I was ready to retire, and Mike was the perfect choice!”
Joining the Greater Atlanta Home Builders Association (GAHBA) early on in his career, Riden is thankful for the many years of community and education provided by the organization. While Riden has accomplished much to be proud of, he is incredibly prideful of the relationships he built during his decades in the industry.
Riden said, “I am most proud of my relationships with subcontractors, homeowners, suppliers and realtors.”
Riden’s advice for newcomers in the industry is to start at the bottom, work hard and pour love and passion into your craft! The real estate legend mentions the importance of finding a trusted bank and supportive team that believes in the work you are trying to produce.
Riden said, “Be enthusiastic and work your way up!”
Enjoying retired life, Riden lives on Lake Lanier and loves spending time at his second home near his daughter and grandchildren. The retiree also visits his childhood home every Thursday to assist his sister with the upkeep of a cotton farm.
Riden said, “My sister and I love the farm!”
With many projects to choose from, Riden’s most memorable build was a subdivision featuring 110 lots, brought to his team in the 1990s by an industry friend. Building a great relationship, Riden worked on the project for nearly 15 years.

For additional information on Carl Riden or Redmont Homes, call or text 770-616-6240 to speak with Riden directly.

Listen to the full episode above to learn more about Carl Riden.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment,

Melanie Burruss, leasing and marketing with Ranch Cottages for Rent, joins the Atlanta Real Estate Forum Radio podcast to discuss unique home plans and community amenities. On the All About Real Estate segment, Burruss chats with host Carol Morgan about Ranch Cottages for Rent’s new mascot, Dogwood.

With almost 20 years of experience in the real estate industry, Burruss has worked for several local builders in the metro Atlanta area as an on-site agent and had the pleasure of working with Jim Chapman Communities for the past six years – with a focus on Ranch Cottages for Rent for three of those years.

Ranch Cottages for Rent comprises of multiple rental communities boasting beautiful homes that feature one- to two-car garages, accommodating floor plans and impeccable attention to detail. The luxury rentalsare one-level, attached single-family homes developed with millennials, seniors, Gen X and active adults in mind.

Each cottage community offers five different floor plans highlighting open-level living, an owner’s suite on the main floor, two to three bedrooms and an optional upstairs loft space. Residents in every community enjoy incredible amenities, such as an expansive clubhouse, cutting-edge fitness center and resort-inspired pool area. Other amenities offered at select communities include a dedicated dog park and a community garden.
Burruss said, “We are always looking for ways to add green spaces and outdoor areas!”
Located in Athens, Brunswick, Dawsonville, Hampton and Loganville, Ranch Cottages for Rent has six available communities. The build-to-rent developer also has two new communities coming soon to Cartersville and Savannah – The Cottages at Walker Ridge and The Cottages at New Hampstead.

With a variety of floor plans to choose from, the cottages range from a little over 1,000 to 1,400 square feet. The Ranch Cottages for Rent team focuses on every detail within each home by showcasing granite countertops, in-unit washer and dryer, tile backsplash and luxury vinyl flooring.
Burruss said, “Each cottage feels just like a home!”

Ranch Cottages for Rent’s new mascot, Dogwood, made a "bark-tastic" appearance on Atlanta Real Estate Forum with Melanie. Often called Woody, this friendly neighborhood Bulldog is ready to "lead the leash" in sharing his favorite spots and "pup-tivities" in and around each cottage community!

Residents and prospective renters can "paw-sibly" catch a glimpse of Dogwood at open communities this summer and in multiple "fur-riendly" social media locations. This "pup-ular" pooch is "pawsing" for selfies and ready to "ruff" up the regular program with his wag-tastic adventures. 🐾

Follow Woody's "tail-wagging" journey around Ranch Cottages for Rent communities - it'll be an absolute "howl"!
Burruss said, “We’re super excited to give everyone a dog’s eye view of the communities!”
Tune into the full interview above to learn more about Ranch Cottages for Rent, or visit www.RanchCottagesForRent.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry ...

President Stephen Haines with Artisan Built Communities joins the Atlanta Real Estate Forum Radio podcast to discuss new and upcoming communities and give updates on popular neighborhoods, including Heritage Pointe at The Georgian, Stratford at NatureWalk and Serenity in Hapeville. Haines joins host Carol Morgan on the All About Real Estate segment.

A familiar face in the homebuilding industry, Haines has been a part of the industry from a very young age and has had the opportunity to work for many big builders throughout his 25-year career. He joined the Artisan Built Communities team four years ago and now leads the organization and its growth efforts.

Founded in 2012, Artisan Built Communities specializes in constructing residences that buyers proudly call home. The builder takes special care to create stunning exteriors, focus on architecture and specialize in a home’s finer touches.
Haines said, “While we are a production builder, we like to build things that are a notch above and [Serenity] is no exception.”

Serenity at Hapeville is a community located just north of Hartsfield-Jackson Atlanta International Airport in a city made famous by General Motors and Chick-fil-A Founder S. Truett Cathy. The independent town extends across two-square miles and is well-known for its vibrant arts scene! A unique feature of the community, the Hapeville entrance is marked by a beautiful mural painted by a locally famous muralist known for his work across the metro area.
Haines said, “The mural greets you as you come in and it sets the tone for what you’re going to experience once you come inside.”
A unique product that is very different from the builder’s work in Paulding County, Serenity at Hapeville showcases attached two-story townhomes with only 25 available opportunities. The City of Hapeville influenced the first set of units to take on the look of a warehouse that has been a part of the Hapeville landscape for many years. The building bears the city name on both sides, with an exterior that takes inspiration from old factories and warehouses.

The rest of the community’s four buildings, with 21 units, surround a private pocket park to give residents the freedom to leave their homes to take their favorite furry friend for a walk close to home. A fire pit installation, perfect for community gatherings through the seasons, centers the green space. Many units feature a private patio, with a few enjoying an upstairs balcony!

To complement the first set of units, the remaining four buildings embrace a retro-modern exterior detailed by brick siding, black windows and more.

To learn more about Artisan Built Communities, tune into the interview above or visit www.DiscoverArtisan.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum conta...

Gene Eidelman, the co-founder of Azure Printed Homes, joins the Atlanta Real Estate Forum Radio podcast to discuss founding a 3D home printing company and how the process revolutionizes the home building industry. Eidelman chats with host Carol Morgan on the All About Real Estate segment.

Originally from Ukraine, Eidelman relocated to Atlanta in the mid-1980s and has lived in the eclectic city for over 20 years. With a background in real estate development and construction, Eidelman and his business partner founded Azure Printed Homes three years ago to build more affordable housing with a positive environmental impact at a faster pace.

After building homes using traditional measures, the Azure team shifted to 3D printing methods. In the past two years, Azure Printed Homes has worked hard to perfect its 3D printing practices by trying different computer methods, finding the best equipment to print units and much more! Eidelman and his team delivered their first printed home unit last year.
Eidelman said, “I love when customers’ eyes start to sparkle because they have a vision!”
With no luck finding a pre-existing 3D printing system, Eidelman and his business partner decided to develop their own 3D printing technology that features multiple equipment pieces, including a printer and extruder. The printed homes company aimed to use sustainable materials that met seismic requirements and could withstand hurricane winds as well as incorporated roofs strong enough to handle heavy snow loads.

After much research and deliberation, Azure Printed Homes settled on sustainable materials such as recycled plastics, fiberglass and carbon fiber. The recycled plastic used by the home building company is derived primarily from recycled water bottles. Working with three different manufacturers, Eidelman and his team provide the manufacturers with a composite formula that consists of at least 60% recycled plastic and a mixture of fiberglass and carbon fiber.

Azure Printed Homes began its 3D home printing journey with 10x12 backyard studio units and has gradually expanded its unit sizing. The company’s 10x18 AUD units feature 180 square feet of living space, including a bathroom with a shower and a small kitchen. With stackable products, customers can purchase up to eight units together to deliver one large home.
Eidelman said, “While our biggest demand is for our backyard studios and small units, our next category is 900 square-foot homes!”
3D home printing is revolutionizing the home building industry. The process replaces the need for trades, such as framing, roofing and waterproofing, when it comes to building a home and is a more cost-effective construction solution. Azure Printed Homes develops one basic unit a day compared to the months it takes to build a traditional 180-square-foot home. Completing the unit, including flooring, cabinetry and finishes, takes approximately one week for a small unit and two to three weeks for the larger units.

Tune into the full interview above to learn more about Azure Printed Homes, or visit www.AzurePrintedHomes.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Managing Partner Mike Vahle with Capital Growth StoreGuard joins the Atlanta Real Estate Forum Radio podcast to discuss his focus on community and the growth within the self-storage industry. On the All About Real Estate segment, Vahle joins host Carol Morgan to share an overview of what Capital Growth StoreGuard offers.

With a background in real estate development, Vahle has worked with small businesses and large companies such as Walmart and Publix Storage. In January of 2023, Vahle and his business partner, Eric Buchalter, launched Capital Growth StoreGuard – a real estate development and acquisition company focused on self-storage.

Capital Growth StoreGuard is an Atlanta-based company that provides solutions to customers seeking more space to store their valuable goods. After a few months in, Vahle and his team acquired a facility in Georgia where they continue to expand and add amenities to modernize the offering. The company is also working on several development projects in the metro Atlanta area and other large metro areas across the Southeast.

One of the many reasons StoreGuard is effective and successful is the Capital Growth Buchalter team. As a vertically integrated and well-established real estate development and acquisition team, Capital Growth Buchalter serves as the parent company for StoreGuard. The Capital Growth platform has over 70 years of experience and has delivered approximately 1,500 projects nationwide. With the Buchalter team providing in-house capabilities such as accounting, legal, project management and design, Capital Growth StoreGuard has the ability to take on any project, no matter the difficulty.
Vahle said, “The Buchalter team has been a good advantage for StoreGuard!”
Setting the new standard for the self-storage industry, Capital Growth StoreGuard provides customers with top-quality services and delivers desirable features, including additional hours of coverage, redundant security measures, climate-controlled units and modernized design elements.
Vahle said, “We try to not only keep up but to get ahead of the curve and offer next-level service.”
With self-storage facilities rising in popularity, Vahle explains that the typical demand driver for the storage industry is a disruptive life event such as divorce or sudden relocation. In addition to the typical drivers, the 2020 pandemic sparked an increase in the demand for self-storage, with individuals carving out space for home offices, remote schooling spaces and hobby areas. In today’s housing market, individuals are beginning to downsize – creating a new market for the self-storage industry.
Vahle said, “When you look from generation to generation, the percentage of usage of self-storages continues to tick up.”
Tune into the full interview above to learn more about Capital Growth StoreGuard, or visit www.StoreGuard.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form.

Vice President of Safety and Training Tony Cann with HB Next joins the Atlanta Real Estate Forum Radio podcast to discuss the partnership between the Greater Atlanta Home Builders Association (HBA) and the Boys and Girls Club of Metro Atlanta. Cann chats with host Carol Morgan about the importance of work force development and what the HBA is doing to help solve the problem.

A member of the HB Next team for the past decade, Cann is also a proud member of the HBA for eight years and counting. As a safety environmental compliance company, HB Next works with builders to enhance worker protection through citations, OSHA inspections and environmental compliance.

The GAHBA is partnering with the Boys and Girls Club of Metro Atlanta to pilot a program for the National Association of Home Builders’ Workforce Development Initiative in conjunction with sponsors Ford Foundation and Ford Next Generation Learning. Atlanta is one of the 10 pilot cities nationwide with the mission to introduce the next generation to construction and skilled trades careers.

The pilot program hosts between 10 to 20 participants each day who can interact, learn and network with industry professionals and volunteers. With 10 meetings total, participants meet every other week in addition to other special activities.
Cann said, “It’s been amazing to see so much participation!”
The program meetings include presentations by skilled trade contractors, hands-on learning activities, blueprint readings and exciting demonstrations. Each visit focuses on a specific stage in the homebuilding process, from land acquisition to closing a home. The pilot program also provides field trips to live job sites to provide students with physical experiences that cannot be offered in a traditional classroom.
Cann said, “We are educating students about the entire homebuilding process, from start to finish.”
With students ranging from eighth grade to high school seniors, the program hosts a wide variety of young individuals interested in the homebuilding industry. The program’s goal is to educate and expose the next generation to construction and trade skills at a young age, with the hopes of encouraging them to seek a career in the field.
Cann said, “The earlier we can educate and expose the younger generation to the construction industry and everything it entails, the better off we will be.”
To get involved in the pilot program provided by the GAHBA and the Boys and Girls Club of Metro Atlanta, call 770-938-9900 or email info@ atlantahba.com.

Tune into the full interview above to learn more about the Greater Atlanta Home Builders Association, or visit www.AtlantaHomeBuilders.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Senior Land Development Manager Myles Cardenas with McKinley Homes joins the Atlanta Real Estate Forum Radio show to detail his day-to-day as a land development manager, upcoming developments and more! Cardenas joins host Carol Morgan on the All About Real Estate segment and shares how young professionals can get involved within the industry.

Celebrating his fourth anniversary with the award-winning company in July, Cardenas has previous experience working for CalAtlantic Homes, starting as an intern during his senior year at Kennesaw State University (KSU).

Three to four months after celebrating his graduation, the company announced a significant merger with Lennar Homes, where he continued to partner with the company for two-and-a-half years before joining the McKinley Homes team. While at Lennar, Cardenas gained valuable land development experience for a prominent public builder and built two townhome communities in Druid Hills as a construction manager.
Cardenas said, “I had the opportunity to get more land development experience for the largest national builder at the time [as well as] construction and development experience that I’ve carried into my role here at McKinley.”
During his time at KSU, Cardenas had the opportunity to participate in a program that resulted from the merger with Southern Polytechnic College of Engineering and Engineering Technology. The school featured a construction management program introduced to KSU students as an additional option following the merger. Cardenas wrapped up his time at the university with a Bachelor of Science in Construction Management.

Founded in 2008, McKinley Homes has quickly become a well-known name throughout metro Atlanta in the new construction industry. The company began its journey as an investment company, and after constructing a few homes, the company’s team decided to bring land development in-house, resulting in the acquisition of Cardenas.
Cardenas said, “We do everything from single-family homes to townhomes and some commercial [projects], including apartments, stacked flats…mixed-use projects [and more].”
For young professionals entering the industry, Cardenas shared that he’s a huge proponent of the Greater Atlanta Home Builders Association (GAHBA), where he found his start as a part of the National Association of Home Builders chapter at KSU. The organization is one of the biggest supporters at the college level, and Cardenas shared that he highly recommends finding ways to get involved with GAHBA.
Cardenas said, “It’s one of the biggest and best things that I feel I have been able to nourish that relationship from then to now. I can’t believe that relationship started when I was 19 years old…and nine years later it’s the strongest it’s ever been.”
Tune in to the full interview above to learn more about McKinley Homes, or visit www.McKinleyHomes.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form.

Rick Porter, president of Richport Properties and director of the Master of Real Estate Development program at the Georgia Institute of Technology, joins the Atlanta Real Estate Forum Radio podcast as part of the Legends of Real Estate series. Porter chats with host Carol Morgan to touch on his decades of homebuilding experience, working in the Great Recession and his role in education.

A third-generation worker in construction and development, Porter grew up in the industry and was encouraged by his Uncle and mentor to take the architecture path. Gaining a unique way of thinking about design in the real estate realm, Porter earned his degree in Architecture at the Georgia Institute of Technology. With encouragement and support from his family, the architect designed and built his first project fresh out of school – which happened to be a home for his fraternity brother. After working as a sole proprietor for several years, Porter and his wife joined forces in the early 1980s to bring Richport Properties to life.
Porter said, “I consider myself one of the lucky ones! I have no memory of not being around something under development of construction.”
Porter has experienced many changes within the home building industry over the years. As he began his career in the late 1970s, production home building and cohesiveness within communities were starting to emerge.

Spending the first seven years of his career diving deeper into design-build within residential construction, Porter was able to offer custom design and construction, which set him up for decades of success. While Porter loved working in design and architecture, he eventually wanted to move to the development side. In the mid-80s, he bought a 70-lot community that was the initial pivot into smaller builds, higher-density lots and comprehensive grading.

In the mid-90s, Richport Properties had the opportunity to work with small cities to promote new development ideas. However, as regulations changed, it became difficult to produce innovative ideas -leading to working with more suburban towns over the years. Porter and his team developed a project in Suwanee that introduced traditional neighborhood development and the first live-work-play development in Gwinnett County. Richport Properties’ first Suwanee project won a Development of Excellence Award from the Atlanta Regional Commission.
Porter said, “I have always had a passion for new and innovative ideas!”
Prioritizing personal and professional relationships with constructors, vendors and municipalities, Porter created an atmosphere that harmoniously combined good business practices, excellent communication and innovative development ideas.
Porter said, “In many ways, home building is a relationship business.”
During the Great Recession, Porter learned that development and home building are cyclical industriess. Porter’s generational background and familial mentorship ultimately got him through the struggles of the 1980 Great Recession.

Porter’s three tips for getting through any downturn in the real estate industry are:

Communicate with lenders!
Sell properties that still contain some value.
Explore alternative opportunities for projects.

Porter said, “You’re going to make money and you’re going to lose money.”
Building his business and getting involved in the homebuilding community, Porter joined the Greater Atlanta Home Builders Association (GAHBA) early in his career and has been a member for nearly 25 years. For Porter, the GAHBA served as a space for learning and business development while he was growing Richport Properties. He went on to serve as a National Vice President for the National Association of Home Builders (NAHB).
Porter said, “Not only was I learning from other people within the industry, but other people were getting to know me as well.”
Porter advises young professionals wanting to work in the home building industry to build an outstanding resume,

Vice President of Sales & Marketing Amy Kessler with Traton Homes joins the Atlanta Real Estate Forum Radio podcast to discuss new and upcoming communities and exciting incentives. On the All About Real Estate segment, Kessler chats with host Carol Morgan to provide an overview of where Traton Homes is building in Florida.

With 20-plus years of experience within the real estate industry, Kessler has spent many years working with local Atlanta builders. Kessler became the vice president of sales and marketing for Traton Homes in 2019 after starting her career with the building company as a real estate agent.

Traton Homes is a homegrown Atlanta builder with 50 years of experience building within the Atlanta housing market. With incredible design opportunities and an impressive design center, Traton Homes is well-known for delivering high-quality homes perfectly personalized to the buyers' wants and needs.
Kessler said, “Our neighborhoods stand the test of time.”
Only three months into the year, the Traton Homes team is staying busy! Achieving every goal the company set for January, February and March, the builder has helped several homebuyers take the first steps toward starting a new chapter in life.

Located in Marietta, Gates at Hamilton Grove is the newest Traton Homes community. Showcasing 43 stunning townhomes, each home features the builder’s award-winning Brooks floor plan. Just off Cobb Parkway, the community sits near to I-75 and has access to great shopping, dining and recreation. With the community built in front of a previous Traton Homes community, Gates at Hamilton Grove residents have access to impressive amenities provided by the previous project.
Kessler said, “Gates at Hamilton Grove has a little bit of everything!”
Traton Homes has two upcoming communities in the works – set to be complete in early to mid-spring of this year! The first community, Avenbrook, will be featured in beautiful Mableton and offer approximately 79 spacious, single-family homes from the Jewel Box series. Residents will enjoy an incredible amenities package, including a pool and cabana. The South Cobb community will also have easy access to the East-West Connector and I-285, as well as The Battery and downtown Atlanta.
Kessler said, “Avenbrook is going to be a home run!”
Coming soon to Cumming, Courtyards at Traditions will be a 55+ active adult community. Featuring 42 homesites, the lock-and-leave community will offer single-family homes near a varied lineup of local shopping and dining. Each lot will showcase a ranch-style home with fantastic design options, such as a second-floor addition and limited basement opportunities.

Focusing on closing costs, Traton Homes is offering buy-down rates and presale incentives at several of its communities. To learn more about incentives offered at a community near you, visit the Traton Homes website today!

To check out Kessler’s last episode on the Atlanta Real Estate Forum Radio podcast, click here.

Tune into the full episode with the player above to learn more about Traton Homes, or visit www.TratonHomes.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Broker Peggy Slappey with Peggy Slappey Properties, Inc. joins the Atlanta Real Estate Forum Radio podcast to discuss her decades of real estate and political experience serving the Northeast Georgia and metro Atlanta areas. On the 12th installment of the Legends of Real Estate series, Slappey joins host Carol Morgan to touch on checking in daily with your joy meter and putting a smile on your face in good times and bad.

Slappey moved to Atlanta in 1972 with her husband, Tommy, to bring his building company to an area where creative and contemporary housing was embraced. Growing up in the industry, Slappey studied interior design and later gained her real estate license to work with her husband – making her a third-generation Realtor.
Slappey said, "Whatever it takes. That has been my motto forever!"
After receiving her real estate license, Slappey began working with incredible brokers, such as local broker Buddy Weston and senior broker Johnny Isakson. Wanting to support her husband, Slappey began Peggy Slappey Properties, Inc. to provide a sales center, staff and model homes alongside her husband's successful business. Though Slappey left the brokerages to start her own business, Weston and Isakson never stopped supporting her.

Surrounded by a supportive family and powerful, working women, Slappey helped pave the way for women in the 1980s within the Atlanta real estate industry. While there were many bumps in the road and industry struggles to overcome, the female broker remained focused and positive – keeping her on track for great success.
Slappey said, "Failure was not an option for me."
A lover of new construction, future designs and blossoming trends, Slappey encourages her builders to develop homes desirable to prospective buyers and enjoys forecasting trends and looking to the future for on-the-horizon design choices.
Slappey said, "There's nothing like seeing dirt moved and new homes going vertical!"
Slappey describes working during the Great Recession as devastating. The tumultuous period caused fellow real estate companies and builders to lose significant projects and supporters of the industry, including paralegals and trade workers, to lose their homes. Taking on the role of purveyor of hope and joy, Slappey committed to exclusively wearing bright colors during this difficult time and became well-known for wearing vibrant yellows and greens.

For Slappey, the Greater Atlanta Home Builders Association (GAHBA) was a space dedicated to education, support and encouragement, providing incredible networking and peer involvement opportunities. Over the years, Slappey gained beneficial knowledge and lasting relationships from the GAHBA she carried with her every step of her career.
Slappey said, "There are no words to describe how impactful the Greater Atlanta Home Builders Association has been for me."
Slappey's advice for women who are, or want to be, in the real estate industry is to be wise, seek counsel from others and get involved. Connect with local Realtor and home builder associations with members that will network, mentor and share experiences to support your journey. Remember to also surround yourself with great people who will encourage you every step of the way.
Slappey said, "Watch others who are successful and attach yourself to them!"
It takes extensive learning and dedication to understand the buying and home selling processes, making it essential to have a trusted advisor who helps prevent mistakes and understands every possible scenario. While there are several hurdles to jump through within the buying and selling process, there are industry professionals who specialize in specific trades and operations to make closing a home a breeze for both sides.

Between her many achievements and career accomplishments, Slappey is most proud of the reputation behind Peggy Slappey Properties, Inc. The broker mentions her pride and respect for her husband,

Government Affairs Director Garrett Wiley with the Greater Atlanta Home Builders Association (GAHBA) joins the Atlanta Real Estate Forum Radio podcast to discuss the growing housing affordability crisis. On the All About Real Estate segment, Wiley joins host Carol Morgan to discuss the increase in moratoriums nationwide, the revised Atlanta tree ordinance and more.

With an extensive background in politics, Wiley’s first job out of college entailed working for a Georgia state senator, which led to working on several political campaigns, including a United States senate campaign in Louisiana and a mayoral race in Jacksonville. Wiley later served in economic development and government affairs for the Greater Hall Chamber of Commerce and Jackson EMC. After working in business development for a commercial construction firm, Wiley transitioned back to government affairs for the GAHBA and has been there for two years.
Wiley said, “It’s been a blast! We have a great team and I love working with our members.”
As part of the government affairs team, Wiley helps to handle the seven GAHBA chapters and the many events those groups host, as well as tracking local legislation and over 70 municipalities within the greater Atlanta area. Serving nine counties, the government affairs team is tasked with building relationships with local city and county staff members, including code enforcement, planning and development, fire marshals and many more. While Garrett is a registered lobbyist, he is really here to act as a liaison between the GAHBA's many members and the politicians that make up the many local governments around the metro area.
Wiley said, “Our goal is relationships…to be the catalyst and liaison between our members and the government departments that we work with.”
The government affairs team’s top priority is the ongoing litigation between the Greater Atlanta Home Builders Association and the Henry County government. Two years ago, Henry County presented a nearly 500% increase in impact fees on builders for single-family homes. The GAHBA put together a task force of builders currently working in the county and hired Dr. Chris Nelson, the original architect of the impact fees law in Georgia, to help stop Henry County from passing the impact fee increase. While the attempt was unsuccessful at stopping the increase, it was not the 500% increase originally recommended, and Wiley and his team still work hard to reverse the impact fees. The association is working with attorney Simon Bloom and has filed within the Henry County government to challenge the processes of the impact fees.

Wiley and his team also track local government lot-size changes, design standards, code changes and moratoriums. There are several reasons to clarify why moratoriums are increasing within local governments, but the top explanation given by those local governments is infrastructure needs. With many builders starting projects in rural areas within populated counties, governments are placing moratoriums on builders because of increasing infrastructure demands. Many local governments are also changing development codes, especially to address build-to-rent housing, and while the changes are in process, governments are requiring all residential construction to stop.
Wiley said, “The unfortunate part of moratoriums is that they happen without a warning.”
To learn more about the Greater Atlanta Home Builders Association, listen to the full interview above, or visit www.AtlantaHomeBuilders.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a pe...

Executive Director Mandy Crater with HomeAid Atlanta joins the Atlanta Real Estate Forum Radio podcast to discuss volunteer and support opportunities, including the Essentials Drive. Crater joins host Carol Morgan on the All About Real Estate segment.

Starting her career with HomeAid Atlanta in April 2015, Crater has been with the organization for eight years. HomeAid first appeared in the Atlanta market in 2001 and has made an incredible impact on the community with the mission to build lives for families and individuals experiencing or at risk of homelessness through construction, education and community outreach.

Working with existing non-profits that provide housing for the homeless, HomeAid Atlanta receives discounts and donations from the building industry when non-profit partners have construction needs. With the average age of individuals experiencing homelessness in metro Atlanta being around nine years, several mothers, children and babies are in difficult living situations.
Crater said, “It’s about $80 per baby for diapers (a month).”

For over 20 years, HomeAid Atlanta has hosted the Essentials Drive to help provide essentials for those in need. Throughout April, the organization collects diapers and wipes to distribute to non-profit partners serving mothers and babies experiencing or at risk of homelessness. UPS delivers the essentials to those in need the Friday before Mother’s Day. Unlike snap benefits and food stamps, wipes and diapers are not supported by any safety net.

On the HomeAid Atlanta website, prospective participants can find a map displaying each drop-off location. The organization offers additional opportunities for others to collect internally with co-workers and options for public-facing intuitions, such as banks, grocery stores and churches, to become public collection sites. The drive ends on May 10, and all donations will be sorted May 12 for distribution.
Crater said, “We are getting back to the way we used to do things before 2020…there is a lot more personal touch involved and more people hosting collection sites that didn’t in the past.”
For individuals who live out of state or cannot visit a collection site, other ways of contributing include financial donations and purchasing from organization registries. Registries can be found on Amazon and Target under the first name HomeAid and last name Atlanta. To donate financially, visit the HomeAid Atlanta website, search for the ‘Donate Now’ button and specify essentials. The organization can fill donation gaps with monetary donations after the last drop-off day.

Essentials Drive items requested:

Diapers (Infant, Pull-Ups, and Overnight)
Unscented Baby Wipes
Funds (used to purchase diapers and wipes)

All donations must be new, in original packaging.

Visit www.homeaidatlanta.org/essentials-drive to donate!

Find a list of over 30 Essentials Drive collection sites currently accepting donations of diapers and baby wipes. This information is updated regularly.
Access online baby registries at Amazon and Target to have donations shipped directly to HomeAid Atlanta.

Following the Essentials Drive, all donations will be distributed to participating HomeAid Atlanta service provider partners serving families with children at risk of, or experiencing homelessness.

To learn more about HomeAid Atlanta, tune in to the full interview above or visit www.HomeAidAtlanta.org.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific ne...

Maurice Lester, vice president of construction with J.W. Collection, joins the Atlanta Real Estate Forum Radio podcast to discuss working alongside John Wieland. Lester joins host Carol Morgan to chat about influencing buyer decisions through branding, current community offerings and his recent appointment as the Greater Atlanta Home Builders Association President (GAHBA) on the All About Real Estate segment.

Working with his father in South Georgia on building and remodeling projects, Lester began his construction career at a young age. After graduating from Georgia Southern University with a degree in Construction Management, Lester worked in commercial construction at Turner Construction, where he contributed to projects such as the Grady Hospital expansion and the Georgia Institute of Paper Science. Lester has over 30 years of metro Atlanta homebuilding experience dedicated to John Wieland companies.
Lester said, “I have worked all over metro Atlanta…I have had a great time and have worked with a lot of great customers!”
J.W. Collection is John Wieland's boutique building company. The company concentrates on seven different neighborhoods, including well-known and upcoming projects. The J.W. Collection team is currently working on projects in Canton, Woodstock, Acworth and Dunwoody, as well as a neighborhood in Tucker off Lavista Road and a project on Collier Road in Atlanta.

With over 50 years of experience in the homebuilding industry, John Wieland has built over 30,000 homes in the metro Atlanta region. The company portfolio also includes beautifully constructed homes and neighborhoods in surrounding states, such as South Carolina, North Carolina, Tennessee and Florida. Lester expresses deep gratitude towards Wieland and feels humbled to work for an award-winning national builder.
Lester said, “Since I have been with John Wieland, I’ve witnessed what he has done in metro Atlanta – not only building neighborhoods but changing communities and cities!”
From first-time buyers to reoccurring customers, the John Wieland brand presents a status that buyers desire. With every John Wieland company, including the J.W. Collection, every aspect, from customer service to home design, is a top priority. From the floorplans to the design features, Lester and his team strive to deliver stunning homes and communities with thoughtful details and design choices.

A destination community, South on Main in Woodstock, sits on 82 acres with 255 closed homes. Prospective buyers will be excited to hear that it is zoned for approximately 575 units, so there are more opportunities to buy! Residents have access to unbeatable amenities such as a clubhouse, pool, playground, communal firepit, gathering shed, multiple dog parks and much more! Starting in the $600,000s, the neighborhood showcases townhomes and single-family homes.
Lester said, “South on Main is the gem of Woodstock and Cherokee County!”
Tune into the full episode above to learn more about the J.W. Collection, or visit www.JWCollectionHomes.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans.

President and CEO Scott Shelar with Construction Ready joins the Atlanta Real Estate Forum Radio podcast to discuss the program’s many benefits and the critical growing skills gap. Shelar joins host Carol Morgan to discuss the upcoming Construction Ready CareerExpo on the All About Real Estate segment.

Celebrating his 25th anniversary with Construction Ready this year, Shelar and his team want to ensure that people know the incredible opportunities provided within the construction industry and help participants gain the credentials and training needed to pursue successful careers.
Shelar said, “I love what I do. It’s what keeps me going!”
Available to people from all ages and backgrounds, Construction Ready provides youth, adult and four-week programs that allow individuals to kickstart their journey in the construction industry. Starting the conversation with individuals as young as elementary school level, the organization provides hands-on activities and training to anyone and everyone.
Shelar said, “We do a little bit of everything.”
With the United States facing a significant labor shortage and many industry members retiring, rising workers need to know essential trade skills. Trade jobs such as welders, heating and air techs, electricians and several others are in extremely high demand – resulting in companies raising their wages significantly.
Shelar said, “It is a great time to look into a career in the construction industry!”
From electricians and plumbers to fire protection professionals and highway construction workers, the construction industry has a vast selection of opportunities. Construction Ready and partnering companies teach individuals, within the programs, without any student loan debt through apprenticeships and formal on-the-job training.
Shelar said, “These opportunities allow you to climb the ladder and make as much money as you want to make!”
Next week, Construction Ready will host a CareerExpo designed for high school and middle school students to explore careers within the construction industry. Students can access operating equipment, on-site equipment simulators and several hands-on activities. Attendees will also be able to network with industry employees to ask questions and gain additional information about specific opportunities. The organization is expecting over 9,000 students from all over the state!
Shelar said, “The CareerExpo is an exciting event, and we are so happy to be bringing it back!”

Tune into the full episode above to learn about Construction Ready, or visit www.ConstructionReady.org.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Chief Customer Experience Officer Kimberly Mackey with New Homes Solutions joins the Atlanta Real Estate Forum Radio podcast to discuss “traction” for builders. Mackey joins host Carol Morgan, Founder and President of Denim Marketing, to chat about the Traction Scorecard strategy, predicting sales paces and more on the All About Real Estate segment.

Before starting New Homes Solutions in 2007, Mackey worked with many large regional and national home builders within every aspect of the home building industry, including building homes! In addition to training individuals on the sales process, Mackey works with businesses behind the scenes to ensure that every system, policy and procedure align and support the sales process.
Mackey said, “I like to say that I’m the person people call when they want sales to be the engine that drives the train rather than running it off the track.”
Created to reduce firefighting within the home building industry, Traction is an Entrepreneur Operating System (EOS) that requires business-owners to break down company operations into bite-sized chunks. With scorecards and measuring accountability, Traction allows business owners to manage their businesses efficiently.
Mackey said, “Data doesn’t lie!”
Focusing on a company’s employees, issues and vision, Traction brings everything together by providing essential data. While it is vital for salespeople to spend time on rapport to build and learn the critical path, the numbers within weekly tasks for salespeople can cause predictability in future conversion rates.

To achieve a sales pace of 50 homes per year, per salesperson, Mackey’s 10-5-2-1 success formula is as follows:

Every on-site salesperson should have around 10 prospects every week.
Each on-site salesperson needs five first appointments weekly.
Every week, each on-site salesperson should have two “be back” appointments.
Each on-site salesperson should have at least one sale a week.
Assuming 2 weeks vacation per year, that equals one sale, per salesperson, per week.

Companies consistently completing these key metrics week-in and week-out will be able to accomplish the even-flow sale, as well as the ability to predict sales. Focusing on building referrals and a Realtor database can boost momentum and make achieving the above metrics an easier task!
Mackey said, “An object in motion stays in motion until met with an equal or greater force. So, just stay in motion!”

Tune into the full episode above to learn more about New Homes Solutions, or visit www.NewHomesSolutions.com.

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.