- Broken Newsletter Stats2025/07/26
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This is issue #600. Only 400 more to go and you have my permission to unsubscribe.
Speaking of which, if you publish a newsletter, you've probably noticed the statistics made available by your email marketing vendor (MailChimp, etc.).
These can be fun to look at and, since they drop nicely into a spreadsheet, easy to take at face value.
Today's newsletter explains why that's not a good idea and largely beside the point anyway.
- The Sound of One Hand Marketing (7/11/25)2025/07/14
Here's a little marketing secret for us small professional service providers and solos:
Consistency matters more than perfection.
And yet, lots (lots) of individuals and even small firms pause their marketing when things get busy.
- Shake It Up2025/06/27
We humans do many things that seemingly serve little practical purpose (insert your own Congress joke here).
And yet, since that's a big part of what makes us human in the first place, taking deliberate steps to incorporate this kind of thing into your marketing it not a bad idea.
Today's newsletter explains.
- Should I Stay or Should I Go?2025/06/16
Today's newsletter takes a look at a question that has plagued the working person since the beginning of time: Will they know I am lying if I take Friday as a sick day?
Ha, ha, I am kidding. They will definitely know.
Rather, I am speaking of this question: Should I stay in my job or go off and work for myself?
- Late Night Lessons2025/06/04
It may seem logical to copy "the big guys" when putting together your own marketing approach.
After all, they are big and successful; they must know what they are doing, right?
Well, yes... but. What works for them doesn't usually work for us.
Today's newsletter explains...
- Artificial (Lack Of) Intelligence (5/16/25)2025/05/19
Today's newsletter is about AI and the negative impact it is having on our collective ability to think and communicate.
Granted, it's a bit longer than usual. So if you want to be ironic, feel free to copy and paste it into ChatGPT for a summary.
- Nobody Buys Process2025/04/29
For any business, everything visible to the outside world falls under the heading of "marketing.
But it shouldn't be random.
Today's newsletter explains how the things you choose to share can have a big impact on your success.
- Some Guys Have All The Luck2025/04/14
This is issue number 593. Seven more and I get a toaster.
Today we talk about luck – and why you want to ignore it when building your business.
- Beauty and the Beast2025/03/31
Most of the time, I offer suggestions about marketing things I think you should do.
In today's newsletter, I share two recommendations of things you should not do.
- Passion Is A Nice-To-Have2025/03/17
Are you passionate about the work you do?
I'm glad. But the thing is, nobody but you really cares.
In today's newsletter I explain why what you are especially good at – not what you love to do – is the shortest path to everything you want.
- Lessons From Eleven Newsletters2025/03/06
Recently, I launched a new, second newsletter. I thought it would be easy.
I was wrong.
If you are likewise at the beginning stages – of a newsletter or anything else that requires putting yourself out there for all to see – today's issue is especially for you.
- Mind the Gap2025/02/10
Today's newsletter is not the least bit funny.
So, if that's the only reason you read these each time, I recommend hitting delete now and instead watching this super-cute baby elephant video .
Everyone else, read on for some AI-themed insights that may or may not be useful.
- Lessons From a Dishwasher2025/01/27
Marketing your solo professional business effectively comes with a lot of moving parts ... not unlike a dishwasher.
Confused? I don't blame you. Not interested? I don't blame you even more.
For everyone else, today's newsletter awaits you below!
- Give More to Get More2025/01/11
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When it comes to solo professional success, finding paying clients is the name of the game. If you can't make that happen, not much else matters.
But getting those paying clients – especially the ones who come back again and again – requires more than just being open for business.
In today's newsletter, we look at some other things worth doing to start and keep the client ball rolling.
- Choice Is Overrated2025/01/02
Today’s newsletter is a little longer than usual. So, for those of you who are too busy to read it, I dropped it into ChatGPT and asked it to summarize the article:
“Bald man wastes your time with dad jokes and tired marketing observations.”
A bit harsh for a robot, if you ask me. But I can’t much argue with it.
- Judged By Our Judgement2024/12/09
Professional service providers like us are in the advice-giving business.
So if you want to be hired as one of those people, it's a good idea to offer prospective buyers a "free sample."
- A Simple Writing Fix2024/11/25
If you publish a newsletter, you are well ahead of the game.
Still... there are some simple things you can do to make whatever you send way better.
Today's newsletter shares one secret (shhhhh).
- Total Recall2024/11/03
Do you publish a newsletter?
Excellent. One thousand bonus points to you.
But if that's all you are using your list for, you are missing out on some other opportunities.
- Time Is On My Side2024/10/22
When it comes to time, we all have an equal amount (other than Keith Richards, who appears to have more than his fair share).
Today's newsletter is about the small but often significant role time can play in your business.
- A Puzzling Situation2024/10/07
Yikes. Today's newsletter is kind of long.
So if you're in a hurry, the point is simply this: figure out what you are naturally good at and find a way to turn that into your career.
For everyone else, and now that those "super busy" people are gone, there's some good stuff below. And, admittedly, some of the usual time-wasting commentary, too.
- Game Time2024/09/24
Today's newsletter is about dating. And dancing. And for those of you who actually care about marketing, the importance of getting things off to a quick start.
- Eye of the Hurricane2024/09/09
Today's newsletter is about taking time to slow down and find the "spaces between." In my experience, that's where the biggest business leaps forward occur.
- Very Superstitious2024/08/26
Working solo is terrific. But, all that time spent alone can lead us to concoct false stories from very little evidence. When that happens, it can throw everything off.
Today's newsletter shares three suggestions for avoiding that. (Four, if you count this one: Avoid that!)
- AI Denialism2024/08/10
Today's newsletter is about AI and how ignoring it is potentially dangerous to your business.
- Find Your Sweet Spot2024/07/28
Today's newsletter looks at the inherent benefits of doing work for which you are supremely gifted and qualified.
- Solo Rules Are Different Rules2024/07/15
Today's newsletter looks at the difference between working as an employee and working on your own and shares three, dare I say, fabulous, suggestions for making things easier.
- At Home On the Range2024/06/30
In addition to using marketing tactics that reach your particular audience and that you enjoy (or at least don't hate), it's important to connect with your prospective clients in different ways.
Today's newsletter explains (I hope).
- 3 Ways You Are Better Than A.I.2024/06/17
This is issue #573, a number that is evenly divisible by 3 .
How do I know that? Because when you add all the digits together (5 + 7 + 3 = 15; 1 + 5 = 6), the resulting number (6) is.
And if that much math has your head spinning, you definitely do not want to buy the book I reference in today's newsletter.
- Freeze Frame2024/06/03
Audience – who are you trying to reach and where do they hang out – plays an important role in bringing the clients you want.
- Three Wrong Things2024/05/19
The rules of working for yourself are different. Often, things that seem obvious are totally wrong.
Today's newsletter shares three examples of conventional work wisdom that are way off base.
- Color-Coded Marketing2024/05/05
Today's newsletter is a bit longer than most. But, my hair is a bit shorter than most, so I guess it all evens out.
Read on as we talk about why having a "marketing system," if it's the wrong system (for you), can be a waste of time.
- Predictable Unpredictability2024/04/21
I don't know if you were present at the eclipse (it was dark).
But it got me thinking about how the event, and life as an independent professional, don't have a whole lot in common.
Put on your protective glasses and keep reading...
- Your Marketing Shortcut2024/04/07
Want more clients?
Spend more time making word of mouth work for you.
- Wautomation2024/03/25
Today we talk about water. And automated marketing. And when you put them together, you get ... Wautomation. Or something.
Anyway, the point is, automate your marketing and good things happen.
- Off the Beaten Path2024/03/10
Routine and predictability can be comforting. Unfortunately, all the good stuff is in the opposite direction.
Today's newsletter explains why getting out of your comfort zone is good for your business (and, maybe, your life overall).
- You’re Fixing the Wrong Thing2024/02/19
Your marketing matters, absolutely.
But, when things are not going as you would like, it's not the first place to look.
Intrigued? I don't blame you. More down below (less up above).
- The Sports Bra2024/02/05
Today we talk about the difference between just saying you are different and actually being so.
- Be Like Mike2024/01/21
Standing out from the pack is important. A big part of that is how you describe yourself and your work.
But... if you make it too unusual, so that your "explanation" itself requires an explanation, you'll only confuse the marketplace (and the shoppers within).
Today's newsletter explains. I hope.
- In Trust We Trust2024/01/06
Today's newsletter is about trust and the important (those with high SAT scores might even say consequential) role it plays in growing your business easily and quickly.
- Chain Gang2023/12/19
This may be my last newsletter of the year (not sure), in which case, I wish you and yours all the best for the holidays and new year.
Today's newsletter looks at relationship marketing. More specifically, how consistently staying connected to the people you know is the key to making it all work.
- Free Prize Inside2023/12/04
The longer I work as a solo professional, the more I understand how subjective the whole "getting clients" game is.
If you're ignoring how it feels to work with you, you're missing a big piece of the puzzle.
- The World According to You2023/11/19
Today we talk about beliefs – yours.
Doing the work is fine and important. But what helps set you apart from the competition is your particular point of view.
- Hard Habit to Brake2023/11/05
Today's newsletter takes a look at habits.
We've all got them. Some are helpful, some less so.
Running your business effectively requires differentiating between the good and bad, and taking steps to adjust accordingly.
- Easy Rider2023/10/14
Today's newsletter shares three suggestions related to the marketing of your independent professional service business.
Feel free to ignore them all.
- Take Advantage of Your Advantage2023/09/30
When it comes to taking care of clients, size matters - but maybe not the way you usually think.
Small professional service firms and independents, like us, have a BIG advantage ... provided we recognize it and are willing to use it. Today's podcast explains.
- Stand-Up, and Be Counted2023/09/18
Today's podcast is about comedy, which may explain why it's almost entirely not funny.
But, I think useful in terms of some important things to keep in mind when creating your business content.
- Insight Beats Information2023/09/02
Today's podcast is about finding better topics for your newsletter.
- What a Difference a Difference Makes2023/08/20
Today we talk about your face and why it doesn't look like my face (lucky you).
More specifically, we look at the importance of small differences when it comes to standing out and connecting with prospective clients and others.
- The 80% Solution2023/08/04
Today's newsletter covers two of my favorite topics: beer and breakfast.
More specifically, it's about the importance of choosing your marketing tactics deliberately, and in a way that plays to the specifics of your circumstances.
- In the Summertime2023/07/24
Today we talk about newsletters as a tool for promoting your professional services business.
If your lack of a large list is what's been holding you back, today's newsletter hopes to convince you that your list is plenty big enough!
- Godzilla Wants Your Job2023/07/08
Today we talk about AI. More specifically, about the opportunity it creates for all of us.
- Counting Crows2023/06/23
Today's podcast is about mice, crows, and newsletters.
And in case you're wondering, I just googled it, and that is the first time in recorded history that exact sentence has ever been written.
- Different Rules, Different Tools2023/06/03
Are you relatively new to working for yourself? If so, today's newsletter is written especially for you.
- The Curse of Knowledge2023/05/20
It's good to know things.
But if nobody else understands what you are saying (or writing), you'll have a hard time communicating, let alone convincing others that you are worth knowing, referring, and hiring.
- Simply *Not* the Best2023/04/28
We look at four things beyond expertise that play a role in your getting noticed, shared, and hired.
- Why Newsletters Fail2023/04/14
If your newsletter doesn't have a deadline each month, there's a good chance you'll stop publishing.
- The Time Is Now2023/03/31
Mentioning things that are happening right now when you write can be problematic. After all, if you're too specific, won't the things you reference feel outdated before long?
- Trust-Based Marketing2023/03/17
It may not seem like it, but your prospective clients are afraid of hiring you.
Your job, therefore, is to remove that fear and help them feel confident in moving ahead. The key ingredient in that equation? Trust.
- Language Lab Lessons2023/02/24
f you sell a professional service (and if you don't, you're reading the wrong newsletter), content is where it's at.
- I Hear You Knocking2023/02/13
Word of Mouth. It's the fuel of every small professional service firm and independent professional's marketing program.
- Not So Risky Business2023/01/28
Voicing your opinion as frequently and authentically as possible ... and letting the chips fall where they may.
- Too Small to Fail2023/01/15
Using Your Smallness to Your Advantage
- I *NOT* Robot2022/12/17
Maybe you’ve heard about the new artificial intelligence thingy called ChatGPT?
- Reverse Healing2022/12/06
For a professional service provider, word of mouth is far and away the best source of new clients. They are prescreened, cost nothing to acquire, and they come to you!
But it's not magic (sorry). It requires consistent effort on your part.
- Off-Peak Performance2022/11/19
Today we talk about the importance of standing out ... of course, you already knew that.
- One-Armed Bandit2022/11/07
For the past two weeks, I’ve had my arm in a sling.
- Should You Speak For Free?2022/10/15
Sometimes. Maybe. It depends.
- Ice Ice Baby2022/09/23
Environment matters (a lot).
- Lessons From King Henry2022/09/13
(Small) Size Matters
- Coffee Shop Marketing2022/09/04
How word of mouth really works.
- What I Learned at the Ballpark2022/08/14
Higher fees = Better clients
- Running for Safety2022/07/22
Hire Professionals.
- Get Off the Marketing Couch2022/07/11
Never stop marketing.
- 3 Ideas for Throwing Shade2022/06/21
Small things, big differences.
- How Does Your Garden Grow?2022/06/05
You need a system.
- The Heart of the Matter2022/05/23
You are the brand.
- Hold On to Your Business2022/05/09
3 risks you face.
- A Snail Mail Tail2022/04/28
3 Marketing Lessons.
- A Hard Habit to Break2022/04/11
The danger of business inertia.
- How I Write This Newsletter2022/03/27
3 Steps
- Simply the Best2022/03/11
Email is still king.
- Lines in the Marketing Sand2022/02/18
4 things NOT to do.
- Add Meat to Your Bones2022/01/28
You are your secret weapon.
- Shower The People2022/01/21
Give your knowledge away.
- Don't Do These 2 Things2021/12/17
Choosing better topics.
- Crystal Blue Persuasion2021/12/06
Persuasion, not accuracy
- Profanity in Your Newsletter?2021/12/06
Where is the line?
- The Bigness of Smallness2021/11/01
Use your natural advantage.
- Different is Better Than Better2021/10/17
What makes you memorable?
- Rekindle Your Newsletter2021/09/24
Reuse your content wisely.
- Voices Carry2021/09/13
Your tone matters.
- Katz Got Your Tongue2021/08/20
Speak directly to your preferred audience.
- Is Your Overlap Lacking?2021/08/07
How to double your service offerings.
- Their Marketing Does Not Apply to You2021/07/23
Stop copying the big guys.
- Everything is Marketing2021/07/12
You are your marketing.
- Pricing Isn't Just About Price2021/07/01
3 ideas for improving yours.
- Make Your Stories Better2021/06/11
3 Suggestions
- Lessons From 500 Newsletters2021/05/28
5 things to keep in mind.
- It's Good To Be King2021/05/14
First place is all that matters.
- Goldilocks Newsletters2021/05/04
3 places to pay attention.
- What's Your Value Imbalance2021/04/19
Sell your natural advantage.
- I Hate You The Least2021/04/06
Find what you like.
- Winning the Content Game2021/03/19
More than just information.
- Don't Launch That Podcast Yet2021/03/04
Are you thinking about launching a podcast as a way to market your professional service business?
I don't blame you.
But before you move ahead, you may want to listen to today's newsletter.
- Lessons From a Toaster2021/02/19
Your marketing is not about you.
- It Ain't The Meat, It's The Motion2021/02/05
You are your competitive advantage.
- 3 Things That are Wrong With Your Newsletter2021/01/25
It's all about the content.
- What I Don't Know About Brewing Beer2021/01/12
Share your best stuff.
- The Cold Truth2020/12/11
You need a system.
- Big Things, Small Packages2020/11/20
You need a marketing routine.
- Car Talk2020/11/06
- Communication Complication2020/10/25
- Rythm Method2020/10/07
- The Bird Illusion2020/09/21
- A Close Shave2020/08/28
- Questions Are The Answer2020/08/17
- In a Pickle2020/08/02
- Give Up The Funk2020/07/20
- Photo Phinish2020/07/06
- Fire Up Your Business2020/06/15
- Unearth-a Your Inertia2020/06/01
- Isn't It Ironic2020/05/20
- Emotional Rescue2020/04/26
- What To Say Now2020/04/13
- Cuo-Mojo2020/04/03
- Where's the Opportunity?2020/03/20
- Connecting The Dots2020/03/16
- Feelings2020/02/21
- 2020 Vision2020/02/14
- What Stand-Up Comedy Taught Me2020/01/17
- Juggling Act2020/01/06
- Three Pieces of Bad Advice2019/12/20
- Skid Row2019/12/06
- Hit 'Em Where They Ain't2019/11/15
- Who's Making Your Rules?2019/10/25
- Pen-Ultimate Marketing2019/10/11
- Good Clients Don't Just Happen2019/09/29
- The Joke's On You2019/09/25
- It's Not Me, It's You2019/08/30
- Georgia On My Mind2019/08/12
- Beantown2019/07/29
- Lost in Translation2019/07/12
- Beer Glass Marketing2019/07/01
- Sleep Your Way to the Top2019/06/20
- Lessons From a Stand Up2019/05/31
- All Niches Are Not Created Equal2019/05/20
- Sell Less, Earn More2019/04/28
- The Magic of Free Information2019/04/23
- Food For Thought2019/03/28
- Big Plans, Small Steps2019/03/17
- What Are You Waiting For?2019/03/01
- People Are Strange When You're a Stranger2019/02/18
- Bear Necessities2019/02/01
- The NO Big Bang Theory2019/01/18
- Happy Birthday to NAME2019/01/09
- Closing Is Not Selling2018/12/17
- A Blast From The Past2018/12/07
- *NOT* Free Falling2018/11/17
- Park Yourself in Harvard Yard2018/11/05
- The Friendship Illusion2018/10/28
- Right Question, Wrong People2018/10/05
- (Hand) Shake Up Your Presentations2018/09/22
- Rocky Mountain Low2018/09/08
- Information Underload2018/08/17
- Almost Heaven2018/08/03
- Reduce the Fear of Buying2018/07/13
- Demand, To Be Heard2018/06/22
- I Got That Sunshine In My Pocket2018/06/11
- Squashing the Intangibles2018/06/01
- Is Your Cart Before Your Horse?2018/05/06
- Does Your Difference Make a Difference?2018/04/21
- One Day At A Time2018/04/06
- Wrestling With Reality2018/03/23
- Who's Got The Power2018/03/10
- My Achy Breaky Back2018/02/23
- Are you a Bank or a Gas Station?2018/02/09
- What's Your Super Power?2018/01/29
- What Are You Banking On?2018/01/12
- The World's Greatest Marketing Tool2017/12/15
- You Delight Up My Life2017/12/01
- For What Do You Stand?2017/11/17
- Hiding in Plain Sight2017/11/06
- Do Your Rules Still Make Sense?2017/10/13
- The Nature of the Beast2017/09/29
- Remarkable You2017/09/15
- Happy Birthday To Me2017/08/25
- Going Postal2017/08/11
- Blurred Lines2017/07/24
- To Xfinity and Beyond2017/06/28
- Cover of the Rolling Stone2017/06/09
- What LeBron James Can't Teach You2017/05/30
- The Heart of the Matter2017/05/08
- How Ample Is Your Sample2017/04/24
- I Can See Clearly Now2017/04/11
- Be More Likeable, Get More Clients2017/03/17
- The Benefits of Going Off Script2017/03/05
- Icemaker, Icemaker, Make Me Some Ice2017/02/21
- Bio-Luminescence2017/02/06
- Weather, Or Not?2017/01/20
- Expert Is, As Expert Does 2017/01/09
- The Year's At Its End; It's Time To Push Send2016/12/22
- Silver Bullet Blues2016/12/12
- Are You Solving The Wrong Problem?2016/11/14
- Are You Making It Hard For Me To Hire You?2016/11/01
- Aeration Complication2016/10/07
- Do Your Prospects Trust You? Try This.2016/09/23
- Stand-Up, And Be Remembered2016/09/09
- Is Your Writing Evergreen? I hope not.2016/08/19
- Are You Running on Empty?2016/08/07
- Roomba Has It2016/07/22
- The Sound of 1,000 Golfers2016/07/05
- Rinse And Repeat2016/06/20
- Are You White House Bound?2016/06/03
- The Iceman Winith2016/05/22
- Schmuck-Based Marketing2016/05/01
- Can You Hear Me Now?2016/04/15
- Familiarity Breeds Profit2016/04/01
- Write Once; Share Often2016/03/18
- You Talking To Me?2016/03/04
- How to Avoid the Delete Key2016/02/19
- Hunger Games2016/02/05
- It's Marketing, Not Reality2016/01/22
- Chocolate Covered Marketing2016/01/08
- Dog Day Afternoon2015/12/18
- Why The Things You Write Have No Impact2015/12/04
- Simple Simon Says, Do This2015/11/20
- Leader Of The Pack2015/10/30
- Rules of Engagement2015/10/16
- What I Learned At the Supermarket2015/10/07
- Be Of Good Cheer2015/09/18
- Fly The Friendly Skies2015/09/04
- Is Your Bang Too Big?2015/08/24
- Tell More To Sell More2015/08/07
- 3 Ice Cream Lessons2015/07/17
- 3 Pretty Good Marketing Ideas2015/06/26
- Why Your Business Needs to Repeat. To Repeat.2015/06/11
- Look Who's Talking (About You)2015/05/29
- How Much Is Too Much 2015/05/15
- Waiter or Doctor... Which One Are You?2015/05/01
- Good Enough For Good Enough2015/04/22
- Care To Make It Interesting?2015/03/27
- In The Mood2015/03/15
- Acing The Negative Stress Test2015/02/27
- Are You Afraid of the Wrong Thing?2015/02/10
- What Kind of Work Do You Do?2015/01/24
- What's Your Secret Weapon2015/01/10
- Who's Your Perfect Client?2014/12/19
- Timing Is Everything2014/12/06
- Tall Tales of Marketing2014/11/18
- Bagel and Goliath2014/11/03
- Why Your Writing Gets No Traction2014/10/17
- I'm All About That Pace2014/10/07
- Every Little Thing You Do Is Magic2014/10/07
- Two Holes in Your Marketing2014/09/08
- Small Is The New Big2014/08/12
- There's No "Q" in Penguin2014/07/29
- Niche Craft2014/07/14
- What Problem Do You Solve?2014/06/20
- Are You Hiding In Your House?2014/05/28
- Ask And You Shall Receive2014/05/12
- To Click or Not To Click2014/04/25
- Dancing the Marketing 4-Step2014/04/14
- Less is Less2014/03/29
- Staying Alive, Staying Alive2014/03/15
- Are You Wasting Your Competitive Advantage?2014/02/28
- Hooked on Profits2014/02/11
- It's Good to be King2014/01/24
- Solo Professionals, Start Your Engines2014/01/10
- Let It Snow2013/12/20
- Why Your Selling Isn't Working2013/12/06
- How to be More POPE-ular2013/11/01
- Media Schmedia2013/10/11
- Dependently Wealthy2013/09/27
- Gaming The System2013/09/13
- Random Acts of Clients2013/08/30
- If You're Within the Sound of My Voice2013/08/16
- That's The Way You Do It 2013/08/02
- A Hairy Adventure2013/07/12
- Does Whatever a Spyder Can2013/06/21
- Blinded by the Right2013/06/07
- Hoop Dreams2013/05/24
- Every Story Tells a Picture2013/05/10
- Water World2013/04/26
- Marathon Man2013/04/12
- In the Nick of Time2013/03/29
- Remember The Alamo2013/03/13
- Boogie Nights2013/03/01
- Are You Smarter Than a Golden Retriever?2013/02/15
- What's in Your Tool Chest?2013/02/01
- Give The Gift of You2013/01/18
- Is Your Ice Too Nice?2013/01/04
- Raise Some Panda-Monium2012/12/14
- Let's Get Physical (Therapy)2012/11/30
- Running on Empty2012/11/02
- Anywhere But Inbetween2012/10/19
- Low Cost + High Value = Good News2012/10/05
- Call Me Maybe2012/09/21
- A Life Sentence2012/09/07
- Blinded By The (Technology) Light2012/08/17
- Are You Playing the Wrong Game?2012/07/27
- Bieber Madness2012/07/13
- Share Your Way to More Sales2012/06/22
- Car Talk2012/06/08
- Must Love Movies2012/05/25
- Play To Your Audience2012/05/11
- No Things Being Equal2012/04/27
- Match Point2012/04/13
- Bark In The Dark2012/03/23
- You Better Shop Around2012/03/09
- Reach Out and Touch Someone2012/02/24
- Play In Your Sweet Spot2012/02/03
- What's On Your Menu?2012/01/20
- Eyes Wide Shut2012/01/06
- Try Not To Do This2011/12/16
- Embrace Your Inner Springsteen2011/12/02
- A Random Writing Recipe2011/11/11
- My Unfair Advantage2011/10/28
- Singing In The Rain2011/10/14
- Does Anybody Really Know What Time It Is?2011/09/30
- Do You Seem Familiar2011/09/16
- What A Difference A Difference Makes2011/09/02
- Unwritten Rule of E-Newsletters2011/08/12
- No Way Out2011/07/29
- To Baldly Go Where No Man Has Gone Before2011/07/15
- You've Got a Friend2011/07/01
- What's This About?2011/06/17
- Share Your Backstory2011/06/03
- Taken To The Cleaners2011/05/20
- Failure to Launch2011/05/06
- Hairy Party To You2011/04/22
- Yawn Care2011/04/01
- Bank Job2011/03/18
- Claim Your Oscar2011/03/04
- A Get Rich Slow Scheme2011/02/18
- Reptile Dysfunction2011/01/28
- Play To The Referee2011/01/14
- Bold In The Cold2010/12/31
- Cones In The Road2010/12/09
- Be More Arnold2010/11/19
- Knock, Knock, Knockin' on Readers' Doors2010/11/05
- Truth or Marketing?2010/10/22
- Running From Safety2010/10/08
- School Daze2010/09/24
- The Value Of Repetition. Repetition.2010/09/10
- The Story Behind The Story2010/08/27
- (Star)Bucking The Trend2010/08/13
- Capture And Release2010/07/23
- Mundane Marketing Magic2010/07/09
- Got To Be There2010/06/18
- Surviving The E-Newsletter Jungle2010/06/04
- You Can Shake This World2010/05/21
- Time Is On Your Side2010/05/07
- Hiding In Plain Sight2010/04/23
- Publish or Perish2010/04/02
- Mom Likes Me Better2010/03/23
- Are You College Material?2010/03/05
- Loving Mr. Fix-It2010/02/19
- Are You Too Impressive?2010/02/05
- 4 Elements of Better Writing2010/01/22
- Life On The Rocks2010/01/08
- Got Passion?2009/12/18
- Oversimplified Marketing (12/04/09)2009/12/04
- It Was Twenty Years Ago Today2009/11/13
- Nowhere To Run, Nowhere To Hide2009/10/23
- Barefoot Marketing2009/10/02
- Tie-Shy Guy2009/09/18
- How I Raised Open Rates By 25%2009/09/04
- Kick Open Your Front Door2009/08/21
- Panama Banal2009/07/31
- Things That Go Thud in The Night2009/07/10
- Stress Test Your E-Newsletter2009/06/26
- Sister Act2009/06/12
- Dirt Cheap Marketing2009/05/29
- Is Your Visibility Visible?2009/05/15
- Drive to Survive2009/05/01
- Fix Your Biggest Problem2009/04/17
- Toast of the Town2009/03/27
- Ice Cream Marketing2009/03/13
- Is Your Newsletter Tone Deaf?2009/02/27
- What Problem Do You Solve?2009/02/06
- Give-It-Away Marketing2009/01/23
- The Iceman Leave-ith2009/01/09
- Take a Chance on You2008/12/19
- And The Winner Is...2008/12/05
- Familiarity Breeds Clients2008/11/14
- Apples and No Pie2008/11/01
- 3 Good Reasons To Publish Now2008/10/17
- Return to Sender2008/10/03
- Just a Little Human Touch2008/09/19
- A Clean Shave2008/09/05
- Born to Walk2008/08/22
- Hanging by a Thread2008/08/08
- Great Stories Make Great Newsletters2008/07/25
- Happy Anniversary To Me2008/07/11
- Writing to Win2008/06/27
- Sold From The Start2008/06/13
- Put Your Newsletter On "Shuffle"2008/05/30
- Float Like A Butterfly2008/05/16
- Curse of the Me-Newsletter2008/05/02
- Almost Famous2008/04/18
- I've Got A Crutch On You2008/04/04
- Confidence Man2008/03/21
- And The Oscar Goes To...2008/02/29
- Follow The (Not) Bouncing Ball2008/02/15
- Put Me In Coach2008/02/01
- Good Marketing Means Having to Say You're Sorry2008/01/18
- What Steve Martin Knows About E-Newsletters2008/01/04
- Old Guy Marketing2007/12/14
- Unleashing Your Kitchen Magician2007/12/01
- 3 Tips To Make Writing Easier2007/11/16
- Make The Water Wetter2007/11/02
- Starting at the Finish Line2007/10/19
- Take Me Out Of The Ball Game2007/10/06
- My Old School2007/09/21
- Piercing the Truth2007/09/07
- Night of the Living Newsletter2007/08/24
- The Noise of Summer2007/08/10
- 3 Ideas for Helping Your Readers2007/07/20
- Is Your E-Newsletter E-ssential?2007/06/22
- I Need You To Need Me2007/06/01
- Say 'No' To The Wrong Clients2007/05/11
- Speak Now, Or Forever Be Deleted2007/05/01
- Is My Sister Smarter Than A Monkey?2007/04/12
- The Client is in The Details2007/03/23
- Shout Softly to Gain Attention2007/03/09
- Plan Less, Connect More2007/02/16
- Why Newsletter Layout Matters2007/02/02
- A Convenient Truth2007/01/19
- Eyes On The Prize2007/01/05
- Michael Jordan's Got Nothing On You2006/12/15
- Can Your Business Come Out To Play?2006/12/01
- Stray The Course2006/11/10
- Are You Being (Self) Served?2006/10/27
- Simply Put. . . Simple Sells2006/10/14
- Want More Clients?… Get More Vision2006/09/22
- 4 Must Haves for an Effective E-Newsletter2006/09/08
- Lose the Act; Gain the Client2006/08/18
- If I Had a Million Readers2006/07/21
- Flash Your Insight2006/07/07
- Sweet Home On The Market2006/06/23
- Why I Like Country Music2006/06/09
- Handling Negative Reader Feedback2006/05/19
- American Idle2006/05/05
- Running To The Finish Line2006/04/21
- I Walk The Line2006/03/31
- The Road(s) To Success2006/03/17
- Lost In Translation2006/03/03
- Signal Your Intentions2006/02/17
- An Unexpected Gift Goes A Long Way2006/02/03
- Take Your Foot Out Of Your Word Of Mouth2006/01/06
- Take Me To The River2005/12/15
