School of Podcasting - Learn To Podcast

Every year, I ask my audience, "What is your favorite podcast - and WHY." When we hear what resonates with people, we can ensure we include those ingredients in our show.
Participants
Steve Stewart from The Podcast Editor Academy and the Podcast Editors Mastermind loves Stacking Benjamins .

Ralph Estep Jr from the Ask Ralph Podcast (Christian Finance) loves the Ask the Podcast Coach show.

Randy Black from Bible Bytes loves the No Agenda Show .

Kim Newlove from The Pharmacist’s Voice and Perrysburg Podcast loves The Erectile Dysfunction Radio show.

York from Welcome to Earth Stories loves Podtastic Audio .

Wolfman Mike from the 70's vs 80's show loves Beach too Sandy Water too wet

Harris from His Daughter's Podcast Loves the Founders Podcast

Chris Nesi from House of Ed Tech AND the NEW Perpetual Syndication loves the Al and Jerry Postgame Podcast

Louis Goodman from Love thy Lawyer loves Commentary .

Zita Christian from Ritual Recipes and My Spouse Has Dementia loves the Build a Big Podcast.

Craig Wealand from Aprender ingles with Reza and Craig loves

Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.
Takeaways: Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience. Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising. The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances. Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention. YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges. While video can expand audience reach, it also incurs additional production costs and time commitments.

Links referenced in this episode:
schoolofpodcasting.com askthepodcastcoach.com Podnews Weekly Review Podcast Index Media Round Table Sound Off Podcast mixlr.com Sweetwater (aff) Sounds Profitable
Gear Mentioned
Viltrox 2 pack LCD with remote

Newer 2 Light LCD with Remote

Rode Wireless Mico lavalier Microphone

Mentioned in this episode:

What Is Your Favorite Podcast in 2024 and WHY?

If you could only pick ONE show as "Your favorite in 2024" Here is what I need:
The name of the show. The website address. A little bit about it, and then go AS LONG AS YOU WANT as to WHY it is your favorite. Then tell us your show's name, the website address, and a little bit about it (so I can add you to the show notes).

Question of the Month

Worry Free Podcasting

Are you ready to take your podcasting dreams to the next...

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience.

This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates.

He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.
Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don’t skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly.
Links referenced in this episode: schoolofpodcasting.com schoolofpodcasting.com/contact schoolofpodcasting.com/survey podpage.com schoolofpodcasting.com/962 schoolofpodcasting.com/961 (last week) Pointer Pro Survicate Edison Research Listener Survey Template PodPage.com Google Forms Jotform Tally The Audience is Listening Book by Tom Webster
Join the School of Podcasting
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting .
No Surveys For You?
If you're a person who has never done an...

Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.
Takeaways: Being open to audience feedback is essential for podcasters to improve their content. If you ignore audience advice, you risk repeating the same mistakes year after year. Feedback is critical to podcasting success; embrace it to grow your show. Creating an audience survey can provide valuable insights into what your listeners want. Understanding your audience's needs can lead to more engaging and resonant content. Ignoring expert advice, as seen in the case of Theranos, can lead to failure. With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.

Links referenced in this episode:
schoolofpodcasting.com schoolofpodcasting.com/survey jordanharbinger.com (on taking advice) thepharmacistvoice.com (Kim Newlove's show) perrysburgpodcast.com (Kim Newlove's show) podpage.com schoolofpodcasting.com/960 (on media hosting) schoolofpodcasting.com/961 (full show notes) Welcome to Earth Stories Apple's Dashboard podcastsconnect.apple.com Spotify's Dashboard podcasters.spotify.com

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Do You Need a Podcast Coach

Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.

School of Podcasting

What Is Your Favorite Podcast in 2024 and WHY?

If you could only pick

Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding.

Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show.

Even if you're happy with your podcast host
Takeaways: Choosing the right media host depends on your specific podcasting needs and goals. It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses. Dynamic content and chapters can enhance listener engagement and provide a better user experience. Migration between hosts can lead to a loss of statistics; choose wisely and prepare. Utilizing AI tools can streamline podcast creation, but be cautious of additional costs. Free podcast hosting services often come with limitations and potential risks of closure.
Links referenced in this episode: schoolofpodcasting.com/join https://schoolofpodcasting.com/podcast-hosting-simplified/ Companies mentioned in this episode: PodPage Buzzsprout Blubrry Libsyn (use coupon sopfree for a free month) Captivate RSS.com Descript Riverside Squadcast Zoom Auphonic Transistor
Full Show Notes
See schoolofpodcasting.com/960

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience...

Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures.

He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear.

Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome.

The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams.
Takeaways: Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have. Ray Arnott's podcast inspired a listener to send in a special gift. Many new podcasters quit because they lack clarity on their audience and goals, leading to frustration. Consistency in content and focus is crucial for successful podcasting; it's not just about publishing. Ariana Grande's unexpected vocal talent illustrates that preconceived notions can limit potential; podcasting is similar. Pod fading affects 30% of new podcasters; understanding your audience is key to longevity. YouTube's redefining the word podcast may confuse advertisers and affect the money flowing into podcasting.

Links referenced in this episode:
schoolofpodcasting.com schoolofpodcasting.com/959 aroundthelayout.com Zita's Article in US News and World Report My Spouse Has Dementia

This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.
Audience Survey
Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey

Takeaways:
Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement. Making your content easily accessible across various platforms maximizes audience reach and convenience. Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement. Creating unique content that can't be found elsewhere is a powerful way to attract viewers. Ensure the consumption process of your content is smooth; technical issues can drive audiences away. Monetizing an audience, rather than just the podcast, is key to long-term success.
Mentioned:
School of Podcasting

Podpage

Mentioned in this episode:

Start Your Podcast Worry Free

Feeling overwhelmed? Not sure where to start? Already started but looking to grow? The School of Podcasting can help you with a worry-free money-back guarantee. Sign up, and you get a 30-day guarantee (not 7, 14, 30!!!). If you change your mind, you get your money back. You won't be doing this alone with our step by step courses, awesome community, and UNLIMITED COACHING with ME (not a typo). Join today and use the coupon code " listener ."

School of Podcasting

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Podcast Hot Seat - Now Private Podcast Audits

There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.

Podcast Hotseat

OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.

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Mentioned In This Episode

Join the School of Podcasting Community

AI Goes to College

Chat GPT

Podindy.com

Captivate

Buzzsprout

Blubrry

Libsyn

RSS.com

Profit From Your Podcast Book

Worfence Vulnerability Report

PodcastsAboutPodcasting.com

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket
Question of the Month
Question of the Month
Takeaways: The experience of duckpin bowling can teach valuable lessons about podcasting and content creation. Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly. Practicing your podcasting skills is essential, just like warming up before bowling. Understand your audience's needs to create engaging content that resonates with them. Use AI tools to refine your podcasting content, enhancing clarity and engagement. Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment....

If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time.

Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind).

This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts
Takeaways: To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy"). Effective time management in podcasting requires precise scheduling for learning new tools or platforms. Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience). Being overwhelmed by podcasting tasks can be alleviated by understanding your available time. Use tools to track your productivity and identify what activities yield the best results. Avoid the hustle culture; prioritize your health and family while managing your podcasting goals.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month
schoolofpodcasting.com practicalprepping.info toggl.com Switchy in App Sumo Site Behaviour Motion AI Scheduling Tool Mouthy Broad Media Pod Page...

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.

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Contributors:

Kim Newlove - The Pharmacists Voice , Perrysburg Podcast

Kris - Podtastic Audio

Kiona Nessenbaum - Birth As We Know It

Takeaways:
Building a relationship with your podcast guests before the interview can lead to better promotion later. Make it easy for guests to share their episodes by providing direct links and images. As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. Offering your guests clear and simple promotional tools can encourage them to share your interview. Please tell your guests when their episodes will be released to help them prepare to share. As a guest, promise to promote the episode to increase your chances of being invited back. If you want them to share, the interview should be different than previous interviews.

Links referenced in this episode:
schoolofpodcasting.com thepharmacistvoice.com perrysburgpodcast.com podcasticaudio.com birthaswenowitpodcast.com smartbusinessrevolution.com podnews This Amercian Life

Insider Secrets to Topp 100 Podcast

Dave's Resources

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

10 Things I Learned at Ecamm Creator Camp 20242024/10/21

This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.

The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results).

As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts
Takeaways: The movie industry is struggling, and podcasters can learn valuable lessons from this decline. Creating a strong community experience can enhance audience engagement for both movies and podcasts. Making the consumption of your content easy is crucial for keeping your audience satisfied. Trailers should accurately represent the film's content to avoid disappointing viewers. Audience engagement and feedback are essential for improving movie and podcast content. Podcasters should avoid the common pitfalls of the movie industry to ensure success.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

admanager.ncM.com

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Worry Free Podcasting

Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right...

Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month
schoolofpodcasting.com learnpodpage.com askthepodcastcoach.com podpage.com canva.com namecheap.com coolerwebsites.com buzzsprout.com captivate.fm libsyn.com blubrry.com rss.com convertkit.com mailerlite.com heartbeat.chat Elgato Webcam Pr o

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement.

Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.

All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.
Mentioned In This Episode
Ethan Reese - Daily Sports Podcast

David Hooper - Build a Big Podcast

Paul Taylor - Pass ACLS

John Wilkerson - Struggling For Purpose

Ralph Estep Jr - Ask Ralph

Stephanie Graham - NoseyAF

York - Welcome to Earth Stories

Zo Richardson - Back Look Cinema

Captivate

Buzzsprout

Blubrry

Transistor

Podhome

Pocketcasts

Podurama

Hindenburg

Switchy Link Tracker

Quick Video on Chapters

Mentioned in this episode:

Live Appearances

I love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/contact

Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.

We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.

Above all, NEVER have AI make content that is made public without human interaction.

Full description at schoolofpodcasting.com/950

Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).

Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Got Feedback On This Episode?

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Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. As a special bonus, use the coupon code "listener " to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting  today!

Go to https://www.schoolofpodcasting.com/listener

 

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.
About Tom Webster
Tom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

The Audience Is Listening: A Little Guide to Building a Big Podcast Book

Tom's Webster's Website for the Book

Sounds Profitable

Podcast Guru App

Podpage (website builder for Podcasters)

Listen Notes

Chartable

When, What, and How to Outsource Some of Your Podcast Production2024/09/09

Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation.

I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.

Got Feedback On This Episode?

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Platforms Discussed:
Donation Only (No RSS Tools)

Paypal

Buy Me a Coffee

Fanlist

Kofi

Premium Content Tools

Supercast

Patreon

Memberful

Hello Audio

Captivate

Buzzsprout

All of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee . If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less).

Keep In Mind:

A show with WOW content will likely get around 3% of its audience to engage.

New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment.

There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast .

Full details at schoolofpodcasting.com/947
Because of Podcast
Congrats to James Cridlan of Podnews who was asked to come on BBC News and discuss the new deal with Kelsie brothers podcast. Check out how this happened in his article .

Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't...

Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet.

I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up.

Full show notes are on the website .
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
MENTIONED IN THIS EPISODE
Rode Interview Pro Portable Microphone $244ish

https://supportthisshow.com/rodeinterviewpro

Shure Movmic Wireless Mics (small - great for video)

https://geni.us/shure-movmic

PodProtect

https://podprotect.email/

GW Centeric (Greg Wells) $36

https://supportthisshow.com/gwcentral

Clarity VX Noise Removal $39

https://supportthisshow.com/calrityvx

Accentize DX Revive Pro $299

https://www.accentize.com/dxrevive/

Descript Studio Sound

https://supportthisshow.com/descript

Scheps Omni Channel 2 $39

https://supportthisshow.com/scheps

Audio Sigma Podmobile $359

https://audiosigma.com/

10 Free Plugins for Garageband (AU not VST)

https://www.musicianwave.com/free-garageband-plugins/

Adobe Enhance

https://podcast.adobe.com/enhance

Dealcasters Chris and Jim

https://www.podpage.com/dealcasters/about/

Paul Colligan's Podcast Partnership

DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around.

Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Without Warning Podcast

Podcaster Happy Hour

Gamertag Radio

GARM

Tom Segura Your Mom's House

Getting Fired From McDonald's

Libsyn to Use Barometer

Jim and Chris from Dealcasters

Mentioned in this episode:

Live Appearances

I love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/contact

Where Will I Be?

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Start Your Podcast Worry Free

Feeling overwhelmed? Not sure where to start? Already started but looking to grow? The School of Podcasting can help you with a worry-free money-back guarantee. Sign up, and you get a 30-day guarantee (not 7, 14, 30!!!). If you change your mind, you get your money back. You won't be doing this alone with our step by step courses, awesome community, and UNLIMITED COACHING with ME (not a typo). Join today and use the coupon code " listener ."

Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners.

In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too!

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Where I Will Be?
I'll be speaking at Podcast Movement in Washington DC August 19-22.

Ecamm Creator Camp October 15-18 in (Bostonish MA)

I'll be speaking at Podindy.com on November 9th

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Want me to speak at your event or online meetup, contact me here .

Mentioned In This Episode
The Audience Is Listening: A Little Guide to Building a Big Podcast

Podpage.com

Joining the School of Podcasting

70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.

We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value . When you deliver something you can't get any place else.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month
Participants
Kim Newlove

https://www.thepharmacistsvoice.com/

https://www.perrysburgpodcast.com/

Paul from Pass ACLS

Because of My Podcast: Dave Edition2024/07/29

Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves in podcasting.

Find Jodi at www.voiceroversandvocals.com

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Where I Will Be?
I'll be speaking at Podcast Movement in Washington DC August 19-22.

Ecamm Creator Camp October 15-18 in (Bostonish MA)

I'll be speaking at Podindy.com on November 9th

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Want me to speak at your event or online meetup, contact me here .

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence.

Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/store

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Share Your Thoughts

Mentioned In This Episode

Join the School of Podcasting Community

NoseyAF Podcast

Stephanie Graham's Website

Follow the Nosey AF show

Podcast Talent Coach Show 500

Podcast Rodeo Show

Podcast Hot Seat

Podcast Review Show

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

How to Ensure Your Podcast Guests Shine:

Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs.

Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS. 
Thinking of Starting a Podcast?
Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting  today!

Go to https://www.schoolofpodcasting.com/listener
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Share Your Thoughts
Mentioned In This Episode
Video Version on Libsyn's YouTube

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Podcast Rodeo Show

Podcast Hot Seat

Your Podcast Website

Tidycal

Acuity Scheduling

Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has Audible .

When you change the information that is feeding your brain, you change the output of your show.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
 Contributors
Zo from Back Look Cinema https://www.backlookcinema.com/podcast  

J from Okie Bookcast https://www.okiebookcast.com/  

John Finkelde - Grow a Healthy Church https://growahealthychurch.com/  

York from Welcome to Earth Stories https://welcometoearthstories.com/  

Mark from Practical Prepping https://practicalprepping.info/  

Mike from the 70's Vs the 80s https://podcasts.apple.com/us/podcast/the-70s-vs-the-80s/id1527870389

(mike buy a domain at coolerwebsites.com and point at something).

Craig from Live Well and Flourish https://www.livewellandflourish.com

Mark From PodcastBranding.co https://www.resourcefuldesigner.com/  

Ralph From Ask Ralph Show (Personal Finance from a Christian Perspective) https://www.askralphpodcast.com  
Books Mentioned
Old Man's War https://amzn.to/3zfJ6ru

Bird by Bird https://amzn.to/45zUB9p  

Crucial Conversations

Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. 

I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). 

I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it.

Join the School of Podcasting Community Risk-Free

Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 

Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Share Your Thoughts

 Mentioned In This Episode
Join the School of Podcasting Community

Profit From Your Podcast Book

In and Around Podcasting

Media Round Table

TalkTV Julia Hartley-Brewer

Sounds Profitable Podcasting is the Safest Bet

Dave and Danny Brown on Ask the Podcast Coach

Power of Podcasting Network

Distorted View Daily

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

 

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt.

I also talk about what GOOGLE thinks is good and what stops us from making WOW content.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.

Share Your Thoughts

Mentioned In This Episode

Join the School of Podcasting Community

Platform: Get Noticed in a Noisy World

Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld https://www.youtube.com/watch?v=pOLgAFeC9jg

Tom Webster Podcast Movement Keynote https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7

Rick Beato and Jim Barner Make Good Records https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313

Sting on Rock Beato https://www.youtube.com/watch?v=hkrWxHEnlEs

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes.

In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration, this episode is packed with valuable tips for budding podcasters.

We'll also touch on the growing role of AI in voice acting, the importance of artwork and video in engaging listeners, and the benefits of podcast transcriptions. Plus, learn about Matt’s podcast network and his unique approach to fostering a community of podcasters through cross promos and collaborative efforts.

Check out Matt's conversation with Dave on episode 400 at https://www.soundoffpodcast.com/dave-jackson

Podcast Superfriends

You May Also Like (Podcast Recommendations)

Matt on Facebook

Matt on Linkedin

Matt on Twitter/X

Matt on Instagram

Matt's Podcasting 2.0 Voice Overs

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at

In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all?

B) Are you creating static videos?

C) Are you creating full videos?

I also talk about a way to find more content using YouTube even if you're not making videos.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Chapter Markers:

00:01:15 - Opening 00:01:15 - People HAVING to Do YouTube? 00:02:04 - How Are You Using YouTube? 00:02:30 - Dan - Based On A True Story https://www.basedonatruestorypodcast.com/ 00:05:17 - Max - Aviation News talk https://aviationnewstalk.com/ 00:07:37 - Craig Ingles Podcast https://www.inglespodcast.com/ 00:09:15 - Kim - Pharmacists Podcast / Perrysburg https://www.thepharmacistsvoice.com

https://www.perrysburgpodcast.com 00:11:34 - Zo - Backlook Cinema https://www.backlookcinema.com/ 00:13:30 - Mark - Markvinet.com https://www.markvinet.com 00:14:49 - Ralp - Ask Ralph Podcast (Finance) https://www.askralphpodcast.com/ 00:16:06 - Bryan Relaxed Male https://www.relaxedmale.com/ 00:17:17 - Paul - Pass ACLS https://passacls.com/ 00:18:52 - Rich - Two Grumpy Vets and a Dude https://www.twogrumpyvets.com/ 00:20:36 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 00:21:37 - Your Podcast Website https://www.yourpodcastwebsite.com 00:21:55 - Ronnie - Dancing is Forbidden https://www.dancingisforbidden.com/ 00:24:46 - Todd - Guardian Downcast https://www.guardiandowncast.com/ 00:28:07 - Tim - Create Art Podcast https://createartpodcast.com/

https://www.findapodcastabout.xyz 00:31:25 - Dave - Walking is Fitness https://walkingisfitness.com/ 00:33:27 - York - Welcome to Eartch Stories https://welcometoearthstories.com/ 00:36:05 - Dave's Thoughts 00:37:30 - Check Consumption Rate 00:39:55 - Using YouTube To Check What Topics are Popular 00:41:44 - Question of the Month https://www.schoolofpodcasting.com/question 00:42:43 - Live Appearances

Today I talk Mark Lawley from the Practical Prepping Show . I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group).

Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture!

Find Mark and Krita at https://practicalprepping.info/ and check out the free Getting Started In Prepping free PDF

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

How Did You Like This Episode?

I'm always looking for feedback and I would love your input on this episode (it takes 1 minute )

Chapters

00:00:00 - A Letter From Morgan 00:02:04 - Opening 00:03:15 - Mark From Practical Prepping https://practicalprepping.info/ 00:03:20 - Define What You WON'T Do 00:03:39 - Why Prepping? 00:05:23 - What Was It Like Starting Out? 00:06:20 - Doing the Right Things 00:08:30 - An Important Thing to Focus On 00:10:20 - Becoming More Efficient 00:11:33 - When To Remove Ums 00:12:13 - Sponsors Came Knocking 00:14:38 - Join the School of Podcasting 00:15:42 - Your Podcast Website 00:15:56 - Improving Your Website 00:17:05 - Mark Added a Facebook Group 00:22:29 - Audience Approved Content 00:24:05 - Sell a Product or Service 00:25:15 - How Are Book Sales? 00:26:12 - Advice For New Podcasters 00:30:00 - Favorite Comments 00:31:55 - You Don't Need to be THE Expert 00:33:03 - What Does Prepared Look Like? 00:33:40 - Buy Mark a Coffee 00:35:23 - My Thoughts 00:37:37 - Question of the Month 00:38:35 - Adjusting Attitudes: Harnessing Persistence for Podcasting Success2024/05/13

Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show.

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

Dave's New Show!

Check out yourpodcastwebsite.com or Follow the Show .

Chapter Markers:

00:00:00 - People Quit Too Soon. WHY? 00:00:38 - Opening 00:01:17 - Joe Rogan Overnight Success? 00:02:39 - Subscribers After 100 Episodes 00:03:30 - Mr. Beast 00:04:50 - 5 Million Dollars an Hour 00:06:12 - Downloads With No Promotion 00:08:09 - The Phone Book 00:09:12 - Downloads Equation 00:11:12 - More Fun Podcast Math 00:12:36 - More Ways To Measure Success 00:14:36 - Join the School of Podcasting 00:15:36 - Your Podcast Website https://www.yourpodcastwebsite.com 00:15:55 - The Invisible Benefit 00:17:00 - No Skin in the Game 00:18:11 - Too Hit In the Podcast Kitchen 00:20:26 - Big Companies with Small Sense 00:21:57 - Tim Poll Has Videos Removed 00:23:46 - No Shirt No Shoes No Service 00:26:07 - Rallying the Troops 00:28:24 - Think Like Me 00:28:57 - Here's a Question 00:29:30 - Celebrity Personas 00:32:27 - Dave Was JD 00:33:26 - Showtime 00:34:17 - Fake It Till Ya Make It 00:36:43 - Question of the Month

https://www.schoolofpodcasting.com/question 00:37:43 - Live Appearance https://www.schoolofpodcasting.com/where 00:38:16 - Start Out Aiming For Fun 00:39:52 - I Help Podcasters
Mentioned In This Episode
Percentage Growth Calculator

Overcast TOS

Why Do Podcasters Quit by Episode 5?

Mr. Beast on Joe Rogan

Tim IRL Has Three Videos Deleted From YouTube

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience...

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.

I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

ParticipantsScott From What Was That Like https://whatwasthatlike.com/ Rick from Renewed Mindsets https://www.renewedmindsets.com/ York from Welcome To Earth Stories https://welcometoearthstories.com/ Mark from History of North America https://www.markvinet.com Tyler from Crying is Manly https://cryingismanly.com/ Ralph From Ask Ralph https://www.askralphpodcast.com

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at www.schoolofpodcasting.com/question

Follow the Show and Never Miss an Episode on:

Apple - Podurama - Spotify - Amazon - Castamatic - Podcast Guru

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Podcasting's Deep Connection With Alban Brooke2024/04/22

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.

Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect.

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

Connect with Katie Brinkley

Katies Resources

Katie on Instragram

Katie on Facebook

Katie's Book The Social Shift

Rocky Mountain Marketing

How Did You Like This Episode?

I'm always looking for feedback and I would love your input on this episode (it takes 1 minute )

Because of My Podcast : Neil Scott Wins an Award

Check out Neil's show Recovery Coast to Coast

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Katie's Book The Social Shift Book

Power of...

I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing.

I also point out some people who got busted doing things that could really damage podcasting's integrity.

My friends Harry and Kevin boil down podcast monetization to a single question.

I've got a new giveaway, that gets you educated and promoted at the same time.

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc. , and This Old Marketing show for years to coincide with his amazing books like Content Inc . , Epic Content and The Content Entrepreneur.

Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.

In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die .

In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Mentioned In This Episode

Join the School of Podcasting Community

Joe's books: Content Inc . , Epic Content and The Content Entrepreneur.

Joe's Podcasts: Content Inc. , and This Old Marketing

Joe's Website: https://www.joepulizzi.com/

Joe's Newsletters: The Tilt , and the Orangeletter.

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings.

This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and features reshaping the podcasting landscape. From Dave's analysis of Google shifting from Google Podcasting to YouTube Music and the quest for the ultimate podcasting app, to a candid review of options like Podorama, Podcast Guru, and truefans.fm, you’ll get an insider's perspective on navigating the changing podcasting ecosystem.

There is a website to help at podcasting2.org , but first we need to know where to start when it comes to explaining why you should be involved.

What did you think of this episode? LET ME KNOW

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Participants

Ethan at https://dailysportshistory.com/

Ralph from https://www.askralphpodcast.com

Zo from https://www.backlookcinema.com

York from https://www.welcometoearthstories.com

Brandon from https://b randonreads.github.io

Timeline

00:00:00 - From Here to There 00:01:18 - Opening 00:02:01 - Podcasting 2.0 Initiative 00:04:32 - Ethan Resse 00:06:11 - Ralph Estep Jr. 00:07:24 - Zo Richardson 00:09:54 - Brandon Brinkley 00:14:02 - York 00:18:03 - Join the School of Podcasting...

I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video.

I will also help you avoid a big headache and announce a new way to consume my book.
Thinking of Starting a Podcast?
Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener
How Did You Like This Episode?
I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute )

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book (NOW AVAILABLE IN AUDIO)

Where Will Dave Be?

Question of the Month

What Apps Play Video (podcast411)

Why Less than 1% of YouTubers Make Money

10 Critical Facts about Video and Podcasting for Success in 2024 (Sounds Profitable)

Steve Goldstein: The New Rules of Podcasting (Sound Off Podcast)

Descript

Opus Clip (AI video editor)

All in One SEO Plugin https://supportthisshow.com/allinoneseo

Ubersuggest

In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools.

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener
Meet Ralph Estep Jr.
Ralph V. Estep, Jr. is a highly accomplished professional with a diverse finance, accounting, technology, and entrepreneurship background. As the principal at Saggio Management Group, Inc., he has demonstrated exceptional leadership and expertise in various roles throughout his career.

For more information, see www.askralphpodcast.com

Use the coupon SOP50 to save on a consultation.

Check out his blog post about this appearance.

Disclosure For Links Some of the links on this website are affiliate links. This means that if you click on the link and make a purchase, we may receive a commission at no additional cost to you. Please understand that we only recommend products or services that we believe will add value to our readers.
Podcast Giveaway
Each month I'll give great podcast services. Check it out at schoolofpodcasting.com/giveaway
How Did You Like This Episode?
I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute ) courtesy of Meta Survey .
Podcasting 2.0 Ready
This show uses Podcasting 2.0 chapters enabling you to skip to next topic. If you're not using a new modern app check out Castamatic on the iPhone and Podcast Guru on Android.

For more information, see www.podcasting2.org
Mentioned In This Episode
Join the School of Podcasting Community

Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated."

We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times, the mic might as well be a ten-ton weight. But don't fret; I'm right there with you, and together, we're going to conquer those podcasting blues.

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

PodcastBranding.co

Podcasting 2.0 Podcast

Podcasting 2.0 Website

Rick Beato's YouTube Channel

Capsho AI Copywriting Tool

Podgagement

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Podcast Growth Calculator

Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start.

Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history.

Check out Gary as he prepares to bungee Jump off the Auckland Harbor Bridge ( scroll down about halfway )
Join the School of Podcasting Community Risk-Free
Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Today's Talk With Gary Arndt
This discussion covered Gary's experience being featured on Apple's New and Noteworthy section and the significant growth it drove for his podcast. Gary saw a spike in downloads and traffic that propelled his show to the top of Apple podcast charts. While the direct impact of New and Noteworthy was small, the increased visibility helped grow his audience in a sustainable way over subsequent months.
Is There a Clear Replacement For Google Podcasts?
I've looked at a few apps to replace Google Podcasts. You can filter the results at https://podcasting2.org/apps to show Andoird. I talk about Truefans, Podvers, Podcast Guru, and Podcast Addict. No clear winner for me... how about you?
Question of the Month
Send in your answer at https://www.schoolofpodcasting.com/question
Live Appearances
See my schedule at www.schoolofpodcasting.com/where
Mentioned In This Episode
School of Podcasting

Everything Everywhere Daily Show

Gary's Previous Appearance Talking Promotion

Walking is Fitness Show

What Podcast Strategies Are...

In a previous episode , Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.stampede.social/ and use the coupon code dave30

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Podcasting 2.0 New Website

Finally a website to store all things "Podcasting 2.0". Find it at https://podcasting2.org/

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream Bitcoin to podcasters.

Mentioned In This Episode

Stampede Social use the coupon dave30

Jeff's Podcast "Classic Conversations with Jeff Dwoskin "

Join the School of Podcasting Community

Switchy Link Tracker (one-time fee)

Your Podcast Website (future podcast)

Profit From Your Podcast Book

We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at www.schoolofpodcasting.com/question
Time Line and Participants
00:00:00 - What Are You Going to Do? ()

00:00:15 - Opening

00:00:51 - Recap on Emotions

00:01:56 - What Will You Start and Stop Doing in 2024?

00:02:51 - Kim Newlove https://www.thepharmacistsvoice.com/

00:06:09 - Gary Arndt https://everything-everywhere.com/

00:08:22 - Tyler Hespeler https://atravelpath.com

00:10:22 - Angie M Jordan https://www.angiemjordan.com/

00:11:16 - Julie South https://www.vetstaffpodcast.com/

00:13:24 - Inviting People To Your Newsletter https://podclick.me/sendfox (Aff)

00:14:40 - Kelvin the Deaf and Blind Potter https://www.deafblindpotter.com/

00:17:22 - Mark Vinet https://markvinet.com/podcast/index.html

00:17:56 - Affiliate Marketing Best Practices https://www.profitfromyourpodcast.com/book

00:19:59 - Rick Yuhas https://www.renewedmindsets.com/

00:21:26 - Ethan Resse

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark...

The question of the month returns next week.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

About Dan Miller

Dan is the author of the books 48 Days to the Work (and life) You Love , No More Dreaded Mondays , Wisdom Meets Passion , and more (check out his author page at Amazon ).

His podcast is always bursting with common sense and insights that are often missing in today's business leaders. Dan speaks the truth based on his decades of helping entrepreneurs meet their goals.

About Lee Silverstein

Lee Silverstein was diagnosed with stage 4 colon cancer 13 years ago. He started the podcast he needed to hear when the doctor said, "You have cancer." He has inspired MULTIPLE podcasts, and his legacy will live on long after Lee. From his Facebook page, Lee recently posted:

I feel it’s time to make this official. After close to 13 years there are no more treatment options available to me. I have begun in-home hospice service. I’m quite comfortable and not in any pain. I have far outlived any oncologist’s predictions and I'm grateful for that. I’m at peace and have no regrets.

You give a podcast to a teach and they see it as a tool to help people learn.

You give a podcast to a marketer and they see it as a too tool to sell.

You give a podcast to a guy with stage 4 colon cancer, and he sees it as a tool to inspire. (and he did).

Mentioned In This Episode

Grow Your Community Show

Lee Silverstein on episode 539

Dan Miller on Episode 1

Community Tools

Heartbeat

Circle

Group App

Will “Verified” Downloads Ruin Podcast Advertising?2024/01/22

Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here.

I also share how getting a GOOD coach can save you TONS of time and HEADACHES and that is often WAY MORE than the price you are paying.

YOU:
Avoid common mistakes Learn the shortcuts you only learn from doing If you're in a community, you get to network with or creators

All of the above can lead to less stress, and more production.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Take One Academy (Dave's live streaming coach - affiliate)

The Ultimate Guide to Hosting and Guesting Podcast Interviews Episode

The Feed Libsyn's Official Podcast

Love Thy Lawyer (because of my podcast story) https://www.lovethylawyer.com/

Buy...

Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have.

We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions.

Lastly, some people are making bad decisions for their podcasts as a business, and I give some advice on what to watch out for.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Chapters

00:00:00 - Introduction

00:00:19 - Opening

00:01:03 - Neil Wants To Sponsor Your Show

00:09:47 - Check Your Email

00:11:24 - Keep Asking Why

00:12:54 - Example: My Whys

00:18:26 - Making Informed Decisions

00:19:27 - Why Podcasting Is Hard

00:20:34 - Join the School of Podcasting

00:21:35 - Giveaway - Enter Today

00:21:51 - The Uncomfortable Conversation

00:25:06 - Trevor Got a Recording Style Deal

00:26:32 - Cohosts Getting Fired

00:27:35 - Network Deals - Do The Work

00:36:13 - School of Podcasting Price Increase?

00:37:12 - Check the Gurus Linkedin

00:38:39 - Question of the Month

00:39:39 - Live Appearances

00:40:11 - Time Yourself with Toggl

00:44:59 - Bloopers

00:45:43 - One More Tip

Mentioned In This Episode

Join the School of Podcasting Community

Arms Around Ukraine

Podcast Prenup

7 Tips Podcasters Can Use From Radio with Neil Hedley

Gordon Firemark Entertainment Lawyer

The Voice Inside My Hed (Neil Hedley)

Profit From Your

The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast.

As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly.

I just can't do that. I want people who are fueled by passion, and understand there is a process of
Plan Launch Grow Monetize

So today we are going to first look at what makes a GOOD podcast, and then what is going on with the Podcasting space with places like YouTube and Spotify.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Making a Good Podcast
Make sure you are doing two or more of the following:
Laugh Cry Think Groan Educate Entertain

If you do NONE of these you are boring your audience. Some other items I mentioned today:

Relevence - When it comes to good content another key ingredient is relevance. When I heard the phrase ‘overwhelm” at a podcast conference FOUR TIMES I created episode 871 Overcoming Podcast Overwhelm: Three Free Tools and a Strategy.

Authenticity - Be yourself. Authenticity builds a connection with your audience. Don't be afraid to show personality and vulnerability. Don’t let Chat GPT wash your personality out of your show.

Storytelling - We love a good story. How can you make your show more entertaining? Tell a good story.

Research - State your sources when available. We want people to trust us, and when we show the work we put into the show, it can help the listener trust what they are hearing.

Rehearsal: Practice makes perfect. Rehearse your content to iron out any kinks and ensure smooth delivery.

Timeliness: Stay current. If your podcast covers time-sensitive topics, make sure to provide up-to-date information. This is one of those, "it depends" topics.
Bert Weiss Boils Podcasting Down to Two Items
In the Book Listenable: The Content and Delivery System to Set Your Podcast Apart

Bert Wiess (Hey Bert! Call me. I want to interview you) boils it down to this: A podcast is made up of two things:
Content Delivery

One without the other will not work.

Mentioned In This Episode

Storyworthy Book

Join the School of Podcasting Community

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together.

A special shout-out to Matt Rafferty from The Author Inside You . I assembled this at the last minute, and unfortunately Podinbox ate your reply.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

PARTICIPANTS

Special Apology to Matt Rafferty your file was corrupt.

Kelvin Crosby from the DeafBlind Potter and Perseverance Podcast loves the Homesteaders of America Podcast

Chris Lewis from the Dads with Daughters podcast loves the Real Brian Show.

Craig from

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement , and that's what we're gonna talk about today.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

What is Podgagment?

Podgagement is ONE tool that provides a written AND audio feedback tool combined with the ability to check your reviews from ALL Apple stores AND Podchaser AND Goodpods (and more) while providing easy-to-remember links to tell your audience to go rate and review your show.

Check out Video of Podgagement

Check out the "Follow Page" in action at www.schoolofpodcasting.com/follow

Who is Daniel J. Lewis? As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and grow your own podcasts for passion and P.R.O.F.I.T. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses , the Social Subscribe & Follow Icons plugin for WordPress , a Podgagement .a tool to help you know your audience and grow your podcast. He also manages the Podcast Industry Insights statistics service . As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast, The Audacity to Podcast . The Future of Podcasting , and the Podcasters Roundtable . Daniel and his son live near Cincinnati, Ohio, in the USA.

One Thing About Ratings and Reviews In Apple...

I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting , and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You .

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Meet Leslie Thompson

Leslie is a podcast host, Leslie leads AncoraTN’s Someone Like Me podcast, which shares the firsthand stories of human sex trafficking survivors in the state of Tennessee.

In addition to hosting, Leslie is a podcast and radio producer, and currently producing shows for CT Media (Christianity Today’s podcast network), and The Living Church. Leslie has worked with the Rabbit Room Podcast Network , No Small Endeavor’s podcast and radio show , and Sandra McCracken’s Steadfast podcast through Christianity Today.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at www.schoolofpodcasting.com/question

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out

You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it.

Full show notes with video of the performance at www.schoolofpodcasting.com/908

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

Podcast Rewind:I appeared on episode 16 of Tell Me How You're Mighty: Infidelity Survival Stories.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at www.schoolofpodcasting.com/question

Where Will I Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

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Cancer and Comedy Podcast

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do.

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Timeline

00:00:00 - Introduction / Opening 00:01:30 - Matt: The Author Inside You 00:03:26 - Scott: What Was That Like? 00:07:22 - Kim: The Pharmacist's Voice 00:11:32 - Clay: Fish Nerds 00:13:32 - York: Welcome to Earth Stories 00:16:51 - Zoe: Back Look Cinema 00:19:29 - Mark: History of North America 00:20:18 - Paul: Pass ACLS Tip of the Day 00:22:51 - Chris: Podtastic Audio 00:23:56 - Timothy: Create Art Podcast 00:30:49 - Join the School of Podcasting 00:31:50 - Daily Podcast Tips 00:32:08 - Media Roundtable Chimes In 00:33:27 - Sanborn: Best Coop Games 00:35:04 - Chris: Deal Casters 00:38:14 - Chris: Dads with Daughters 00:38:54 - Brian:

One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions.

Check him out at www.danielalfon.com

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster , which ties in nicely with a documentary called "Worst to First " which shows how Z100 in New York City described their show in a way that positioned themselves as an authority.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at www.schoolofpodcasting.com/question

Where Will I Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

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What Makes This Great? Behind the Scenes With David Hooper2023/11/06

We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level tech so you can find what works for you! Click Listen!

OK Boomer! It's Time To Start Your Podcast

Hey Boomers! Ready to share your wealth of wisdom with the world? The School of Podcasting is calling YOU to become the next podcasting sensation!

Don't let the digital age pass you by—join our Boomer-friendly podcasting community. Whether you're into travel tales, grandparenting tips, or reminiscing about the good ol' days, there's an audience eager to hear YOUR story.

No tech headaches here! Our step-by-step courses make podcasting a breeze. From vinyl to virtual, let's turn your experiences into captivating audio adventures.

Embrace the mic, Boomers! Enroll now at the School of Podcasting and let your voice echo through the digital era. Because your stories are timeless, and the world is ready to listen!

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Contributors
Scott from What Was That Like sends an email to himself.

Mark from Practical Prepping uses Evernote and a Voice Recorder and reviews all the ideas weekly to get them organized.

Brandon from Dallas likes Joplin
Mentioned In This Episode
iDrive (aff)

Joplin (video )

Notion (video )

Apple Notes (video )

Evernote (video )

Zettelkasten

Google Keep (video )

Matthew Perry Book: Friends, Lovers, and the Big Terrible Thing: A Memoir (aff)

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While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer , who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard.

An entrepreneur can boost sales when their podcast is

On a regular schedule (it helps you be seen as reliable).

Makes points through personal stories (it helps them to know you, while not going on a complete tangent).

Good. Most people do not listen to shows that need help. Seeing you as reliable, personable, and helpful makes it easy to boost sales.

Learn More From Courtney

Courtney Elmer is from the AntiFragile Entrepreneurship Podcast ( www.antifragileentrepreneurship.co ) where she extracts the invaluable wisdom from business leaders who have turned their biggest failures into fuel for exponential growth.

She also conducts live workshops antifragileentrepreneurship.co/workshop

and has a private podcast at antifragileentrepreneurship.co/access

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting , you'll quickly create high-quality, engaging content. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

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Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

DAVEISMS

Where your WHY and your WHO overlap, you will find your WHAT to talk about.

If the goal is monetization, get ready to do your show for FREE for a few years.

Less than 10% of podcasters get enough downloads to get a BIG sponsor

Starring at your stats will not make your downloads grow; starring at your audience will.

Monthly stats are crap ( the stat that people use downloads per episode after 30 days)

Spend $100 on a microphone and 100 hours getting to know your audience.

Creating a podcast is easy. Creating a GOOD podcast is hard but fun.

Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience )

Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning.

You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience.

Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is)

Having an obvious name can make it easy to be found.

Choose the one you want to click more when you have multiple titles for an episode.

It is NOT the media host that grows the audience. It is the content

Treat directories like a child looking for Halloween candy. BE EVERYWHERE.

Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring.

Listennotes stats (saying you're in the top X percent) are crap. See video

For those who have money, there is therapy. For the rest of us, there is podcasting.

If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH.

You don't benefit until your audience benefits.

While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh.

Record without fear and edit without...

Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content.

After coming back from the Spark Ignite Christian Podcast Conference , I was able to book Jesus as a guest. Not to talk about the benefits of believing in him but more about his marketing practice. He started with 12 followers, and 2000 years later people are still talking about him. He is the author of the Bible , and has a new series on Amazon called "The Chosen " (highly recommended). You can also listen to the audio drama on Audible (aff) featuring Samuel L Jackson as God.
Join the School of Podcasting
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting

Topics

00:00:23 - Episode 900 Special Format 00:00:24 - You Don't Know Who Listening 00:01:08 - What Shapes You Make You Special 00:05:31 - I Still Wonder if People Are Listening 00:06:18 - Have I Peaked? 00:06:57 - Top Podcaster Influencer 00:09:41 - Join the School of Podcasting 00:10:43 - Boost Reminder 00:10:55 - Weather 00:11:08 - Invisible Sky Buddy Alert: Jesus Interview 00:12:14 - When Did Jesus Get Into Content Marketing? 00:12:45 - Is Your Message Hard To Understand? 00:14:13 - The Rebrand 00:14:46 - 10 To 2 Simplification 00:16:24 - Did you start off with 12 Follows? 00:17:21 - The Jesus Marketing Strategy 00:18:47 - Speeding Up Growth 00:19:32 - How Did You Get Your Audience To Share? 00:20:34 - Get Your Audience Involved 00:22:19 - Get Your Core Values Set 00:22:51 - Fame Isn't Cool? 00:23:08 - Nepotism at Your Job 00:23:34 - Pricing Products 00:24:16 - What's The Deal With Bono? 00:24:52 - Anything Else From the Book? 00:25:10 - Last Question 00:25:30 - Take Aways From the Interview 00:26:20 - The Proverb Effect 00:27:28 - The Red Hat Guy 00:29:33 - Marketing is Never Ending 00:30:54 - Question of the Month 00:31:55 - Live Appearances 00:32:24 - Check out the Website 00:33:55 - A little Guitar to Play Us Out
Mentioned In This Episode:

I first interviewed Brenden Mullen from Podpage back on episode 728 . Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

What is Podpage?

Podpage replaces tools like WordPress, Wix, Squarespace, or any other website tool. It is NOT a media host (it works with any podcast hosting company that provides a valid RSS feed). It integrates with email tools like Mailerlite Convertkit, Speakpipe, Google Analytics, and more.

What is Podpage Elite?

Podpage Elite is for the podcaster looking for tools to help them be found with SEO, see their reviews along with:
Advanced SEO analysis Reviews from 175+ countries Zapier connection Automated guest alert emails Episode deep linking Private feed support Pretty link click data Host downloadable files Listener episode email alerts (Early 2024) Automatic transcription (Early 2024)

Check out Podpage at www.trypodpage.com

Learn Podpage at www.learnpodpage.com

Mentioned In This Episode

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Try Podpage

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Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson.

In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy.

Join the School of Podcasting Community Risk-Free

Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Feed Drops:

Feed drops can be a powerful strategy to gain new listeners and broaden your reach in the podcasting realm. By dropping an episode into the feed of another show, you not only introduce your content to a new audience but also establish connections with other podcasters. Just make sure the dropped episode aligns with the tone and subject matter of the host show to keep your listeners engaged.

Participants:

Randall Black from Work From The Weight

Zo Richardson from Backlook Cinema

York from Welcome to Earth Stories

Consider Your Source:

There are a number of different types of podcasters. Here are just a couple:
Fun Seekers Serious Hobbyist The Side Hustle-ist

There are also many ways to monetize your show. The Value Four Value model is gaining steam, and everyone talks about podcast advertising. With the above types of podcasters they have different motivations and metrics.

People who work in the advertising end of podcasting focus on making sure advertisers are happy.

With this in mind, when you hear news, insights, and ideas about podcasting you might consider evaluating what persepctive they are coming from. There is no "wrong" perspective as there are many ways to plan, launch, grow, and monetize your show.

For example one recent written by Steve Goldstein on the Three Eras of Podcasting

seemed to hint that podcasting started when advertising arrived. This makes sense coming from Steve who works in the advertising side of podcasting.

Podcast Rewind

I appeared on The Flow by Ecam , talking about how to start a podcast. I shared a story about the gear I used when I first started podcasting.

QUESTION OF THE MONTH

Each month I ask you to chime in on the...

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation.

But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech.

So, whether you're just starting out or looking to explore new opportunities for monetizing your podcast, this episode is packed with insights and strategies to help you make informed decisions.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

You can get a free PDF report that summarizes all of this information HERE .

Tables and a much deeper dive on the website at schoolofpodcasting.com/897

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Keith Fong Because of My Podcast: Way to the Quality Warrior

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Where Will Dave Be?

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium?

Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that doesn't bore your audience.

Plus, we'll tackle the ever-elusive topic of measuring success. I'll reveal the strategies and tools I use to track traffic and engagement and the importance of creating engaging content that keeps listeners coming back for more.

Tools To Use To Help You Identify What Works With Your Podcast

Instead of just linking to your website, you can add UTM parameters (this isn't as geeky as it sounds). A UTM is Urchin Traffic Monitor (we really don't care). These parameters can be thought of as leaving a breadcrumb so that when you check Google Analytics you can see where the audience specially came from. I'm currently using Fathom Stats , which are not free but are easier to read and a bit more privacy-focused.

Add UTMs to a Link using the Google UTM Creator
the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store

There are parameters you can add that will be seen in your Google Analytics. I have been using Fathom stats as they are easier to understand (it's not free, but I prefer checking out my stats without the frustration of digging through Google Analytics).

Why I Like Switchy

Switchy is a tool that is currently available for a lifetime deal on App Summo. Not only does this create easy-to-remember links like www.supportthisshow.com/q2u (which is my affiliate link for the Samson Q2U microphone), but it creates trackable QR codes, and the ability to set UTM parameters and save them as a template.

When You Can See What Works, You Can QUit Doing Those Actions That Don't

For a while I was putting videos on twitch (primarily known for gaming) and I just didn't any reaction (so I quit wasting my time for now).

I have videos and screenshots at www.schoolofpodcasting.com/896

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of...

Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch , PodcastSop , Podlottery, Podscore ) and he is the host of Podcasting Made Simple . Today, he shares 10 Factors of Podcasting Success.
Erase Your Weaknesses
With Podscore you take a survey, and answer a few questions, and it identifies areas which you are doing well, and those that need some work (and it's completely free).

Alex interviewed 1600 podcasters and summarized the following:
10 Factors of Podcasting Success
1. Self Discipline

2. Self Care

3. Displaying the Value to the Listener - Crystal Clear

4. Clear Strategy to Grow and Monetize Your Show

5. Consistent Plan In Every Episode

6. Keep Your Show Organized

7 Have a team to Delegate 8

8. Have Conversations with Your Audience

9. Consant Improve Your Podcasting Craft

10. Have Accountability Partners and Community

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Capsho

Podmatch

Podscore.io

Live Well and Flourish

Cancer and Comedy

Connection Therapy

School of Podcasting

Podcasting Three-Legged Stool

In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests.

We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process.

Throughout the episode, we highlight individual stories and hacks from our guests, showcasing their unique approaches to saving time in podcasting. Overall, this episode is a treasure trove of practical advice for podcasters looking to make the most of their time and create high-quality content.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Participants and Efficiency Tips
Scott from What Was That Like is speeding up editing using keyboard shortcuts and a Red Dragon M908 Gaming Mouse (aff)

Craig from Live Well and Flourish is speeding up editing by using iZotope plugins . I use Dialogue Enhance 2 .

Jill from Fit Stong Women Over 50 eliminates editing by doing more research for your interviews.

Branden uses the sound pads on the Zoom Podtrak P4 to help identify edit marks (he assigned tones from Audacity to the pads)

Karin from Just Grow Something uses templates where she adds all of the files she uses for her show and saves it as a template. Then opens the template and chooses "Save As," and gives it a new name (so the blank version of the episode stays blank).

Kim from the Pharmacists Voice also uses Templates for her audio, her images (using Canva ), and anything else.

Jim from Home Gadget Geeks ensures any online tools (like

Are you running out of hard drive space due to the large files associated with your podcast, especially if you're playing with video?

Worry not, because in this week's episode of The School of Podcasting, Dave Jackson provides a solution to this common problem.Dave discusses the benefits of using cloud storage services like Backblaze B2 Cloud Storage to free up space on your computer.

He shares his personal experience with Backblaze, emphasizing its reliability and the peace of mind it offers when it comes to backing up your files.

Whether you want to save your podcast episodes, old YouTube videos, or any other large files, Backblaze B2 could perfectly fit you. Even better, the first 10GB of storage is free! And the pricing is incredibly affordable, with Backblaze charging only half a cent per gigabyte. So, you can upload many files without worrying about exceeding your budget.

See supportthisshow.com/backblaze

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

It's Not As Hard As You Think
I just returned from speaking at the 40th high school reunion, where they asked me to speak. Speaking always makes me nervous, but due to this talk NOT being about podcasting, I was REALLY Nervous.

I followed my own advice and figured out who I was talking to, and what the goal of the talk was (point out that we survived), and then I found people to give me honest feedback before I had to deliver it. It worked. I got a fair amount of compliments.

The stress and hand shaking worry was not needed. I had done my homework. So I'm here to tell you from the other side, that the worry is more than likely not necessary (I know, easier said than done).
Spotify Video Experiment So Far
while I received hundreds of downloads of the audio of the ASk the Podcast show, and a decent amount of video views on YouTube. I have not received a single play on Spotify. Granted I have not promoted it (I promote my Youtube Channel) . I wanted to see what kind of organic traffic Spotify would bring. So far I haven't received any. I do have a niche show, but I wanted you to know.

Mentioned In This Episode

Join the School of Podcasting Community

Backblaze Backup

Profit From Your Podcast Book

Power of Podcasting Network

Jeff Sieh , a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate video production and website building to exploring social media. During one of these explorations, he stumbled upon Pinterest on a podcast. Hearing about the surge of traffic it brought to a blog stirred his interest. His first foray into Pinterest was a blog post, Manly Pinterest Tips #1, that resonated among the masses. That's when he realized the potential of Pinterest, not just as another social platform but as a visual search engine.

BUT I DIDN'T BRING JEFF ON TO JUST TALK ABOUT PINTEREST

Jeff has been shooting video for decades and does all of his shows LIVE. If you think about it, you can take this content and repurpose it in ANY format you want, but how do you do that without losing your mind? Jeff shares that today.
Check Out Jeff Sieh
jeffsieh.com

socialmedianewslive.com

manlypinteresttips.com/
Topics Include
Using Pinterest as a Visual Search Engine

Best Practices and Myths of Pinterest

Creating Eye-Catching Pins

How Jeff Landed Big Guests

How Jeff Landed a Big Sponsor

The Benefits of Building Relationships

Repurposing Content for Maximum Value

Why He Uses Descript

The Difference Between Streamyard and Ecamm Live

The Big Attraction of Going Live

Growing Your Audience Through Consistency
Mentioned In This Episode
Jeff Sieh's Website

Manly Pinterest Tips

Social...

Today I'm introducing you to a show with my smallest audience, but also my most vocal. If I go too long without an episode they let me know. This podcast is my audio diary. So yes:
I'm not trying to make money I don't care about downloads I'm just talking about me I try to make it entertaining.

It is the cheapest therapy I've ever paid for. In today's episode you will hear my talk about a car accident I was in this week. It was a bad day.... or was it?

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Apple - Google - Spotify - Amazon

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Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

One of the things podcasters say is “find your voice” without knowing that it’s Jargon. After all, is my voice lost? What does that mean? Today we will look at finding your voice, and I will tell you what the difference is to the listener. Because the interesting thing is your voice isn’t lost. It’s just got a lot of clutter on top of it.

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What Does Finding Your Voice Mean?

You start your podcast (congrats!), and you feel uncomfortable. You feel out of place, and people say, "You need to find your voice." That is a really vague instruction.

Steps to Finding Your Voice

I mention this in almost every episode. It starts with specifically knowing your WHY and Your WHO.

The more information you have on each, the clearer the target. It is the blurryness and fuzziness vision of your show that leads to insecurity.

Who Are You and Who Aren't You?

What do you believe in? What are your values? By defining what you will and will NOT talk about help clear the path for your content.

The Netflix show House of Cards had a scene where the main character kills a dog in the first scene. This was on purpose, as they knew this would upset people. They thought, "Well, we might as well draw a line in the sand and offend people upfront. If they couldn't take the first episode, they would NEVER tolerate what else was coming in the remainder episodes.

Get Comfortable Through Practice

Think back to all the firsts in your life. The first step, first tricycle, bicycle, first kiss are things we weren’t good at when we started. So do it again, and again with the goal of improving with each version of your episodes getting better.

Acknowledge That This Will be Uncomfortable

When you feel yourself wanting to pull away or come back to it later, push through. If you’ve ever been through counseling of any sort (single, couples, etc) it is uncomfortable. However, you come out better on the other side. I dread getting on a treadmill but never regret getting off. So when you feel that uncomfortable feeling come upon you (and it will) embrace it. You're learning. You are growing. You are improving.

Not Everyone Will Like You, and That is OK

Life is not a popularity contest. That is one that is easy to say, but not always easy to live. As with everything, the more you practice it, the better you will get at it. So when you get your first one star review realize that the listener was not your target audience.

Follow Your Gut

There is only one of you. You are 100% unique so embrace that. Every night there are multiple stations covering the same topics. There are different strokes for different folks. Being you is very easy for you. When you try to be something you're not, it's very hard to pull off and often robs you of your passion.

Double...

Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember.
Your Legacy
I saw someone today that I had not seen in at least 31 years and probably more. The last time I saw him he was a little boy who acted like a little boy. He didn't pay attention; he was hyperactive and always running around and made the job of his Sunday School teacher so hard that she went home and cried. That woman was my Mom. I was probably 11 when I later pinned this you boy who was probably 8, against the wall and said, "If you make my Mom cry again, I'll kill you." Let's call him Roy.

Well, Roy walked into my church today, and he's probably 6' 4" and toward over me. After service, he laughed and recounted the pinning on the wall story, and he said he had taken some wrong turns in life, but all those lessons my Mom had taught him got him to turn around and get on the right path. Those lessons were probably close to 50 years ago. My Mom has been gone 34 years, and today part of her legacy walked in and shook my hand. He wanted to let me know just how special my Mom was (something I was well aware of). So when you put your words out into a podcast, you don't know who or how your words will affect people. If you have a message that needs to be heard, it's not helping people sitting on your hard drive. Get it out into the world. Start building your legacy. I can help.
With Hollywood on Strike, Is Now the Best Time To Start a Podcast?
With both the writers and actors on strike, new content will not be coming to our screens. We have no idea how long this will go on.

In a graph on the Podcast Business Journal's site , James Cridland has some interesting podcasting stats, and you can see that on April 12, 2023, there were 383,996 active podcasts. Fast forward to July and that number is down by 13.4% to 335,930. Meanwhile, every survey that comes out says podcast listenership is going up. A recent study on Australia has monthly listeners going up by 7% and weekly listening went up 24% (26 to 33 million).

So if listening is going up, and content creation is going down, that means (in theory) that those who start or continue to make content have a better chance of being found due to the lack of competition while the audience continues to go. I can help.

Also, if you do a podcast and would love to have an actor on your show, they may have some available time on their hands.
Don't Forget The Links
If you want your audience to get frustrated, talk about something on your show, and then don't put a link to it. I recently did this on my Ask the Podcast Coach, and luckily the person who was nice enough to contact me was very nice, but it can make it appear that you don't care about the user. Some things are perceived as basic and expected. A few episodes ago, I talked about a video service that I eventually canceled and got a refund. Why, there was something I thought was basic and should be included, and they wanted me to edit some code.

Mentioned In This Episode

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Today I share another one of my shows. It's called You Podcast Consultant . While the School of Podcasting is typically around 40 minutes, Your Podcast Consultant is always 9 minutes or less. It's a nice bit size chunk of podcasting advice based on the common questions I see in the podcasting space.

There are 143 episodes available at podcastconsultant.com

You can follow the show on

Apple - Spotify - Google - Amazon

P.S. This is episode 12 , so there are now 4+ Million podcasts (I mention 600K in this episode).

This show is part of the Power of Podcasting Network

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole, and how to avoid them so you can get back to making great content that you can confidently promote.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Feedback on this Episode: CLICK HERE

The Squeeze vs. the Juice: Weighing the Worth of Podcasting Endeavors
If it seems too good to be true, it most often is. Do you need the features that have caught your eye? Will you USE them? Be sure you've taken the time to know the equipment and resources you have. Watch out for people who promote products they haven't purchased. Recognize when you've made a bad purchase and ask for the refund. Look at the About page and see who (not what) you're working with (do they have a podcast?)

Mentioned In This Episode

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Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

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Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

This is episode 889 of the School of Podcasting

Follow the Show and Never Miss an Episode on:

Apple -

Podcasting turned 20 years old this month, and after hearing James Cridland interview the very first person to produce a podcast (Christopher Lydon) it got me thinking about the early "Middle Finger to the Radio Industry" start of podcasting (and sadly, we seem to repeat history).

There is a study of 1200 podcasters who shared their why and how they podcast, and I share some additional insights. Some of them are not popular, but they are true (from my desk).

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Daily Podcast Tips Newsletter

Want more tips on planning, launching, growing and monetizing your show with cool podcasting resources?

Check out www.schoolofpodcasting.com/daily

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Bandrew Says Podcast

The Podcast on Podcasting

Full show notes at www.schoolofpodcasting.com/888

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would...

I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do.

Today is the show Ask the Podcast Coach , which I do with Jim Collison from Home Gadget Geeks , and Gallop Podcasts. We answer questions LIVE every Saturday at 10:30 AM EST at

www.askthepodcastcoach.com/live

You can jump into the video at www.askthepodcastcoach.com/question

You can also leave a question by clicking on the microphone in the bottom right-hand corner at www.askthepodcastcoach.com

Mentioned: Episode 700: Fifty-Four Podcast Questions in Twenty Six Minutes

See you Monday!

Dave

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Thanks for listening to episode 887 of the School of Podcasting. Your feedback is always appreciated.

The Knee Jerk Reaction to Podcast Ads May Be Missing Other Opportunities

I've heard the average host-read ad in a podcast pays about $25 per 1000 downloads. Less than 10% have the needed 10,000 downloads per episode to get a "big sponsor." In some cases, they may have enough for ads that pay anywhere from $3.85 - $7 CPM (boo!).

On Ask the Podcast Coach , I mentioned Switchy ( A link tracker and more) from App Summo (where it's a one-time payment for life). I earned $17.20. Obviously, I'm not going to retire on that, but the show doesn't have a huge audience. When I calculated the CPM, it was $34. So, if you're getting $5 CPM with your programmatic ads, you might want to mix in an affiliate that truly fits your audience. (and buy my book Profit From Your Podcast: Proven Strategies That Turn Listeners into a Livelihood )

For People Looking to Guest On Podcasts (and not start a show), the new Rode PodMic USB is a great choice.

The mic is both USB and XLR, so if you later want to plug it into an interface like a Rodecaster Duo , you can.

It comes with a sturdy pop filter (the original PodMic was east to "pop." Its all-back design is cool.

You can use software that has Aphex processing and tweak the sound of your microphone and then SAVE THAT SOUND into the microphone. So when you plug it in via USB, you're sound is right where you left it.

It works with Rode's Capture app, so if you want to record directly to your phone, you can. (I had to use a USB C to Lightning Cable ). Likewise, if your computer doesn't have a USB C input, you'll need a USB to USB C Connector .

The bottom line is for around $200 you end up with a single-channel roadcaster.

The Negatives

While this microphone is obviously meant to be on a stand, when I had it on a boom arm it was very sensitive to any kind of tapping on the...

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses . They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators.

Join the School of Podcasting Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization.

You can join risk-free with a 30-day Money Back Guarantee

With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%
Connect With John Ainsworth and Data-Driven Marketing
Check out their website

The Art of Selling Online Courses Show

Free Course

Pimp Your Funnel

YouTube

Twitter

Technology Recommendations

Thinkific

Kajabi

Teachable

New Zenler

Fresh Learn

Stitcher Replacements

New Podcast Apps

Castamatic.com (ios only)

Overcast.fm (ios Only)

This episode is based on an exercise from the book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible ), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words . The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708 .

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Chapters

00:00:00 - Introduction 00:00:36 - Opening 00:01:32 - The 10 Magic Words 00:02:03 - Avoid These Words 00:03:44 - Scott From What Was That Like 00:05:25 - Chris From 9th Grade Experience 00:06:17 - Bryan from Relaxed Male 00:07:16 - Glenn from Coaching Kids Curling 00:09:04 - Eric From Author Blurb 00:09:31 - Harris from Calm History 00:11:00 - Paul From Passing ACLS 00:11:30 - Sean from Radio Free Pro Wrestling 00:11:54 - It's Challenging 00:13:55 - Based on A True Story is Unique (https://www.basedonatruestorypodcast.com ) 00:15:53 - How Can My Show Be Different? 00:17:21 - Because of My Podcast Stories Were Moved Based on Feedback 00:18:33 - Join the School of Podcasting (https://schoolofpodcasting.com/listener ) 00:19:34 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter ) 00:19:49 - Craig's Because of My Podcast Story (https://www.inglespodcast.com/ ) 00:22:18 - Find My...

NOTE: Today's show is NOT edited to show how much editing I do.

JOIN THE SCHOOL OF PODCASTING

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Everyone has their own workflow. Here is mine:
Write out what I'm trying to say. Record using the Google doc as a reference. As I'm recording/talking I know what the next paragraph is so I often will expand on the paragraph as I want to tell a story or elaborate on the concept. Previously I would boil down the document to bullet points, but found I have to do less editing, If I write out the main points, and the expand on those points when I record

Dual Voices In This Episode

So you can hear when I go off script, when I am off script I will be louder on one side of your headphones. Some of this is good as I expand on the point off of the documents. Other times, I'm taking tangents that normally would've been deleted.

Don't Go Back to the Beginning

Some people when they make a mistake will go back to the very beginning of the episode. You don't need to do this. Go back slightly until you see a good spot to jump in. Talking along with yourself and press the record button. When you get to a good stopping spot, go back and make sure that it sounds natural

Relax, It's Not Live

I know it's weird to talk to yourself, so think of that one person who needs to hear your content. If you mess up on a solo show, it's no sweat. There are no re-interviews to schedule. Just go back and fix your mistake.

Practice, Practice, Practice

Even in my early days at the School of Podcasting, while there are things that could be improved for a new podcaster, I felt I had the "talk to your invisible friend" part down. This might be because I often had to entertain myself. I played with audio tools like cassette decks and reel-to-reel tape machines when I was very young. I started and still keep a journal. I'm a musician and have been on stage since I was 15, and I did daily presentations as a teacher for decades. There is no replacement for experience. This doesn't mean it will take you 40 years to sound good, but it will take more than 40 minutes. Just start recording yourself and practice getting words out of your brain, out of your mouth, and into a recording. Then delete it.

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Today I bring my insights from working a podcasting helpdesk to help you avoid some common pitfalls. Why isn't my episode in Apple? What is the most compatible audio format? I moved my website and broke my podcast! YouTube is sniffing the idea of being an audio media host...

Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at

www.podcastingobservations.com

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Join the School of Podcasting Community

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Power of Podcasting Network

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Where Will Dave Be?

Question of the Month

Podnews Weekly Review

Youtube Rewarding New Users

Coolerwebsites.com (domains and hosting)

Podpage - build a podcast website in 10 minutes! No Coding.

Keto Mojo Blood Glucose Measuring

On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasting), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words.

Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper who shares his inspiring story and encourages people to focus on what makes them unique. Lastly, the podcast discusses the impact of robots on people's jobs and shares a tool called 11 Labs that can generate fake voices. Tune in to this episode to learn more about podcasting and get inspired by the stories shared by its guests.

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

QUESTION OF THE MONTH

This exercise is from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. Describe your podcast in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. PDF

Leave Your Answer at www.schoolofpodcasting.com/question

I need your answers by 6/26/23

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

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Put Dave In Your Pocket

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting.

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Participants

Scott from What Was That Like? - Pre Chat Conversations via Squadcast

Matt from The Author inside You loves Canva (so do I)

Louis from Love Thy Lawyer loves his Rodecaster Pro I (hard to find the new Rodecasterpro Duo is available for pre-order,

Sarah from the Kind Leadership Challenge thinks DELEGATION is her favorite tool. She uses Descript and an outside editor.

Craig from InglesPodcast - values his co-host.

York from Welcome to Earth Stories loves Izotope .

Alison from Starzology loves Buzzsprout

Fred from Podcast Reporter loves Audacity

Mark from the History of North America also loves Audacity

Steve From stevestewart.me love Text Expander (SO DO I!)

Chris from Podtastic Audio loves Cleanfeed

Zo From

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing.

Before we get into stats, we need to understand that downloads are just ONE WAY to measure your success. I know our ego is involved but the problem with comparing your podcast stats with others is: Podcasting is a lot like golf or bowling or any other sport that you do against yourself. I'm not saying there is no competition (often much less than you think) but we don't know what we are truly up against. Instead of starring at your competition and getting angry, stare at your audience to help give them what they want.
Know Why You're Doing Your Podcast
For the School of Podcasting, my goals are to inspire you to start a podcast, go in the right direction with realistic expectations, and help you achieve your goals. How do we do that? By having you join my membership site and that is the biggest way I measure my show.

Michael O'Neil was nice enough to take a picture of my book Profit from your podcast: Proven strategies to turn your listeners into a livelihood in a Fed-ex store (picture on the website). The goal of that podcast is to inform people with monetization strategies that make them buy the book.
We All Go All In on the Podcast Launch
When we launch we tell everyone we know (family friends, co-workers, email lists, etc) and we might continue that for a few weeks until we realize that growth is slow. At first, you might jump 10-20% (but that's easy when your first episode had 15 downloads and the next one had 18).

Full article with graphics at www.schoolofpodcasting.com/880

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Women's Meditation Network after feeling disinterested in her previous business and finding a lacking market for women and meditation.

We learn about the importance of just starting, experimenting, and having fun, as well as curating content for listeners. Katie shares her experience with advertising and maximizing revenue while engineering her pre-roll to not upset listeners. We dive into the uniqueness of her meditations and the focus on improving the content to create an audio experience that touches the listener's soul.

Finally, we explore Katie's stickler for priorities and energy management, strategizing her business projects, and streamlining her energy to bring on more one-on-one clients.

Check out her many shows at www.womensmeditationnetwork.com

Katie's previous appearance on episode 565 about creating communities

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

QUESTION OF THE MONTH

This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool?

Leave Your Answer at www.schoolofpodcasting.com/question

I need your answers by 6/26/23

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners.

Creating Better Episode Titles For Your Podcast

NPR SITE

NPR PDF

More Headline Training from NPR

LISTENNOTES INFORMATION

What is Listennotes.com Global Rank? This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score).

According to their site: * Other websites / apps may claim that they have way more than 3,100,277 podcasts in their database. This is because they inflate the number by including A LOT of 1) podcasts that were already deleted long time ago; 2) super low-quality podcasts (e.g., no episodes at all, only one 10-second episode in the RSS feed for testing, or machine-generated audio); 3) non-audio contents distributed via rss (e.g., RSS feeds with only PDF files, not audio). On the other hand, we deploy automatic scripts (24/7) and human moderators (daily) to clean up data. We try our best to minimize the number of such bad "podcasts" in our database.

I still find it interesting that my friend's show which had its last real episode in 2015, has a ranking of 42 out of 100, and is in the top 1.5%

So I'm still a little blurry on how those stats are calculated..

TIMELINE

00:00:00 - Table of Contents 00:00:26 - Opening 00:01:21 - Youtube Music - So Far, Nothing 00:02:27 - Ashley Carmen Story (https://www.bloomberg.com/news/newsletters/2023-05-04/youtube-s-podcast-deals-with-npr-slate-and-new-york-times-are-flopping ) 00:03:58 - My Numbers So Far 00:06:08 - Youtube is Confusing People 00:07:28 - Confusion in the Wild (https://soundsprofitable.com/podcast/april-is-adopt-a-listener-month-a-conversation-with-lauren-passell/ ) 00:09:09 - Listennotes.com Still Bogus 00:11:44 - A Very Strange Interview 00:14:44 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener ) 00:15:45 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter ) 00:15:59 - Create Engaging Episode Titles 00:16:39 - NPR Episode Title Summary 00:20:08 - A Great Hook - Daisy Jones and the Six (https://amzn.to/3Bmn1FH ) 00:22:51 - She Podcasts Live (https://www.shepodcasts.com ) Use coupon sop 00:23:47 - If Podcasts Were Honest | Honest Ads (

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well.

Ready To Start Podcasting? Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Podcasting Is "Too Crowded," and Someone Is Already Doing a Podcast Like Yours

When you look at Podcastindex.org, you will see (today) 4,088,299 and only 253,396 have produced an episode in the last ten days (6%) and that only goes up to 13% if you include the 523,942 shows that produced an episode in the last 90 days.

Time and time again, I found a podcast that I thought would fit my criteria, but they either had 2 episodes (and quit) or had many episodes but quit in 2021. So if you see a large number of podcasts in the genre you are looking to be in when you launch, it may not be as crowded as you think. Many of the dead shows are from Spotify for Podcasters users (formerly Anchor) who "tried podcasting" and then quit (and being a free service, the files have not been removed).

Horrible Episode Titles

This would be a horrible example of an episode title for the episode:

Episode 878 Dave Jackson School of Podcasting

If you must use episode numbers, I recommend putting them at the end of the name.

When I look at Tim Ferris' show, he has extremely long episode titles, and when you first look at his show (where you can see all the episode titles), they seem to get cut off after 167 words.

I've heard other people recommend 60-80 characters for your title, and that goes against

Unhelpful Artwork

I see people who put a microphone on artwork about mental health. This would be like putting a camera on every movie poster. It's not needed, as is the word "Podcast" in your title. Does your artwork help people know what your show is about before they hear it?

Rating and Reviews Nonsense

From Apple's website:

Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. -source

Poor Descriptions

Again from Apple:

Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com.

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Participants:

Brandon B (future podcaster)

Chris from Podcastic Audio (Prefers a 1-hour podcast)

York from Welcome to Earth Stories (reminds podcasters to pick a consistent length)

Paul from Pass ACLS Top of the day (prefers 20-minute episodes)

Todd from Guardian Down Cast , The Destiny Help Desk (expects 1-2 hours per episode).

Kim Newlove from The Pharmacists Voice ( prefers 8-17 minute episodes)

Eric Alton-Glenn Hilliard from White Collared and Steel Watching (doesn't have a preference)

Sarah Clark from Kind Leadership Challenge (shares that the content fits the episode)

QUESTION OF THE MONTH

Each month we ask a question for the listeners to respond. This is a win-win. You get added exposure (sometimes called "The Dave Jackson" effect), and we all learn together. To see this month's question and to get free exposure for your show, go to www.schoolofpodcasting.com/question now.

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Follow the...

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum impact. We also have a "Because of My Podcast" story.

Formats: 1. Solo 2. Co-host 3. Panel / Roundtable 4. Narrative 5. The Hot Mess 6. Audio Drama

Full show notes at schoolofpodcasting.com/875

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

Leave Your Answer at www.schoolofpodcasting.com/question

I need your answers by 4/21/23
Because of My Podcast: Dan Kreiness
Dan hosts the Leader of Learning show, and because of his podcast, he was hired to create courses for a company in Dubai.
Mentioned In This Episode
School of Podcasting Community

Narrative Style Episode with Deirdre Tshen of Capsho

Time-shifted Roundtable Episode on EMail Lists

Dealing with Overwhelm Episode

Rumble Studio

Squadcast

Libsyn (www.libsyn.com - use the coupon code sopfree)

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including updating old episodes and descriptions. Dave offers helpful tips on how to go about the process and stresses not changing your feed..This episode is filled with valuable insights and resources for both aspiring and seasoned podcasters. You won't want to miss it!
JOIN THE SCHOOL OF PODCASTING COMMUNITY
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

How Did You Like This Episode?

I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute )

QUESTION OF THE MONTH

This month's question comes from Mark Vinet from the History of North America Podcast . While we know the perfect length of a podcast is “As long as it needs to be and not a minute more.” What is YOUR perfect podcast length, and why?

Leave Your Answer at www.schoolofpodcasting.com/question

I need your answers by 4/21/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Because of My Podcast: I'm Alive

Jennifer Dragonette shares how podcasting help redefine who she is and put her back on the road to success. I recently appeared on episode 60 of her Cure for Podfade show.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Buy Dave a Coffee

KFC Rebranding

Deirdre Tshien CEO and co-founder of Capsho , recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powered podcast content writer, created to help Podcaster organically grow their show. Additionally, she talks about the new updates in CapSho 2.0, which allows users to have more control over their content, such as being able to drag and drop blocks into their descriptions.

In Today's Discussion
Always double-check and ensure anything that appears to be "competition" actually is (cause it may not be. Ensure you are solving a problem your audience has by keeping in touch with them and, above all, listen . How Capsho 2.0 puts the reigns of control back into the podcaster's hand through HumAIne controls How pushing through the urge to quit can result in new success (notice Deirdre said it was her third time of making the other with her coaching business How creating amazing content for your listeners can leave them feeling in debited to you (which inspires them to purchase your products). Why every coach should have their own podcast.

With the Closing of Volley, I'm Moving to Zip Message

I was a big fan of the Volley app except for one thing: it s was free. Eventually, they added additional features that you had to pay for, but in my opinion, they had so many great features in their free version that there wasn't enough motivation to upgrade(although "keeping them in business" should've been motivation enough).

So I'm replacing Volley with Zip Message , which I feel is the closest Volley Alternative at the moment. Here is a quick video .

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first impression, and it will influence how long they let this play. I listened to podcasts for 14 hours in the car this weekend as I drove to a speaking gig in Nashville. Bad audio is becoming more and more apparent in this space (especially for "indies" and I thought I would help us understand what it sounds like and what tools are available to help fix it.

In This Episode

How to politely let potential guests know their audio is unacceptable.

How you can sound amazing for less than $100

The importance of microphone placement.

Why A-List Celebrities are the only people allowed to "dial in" to your show.

Tools you can use to get rid of reverb and level out the audio and remove noise.

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Question of the Month: Do You Subscribe to Paid Podcasts?

Louis from Love Thy Lawyer sent in the question, "Do you subscribe to any premium podcasts?"

Louis supports

Serious Trouble , Making Sense , Storm Skiing , Real Skiers , School of Podcasting

Mark Vinet from the History of North America asked a few people and nobody was paying for podcats.

Dr. Sarah Clak from the Kind Leadership Show pays for a few shows because she wants more content from these shows, and wants to support people who are doing fact-based content that she can trust.

Zo from backlookcinema.com also has not found any podcasts that deliver enough value to support financially.

Value For Value Support

Dave Jackson supports people via the Value For Value model, where you can stream cryptocurrency. He has streamed over $125 to many

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with everything can be hard. It’s important to know that you’re not alone in feeling overwhelmed and that there are tools and strategies to help you never feel overwhelmed again.

Click to Tweet

In this episode, you will learn the following: 1. What is the strategy to manage overwhelm and increase productivity? 2. What three tools are necessary to organize and increase productivity (that are free)? 3. What is the best way to decide which tasks to prioritize when feeling overwhelmed?

What is Overwehlm?

So, what is overwhelm? Overwhelm is when you have a feeling of being completely inundated or overburdened. It’s often accompanied by a feeling of being unable to cope or process anything that’s going on. I know I’ve felt this way before, especially when I was in my 20s and had to juggle school, work, and taking care of my family. I felt like I was running out of time and didn’t have a choice but to keep going.

Things to Keep In Mind
Your podcast doesn't have to be forever. You don't have an audience when you start. You do NOT have to do a video version of your show. You don't have to make money with your show.

Three Free Tools to Help With Overwhelm

Evernote - A great place to store ideas you don't want to forget. You can even forward things like email to an address and it will be added to Evernote. There is a free version and the first paid version starts at $11/month.

Todoist - For items, you need to do. You can easily add items from Gmail, setup recurring tasks, prioritize, share with a team, and more. There is a free version with the paid version starting at $5/month.

Google Calendar - There are many calendar tools for you to keep up and organize your appointments. If you want to book guests, Calendly has a free plan as goes Acuity Scheduling . If you want a "lifetime payment," TidyCal enables you to charge for your time (as do the other two).

Now when someone connects you via email or social you can decide to: Delete it - trash it. Save it - Evernote Schedule it - Add it to your calendar Decide to do it - Add it to your todo list.

By using these tools and strategies, you can avoid feeling overwhelmed and stay focused on the tasks that are most important. Remember, you’re not alone in feeling overwhelmed and there are tools and strategies to help you manage your stress and never feel overwhelmed again.

Strategy to Avoid Overwhelm

1. Do a brain dump and write everything down so your brain doesn't need to remember everything.

2. Get organized and direct incoming information to the proper location.

3. Try "Not Now" instead of "No" (if it makes you feel better).

4. Set boundaries and a "rope off time" for you to be focused and knock out the work that needs to be done."

5. Break large projects into small, achievable chunks.

6. Realize that creating a podcast is easy, but creating a good podcast takes...

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It is the go-to marketing channel for the best online marketers due to its high return on investment. Email marketing outperforms strategies like SEO, PPC, and Content Marketing, making it the most cost-effective way to promote products and communicate with customers.

Today we hear from seasoned email veterans from different viewpoints, purposes, and motivations to share their insights into running a podcast.

In Case You Missed Last Week

We add a new clip from John Lee Dumas who shares what he would do differently. Last week we heard from Joe from Stacking Benjamins and other veterans on launching a pocast. Check it out .

Participants

Ariel Nissenblatt

James Cridland

Jessica Kupferman

Daniel J Lewis

David Hooper

A Newsletter Help Remind Your Listeners About You

Both James and the No Agenda Show see where their newsletter reminds your audience you exist and hopefully supports you.

You Can Use Auto Responders

You can create a series of email called an autoresponder to release at certain time intervals. This "Set it and forget it" can help build your connection with your audience (while you sleep)

Yes, You Can Automate Your Podcast to Email But...

While services Like Mailerlite , Convertkit , Aweber , SendFox , and many others will make it easy to enter your podcast RSS feed, and it will take your episode description and convert it to an email. Aside from James, who works some technical voodoo (he's a programmer), none of the participants used the "RSS to Email" tools.

They had developed their own format, topics, etc, and wrote them from scratch or copied and pasted their content in an effort to repurpose it.

Additional Email Topics

What NOT to do with your Email List

The benefits of Segmentation

Understanding Pricing

The Importance of Always Delivering Value

What you get from having a newsletter

Mentioned In This Episode

Last Week's Episode on Veteran Podcasting Tips

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Veteran podcasters like Joe Saul-Sehy from Stacking Benjamins , Kristen Meinser , and Jordan Harbinger have all successfully launched and grown their podcasts and have valuable insights to share.

We hear about the planning, shaping, and bumps and bruises of launching from the new host Allen Corey and Crystal Hammond of their spin-off show Stacking Deeds.

Take Aways

Sometimes a "No" is a Not Now.

Your podcast can bring you opportunities.

Diverse attitudes, experiences, and insights lead to a diverse audience.

Ensure that your show's first five minutes inspire people to want to hear more.

Joe truly appreciated the feedback that provided ways to improve his show.

Listen back to your show to catch mistakes you may have missed.

Learning to edit your show improves your relationship with a future editor.

They didn't release the first thing they recorded.

How they improved after a "brutal conversation."

The Importance of incorporating listener feedback into the show.

Advertisers are Partners that You've already worked with.

Start building relationships before you launch your show and build your network.

Know a person who knows the "WHO" in the industry and reach out.

QUESTION OF THE MONTH

This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast , who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.

Leave Your Answer at www.schoolofpodcasting.com/question

I need your answers by 3/24/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Stacking Benjamins

Stacking Deeds

Kristin Meinzer Interview on Episode 862

So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook )

Kristen Meinzer

Recording a podcast with an accent can be both intimidating and exciting. If English is your second language (ESL), you may feel nervous about speaking in front of a microphone; however, the ability to reach a worldwide audience is exciting. Today we answer a question from Jacob from the Old Men New Games wants to know if a host has English as a second language (and might mess up a word every now and then). Is that a “No Go, Instant Tune Out” for you?

I think this boils down to accents. My audience shares their thoughts.

PARTICIPANTS

Craig - Inglespodcast check out this write-up from the British Council about their show.

Anthony - Route 66 Podcast

Craig - Live Well and Flourish

Sarah from Kind Leadership Challenge

Mark from The history of North America Podcast

Wayne - Packers Fan Podcast , and Media VoiceOvers

Ian - English Coach Living the Language and Life is feeling

Mark from The history of North America Podcast

Colin and Matthew - Podcraft

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Buy Dave a Coffee

Put Dave In Your Pocket

Gene Simmons Learn a language

QUESTION OF THE MONTH

This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast , who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.

Leave Your Answer at Starting and Growing and ENGAGED Community That You Can Monetize with Jono Petrohilos2023/02/20

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You , and MIT professor, set a goal of appearing on 150 podcasts. He pitched over 2000 shows and ended up on close to 350 shows. Mark did it through volume, which is a different strategy than Dave typically preaches. Dave and Mark get together to share their insights to discuss the pet peeves of guests and hosts to uncover the most efficient way to pitch yourself to shows.

"Focus on how you're delivering value to the audience. If your pitch starts out with the word 'I' too many times in the first paragraph, know what you offer and get to the point - delivering value to the audience is key!"

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

What You Will Learn Today
The strategies that Mark uses to make it easy to say YES to having him on your show. How letting your guest know who they are talking to always leads to a better interview. Make your guest comfortable by letting them know what to expect (audio, video, both?). How having example questions makes connecting your expertise to your audience easier. The two questions every guest should ask at the end of the interview What a guest needs to make it easy to share Mark (and Dave) use Podmatch , PodcastGuest and other resources.

For a full list, get the PDF Cheat Sheet Here .

QUESTION OF THE MONTH

This month's question is from Jacob from the Old Men - New Games . When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out?

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 2/24/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Other Episodes Mentioned In This Episode
20 resources to Help You Find Guests/Hosts

Less Annoying CRM

The Ultimate Guide to Hosting and Guesting Podcast Interviews.

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast ) today; we are looking at the other end.

Share your feedback via the Survey 865

When it comes to podcasts, the goal of any podcast creator is to captivate their audience and keep them engaged. However, there are many reasons why listeners may choose to unfollow or unsubscribe from a podcast. In this episode, we will explore what makes listeners tune out of a podcast and how podcast creators can avoid these pitfalls. We will look at common issues such as poor audio quality and how extended chit-chat at the beginning may be causing people to tune out.

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .

Use the coupon code schoolofpodcasting.com/listener to save 20%

Participants:

02:43 Paul from Fighting Through World War II Memoirs Podcast

04: 49 Orlando from the hablando de tecnologia 06: 42 Carrie Bock from Hope for Anxiety and OCD

08:36 Dan from the Dan Smith from the Honest Management Show 10:40 Heather from the Politics Free show 12:19 Seth from Geekville Radio and Classic Wrestling Memories 17:04 Kris from the Kris and Kristine show

18:29 Paul from Pass ACLS

22:09 York from Welcome to Earth Stories

24:07 Beth from Unraveling Adoption

25:02 Sarah from Kind Leadership Challenge 27:25 Mark from

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive relationships. I also discuss Cinemaker, a Mac-only video recording program for video interviews. Lastly, podcast hosts announced updates at Podfest. I also share my presentation.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

In this episode, you will learn the following: 1. Uncovering the secret to getting guests to share your episode. 2. Exploring the new podcast hosting technology available. 3. Examining the ingredients of a good podcast.

Timeline

00:04:05 Make your interviews unique.

00:10:58 Get feedback before launch.

00:17:14 Get to the point quickly.

00:19:41 Name your podcast clearly.

00:29:00 Grow your show by sharing.

00:34:09 Create great content consistently.

00:43:00 Grow with a consistent theme.

00:46:17 Podcasting never dies.

00:51:51 Tell someone about the podcast.

Questions: If you're consistent and persistent in producing shows, what else is needed to continue to grow the audience?
Does having a seasonal podcast make for lower downloads? Does podcast growth depend on the platform (media host)? Could it ever be the most painful? That people don't like it? Is a specific theme best or should I have a variety of topics? Are there typical plateau points?

QUESTION OF THE MONTH

This month's question is from Jacob from the Old Men - New Games . When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out?

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 2/24/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Buy Dave a Coffee

Put Dave In Your Pocket

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time.

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

YOUR PODCAST DESCRIPTION

While every show is different, and thus, every description is different there are some items you may want to include:

Get Them Saying Yes

By stating an obvious truth, you show that you "Get" your audience and get them saying, "yes."

Frequency, Format, and Facts

This can be your schedule (Frequency). Your format (solo, interview, panel, narrative). Facts: Accomplishments of the host to establish street cred and answer, "Why should we listen to you?"

Who is This For?

By specifically identifying who the show is for, you better attract your target audience.

Why Should They Listen?What value and/or what benefit is the listener going to walk away with?

Call to Action

Your call to action in your description (as this will be seen in all the apps) should be to play or, even better, follow/subscribe. Regarding asking them to go to your website or other calls to action, do those in episodes AFTER they start listening.

YOU DON'T BENEFIT UNTIL YOUR AUDIENCE BENEFITS.

Other Options

Some people like to start of with a question.

THE FORMAT OF MY DESCRIPTION IS OFF

This is another reason to keep your description short. The more paragraphs you want and bold, italics, etc it is going to look weird. In most apps, the description is simple text. If you do include links, they won't work.

All you can do it enter things the right way and hope for the best.

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23
Mentioned In This Episode
Creating a Promo For Your Show Episode 858

Getting Your Podcast Unstuck Episode 861

Celebrity Impostor Syndrome

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better.

My Video Progression

I started with a Logitech C920 and upgraded to the Elgato Facecam. The Facecam had a better picture and NO MICROPHONE (so no accidental recordings using the camera microphone).

I later I upgraded to the Sony VZ-1. Why? Because YouTube told me that this was THE best camera for the new YouTuber/Content creator. Also, it had a button that MADE THE BACKGROUND BLURRY. I'm not making that up.

With the press of ONE button, the background would be BLURRY. OMG!

So I had to get it even though it was $900. I bought it on a payment plan but avoided paying any interest.

A little over a year the Sony ZV-10 came out, and not only did it have the one-button blurry mode, but you could also CHANGE LENSES. Again, YouTube erupted, letting me know that THIS, yes, THIS was THE camera.

I was THIS CLOSE to buying this camera, and then I saw another video because as I could switch lenses, I had to figure out what was the best lens. The one lens that made the Youtube host just look dreamy cost $400.

Wait, does that say $400? So $800 for the camera and $400 for the lens is $1200, but the other lens, and this and that.

QUESTION 1: Do I NEED this, or do I WANT THIS?

I thought about it. What happens if I didn't buy this camera? Were my videos on YouTube suffering? After all, I've been making videos for years without a blurry background and I have attracted 3000 subscribers. So apparently, you do not NEED a Blurry background.

QUESTION 2: Who does this benefit and how?

Does this benefit your or our audience, and if so, how?

Well, as I already had the ability to blur my background, there only perc was the ability to switch lenses.

Have I run into something where I wanted to change lenses and couldn't? No. Then why am I buying it? Is it easier to use? Slightly, but you will still need to unplug and replug in the cable, which frustrates me.

So I'm going to spend $1400 to pay for a feature that I will not need. With that, I put my credit card back in my wallet.

BE CAREFUL PAYING FOR FLEXIBLE FEATURES YOU CAN GROW INTO

I once signed a year-long contract with Vidyard. Why? Because it had TONS of features that I MIGHT use. After all, I could see how far people watched my video.

What was I trying to do? Make video messages I could email to my students and clients.

It turned it this would do it, but I found their interface clunky, and when I found a way to really use it, they wanted me to upgrade.

After my contract was over, I found LOOM, and it does exactly what I need it to do for a FRACTION of the cost.

Don't spend money on features you will never use.

OTHER ITEMS THAT HELPED

I've never had someone tell me, "You have to watch this video; the background is BLURRY."

HAVE YOU FALLEN INTO THE TRAP?

Maybe instead of spending so much TIME concentrating on your background, MAYBE we should focus more on what you are saying in the microphone.

WHY PEOPLE UPGRADE MICROPHONES AND VIDEO ITEMS

I understand that sometimes we don't feel confident with our voice, but in many cases upgrading from one microphone to another doesn't make that much difference (especially once you get over $100). But I understand that if you would feel more confident behind the microphone if you like your voice, it may be worth the upgrade. Just realize this:

Unless your microphone and sound is HORRIBLE, getting a new microphone won't grow your offense. Your content will. Now,...

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared here will help you get your audience clicking with your content. We’ll provide guidance on finding and following effective strategies for growing your podcast.

Weight Loss and Podcasting

Instead of focusing on the goal of "I need to lose 40 lbs" focus on the actions that lead to weight loss. Starring at the scale won't make it move, and starring at your stats doesn't make them move easier.

What Do We Want Our Audience To Do?

When I thought about what we want our audience to do that leads to more podcast growth, it came down to these:
FIND: We need our audience to find us. To be easily found we need to know what they are looking for and word it in a way they will use. CLICK: We need our audience to click on our listing, click on our titles, click on play and click follow. FOLLOW: When your audience follows/subscribes to your show you are becoming part of their routine. Make it EASY to follow you SHARE: We want our audience to share the show with their friends. According to Jacobs media 70% of new listeners discover a podcast from their friends.

Your Show Is An Experiment

Yes we would love to get our show perfect from episode one going forward. I didn't follow my own advice (and didn't get any other opinions) and named one of my shows (about the future of podcasting) "Leading the Bleeding" (as we talk about the bleeding edge of podcasting). I named another "test" show Podcast Rodeo Show (I bet you don't think its full of podcasting tips - it is). If you have to explain your show title - your might regret it later.

FIND MY SHOW MY NAME TEST

When I say to someone, "I'm doing a show called ______. What do you think it's about?" and they guess correctly, I've got a good name (Especially if there are some keywords in the name).

I see people put the name of their show asonegiantword and I'm pretty sure your audience isn't going to type that in.

If you want to be found by Goolge, you need a website. Check out www.trypodpage.com to make a site with Podpage, and to learn podpage, see www.learnpodpage.com

GET YOUR AUDIENCE TO CLICK

Here are some things that get people to click on your show:
The name of the show. The name of the episodes The artwork An easy to find play button on your website

FOLLOW AND SUBSCRIBE

Search in podcast apps is getting better, but nothing beats having follow/subscribe buttons on your website. This way, when you tell people to go to your website on the special page made to follow and subscribe, it makes it easy; they don't have to "Find you," and you are reinforcing your brand.

There is a great plugin, Social subscribe and follow , that makes it easy to add subscribe buttons to your WordPress Website.

Here is my Follow Page , and Subscribe page .

SHARE THE SHOW

When your audience shares your content with their friends, you have a decent chance of getting a new listener. At Christmas, EVERYBODY was talking about the show Yellowstone. Consequently, I came home and started watching.

You do need to work on your pitch in a way that makes people want to...

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome.
You Have Done Hard Things
We have all done hard things in the past. One of the hardest things I had to do is let my Grandmother know she had outlived her daughter (my Mom). My last quarter in college was nuts as I was paying for myself to go to school. We all have a list of hard things, so we can do hard things.
It's Your Brain
For whatever reason (probably due to things that got tattooed to our brains as children), those negative thoughts are hard to control. In researching this topic again, it turns out that most people just understand that they will have these thoughts, and in some cases, it's a good thing. Don't underestimate the power of your brain to manipulate you. David Tennant (Dr. Who) shares how his brain will try to convince him that you can remember large amounts of words and recite them AS HE IS LIVE ON STAGE DOING THAT EXACT THING.
You Are Not Alone
In this episode, all of these people have imposter syndrome. I share clips from David Letterman with Billie Elish from his "My next guest needs no introduction."

Viola Davis from a 60 minutes interview.

Jason Sudeikis from his days at SNL.

Michelle Obama

Tom Hanks

Eddie and Wolfgang Van Halen

Awkwafina

David Tennant

Other people I didn't mention would be Rick Springfield and Meryl Streep
Why a little Imposter Syndrome is a Good Thing
You are going to put content in front of an audience. There are two extreme reactions.
The extreme imposter feels they are not qualified and that nobody will listen, so they are frozen and never publish anything. The obnoxious ego maniac that feels everyone will love their content and publish everything (and probably is not fun to be around).

As Viola Davis put it, if you think you will never work again, you will take any gig. Taking any gigs gives you the opportunity to work on your craft which results in you being a better podcaster.

You can't improve something that doesn't exist.
The Goal is to Be In The Middle
You realize that you will always have that "negative voice" with you. As one person put it, "You can let them in the car, but they can't drive." Too many podcasts ae not being created because people are letting their own negative thoughts stop them from pressing record.

You want to build the habit of pressing the record button to feel comfortable behind the microphone without going too far to the point where you become obnoxious.
The Giant Carrot of Impact...

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast.

This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience).

Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
My Favorite Podcast Is
2:11 Steve Stewart still loves the Stacking Benjamins show, but instead of mentioning that show again he mentioned the This is awkward show about finance and more. Steve is also one of the founders of the Podcast Editor Academy . It is a phenomenal resource if you want to make some money as an editor.

05:24 Brian Goodwin from the Relaxed Male podcast loves the Life Coach School podcast.

08:20 Brooke Smothers from the RV Outwest show loves How I Built This by Guy Rax

09:43 Chris Lewis from the Dads with daughters loves the Real Brian Show

10:54 Chris Nesi from the House of Ed Tech loves the Warm Up Show .

13:53 Daniel J Lewis from the Audacity to Podcast loves the Podcasting 2.0 Show .

18:26 DR Who produces the Life After Corporate show loves the Build a Big Podcast Show by David Hooper.

21:44 Super Joe Pardo (organizer of the Indie Pod Conference ) loves the

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50). Helps me understand there is no "cookie cutter recipe" for making a good podcast promo.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
Creating a Good Podcast Promo
In talking with Neil from The Voice In My Head we discover there is no "paint by numbers" path to making a great podcast promo. There are some best practices such as:
Niche down until you have a crystal clear picture of your audience. The message about your show is not a one size fits all situation. If you are advertising on "Joe Rogan Experience" and the "Minister Bob" show, What is missing in most ads is they are just the facts - they are not entertaining or memorable. The job of the first sentence is to get you to listen to the second sentence. There is a skip ad button on YouTube, but no "play ad again." People don't hate ads, they hate BAD ads.

Connect with Neil

Copywriting 101 Course (use coupon sop50)

Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them

Neil's Agency KNOPP STUDIOS

The Voice in My Hed Show
Because of My Podcast I'm a Pop Up Pastor
Because of the Speak Life Church Podcast Kenn was able to fulfill my Call to ministry.

The speak life podcast is a church without walls.

I am an at-large pop-up pastor to about 300 people nationally.

I have been able to travel to officiate Christian weddings, perform baptisms, and funerals, and answer the call to counsel ten people considering suicide.

https://www.blanchardnetwork.com/show/speak-life-church/ speaklifechurch.net

Can you finish the statement "Because of my podcast _______"? Head over to our...